Ajinomoto Philippines Strengthens Commitment to Sustainability with Key Program Milestones

Sunday, March 23, 2025


Ajinomoto Philippines Corporation (APC Group) reaffirms its commitment to sustainability as it celebrated significant program milestones with key partners at a recently concluded media conference.

At the event, APC Group President Koichi Ozaki introduced the Ajinomoto Shared Value (ASV), emphasizing the company’s sustainability initiatives. These programs aim to reduce APC’s environmental footprint by 50% while extending the healthy life expectancy of over 1 billion people by 2030.

APC Group President Koichi Ozaki

“Ajinomoto Philippines Corporation recognizes the responsibility we hold in shaping a sustainable future. Our ASV goes beyond offering products that enhance taste—it underscores our commitment to environmental stewardship and corporate responsibility,” said Mr. Ozaki.

Renewable Energy Initiatives

APC Group Chief Sustainability Officer Ernie Carlos

In his keynote speech, APC Group Chief Sustainability Officer Ernie Carlos highlighted the company’s sustainability efforts and achievements. Through a strategic partnership with ACEN Renewable Energy Solutions, APC’s factories in Bulacan and Cebu are now powered by 100% renewable energy. This initiative significantly reduces Scope 2 carbon emissions, preventing approximately 5,000 metric tons of CO2e emissions annually.

Advancements in Green Logistics

APC Group is also making strides in green logistics through collaborations with FAST Logistics and MOBER Philippines. The company has introduced a 100% electric tractor head with a 40-foot container van for warehouse transfers, along with a fully electric four-wheeler van for product deliveries, further reducing its carbon footprint.

Addressing Food Waste and Sustainable Packaging


Beyond energy efficiency, APC Group actively combats food loss and industrial waste. Key initiatives include:
  • Donating edible food waste to Scholars of Sustenance, a food advocacy group.
  • Upcycling residual food waste into animal feeds.
  • Transitioning to sustainable packaging solutions.
  • Repurposing single-use plastics through the SariCycle\u00ae program.

A Vision for a Sustainable Future

“Sustainability is deeply embedded in our corporate philosophy. It represents our dedication to driving meaningful change through strategic partnerships and responsible business practices. We are committed to fostering a future where economic growth and environmental stewardship coexist,” said Mr. Carlos.

Ajinomoto Philippines Corporation remains steadfast in its mission to integrate sustainability into its business operations, ensuring that each initiative contributes to long-term positive impact.

For more information on APC’s sustainability initiatives, visit Ajinomoto Philippines.
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Intertwining Nutmeg Cultivation and Sustainability by Papuan Women

Thursday, March 20, 2025

Mama Siti Fakfak


The perfume industry has recently seen a surge in innovation, with top brands competing to create unique, exotic fragrances. This trend has pushed experts to explore rare natural ingredients worldwide, including nutmeg, traditionally used in Southeast Asian cuisine and now recognized for its aromatic potential in perfumery.

Nutmeg can also be seen in Filipino dishes like suman, bibingka, and biko, valued not just for its warm, aromatic flavor but also for its digestive and anti-inflammatory benefits. Despite growing demand, nutmeg cultivation faces sustainability challenges.

In Indonesia's Papua region, nutmeg harvesting is a family effort, but women dominate post-harvest processing—gathering fallen fruits, separating flesh from seeds, and drying them.

As we celebrate International Women's Month, it's important to recognize the women behind these raw materials. In many parts of the world, women play a crucial yet often overlooked role in agriculture and natural ingredient production. Their labor and expertise drive industries far beyond their local economies, contributing to global markets.

Mama Siti, a 52-year-old nutmeg farmer and cooperative board member leads women in processing high-quality nutmeg. For the Indigenous Peoples of West Papua, the nutmeg tree symbolizes life and is deeply respected, with strict taboos against felling it. Traditional harvest practices include a "wewowo" gathering two months prior, where a kebaya (a traditional outfit) is symbolically placed on trees to prevent premature harvesting. The trees are “undressed” when harvesting begins, followed by a natural land recovery period.

Mama Siti explains, "The nutmeg trees in the village forest of Dusun Pala, Pangwadar Village, Kokas District, Fakfak Regency, West Papua are already abundant, so the men's task is usually only to climb the trees to pick the ripe fruit. As for the processing, so far, there are 118 women who clean the nutmeg fruits, separate the flesh from the seeds, and then dry them under the sun." However, fluctuating nutmeg prices and a biannual harvest cycle make farming financially unstable. Many farmers take on seasonal jobs to survive.


