Leadership transitions often signal the next phase of growth for a company, especially in industries where customer trust and service excellence are essential. In the Philippine insurance sector, EastWest Ageas is strengthening its leadership team with the appointment of seasoned insurance executive Judith Baliton as its new Chief Operating Officer (COO).
Bringing more than four decades of industry experience, Baliton is expected to help drive operational excellence while enhancing the overall customer experience as the insurer continues to evolve alongside the changing needs of Filipino policyholders.
Judith Baliton Brings More Than 40 Years of Insurance Experience
Judith Baliton has built an extensive career spanning over 40 years in the insurance industry, gaining expertise across commercial operations, underwriting, claims management, and new business development.
She began her insurance career at a young age and steadily advanced into senior leadership roles through decades of experience managing complex operations and leading high-performing teams.
Before joining EastWest Ageas, Baliton served as Vice President and Chief Underwriter at Manulife Philippines. She later spent ten years as Chief Life Operations Officer at FWD Life Insurance, where she played a key role in strengthening operational capabilities and improving customer service delivery.
Her appointment reflects EastWest Ageas' continued focus on building a leadership team capable of delivering efficient operations while providing a seamless experience for policyholders.
A Leadership Style Focused on Transparency and Collaboration
Throughout her career, Baliton has championed a leadership approach rooted in transparency, accountability, and teamwork.
She believes employees perform at their best when expectations are clearly communicated and when they understand how their individual contributions support the organization's broader objectives. She also encourages an environment where open feedback helps teams continuously learn, adapt, and improve.
Sharing her thoughts on joining the company, Baliton said:
"Insurance is about helping people protect themselves and their loved ones in the long run. I look forward to working alongside our teams to strengthen our operations, continuously improve the customer experience, and help more Filipinos secure their financial future."
Strengthening Operations to Better Serve Filipino Policyholders
As Chief Operating Officer, Baliton will lead initiatives aimed at improving operational efficiency, encouraging collaboration across teams, and supporting a culture of continuous improvement.
Her priorities include refining internal processes, strengthening service delivery, and ensuring EastWest Ageas remains responsive to the evolving expectations of customers seeking financial protection and long-term security.
As more Filipinos recognize the importance of life insurance and financial preparedness, insurers continue to invest in experienced leaders who can help deliver faster, more reliable, and customer-focused services.
With Judith Baliton joining its executive leadership team, EastWest Ageas signals its commitment to operational excellence while reinforcing its mission of helping more Filipinos protect what matters most.