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Eastern Communications Named Cisco Preferred Partner

Wednesday, January 28, 2026


As Philippine businesses move deeper into cloud adoption, cybersecurity priorities, and AI-powered operations, the role of trusted technology partners has never been more critical. In this fast-changing digital environment, Eastern Communications has taken a major step forward by earning recognition as a Cisco Preferred Networking Partner, placing it among the first in the country to receive this designation ahead of Cisco’s global program rollout.

This recognition comes under the upcoming Cisco 360 Partner Program, which officially launches worldwide in January 2026. Being awarded Preferred Partner status early signals that Eastern Communications is not only aligned with Cisco’s future vision, but is already operating at the level required for the next phase of enterprise technology.

What the Cisco Preferred Partner Status Really Means

The Cisco 360 Partner Program represents one of Cisco’s biggest partner transformations in over two decades. The updated framework shifts focus from traditional product-based metrics to long-term value creation. Partners are now evaluated based on technical expertise, customer lifecycle management, service delivery, and their ability to help clients grow sustainably in an AI-driven economy.

Under this model, Cisco Preferred Partners are organizations that have demonstrated advanced technical skills, strong customer engagement practices, and mature lifecycle services. Eastern Communications’ inclusion in this group reflects years of investment in both technology and people.

For local enterprises, this designation translates to better outcomes. It means access to faster deployments, stronger cybersecurity foundations, and solutions designed for scalability and resilience. More importantly, it ensures that businesses are supported by a partner with deeper access to Cisco’s expertise and AI-ready network architectures.

A Milestone Built on Innovation and Consistency

For Eastern Communications, the recognition validates the strategic direction of its product and service roadmap.

“On behalf of Eastern, we are incredibly proud of our entire team's relentless drive for innovation,” said Edsel Paglinawan, Chief Revenue and Innovation Officer of Eastern Communications. “This recognition and new designation as Cisco’s Preferred Networking Partner signifies a validation of the quality and strategic relevance of our product roadmap, positioning us to deliver even more advanced, high-impact solutions to our customers.”

Earning the designation before the formal program rollout highlights Eastern Communications’ readiness for what lies ahead. It shows that the company is not preparing for the future of enterprise technology. It is already working within it.

Years of Collaboration with Cisco

Eastern Communications’ early elevation did not happen overnight. It is the result of sustained collaboration with Cisco since 2020, alongside continuous investment in workforce development, service maturity, and innovation-led solutions.

Over the years, this partnership has produced tangible results. Eastern Communications has been recognized as Cisco’s Top Small Business Partner of the Year in 2021 and later as Breakthrough Partner of the Year in 2024. These milestones reflect the company’s consistent performance across networking, cloud, cybersecurity, and managed connectivity solutions.

By strengthening its lifecycle services and deepening technical capabilities, Eastern Communications has positioned itself as a dependable partner for organizations navigating complex digital requirements.

Supporting Businesses Beyond Technology

Beyond commercial success, Eastern Communications has also focused on empowering the local business community. Through its thought leadership initiative, Access Eastern, the company provides organizations with insights on digital transformation, AI adoption, and evolving security challenges.

This approach reinforces Eastern Communications’ belief that technology should be paired with guidance and education. For many Philippine enterprises, especially those transitioning to AI-enabled operations, having access to both infrastructure and strategic insight is essential.

Meeting the Demands of an AI-Driven Economy

As more organizations integrate AI into their operations, expectations for technology partners are rising. The Cisco 360 Partner Program emphasizes the ability to deliver bundled, outcome-driven solutions that address real business challenges.

Eastern Communications’ Preferred Networking Partner status confirms its capability to meet these demands. Its service philosophy blends advanced technical expertise with personalized support, often described as combining “High Tech” with “High Touch.” This balance ensures that while solutions are cutting-edge, customer relationships remain hands-on and responsive.

The recognition also aligns with Eastern Communications’ 2025 commitment to exceeding customer expectations. By offering secure, future-ready solutions while maintaining close client engagement, the company continues to differentiate itself in a competitive ICT landscape.

A Trusted Partner with a Long-Term Vision

With over 145 years of service, Eastern Communications has evolved alongside the country’s technological landscape. From being a pioneer in telecommunications to becoming a trusted ICT solutions provider, the company continues to adapt to the needs of modern enterprises.

This latest recognition from Cisco reinforces Eastern Communications’ growing role as a strategic partner for businesses nationwide. As organizations navigate rapid digital change, the company remains focused on providing the expertise, infrastructure, and support needed to thrive in an increasingly connected world.


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AXA Study Finds Mental Health Awareness Gaps in PH


Mental health has become a more open topic in the Philippines over the past few years. Conversations that once felt uncomfortable are now happening at home, in workplaces, and even online. Many Filipinos can already recognize terms like anxiety, burnout, and emotional distress. But a new study reveals a crucial truth. Awareness alone is not enough.

According to the 2025 AXA Mind Health Study, Filipinos rank among the most mentally health-aware populations globally. About 65 percent of respondents said they are aware of mental health issues. However, the same study uncovered a concerning gap. Only around one in three Filipinos actually know what steps to take when they or someone they care about experiences mental health challenges.

Awareness Without Action Can Be Risky

As the year begins, many Filipinos are setting goals centered on balance, wellness, and personal growth. Mental well-being is often included in these intentions. Yet despite good intentions, many people feel lost when it comes to practical action.

Paula Ferrer Cheng, Head of Research and Development at Mind You, AXA Philippines’ mental health partner, explains why this gap matters.

“It is not enough to know what anxiety looks like. People need to know what to do,” she said. “Awareness without action leaves people stuck, and in some cases, vulnerable to worsening conditions. That’s why education must go hand in hand with any awareness effort.”

Cheng warns that without knowing how to respond, early warning signs can easily be ignored. Over time, this can lead to deeper emotional struggles and even economic consequences, especially when mental health issues affect productivity and relationships.

Being Informed Makes a Real Difference

The AXA study also highlights a hopeful insight. Filipinos who consider themselves well-informed about mental health tend to experience better outcomes. These individuals are more likely to report positive mental well-being and are better equipped to seek help or support others when needed.

Ayman Kandil, CEO of AXA Philippines, emphasized the importance of moving beyond simple awareness.

“Acknowledging mental health is a vital first step, but progress happens when people know how to take action with the right support,” he shared. “Guided by our purpose to act for human progress, AXA is committed to helping Filipinos take meaningful steps toward better mind health through access to reliable tools and resources.”