"The price of nutmeg often fluctuates and is unpredictable depending on the season. When the price drops, the income from nutmeg is only enough to meet daily needs. After the harvest season ends, many of us are forced to switch occupations to support our families," adds Mama Siti. "The Tomandin nutmeg tree is not just a tree to us. It is a legacy from our ancestors, passed down through generations to give us life. I can only say that Tomandin nutmeg is a miracle for us."

Kaleka and Wewowo Lestari Initiative

In the midst of these challenges, an Indonesian nonprofit Kaleka launched Wewowo Lestari to enhance nutmeg value while preserving the environment. Through training, women farmers learn improved processing techniques.

"We empower farmers with better SOPs, including solar drying, which has boosted sales revenue by 13-40%," says Kaleka's Executive Board Assistant, Venticia Hukom. Beyond quality improvements, Kaleka collaborates with the French Association Francaise des Dieteticiens Nutritionnistes (AFDN) to develop nutmeg-based products. "Papuan nutmeg was overlooked due to its low oil yield, but our research increased its extraction rate from 1% to 3.5%, enabling its use in perfumes and cosmetics," Hukom explains.

This has opened doors to partnerships with global brands like Hermès and Chanel. Kaleka continues to explore markets for expanded nutmeg-based products, boosting its international competitiveness.

Improving the Local Economy and Preserving the Environment

The Wewowo Lestari initiative has not only increased farmers' incomes but also positively impacted the environment. Through Koperasi Mery Tora Qpohi, a business entity established by and for nutmeg farmers, members earn 11-40% more than selling to middlemen. Fakfak Regency in West Papua, home to 908,850 hectares of forest and where 26,927 indigenous people rely on 56 nutmeg trees per hectare of forest for their livelihoods. Kaleka has supported nutmeg sustainability for nearly eight years. For these communities, nutmeg is more than a commodity—it is a way of life.

Mama Siti said, “By applying local wisdom in the sustainable processing of nutmeg, we can maintain a stable livelihood without having to sacrifice the environment and provide an incentive for us to always preserve the forest, so that we are not dependent on extractive industries that damage the forest.” Maximizing nutmeg’s potential has led to new products like syrups, sweets, and essential oils, increasing its economic value.

"Assisted by Kaleka, we continue to strive to utilize all parts of nutmeg to minimize waste that typically accumulates when it is used as a cooking ingredient. Currently, we have sold approximately 500 bottles of fruit juice made from nutmeg pulp that would otherwise have been left under the nutmeg trees to rot,” Mama Siti explains. The success of Wewowo Lestari brings hope for nutmeg farmers. By fostering collective learning and evidence-based advocacy, the initiative aims to drive policy changes for environmental management and sustainable economic development.

"In five years, we envision a functional social enterprise led by Indigenous communities, where they can sell their nutmeg at a high value, similar to other sustainable commodities produced in West Papua such as seaweed, crabs, and patchouli, which can improve the livelihoods of Indigenous Peoples. In ten years, Kaleka aims to have indigenous forests recognized at the national level, with forest protection policies that could inspire other regions in Indonesia. In fifteen years, we will see a cluster industry of perfumes, essential oils, and fisheries in Fakfak, West Papua," said Venticia Hukom.
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The Manila Hotel Wins Best Heritage Hotel Award

Manila Hotel Best Heritage Hotel Award

The Manila Hotel, the country’s first premier hotel, has once again solidified its legendary status by receiving the prestigious Best Heritage Hotel award from Tatler Best Philippines 2025. This accolade, part of Tatler Philippines’ newly refined Tatler Best guide, recognizes the hotel’s steadfast commitment to preserving its storied past while delivering the true Filipino hospitality it is known for.

Tatler Best is known for its discerning selection of the country’s finest establishments, offering a sophisticated and detailed guide to top-tier hospitality and dining. The Best-in-Class awards for hotels recognize outstanding performance and enduring impact over the past year, making The Manila Hotel’s win a testament to its lasting excellence.

Steeped in history, The Manila Hotel has long been a witness to pivotal moments in Philippine history, having hosted dignitaries, celebrities, and industry leaders. Its storied halls echo with the narratives of those who have shaped the nation, making it a living landmark of heritage and grandeur.

“We are honored to be recognized by Tatler Philippines as the Best Heritage Hotel for 2025. This award is a testament to The Manila Hotel’s unwavering commitment to preserving its rich legacy while providing exceptional service. We are immensely grateful for the guidance of our president, Atty. Jose D. Lina, Jr. and the visionary leadership of our board of directors, whose dedication has enabled this remarkable milestone possible," said Marvin Kim Tan, vice president for sales and marketing, who received the award on behalf of the hotel.

