Cebu Pacific Catering Services Joins Global Airline Caterers Shifting to 100% Cage-Free Eggs

Cebu Pacific Catering Services Joins Global Airline Caterers Shifting to 100% Cage-Free Eggs

Sunday, April 27, 2025

Leading airline catering provider Cebu Pacific Catering Services (CPCS) won praise today from international NGO Lever Foundation for committing to sourcing 100% cage-free eggs across its operations by 2030. This commitment aligns CPCS with a growing movement among international airline caterers to advance animal welfare standards in their supply chains.

"Our commitment to sourcing 100% cage-free eggs by 2030 reflects CPCS's dedication to aligning with global sustainability standards while maintaining the highest quality in airline catering," said Sherwin B. Olivar, General Manager at Cebu Pacific Catering Services Inc. "This initiative represents an important step in our ongoing efforts to implement responsible sourcing practices that meet international standards."

A joint venture between MacroAsia Corporation, Cathay Pacific Catering Services of Hong Kong, and MGO Pacific Resources Corporation, CPCS prepares over 2000 meals daily for International flights at Mactan-Cebu International Airport. The company's commitment follows similar pledges by major airline caterers worldwide, including its partner Cathay Pacific Catering Services in Hong Kong, demonstrating a coordinated industry shift toward more responsible sourcing practices.

"CPCS's full transition to cage-free eggs demonstrates its strong leadership in sustainability within the airline catering sector," said Robyn del Rosario, Sustainability Program Manager at Lever Foundation, which worked with the company on developing its new commitment. "Their decision will influence regional supply chains and show how international partnerships can drive positive change in the aviation services industry."

Cage-free egg production, in which hens are given the freedom to move in open indoor environments, improves animal welfare and significantly lowers food safety risks compared to caged egg production. Exhaustive research by the European Food Safety Authority found that cage-free egg farms are up to 25 times less likely to be contaminated with key strains of salmonella than caged egg farms. The production of caged eggs has been banned across Europe, as well as in the United Kingdom, Canada, New Zealand, Bhutan and parts of India, Australia and the United States. An increasing number of consumers have also been leaving eggs off their plate as the best way to help laying hens.

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Hapag Movement meets target one year early, helps over 120,000 families facing involuntary hunger

Hapag Movement meets target one year early, helps over 120,000 families facing involuntary hunger

The Hapag Movement, Globe’s hunger alleviation program, has reached its impact goal one year ahead of schedule, supporting over 120,000 Filipino families through the collective support of Globe and TM customers, corporate donors, and mobilization partners.

Originally targeting 100,000 families by the end of 2025, the initiative raised Php 25.37 million in 2024 alone, bringing total funds raised to Php 53 million since 2022 and enabling it to provide meals to 120,455 families facing food insecurity.

“The overwhelming support for the Hapag Movement reflects the dedication of individuals, businesses, and organizations that share our vision of addressing involuntary hunger in the Philippines. Reaching this milestone sooner than expected strengthens our resolve to expand our efforts and create lasting change,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

Since its launch, the Hapag Movement has worked with the Ayala Foundation, Scholars of Sustenance, Tzu Chi Foundation, and World Vision. In 2024, it brought in three new mobilization partners—Rise Against Hunger and international organizations UN World Food Programme and Project PEARLS. This aimed to draw international attention to persistent hunger incidence in the Philippines, allowing the Hapag Movement to reach more communities in need.

The Hapag Movement has received support from over 1.1 million Globe and TM subscribers, who donated Php 11.67 million in Rewards points through the GlobeOne app. Total contributions to the program have accounted for 23% of all assistance provided through the platform.

In addition, 1,871 Globe employees took part in various Hapag Movement activities in 2024, demonstrating their commitment to making a difference.

To grow its impact, the Hapag Movement launched innovative fundraisers like the “Ibalik ang Sarap ng Pasko” holiday drive with SM’s shopper loyalty program SMAC, integrating donations into holiday shopping, and the Gourmet Giving Series, featuring fine dining fundraiser events with 12 top Metro Manila restaurants in partnership with Facebook community Fine Dining Club Philippines.