Introducing the AXA Mind Health Self-Check Tool

To help close the gap between knowing and doing, AXA has introduced the Mind Health Self-Check, a free and anonymous digital tool designed to help individuals better understand their emotional well-being.

The tool provides users with a structured way to assess their mental state and access practical self-care resources. By answering a series of guided questions, users receive a clearer picture of their current emotional condition, making it easier to take proactive steps.

The Mind Health Self-Check evaluates three key areas of daily life. These include Current State of Mind, Skills and Beliefs, and Lifestyle. Using AXA’s proprietary methodology, the tool generates a single Mind Health Index score ranging from 0 to 100.

Understanding Your Mind Health Index Score

Once users complete the self-check, their score falls into one of four categories:

Flourishing, with a score of 68 and above, reflects strong emotional, social, and psychological well-being.

Getting By, with scores between 57 and 68, suggests a generally stable state with room for growth.

Languishing, which ranges from 43 to 57, points to reduced motivation and lower well-being that may require attention.

Struggling, with scores below 43, indicates distress across several areas and may be linked to emotional or psychosocial challenges.

These categories help users better understand where they are and what kind of support or self-care may be helpful.

Why Early Support and Connection Matter

Cheng notes that the findings of the AXA study mirror broader trends seen in the workplace. In a separate Mind You study involving over 15,000 employees, the most common reason people sought help was simply the need for someone to talk to. Emotional distress, rather than clinical diagnosis, drove 80 percent of help-seeking behavior.

This shows a growing cultural shift toward openness and empathy, especially in professional environments. It also reinforces the importance of safe spaces and early support before mental health concerns escalate.

Supporting Filipinos Beyond Awareness

AXA’s commitment goes beyond digital tools. Its health plans now include free mental health counseling, while its Health Max Elite critical illness plan provides coverage for select mental health conditions. These offerings aim to protect Filipinos holistically, addressing both physical and mental well-being at different life stages.

“When people delay seeking help because they do not know what to do, it affects both their personal lives and their livelihoods,” Kandil said. “Filipinos who are better informed are more capable of taking action and thriving.”

Turning Awareness Into Action

Mental health conversations in the Philippines have come a long way, but this study makes one thing clear. Awareness must lead to action. Tools like the AXA Mind Health Self-Check provide a starting point for Filipinos who want clarity, guidance, and practical next steps.

For those looking to build self-awareness and make informed decisions about their mental well-being, AXA’s holistic health initiatives offer accessible support that goes beyond awareness and into real-world care.

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Manulife and AC Health Expand Cancer Prevention Care


Talking about cancer can feel overwhelming for many Filipino families. It is often associated with fear, uncertainty, and high medical costs. Yet health experts agree that early detection and prevention can make a life-changing difference. This is exactly the gap that Manulife Philippines, Manulife China Bank Life, and AC Health aim to address through their new partnership focused on cancer awareness and care.

The collaboration brings together Manulife’s long-term commitment to helping Filipinos live healthier and longer lives with AC Health’s growing expertise in cancer prevention, treatment, and survivorship. AC Health is one of the country’s leading integrated healthcare networks, with services that span clinics, hospitals, retail pharmacies, and pharmaceutical distribution. Together, they are working to make cancer education and comprehensive care more accessible, practical, and easier to navigate.

Why Cancer Prevention Matters More Than Ever

Cancer remains one of the most feared illnesses in the Philippines, according to Manulife’s Asia Care Survey. Many Filipinos still avoid screenings due to cost concerns, lack of information, or fear of diagnosis. This partnership aims to change that mindset by emphasizing prevention and early detection as essential steps toward better health outcomes.

Rahul Hora, President and Chief Executive Officer of Manulife Philippines, emphasized the importance of proactive healthcare.

“At Manulife, we believe that prevention and early detection are essential to helping Filipinos live healthier and better lives,” he said. “Our Asia Care Survey found that cancer remains one of the most feared diseases among Filipinos. This partnership with AC Health, which will provide cancer awareness, diagnosis and preventive programs, easier access to referral and care pathways, allows us to provide our customers with meaningful access to trusted cancer care.”

What This Partnership Means for Manulife Customers

Through ManulifeMOVE, Manulife Philippines’ flagship holistic health program, customers will gain access to cancer awareness initiatives and structured care pathways offered by AC Health. These services are delivered through Healthway Cancer Care Hospital, also known as HCCH, which specializes in comprehensive cancer care.

ManulifeMOVE participants can explore a full range of cancer-related services, starting from early detection and prevention to more advanced support. These include Cancer Concierge services, case management, treatment planning, and even second opinion consultations. The goal is to guide patients and their families every step of the way, reducing confusion and stress during an already challenging time.

Customers can also benefit from discounted cancer screening packages available nationwide. These include FIT tests for colon cancer, as well as screenings for cervical, lung, and breast cancer. By making these services more affordable and accessible, the partnership encourages Filipinos to take preventive action rather than waiting for symptoms to appear.

AC Health’s Role in Expanding Quality Cancer Care

AC Health continues to strengthen its mission of bringing world-class healthcare closer to Filipino communities. With Healthway Cancer Care Hospital and a nationwide network of hospitals and clinics, AC Health focuses on patient-centered care that supports not just treatment, but also education and long-term wellness.

Paolo Borromeo, President and Chief Executive Officer of AC Health, shared how the partnership aligns with their vision.

“AC Health is committed to making world-class cancer care accessible to more Filipinos,” he said. “Through the Healthway Cancer Care Hospital and our nationwide network of hospitals and clinics, we continue to provide comprehensive, patient-focused support. This partnership with Manulife enables us to reach even more Filipino families, empowering them to take charge of their health through early detection and high-quality care.”

Reaching More Families Through Banking Partnerships

Manulife China Bank Life also plays a key role in expanding the reach of this initiative. By working closely with China Bank and China Bank Savings, cancer awareness and preventive care can be introduced to a broader customer base across the country.

Amy Gochuico, President and Chief Executive Officer of Manulife China Bank Life, highlighted the importance of scale and early engagement.

“This collaboration with AC Health will enable us at MCBL to bring cancer awareness, preventive screening, and access to care closer to our customers from China Bank and China Bank Savings,” she said. “Now more than ever, this scale matters. It allows us to help normalize preventive health conversations across the country, and strengthens our ability to walk alongside our customers not only when claims are made, but long before through education, prevention, and guidance.”

A Step Toward Healthier Filipino Futures

By combining insurance, healthcare expertise, and education, this partnership represents a meaningful shift toward preventive health for Filipino families. It encourages open conversations about cancer, supports early action, and offers structured care options that feel less intimidating and more human.