Beyond its rich historical significance, The Manila Hotel remains a benchmark of luxury and Filipino hospitality, offering a carefully curated selection of experiences. These include historical tours of Rizal Park, Intramuros, the National Museums, and more, as well as the Heritage Museum, which features the hotel’s captivating historical photos and archives. The hotel also maintains an Art Gallery that celebrates Filipino creativity, alongside dining experiences that pay homage to local culinary traditions.

As The Manila Hotel pays tribute to its illustrious past, it also looks toward the future, ensuring that every guest enjoys an unparalleled blend of history, luxury, and true Filipino hospitality—an institution where history lives on.
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City Savings Bank Supports DepEd’s Digitalization Efforts



City Savings Bank (CitySavings), the thrift arm of Aboitiz-led Union Bank of the Philippines (UnionBank), has reaffirmed its commitment to support teachers and learners through a Memorandum of Agreement (MOA) with the Department of Education (DepEd) last February 17, 2025. The agreement strengthens its continuing partnership with the DepEd as CitySavings pursues learning and teaching support programs that align with the government agency’s current 5-Point Agenda, which proactively addresses relevant issues in the education sector.

During the MOA signing, CitySavings Chairperson of the Board and UnionBank President and CEO Ana Aboitiz - Delgado recounted, “City Savings Bank was founded by my great grandfather, Don Ramon Aboitiz, together with his trusted business partner, Teotimo Abellana, with a simple vision back then to serve people of moderate means”. She further emphasized, “at Aboitiz, everything we do is anchored in our values and our greater purpose. We applaud DepEd for its commitment to improving the quality of education in our country, and rest assured that we in CitySavings and the whole Aboitiz Group are equally committed to enabling teachers and learners to reach their full potential.”

CitySavings President and CEO, Manuel Santiago, Jr., shared “through the years, we have been focused on our beloved teachers, serving their needs as we aim to be a teacher’s bank of choice. Since 2008, we have partnered with DepEd to provide relevant, accessible, and sustainable corporate social responsibility programs”.

The Bank's donation of laptops to select DepEd divisions across the country aims to advance digitalization efforts and improve learning outcomes in public schools. This initiative also seeks to support the government agency’s programs that ensure learners and schools are prepared for assessments.

DepEd Secretary Sonny Angara expressed his gratitude to the Bank’s active support. “City Savings Bank has long been a trusted partner not just in banking, but in nation building. Ang inyong ‘Tatak Aboitiz’ na malasakit at integridad ay ramdam din sa edukasyon, lalong lalo na sa pagpapaigting ng ating computerization program”. He also commended other CitySavings initiatives to elevating communities through financial inclusion. “Through your financial literacy programs, affordable loans, as well as your support during National Teachers’ Month and other DepEd events, we have felt your commitment that goes beyond profit. Hindi lang negosyo, kundi misyon ang dala nyo”.


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BeWell Levels Up Health Retail with the Halo Effect of TikTok Shop

Lance Cheng

Rising from a trusted leader in health supplements to a powerhouse in social commerce, BeWell has embraced digital transformation to meet the evolving needs of consumers. By launching new products exclusively on TikTok Shop before retail distribution, the brand maximizes online engagement while building anticipation for offline availability. This digital-first approach has not only strengthened its e-commerce presence but also created a halo effect, where heightened online visibility directly drives in-store demand. Through strategic bundling, strong affiliate engagement, and daily live selling, BeWell continues to redefine the future of health retail.

The Halo Effect: Online Visibility Boosts Offline Sales

BeWell's strong digital push on TikTok Shop has boosted its offline sales, with consumers actively searching for its products in major drugstores after discovering them through TikTok Shop’s live selling sessions. Shoppers frequently use screenshots from live streams as references when purchasing in physical stores, demonstrating the powerful offline impact of online visibility. This growing demand proves how TikTok Shop’s interactive features can directly influence in-store sales, reinforcing BeWell’s position as a top health brand.

"For many Filipinos, the path to better health begins online, where they seek information, engage with content, and build trust before making a purchase. TikTok Shop has enabled us to be part of this decision-making journey, positioning BeWell not just as a product, but as a trusted presence in their wellness routine. When consumers walk into stores looking for BeWell after discovering it online, it reaffirms how digital visibility translates into real-world demand, strengthening our impact both online and offline," said Lance Cheng, CEO of BeWell Nutraceuticals Corp.