For those looking to learn more about ManulifeMOVE and its cancer care programs, detailed information is available on the official Manulife Philippines website. With initiatives like this, preventive care becomes not just a medical responsibility, but a shared effort toward healthier and longer lives.
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PH Students Lead Asia-Pacific at GA 2025 Awards

Saturday, January 24, 2026


Filipino youth once again proved they have a strong voice in global conversations, this time in the fast-evolving world of communication and artificial intelligence. At the 2025 #NextInLine Changemakers’ Recognition Competition by the Global Alliance for Public Relations and Communication Management (GA), students from the Philippines claimed three of the ten top spots in the Asia-Pacific region.

The regional winners were announced during GA’s final Hero Web Conference on December 5, highlighting how young communicators from the Philippines are helping shape discussions around ethical, purpose-driven communication in the age of AI.

What Is the #NextInLine Changemakers Competition?

The #NextInLine Changemakers’ Recognition is a global essay-writing competition that invites students and young communication practitioners to reflect on the future of the profession.

A Timely and Thought-Provoking Theme

For 2025, participants were challenged to respond to the theme:

“How Can AI-Driven Communication Transform the World? From Information to Impact: Reimagining the Future of Ethical, Purpose-Driven Communication.”

Entrants submitted original essays exploring how innovation, empathy, and the responsible use of artificial intelligence can improve how people communicate, build trust, and create meaningful impact.

In a time when AI tools are becoming part of everyday work, the competition encouraged young voices to think beyond efficiency and focus on ethics, accountability, and human-centered communication.

Filipino Changemakers Recognized in Asia-Pacific

The Philippines stood out in this year’s competition, with Khrysza Paras, Edmund Rhei Morada, and Jillian Barreiro earning recognition among the Asia-Pacific region’s most promising young communicators.

Their work placed them alongside fellow honorees from Indonesia and other parts of the region. All regional winners received a Global Alliance Certificate of Distinction, marking their ideas as standout contributions to the global dialogue on AI and communication.

For Filipino students, this recognition reflects not only individual excellence but also the growing strength of communication education and thought leadership in the country.

Praise for a New Generation of Ethical Communicators

Ana Pista, APR, Chair of GA’s Student and Young Practitioners Month (SYPM) 2025, shared high praise for the winners.

She noted that the judges were impressed by both the quality of ideas and the passion behind them. According to Pista, the essays demonstrated that the next generation of communicators understands the importance of using AI responsibly while keeping people and values at the center of their work.

This perspective is especially important as communication professionals navigate challenges around misinformation, public trust, and digital ethics.

Full List of 2025 Regional Winners

Asia-Pacific
  • Khrysza Paras (Philippines)
  • Edmund Rhei Morada (Philippines)
  • Desak Ayu Bulan Trisna Aprilia Putri (Indonesia)
  • Nabilah Azzahra Putri Bastari (Indonesia)
  • Jillian Barreiro (Philippines)
  • Stephanie (Indonesia)
  • Priscilla Audric Kanabi (Indonesia)
  • Syfa Aulia Manezha (Indonesia)
  • Mumtaaz Qadhifa (Indonesia)
  • Adinda Silvia Maharani (Indonesia)

Africa
  • Aromaradu Salahudeen Salihu (Nigeria)
  • Azeez Sulaiman (Nigeria)
  • Benaja Nkemzikann (Cameroon)
  • Daryl Tchabat (Cameroon)
  • Elvis Miba Pengou (Cameroon)
  • Emmanuel Chiwila (Zambia)
  • Ikwuorgu Favour Eloho (Nigeria)
  • Jessica Gbedemah (South Africa)
  • Venant Axel Alima (Cameroon)
  • Ogunsemowo Moyinoluwa Elizabeth (Nigeria)

North America
  • Amber Marthinsen (USA)

South Asia and Middle East
  • Tisha Jain (India)
  • Abhijit Rawat (India)
  • Divyangna Mehrotra (India)
  • Lamisha Akter Fiza (Bangladesh)
  • Komal Iyer (India)
  • Poshita Jain (India)
  • Pratibha Pandey (India)
  • Senjuti Paul (Bangladesh)
  • Shrida Trivedi (India)
  • Shrimoyee Sur (India)

Why Youth Leadership in AI Communication Matters

The #NextInLine Changemakers’ Recognition is a key initiative under GA’s annual Student and Young Practitioners Month (SYPM). The program spans GA’s six global regions and is designed to elevate youth leadership while encouraging ethical thinking in communication.

This year’s winning essays reflected a shared belief among young communicators. While AI can transform how information is created and shared, it should never replace empathy, inclusivity, and accountability.

GA emphasized that its mission is to support future leaders who see technology as a tool to amplify human values, not overshadow them.

A Proud Moment for Filipino Students

For the Philippines, the strong showing at GA 2025 is a reminder that Filipino students are not just adapting to global trends but actively helping shape them.

As AI continues to influence communication worldwide, these young changemakers represent a generation ready to lead with both innovation and integrity.
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Canon Philippines Appoints Rochelle Plata as CFO


Leadership changes do not always make loud headlines, but some appointments signal long-term impact rather than short-term buzz. Canon Marketing (Philippines), Inc. has announced the appointment of Rochelle Plata as Assistant Director and Chief Finance Officer, a move that underscores the company’s focus on stability, strong governance, and future-ready growth.

Plata takes over the role following the retirement of Rosalia Baldorado, who concluded a distinguished career with Canon. With more than two decades of finance experience and nearly 17 years within the Canon organization, Plata steps into the position with deep institutional knowledge and a clear mandate.

Rochelle Plata is not new to Canon Philippines. She brings 22 years of experience in finance and accounting, with hands-on leadership across critical functions such as budgeting, management reporting, treasury, taxation, credit and collections, and general accounting.

Her long tenure within Canon has given her a comprehensive understanding of the company’s operations, culture, and strategic priorities. This continuity is especially important at a time when businesses are navigating tighter regulations, evolving compliance standards, and increased pressure for financial transparency.

Strengthening Financial Leadership at Canon Philippines

As Assistant Director and CFO, Plata will oversee the Finance and Accounting function, playing a central role in reinforcing Canon Philippines’ financial foundation.
Focus on Data-Driven Decision Making

One of Plata’s key priorities is enhancing financial planning and analytics. This focus supports smarter, data-backed decisions across the organization, helping leadership respond more effectively to market changes and business opportunities.

In today’s competitive landscape, finance teams are no longer just record-keepers. They are strategic partners, and Canon’s direction reflects this shift.

Governance, Compliance, and Controls

Plata will also lead efforts to further strengthen financial governance, internal controls, and regulatory compliance. For multinational brands operating in the Philippines, maintaining high standards in these areas is essential not only for risk management but also for long-term credibility.

Her background in corporate governance positions her well to uphold these standards while keeping operations efficient and aligned with business goals.

Building a High-Performing Finance Team

Beyond systems and numbers, Plata’s role includes developing a high-performing finance organization. This involves streamlining operations, optimizing resource management, and continuing to invest in people development.

Strong finance leadership often works quietly in the background, but its effects are felt across the company. From smoother operations to better-supported teams, this focus creates stability that enables growth.

A Leadership Mindset Grounded in Trust and Accountability

In her statement, Plata shared her appreciation for the confidence placed in her by Canon Marketing Philippines. She emphasized her commitment to building an efficient finance organization that supports operational excellence and sustainable growth.

This mindset reflects a leadership approach centered on accountability, collaboration, and long-term value rather than short-term wins.

What This Means for Canon Philippines Moving Forward

Canon Philippines continues to operate in a dynamic business environment where agility, compliance, and financial discipline are increasingly interconnected. Appointing a CFO with deep internal experience sends a clear message of continuity and confidence.

With Plata at the financial helm, Canon is reinforcing its commitment to responsible growth, strong governance, and operational resilience.

For a brand known globally for innovation and reliability, this leadership transition ensures that the financial backbone of the organization remains just as strong.
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2026 Is the Year of the Sardine: Why This Small Fish Is Making a Big Wellness Statement


If there is one unexpected food trending in global wellness conversations, it is the humble sardine. The Medical Wellness Association (MWA) has officially declared 2026 as “The Year of the Sardine”, signaling a renewed focus on simple, nutrient-dense foods that support long-term health.

For Filipino households, this declaration feels especially relevant. Sardines have long been a pantry staple, valued for their affordability, versatility, and comfort-food appeal. Now, science and global wellness leaders are catching up to what many families already know.

Why the Medical Wellness Association Chose Sardines

The MWA’s announcement is rooted in growing concern over declining wellness indicators worldwide. According to Dr. Christopher Breuleux, President of the US-based Medical Wellness Association, modern diets and lifestyles are contributing to widespread metabolic issues.

Research increasingly points to metabolic health as a foundation of overall wellness. Poor metabolic health has been linked not only to Type 2 diabetes and fatty liver disease, but also to heart disease, certain cancers, and organ dysfunction.

The solution, according to MWA, is not complicated. It starts with food choices that are nutrient-dense, accessible, and easy to integrate into daily life.

Sardines as a Metabolic Health Superfood

MWA Board Member and Faculty Member James Michael Laffety describes sardines as one of the most practical weapons against metabolic disease. They are rich in high-quality protein, packed with omega-3 fatty acids, and naturally loaded with essential vitamins and minerals.

What makes sardines stand out even more is cost. Compared to many trendy superfoods, sardines remain one of the most affordable sources of complete nutrition. This makes them accessible across income levels, an important factor in improving public health.

A Trend Already Gaining Momentum

Sardines are no longer just a quiet pantry staple. They have been making headlines across social media and wellness platforms. From Instagram to X, doctors and wellness advocates have been sharing concepts like the “three-day sardine fast.”

They have also been discussed on leading global podcasts, reflecting a wider shift toward metabolic health-focused eating. According to Laffety, this growing attention is unlikely to fade anytime soon.

A Growing Global Market for Sardines

Even before the recent surge in metabolic health awareness, the sardine market was already expanding. MWA reports that the global sardine industry has been growing at an annual rate of 7.5 percent.

With increased education, awareness, and recent updates to the US Food Pyramid, the organization forecasts growth to reach double digits or more starting in 2026. For MWA, this trend represents more than market success. It signals a positive shift toward better global nutrition habits.

Mega Sardines Earns the MWA Superfood Seal

After years of reviewing the sardine category, the Medical Wellness Association awarded its prestigious “Superfood” seal to Mega Sardines in mid-2025.

The recognition was based on two key factors. First, Mega sources its sardines from the clean fishing waters of the South Pacific. Second, the brand follows a unique “catch to can in 12 hours” vertically integrated process, ensuring exceptional freshness for a canned product.

To date, Mega Sardines is the only brand worldwide to receive this distinction from the MWA.

Mega Prime Foods and the Filipino Value of Malasakit

Behind Mega Sardines is Mega Prime Foods, Inc., a Filipino company with over 50 years of history. The brand is deeply rooted in the value of Malasakit, a Filipino concept that means giving to society without expecting anything in return.

This philosophy has guided the company’s approach to food, wellness, and community impact. By embracing the MWA Superfood seal, Mega Prime Foods has taken an active role in educating consumers globally about smarter food choices.

Investing in Science and Future Wellness

Mega Prime Foods is not stopping at recognition. The company is currently developing a series of clinical studies, supported by major universities, to further explore how food choices affect metabolic health.

For Michelle Tiu Lim Chan, CEO of Mega Prime Foods, this milestone reflects decades of purpose-driven work.

She shares that the Superfood seal represents the culmination of a mission started by her parents. One that focuses on providing high-quality, high-value food to consumers in the Philippines and around the world. She sees it not as an endpoint, but as a commitment to continue this work for generations to come.

Why “The Year of the Sardine” Matters to Filipino Homes

For many Filipinos, sardines are already part of everyday meals. From quick breakfasts to comforting ulam during busy weekdays, they are familiar, reliable, and nourishing.

The MWA’s declaration simply reframes sardines as what they truly are. A globally recognized superfood that fits perfectly into Filipino lifestyles. Affordable, nutritious, and easy to prepare, sardines prove that better health does not always require expensive or complicated solutions.

As 2026 approaches, the message is clear. Sometimes, the smartest wellness choices are already sitting on your pantry shelf.

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Common Branding Mistakes Small Businesses Make

Monday, January 19, 2026


Branding is not just about having a logo or choosing brand colors. For small businesses, branding is often the difference between being remembered or being overlooked. Yet many entrepreneurs unintentionally weaken their brand before it even has the chance to grow.

Whether you are running an online shop, a neighborhood café, a service-based business, or a growing startup, understanding common branding mistakes can save you time, money, and credibility.

This guide breaks down the most frequent branding missteps small businesses make and, more importantly, how to avoid them.

Why Branding Matters More Than Ever for Small Businesses

In today’s highly competitive and digital-first economy, consumers are overwhelmed with choices. Customers are more discerning, more connected, and more influenced by perception than ever before.