Strategic Assortment Drives Higher Sales and Brand Expansion

BeWell initially faced a challenge of lower average order value (AOV) compared to its category peers. To address this, the brand introduced well-curated bundle offers, gradually increasing AOV from ₱114 to ₱285. While its top-performing SKUs were initially in the Kids Vitamins segment, BeWell strategically pivoted to highlight its adult supplement range, particularly BeWell Zinc Protect. This shift, supported by exclusive TikTok Shop-only bundles and content adjustments, resulted in a +25% increase in BeWell Zinc Protect sales in Q4 2024.

These efforts contributed to BeWell’s overall growth, with a +16% increase in Gross Merchandise Value (GMV) in the second half of 2024 compared to the first half, solidifying its success on TikTok Shop and beyond.

Live Selling and Affiliate Marketing Drive Growth

BeWell has leveraged TikTok Shop’s live selling capabilities to drive consumer engagement and conversions. The brand maintains an extensive daily live schedule from 8 AM to 5 PM, complemented by a strong network of in-house affiliates who stream live directly from BeWell’s office. This strategy has been instrumental in sustaining growth, with a +11% quarter-over-quarter increase in live room gross profit margin (GPM) and a +35% rise in live enter room rates.

The brand’s strong commission-based affiliate program has further expanded its reach, empowering a growing community of sellers who actively promote BeWell’s product range. Combined with consistent investments in Live Shopping Ads (LSA) and Video Shopping Ads (VSA), these initiatives have strengthened BeWell’s dominance in the health category.

"Through our live selling and affiliate partnerships on TikTok Shop, consumers can engage with BeWell in a more interactive and informative way, ensuring they find the right products to support their daily wellness needs. This seamless integration of digital and physical retail reinforces BeWell’s commitment to making quality health products readily available whenever and wherever they are needed,” added Lance Cheng, CEO of BeWell Nutraceuticals Corp.

Exclusive Online Launches First, Before Retail Rollout

BeWell’s commitment to digital-first strategies extends to product launches, with every new product debuting exclusively on TikTok Shop before becoming available in retail stores. This approach has successfully built anticipation and driven initial demand, ensuring that by the time products hit offline shelves, they already have a dedicated consumer base searching for them.

Through consistent participation in TikTok Shop’s Brand Fiesta campaigns and sustained investments in paid ads, BeWell has achieved a +12% quarter-over-quarter increase in Shop Ads revenue in Q4 2024. With a 5-star shop experience score on TikTok Shop, the brand continues to lead in delivering quality products and a seamless shopping experience.

“BeWell has demonstrated how a health brand can thrive in social commerce by making wellness more accessible and engaging. Through TikTok Shop’s interactive features like live selling, affiliate marketing, and exclusive online launches, they’ve created a shopping experience that feels both seamless and community-driven,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “This approach strengthens online sales while amplifying offline demand, proving that digital-first strategies have a lasting impact beyond the screen.”

For more updates and exclusive deals, visit BeWell's official TikTok Shop page.
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Vista Land Unveils Latest Residential Developments in a Landmark Nationwide Expansion

Tuesday, March 18, 2025

Vista Land & Lifescapes

In a bold move, Vista Land & Lifescapes, Inc. has announced plans for new residential developments ahead of its 50th-anniversary celebration. This landmark expansion reinforces the dedication of the Philippines' leading integrated property developer to providing house-and-lot developments for Filipino families while addressing demands for unique, premium, and sustainable lifescapes.

The newly unveiled projects, with an initial salvo slated for the first quarter and the majority set for the second and third quarters, encompass a selection of offerings catering to diverse market segments. House-and-lot properties and mixed-use developments will rise in 20 areas in Luzon and 12 spread across Visayas and Mindanao. Commercial properties in Urdaneta, Balanga, Malolos, Iloilo, Cagayan de Oro, and Butuan, among other cities, along with its foray into hospitality in Vigan, Bacolod, and Davao, underscore the broad-reaching influence of Vista Land across various sectors.


Having consistently earned recognition from prestigious real estate award-giving bodies such as Lamudi and Property Guru, Vista Land mixed-use developments will continue to offer seamless access to residential, business, commercial, and lifestyle components in central business districts, transportation hubs, and university clusters within Metro Manila. Its resort-inspired vertical villages in next wave cities will provide state-of-the-art amenities and green spaces to create a tranquil yet modern environment for its residents.

Recognizing the increasing preference for suburban living, Vista Land, the foremost house-and-lot developer throughout the archipelago, further expands its geographic reach with master planned developments while incorporating novel architectural configurations into its collection.