A strong brand:
  • Builds trust and familiarity
  • Communicates professionalism
  • Differentiates you from competitors
  • Supports long-term growth

Without a clear and consistent brand, even great products and services struggle to gain traction.

Mistake #1: Not Having a Clear Brand Identity

One of the biggest branding mistakes small businesses make is skipping the foundational work. Many start selling before defining who they are as a brand.

What this looks like
  • Inconsistent messaging across platforms
  • Confusing visuals and tone
  • No clear value proposition

Customers should immediately understand what your business stands for, who it serves, and why it exists.

How to avoid it

Define your brand identity early by answering these questions:
  1. Who is your ideal customer?
  2. What problem do you solve?
  3. What values guide your business?
  4. How do you want customers to feel when they interact with your brand?

For example, a sustainable fashion brand should clearly communicate its advocacy, craftsmanship, and ethical values, not just showcase products.

Mistake #2: Inconsistent Visual Branding

Using different logos, fonts, colors, or styles across Facebook, Instagram, packaging, and websites creates confusion and weakens recall.

Why consistency matters

Brand consistency increases recognition and trust. If your visuals look unpolished or mismatched, customers may question your professionalism.

How to avoid it

Create a simple brand style guide that includes:
  • Logo usage rules
  • Brand colors
  • Font styles
  • Photo and design style

You do not need an expensive agency to do this. Even a basic guide ensures your brand looks cohesive across Shopee, Lazada, social media, and offline materials.

Mistake #3: Copying Competitors Instead of Standing Out

Many small businesses look at competitors and try to imitate what seems to work. While market research is important, copying dilutes your uniqueness.

Why this hurts your brand

If you sound and look like everyone else, customers have no reason to choose you. Price becomes the only differentiator, which is not sustainable.

How to avoid it

Study competitors to understand gaps, not templates to copy. Identify:
  • What they are missing
  • What customers complain about
  • Where you can offer a better experience

For instance, if most local cafés focus only on aesthetics, your brand could stand out by emphasizing community, affordability, or locally-sourced ingredients.

Mistake #4: Ignoring Brand Voice and Storytelling

Branding is not only visual. Your words matter just as much.

Many businesses post randomly without a consistent tone or message, resulting in disconnected communication.

Why brand voice matters

A clear brand voice builds personality and emotional connection. Filipino audiences respond well to brands that feel relatable, authentic, and human.

How to avoid it

Decide how your brand speaks:
  • Friendly and conversational
  • Professional and authoritative
  • Warm and community-driven

Stick to that tone across captions, emails, website copy, and customer service responses. Share your story, your journey, and your values instead of only selling.

Mistake #5: Trying to Appeal to Everyone

When you target everyone, you resonate with no one. This is a common trap for small businesses afraid of limiting their market.

Why this backfires

Broad messaging feels generic. Customers want brands that understand their specific needs and lifestyle.

How to avoid it

Narrow your focus. A brand that speaks directly to:
  • Busy working moms
  • Young professionals
  • Budget-conscious Filipino families

will perform better than one that tries to please all demographics. Clarity attracts the right customers and builds stronger loyalty.

Mistake #6: Underestimating Digital Branding

Social media is often the first touchpoint between a brand and a customer. Poor digital branding can instantly turn people away.

Common digital branding errors
  • Low-quality visuals
  • Inactive or inconsistent posting
  • No clear call to action

How to avoid it

Treat your online presence as a storefront. Invest time in:
  • Clean visuals
  • Clear bio descriptions
  • Consistent posting schedules
  • Helpful and value-driven content

Even small improvements can significantly boost credibility.

Mistake #7: Not Evolving the Brand Over Time

Some businesses stick to outdated branding even as their market, offerings, and audience evolve.

Why this is risky

What worked five years ago may no longer resonate today. Brands must adapt to changing consumer behavior and trends.

How to avoid it

Regularly review your branding:
  • Does it still reflect your business direction?
  • Does it appeal to your current audience?
  • Does it feel modern and relevant?

Brand evolution does not mean starting over. Sometimes, small refinements are enough.

Strong Branding Is a Long-Term Investment

Branding is not a one-time task. It is an ongoing process that grows with your business. For  small business owners, a clear and authentic brand can open doors to customer loyalty, partnerships, and long-term success.

Avoiding these common branding mistakes allows your business to compete not just on price, but on trust, value, and connection.
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MediaTek Unveils Filogic 8000 Series for Wi-Fi 8

Sunday, January 18, 2026


The future of wireless connectivity just got faster and smarter. MediaTek introduced its Filogic 8000 family at CES 2026, positioning the company at the forefront of the emerging Wi-Fi 8 ecosystem. This next-generation technology promises ultra-reliable, low-latency connectivity across a wide range of devices, from smartphones, laptops, and TVs to streaming devices, IoT products, and AI-driven applications.

As more devices go online, wireless networks face increasing congestion, interference, and delays. Wi-Fi 8 aims to tackle these challenges head-on, delivering robust connectivity, better bandwidth, and enhanced power efficiency. For users, this translates to smoother streaming, faster downloads, and a more responsive experience for latency-sensitive applications like cloud gaming, XR, and industrial automation.

Four Pillars of Wi-Fi 8 Innovation

Wi-Fi 8 isn’t just faster—it’s smarter. MediaTek has designed its Filogic 8000 family around four key areas of innovation:

Multi-AP Coordination – Technologies like Coordinated Beamforming, Coordinated Spatial Reuse, and Multi-AP Scheduling allow multiple access points to work together, reducing interference and improving overall network efficiency.

Spectrum Efficiency & Coexistence – Features such as Dynamic Subband Operation, Non-Primary Channel Access, and In-Device Coexistence help devices share crowded frequency bands more effectively, keeping connections stable even in dense environments.

Coverage & Range – Enhanced Long Range and Distributed-Tone Resource Units boost uplink performance and reduce latency, while ensuring seamless roaming so devices stay connected at the network edge.

Latency & Reliability Optimization – Smarter data rate adaptation and Aggregated PPDU techniques ensure consistent, low-latency performance, critical for real-time applications and AI-powered services.

Together, these improvements make Wi-Fi 8 a scalable, future-ready platform capable of handling high-density, high-performance wireless networks.

Industry Leaders Recognize MediaTek’s Leadership

Wi-Fi Alliance President and CEO Kevin Robinson highlighted MediaTek’s role in shaping the next generation of wireless technology:

“Emerging applications demand greater reliability, efficiency, and performance. MediaTek exemplifies the momentum of our industry by leading in Wi-Fi 8 development. Their contributions will ensure global connectivity is ready for ultra-reliable, multi-gigabit experiences.”

Alan Hsu, Corporate Vice President and GM of MediaTek’s Intelligent Connectivity Business Unit, emphasized the company’s commitment:

“We are pioneering Wi-Fi 8 across gateways and client devices. Our CES demonstrations showcase MediaTek’s leadership in next-generation wireless technology and our dedication to delivering robust connectivity for AI-driven applications and latency-critical scenarios.”

Partner Support and Real-World Applications

MediaTek isn’t working alone. With partners such as Deutsche Telekom, Airties, SoftAtHome, Zyxel, and others, the Filogic 8000 series is poised to power a wide array of devices and smart applications. Over 2 billion connected devices shipped annually highlight MediaTek’s global reach and influence in the wireless market.

Industry leaders praised the innovation:

Anindya Chakraborty, RUCKUS Networks – “MediaTek continues to exceed expectations for wireless connectivity.”

Nobuhiro Tamura, Buffalo Inc. – “Wi-Fi 8 opens new possibilities for seamless connectivity across homes and businesses.”

Shipsheep Cheng, HP – “MediaTek is shaping the future of work with reliable, connected experiences.”

Rangoon Chang, ASUS – “We look forward to exploring new connectivity possibilities with MediaTek.”

James Lin, Acer Inc. – “Filogic 8000 prepares Wi-Fi 8 for market availability next year with enhanced reliability.”

Additional endorsements from Korea Telecom (KT), Adtran, Arcadyan, and Foxconn reinforce MediaTek’s industry-leading position and its pivotal role in advancing Wi-Fi technology.

The Road Ahead for Wi-Fi 8

The Filogic 8000 series targets premium and flagship devices, with the first chipsets expected to reach customers later this year. With Wi-Fi 8, MediaTek is preparing networks and devices for a future where AI applications, cloud gaming, XR experiences, and IoT connectivity require uninterrupted, high-performance wireless connections.

From improving network efficiency and coverage to enabling ultra-low-latency performance, MediaTek’s Wi-Fi 8 solutions represent the next step in future-ready wireless ecosystems—making everyday connectivity faster, smarter, and more reliable than ever before.
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Fastly Appoints Rachel Ler as Area VP for Asia Growth


Global edge cloud platform Fastly is doubling down on its Asia expansion with the appointment of Rachel Ler as Area Vice President of Asia, signaling a stronger push into one of the world’s most dynamic digital regions.

Announced on January 13, 2026, Ler’s new role puts her in charge of Fastly’s business across ASEAN countries, the Greater China region, and South Korea. Her mandate focuses on accelerating growth, strengthening customer and partner relationships, and advancing Fastly’s long-term expansion strategy across Asia’s fast-evolving digital markets.

Why Asia Is a Key Focus for Fastly

Asia continues to be one of the most diverse and high-growth regions for digital services. With businesses racing to modernize platforms, secure applications, and deliver faster online experiences, demand for reliable edge cloud solutions is growing rapidly.

Fastly’s leadership sees regional proximity and market understanding as critical to meeting these needs.

According to Nicola Gerber, Vice President for Asia Pacific and Japan at Fastly, Ler’s appointment reinforces the company’s commitment to bringing the Fastly experience closer to customers across the region.

“The Asia region is one of the most diverse and dynamic markets in the world, spanning ASEAN countries, South Korea, and the Greater China region,” Gerber shared. She emphasized that localization, regional expertise, and customer proximity are central pillars of Fastly’s Asia Pacific and Japan expansion strategy.

With Ler’s background in building and leading high-performing teams across Asia Pacific, Fastly expects to deepen its regional footprint while delivering more tailored solutions to customers.

A Leader with Deep APAC Experience

Rachel Ler brings more than 20 years of experience in enterprise technology and regional leadership across Asia Pacific. Prior to joining Fastly, she held senior leadership roles at Commvault and Versa Networks, where she helped drive sustainable growth through customer-centric strategies, solution innovation, and strong partner ecosystems.

Her experience spans multiple APAC markets, giving her a strong understanding of how to scale go-to-market strategies while respecting the unique needs of each country.

This background positions Ler well to lead Fastly’s next phase of growth in Asia, where businesses range from digital-first startups to large enterprises modernizing complex infrastructures.

What Ler’s Role Means for the Philippines and ASEAN

For markets like the Philippines, Singapore, Thailand, Indonesia, and Malaysia, Ler’s appointment highlights Fastly’s intention to invest further in localized leadership and support.

Under her leadership, Fastly aims to help customers modernize their digital platforms, improve application security, and deliver low-latency digital experiences closer to end users. This includes supporting businesses as they prepare for AI-ready infrastructure and increasing demands for speed, reliability, and security.

By strengthening leadership across Asia, Fastly is positioning itself as a long-term partner for organizations navigating digital transformation in the region.

Driving Edge Cloud Innovation at Scale

Ler will work closely with Gerber and Fastly’s global leadership team to advance the company’s broader strategy around edge cloud innovation, international growth, and next-generation digital infrastructure.

This includes enabling customers across ASEAN, South Korea, and the Greater China region to build faster, safer, and more resilient online experiences. With rising digital expectations across Asia, Fastly’s focus on performance and proximity becomes even more relevant.

A Shared Vision for a Faster, Safer Internet

For Ler, joining Fastly is as much about values as it is about technology.

“What excites me most about joining Fastly is its authenticity and its passion for building a faster, safer and more engaging internet,” she shared. Ler noted that digital expectations across Asia are rising quickly, and customers are looking for partners who are deeply invested in delivering secure and high-performance experiences.

She added that she is energized by the opportunity to bring Fastly’s engineering strength and customer-focused mindset to the region, and to help organizations make a meaningful impact through better digital experiences.

What This Signals for Fastly’s Asia Strategy

Ler’s appointment underscores Fastly’s continued investment in regional leadership as part of its long-term Asia strategy. By combining localized expertise with global technology capabilities, the company aims to better serve customers in markets that are rapidly shaping the future of the digital economy.

For Asia, and especially for growing digital markets like the Philippines, this move signals greater access to advanced edge cloud solutions designed to keep pace with rising user expectations.
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PH Leads Asia Talks on Large-Scale Ocean Protection


As the global race to protect 30 percent of the world’s oceans by 2030 gains momentum, the Philippines is stepping into a leadership role in Asia’s marine conservation efforts. Recently, Iloilo City played host to the Asia Regional Large-Scale Marine Protected Area (LSMPA) Workshop, bringing together conservation leaders, scientists, policymakers, and community advocates from across the region.