Crown Asia

These additions complement its established communities, delivering beautifully designed options in residential neighborhoods and self-sustaining townships. The enhanced starter home models in emerging locations make homeownership more attainable for aspiring Filipinos by offering value-driven pricing and competitive financing options.

Solidifying its growth strategy, Vista Land has earmarked a capital expenditure of PHP 35 billion to sustain the momentum of these projects. This investment will be directed towards strategic land acquisition, construction, and infrastructure enhancements to ensure that each community is built to uphold quality and sustainability standards. Additionally, the company is capitalizing on smart technology, environmentally friendly designs, and community-centric planning to address current residential requirements and anticipate future trends in real estate.


Vista Land remains steadfast in its mission to build thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come. With a record of nearly fifty years, this latest tranche of residential developments is an enduring testament to its leadership in the Philippine real estate sector. Vista Land ensures it remains at the forefront of an evolving market, and buyers and investors can look forward to a new era of well-designed housing solutions that redefine modern living in the country.

The market leader in Luzon, Visayas, and Mindanao for nearly five decades

Camella Homes

Vista Land is the market leader in the number of homes and projects built, having constructed more than half a million houses in 47 provinces and 149 cities and municipalities. With a nationwide footprint, it operates its businesses through distinct units, including residential brands Brittany, Crown Asia, Camella, Vista Land High-Rise Development Group, Vista Manors, and Lumina.

Vista Land: Pioneering excellence in property development


As the holding company of the residential ventures of Vista Group, Vista Land is primarily engaged in developing horizontal properties, master planned communities, and the construction of vertical residences in the Philippines' key growth areas.

Filipinos deserve the best—this driving belief has been integral to Vista Land and its day-to-day operations and is the secret to its success. Creating better, expansive, and global-oriented offerings and experiences for its residents, as well as delivering excellent long-term investment growth for its stakeholders, has always been the impetus behind the conglomerate's continuous evolution.

To learn more about Vista Land and its developments nationwide. Visit www.vistaland.com.ph and follow @VistaLandAndLifescapesOfficial.
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Inclusivity through Technology: How Insurtech Igloo Supports Women Entrepreneurs in the Philippines

Monday, March 17, 2025


This National Women’s Month, leading regional insurtech Igloo is celebrating the unstoppable spirit of women who are transforming industries, breaking barriers, and redefining success.

According to Packworks’ business intelligence tool, Sari IQ, 75% of sari-sari stores in the Philippines are owned by women. To support these women entrepreneurs, Igloo has partnered with various organizations to provide tailored insurance products that offer financial protection against unforeseen risks. Together with its partners, Igloo delivers accessible and affordable microinsurance solutions, covering business disruptions, health emergencies, and personal accidents.

“At Igloo, we believe that financial protection should be accessible to everyone, especially the women entrepreneurs who form the backbone of many communities. By embedding our insurance solutions into digital platforms that women already use, we are breaking down barriers and ensuring that they have the security and confidence to grow their businesses and secure their futures,” said Roberto Vea, Igloo’s Head of Commercial for the Philippines

Igloo’s partnership with B2B MSME enabler Growsari, a technology-driven platform dedicated to helping small retailers and sari-sari stores digitize their operations and expand their businesses, continues to strengthen financial protection for MSMEs. The Personal + Business Protection Plan offers up to P150,000 in financial coverage for accidents and up to P35,000 in cash assistance to help store owners safeguard their property or inventory in cases of flood and fire. Additionally, Igloo and Growsari are working on initiatives to expand access to insurance products further, enabling sari-sari stores to offer protection plans to their customers and communities.

Likewise, Igloo also introduced NegosyoCare in 2024, which serves as a critical financial safety net for women entrepreneurs, particularly ensuring they can sustain and grow their businesses despite unforeseen challenges. Available via Gcash’s Insure Marketplace, NegosyoCare offers coverage against fire, accidents, and damages with affordable premiums starting at just P160 per month or P525 per year. Underwritten by Malayan Insurance, the policy provides up to P50,000 in benefits for accidental death, permanent disability, and dismemberment, medical reimbursement of up to P5,000, fire cash assistance of P10,000, and burglary and payroll protection of P10,000.

By making insurance accessible through familiar digital platforms, Igloo empowers women-led businesses to secure their livelihoods, protect their families, and contribute to economic resilience in their communities. Through innovation and empowerment, Igloo is ensuring that women-led businesses not only thrive but become pillars of economic resilience, creating a future where financial protection is a fundamental right for every woman striving for success.

Learn more about Igloo’s products and services by visiting https://www.iglooinsure.com/
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