The two-day workshop was organized by the Zoological Society of London Philippines (ZSL Philippines) in partnership with the Blue Nature Alliance (BNA), alongside regional partners from government, academe, and non-government organizations. At its core, the gathering focused on one shared goal: how Asia can protect its oceans at scale through science-based and community-driven approaches.

Why Large-Scale Marine Protection Matters

Asia is home to some of the most diverse and productive marine ecosystems in the world. From coral reefs and mangroves to deep-sea habitats, these waters support food security, livelihoods, and biodiversity for millions of people.

According to Laure Katz, Executive Director of the Blue Nature Alliance, Asia has long led the way in nearshore marine protection. The challenge now is extending conservation beyond the traditional 12 nautical miles and into offshore waters, where threats such as illegal fishing and climate change are becoming more pronounced.

The workshop tackled this challenge head-on by exploring how science, policy, and community engagement can work together to make large-scale marine protection more achievable and effective.

A Regional Exchange of Ideas and Solutions

Co-hosted by Big Ocean, a peer-learning network created by and for managers of large-scale marine areas, the workshop gathered participants from the Philippines, Indonesia, Thailand, Malaysia, Maldives, Vietnam, and the Solomon Islands.

With technical and financial support from the Alliance, discussions covered a wide range of issues affecting marine protection in Asia. These included governance gaps, climate-related impacts, pollution, illegal, unreported and unregulated fishing, sea-level rise, and the complexities of transboundary conservation.

Beyond identifying challenges, participants also worked toward solutions. The workshop laid the groundwork for an Asia Regional LSMPA Community of Practice and began shaping a regional roadmap for large-scale marine conservation.

Collaboration as the Key to 30x30

One of the strongest messages to emerge from the workshop was the importance of collaboration. Conservation at this scale requires coordination across countries, sectors, and communities.

“The Blue Nature Alliance is working with over 130 partners globally to advance ocean conservation in 5 percent of the world’s ocean as a significant contribution to the global 30x30 goal,” Katz shared.

Participants agreed that marine conservation efforts must align with food security objectives, particularly in regions where fishing supports millions of livelihoods. They also emphasized the need for long-term and equitable financing mechanisms backed by government support, better alignment of ocean-related policies, and stronger public participation in conservation initiatives.

These shared insights highlight Asia’s growing capacity to innovate and lead when it comes to protecting marine ecosystems.

Asia’s Potential to Lead the Next Wave of Ocean Protection

For Naiʻa Lewis, Director of Big Ocean, the region holds enormous potential.

“The potential for Asia is huge,” Lewis said. “It can be a trailblazer, creating a ‘Big Ocean 2.0,’ leading the second wave of large-scale protection, and showing the world that fisheries, food security, and conservation can be addressed together.”

This vision resonated strongly throughout the workshop, especially as countries shared lessons learned from existing marine protected areas and explored ways to scale up what works.

Philippine Rise as a Flagship Conservation Effort

One of the most ambitious initiatives discussed during the workshop was the proposed Philippine Rise Ocean Conservation Area. Implemented by ZSL Philippines in partnership with the Department of Agriculture Bureau of Fisheries and Aquatic Resources, Fisheries Management Area 1, and the Blue Nature Alliance, the proposed area would cover around 150,000 square kilometers.

This represents approximately 7.5 percent of Philippine waters, potentially making it the largest single marine protected area in Asia. Beyond protecting biodiversity, the initiative aims to support long-term food security by ensuring healthier and more resilient marine ecosystems.

“The thinking around marine protected areas has long been at a much smaller scale,” said Edwina Garchitorena, Country Director of ZSL Philippines. She acknowledged that challenges remain, particularly in terms of community understanding and governance alignment, but emphasized that the long-term impact makes the effort worthwhile.

From Commitment to Action

The workshop also highlighted a growing shift across Asia, particularly in the Philippines and Indonesia, where governments are beginning to translate conservation commitments into concrete action.

According to Katz, the movement toward large-scale protection is gaining momentum, supported by comprehensive solutions that address both nearshore and offshore ecosystems.

For participants, the workshop was not just a meeting, but the start of a longer journey.

“The Asia Regional LSMPA Workshop is the beginning of a meaningful journey to inspire bold action for marine protection for the benefit of people and nature,” Katz said.

Building a Collective Future for Asia’s Oceans

As climate change and human pressures continue to threaten marine ecosystems, initiatives like the Asia Regional LSMPA Workshop show that large-scale ocean protection is not only possible but increasingly necessary.

ZSL Philippines, together with the Blue Nature Alliance, Big Ocean, and regional partners, will continue working to strengthen marine governance and mobilize collective action toward achieving the global 30x30 ocean protection target.

For the Philippines, hosting this regional dialogue reinforces its growing role as a leader in ocean conservation, proving that protecting marine life and securing food for future generations can go hand in hand.
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61st ANVIL Awards Reflect Growing Confidence in PH PR


The Philippine public relations industry is showing clear signs of strength and momentum, and the 61st ANVIL Awards proves just that. Organized by the Public Relations Society of the Philippines (PRSP), this year’s edition of the country’s most prestigious PR awards drew strong participation from companies and agencies across sectors.

Often referred to as the “Oscars” of Philippine public relations, the ANVIL Awards remains a trusted barometer of how the industry is evolving. With hundreds of entries and a growing pool of participating organizations, the latest edition reflects renewed confidence in the value, credibility, and impact of professional PR work in the country.

Steady Entries, Bigger Industry Participation

For the 61st ANVIL Awards, PRSP received a total of 622 entries, closely matching last year’s 649 submissions. While the overall number of entries remained relatively steady, what stood out was the sharp increase in the number of participating organizations.

This year, 193 organizations submitted entries, a significant jump from last year’s 118 participants. The total includes 151 companies and 42 agencies, marking one of the broadest industry turnouts in recent years.

For PRSP leaders, this growth speaks volumes.

“For us, this increase in participation is especially meaningful,” shared Ana Pista, APR, Vice President for External of PRSP and Chair of the 61st ANVIL Awards. “It shows that more organizations see value in having their work measured against clear standards of strategy, creativity, and results.”

She added that the ANVIL Awards continues to be a platform where PR professionals challenge themselves and contribute to shaping what excellence in public relations looks like today.

Campaigns Take the Spotlight, Tools Highlight Execution

Entries were evaluated under two main categories: PR Programs and PR Tools, each designed to recognize a different aspect of public relations excellence.

The PR Programs category, which focuses on full-scale campaigns, received the bulk of submissions. From these, 39 Gold ANVILs and 120 Silver ANVILs were awarded, reflecting the depth, competitiveness, and strategic thinking behind this year’s campaign entries.

Meanwhile, the PR Tools category recognized executional excellence in communication materials. This category awarded 3 Gold ANVILs and 25 Silver ANVILs, highlighting innovation in platforms, content, and delivery.

The distinction between the two categories is intentional and essential to the awards’ credibility.

A PR Program refers to a complete campaign, including research, objectives, audience insights, strategy, execution, and evaluation. The most outstanding campaign earns the Grand ANVIL, the highest honor under this category.

PR Tools, on the other hand, focus on specific communication materials such as media kits, websites, videos, digital platforms, events, apps, and internal communication tools. The top recognition here is the Platinum ANVIL, awarded to the most effective PR Tool.

“This distinction allows us to recognize both strategic excellence and executional innovation,” Pista explained. “A strong campaign needs both a clear strategy and well-designed tools that bring that strategy to life.”

A Rigorous and Credible Judging Process

Maintaining the integrity of the ANVIL Awards means ensuring a thorough and transparent evaluation process. All submissions underwent multiple levels of review, beginning with screening and judging by a panel of around 75 judges from the fields of communications, media, business, and related industries.

Results were then validated by SGV & Co., PRSP’s external auditor, before moving to final deliberations by a Panel of Jurors, which took place on January 10.

From this final stage, six entries were named Top PR Programs, while four entries emerged as Top PR Tools, representing the highest distinctions in their respective categories.

Pista expressed appreciation for the judges and jurors who dedicated time and expertise to the process, particularly as much of the evaluation took place during the holiday season. Their rigor and professional insight continue to uphold the credibility of the awards.

Pushing Past Possibilities for the PR Industry

The 61st ANVIL Awards carried the theme “The 61st Second: Pushing Past Possibilities.” According to PRSP, this theme reflects the organization’s commitment to keeping the awards relevant as the PR landscape continues to evolve.

“This year’s theme speaks to our intention to keep the ANVIL Awards globally relevant and responsive to the changing demands of public relations,” Pista shared. She emphasized that while creativity remains important, it must always be anchored in research, strategy, and measurable outcomes.

In an industry that is becoming increasingly complex and accountable, the awards aim to celebrate work that delivers both impact and substance.

Countdown to Gabi ng Parangal

The complete list of winners will be officially announced during the Gabi ng Parangal on January 28, to be held at Ballrooms 2 and 3 of Solaire Resort North, starting at 5:00 PM.

As anticipation builds, the PR community once again prepares to celebrate campaigns and tools that push boundaries, deliver results, and elevate the practice of public relations in the Philippines.

Now on its 61st year, the ANVIL Awards continues to stand as the industry’s gold standard, honoring not just creativity, but thoughtful, disciplined, and results-driven communication that truly makes a difference.
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Igloo and Angkas Bring Affordable Insurance to Riders

Thursday, January 15, 2026


Motorcycle ride-hailing has quietly become a lifeline for millions of Filipinos navigating congested roads and limited public transport. From daily commuters to delivery workers and side-hustling riders, platforms like Angkas now play a central role in how people move around cities. But while the sector continues to grow, one critical gap remains: protection for the riders who keep it running.

That gap is now being addressed through a new partnership between regional insurtech Igloo and Angkas, the Philippines’ largest motorcycle ride-hailing platform. Together, they are rolling out affordable personal accident and medical insurance coverage for more than 20,000 Angkas riders, making safety more accessible in the country’s fast-growing gig economy.

The rise of ride-hailing services has reshaped urban mobility in the Philippines, particularly in Metro Manila and other densely populated cities. With fragmented public transportation systems and heavy traffic, motorcycles offer a faster, more flexible option for daily travel.

Industry projections show the motorcycle ride-hailing sector reaching USD 1 billion in revenue by 2030, reflecting its growing importance. Yet many riders still operate without adequate insurance, leaving them financially vulnerable in the event of accidents or medical emergencies.

This concern has not gone unnoticed by regulators. The Philippine Insurance Commission (IC) recently issued a draft circular proposing Passenger Personal Accident Insurance (PPAI) coverage for motorcycle taxis. The move signals a broader national push to strengthen rider and passenger safety as the sector expands.

How the Igloo and Angkas Partnership Works

Angkas currently has over 20,000 registered riders and more than 11 million app downloads, making it the largest motorcycle ride-hailing platform in the country. Through its collaboration with Igloo, Angkas riders are now automatically enrolled in Personal Accident (PA) plans while completing rides.

This embedded insurance model means riders do not need to apply separately or manage complicated paperwork. Protection is built directly into the platform where they earn their income.

What Coverage Riders and Passengers Get

For a minimum premium of just 52 cents per ride, both riders and passengers receive meaningful protection, including:
  • PHP 650,000 in personal accident insurance benefits
  • PHP 200,000 in medical coverage
  • Free private ambulance service in case of emergencies

This structure makes insurance affordable on a per-ride basis, especially for gig workers who prefer flexible, usage-based costs rather than large upfront payments.

For Igloo, the partnership reflects its broader mission to make insurance more inclusive and accessible across Southeast Asia.

“This partnership aims to provide thousands of Filipino riders access to affordable insurance embedded directly into the platform where they earn their livelihood, closing the protection gap by reaching them where they are,” said Raunak Mehta, Co-founder and CEO of Igloo.

“At Igloo, our mission is to make insurance accessible, relevant, and affordable for all, and we will continue forging partnerships like this to advance that vision across the region.”

By integrating insurance into everyday digital platforms, Igloo is addressing a long-standing issue faced by gig workers: limited access to financial protection despite high exposure to risk.

Angkas Strengthens Rider Trust and Safety

From Angkas’ perspective, the initiative reinforces its commitment to rider welfare and passenger trust.

“Our riders’ safety is our top priority at Angkas, and this milestone partnership allows us to provide even more support for them,” said Angeline Tham, Founder of Angkas.

“By working with Igloo, we’re able to offer accessible coverage that protects our riders and strengthens the trust that millions of Filipinos place in our service every day.”

In an industry where trust is everything, offering built-in protection helps reassure both riders and passengers that safety is not an afterthought.

A Bigger Shift in Digital Insurance

The Igloo and Angkas collaboration highlights a growing trend in the insurance industry: embedded insurance. Instead of selling standalone policies, insurers are integrating protection directly into digital services such as ride-hailing, e-commerce, and fintech platforms.

As mobility platforms continue to shape how Filipinos move and work, collaborations like this show how technology and insurance can work together to create safer, more sustainable livelihoods.

To learn more about Igloo’s products and services, visit its official website.

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