The Hapag Movement also tapped into the power of fandoms, enlisting support from Blackpink and BTS fan communities, Electronic Sports Gaming Summit gamers, ToyCon collectors, Lyropera enthusiasts, and Kwentoon artists to encourage contributions.

The program also gained invaluable support from the Rotary Club of Makati Business District, BPI Foundation, and Kumu, among others.

With its initial target surpassed, the Hapag Movement is now focused on scaling its livelihood training programs nationwide to provide families with sustainable means of supporting themselves.

The initiative is also exploring ways to contribute to the fight against child stunting, ensuring that Filipino children receive the proper nutrition they need in their critical early years.

The Hapag Movement remains committed to addressing hunger and poverty in the Philippines. Supporters can continue contributing through the GlobeOne app and GCash to help sustain and expand its impact.

For more information on Hapag and to donate directly to the cause, visit this website.

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Shifts in global migration trends open doors to rising global destinations for work and study abroad— British Council IELTS

Shifts in global migration trends open doors to rising global destinations for work and study abroad— British Council IELTS

Recent shifts in the global economy are leading popular Filipino migration destinations—US, UK, Canada, and Australia—to update their visa and international student policies, opening opportunities in emerging destinations. The British Council, a globally trusted and recognised provider of the International English Language Testing System (IELTS), provides personalised support to help Filipinos gain internationally recognised qualifications and explore fresh avenues for work, study, and living abroad in 2025.

Historically drawn to the "big four" destinations—the US, UK, Canada, and Australia—Filipino emigrants now face a shifting terrain. In the US, immigration restrictions have put residency papers on hold, while Australia moves to cap international student enrolments. Meanwhile, Canada is scaling back temporary foreign worker programs, and the UK is tightening student visa rules.

To help Filipinos navigate the changing migration landscape, the British Council, the organization that co-jointly runs the IELTS, provides internationally recognised credentials that open doors to a wide range of opportunities worldwide. Accepted by over 12,500 organisations across 140 countries, the British Council provides essential resources and personalised support needed to help Filipinos succeed in the IELTS exam, preparing them for success not only in the US, UK, Canada, and Australia, but also in emerging destinations across Europe, Asia, and beyond.

Where Filipinos are Headed in 2025

Several countries are now eager to attract global talent, creating new opportunities for Filipino students and professionals. Here are some of the rising destinations for 2025:

New Zealand

New Zealand, known for its thriving agriculture, healthcare, construction, and engineering sectors, is also becoming an increasingly attractive destination for Filipino workers. The country recently overhauled its Accredited Employer Work Visa regulations to make it easier for skilled foreign workers to migrate. These changes include removing restrictions on middle-income jobs, reducing experience requirements from three to two years, and introducing new seasonal worker visas.

Germany

Germany, well-renowned for its expertise in engineering, healthcare, and technology, has become a top destination for Filipino students and professionals. To strengthen its workforce, the country introduced major immigration reforms through the Skilled Labor Immigration Act, a new points-based system which evaluates applicants based on salary, educational level, and German language proficiency, making it easier to enter the country even without a job offer. The country also supports foreign students with a one year opportunity visa, allowing them to gain work experience and improve their chances of securing long-term employment.

“Moving here was a big step, but its world-class education, strong job market, and vibrant culture made it all worth it,” recounts Jay Paul Ely Tena, the 2023 IELTS Prize Winner, who recently pursued his graduate studies in the University of Erfurt. “Adjusting to the language and lifestyle had its challenges, but my IELTS preparation with the British Council gave me the confidence to communicate effectively, both in my studies and daily life,” he adds.

Spain

Spain, a global hub for education and business, is strengthening its immigration policies to boost its workforce. Foreign students pursuing higher education can receive automatic work authorization and can remain in Spain for up to 24 months post-graduation to seek employment or start a business. The country has also removed the three-year residency requirement for switching from a student to a work visa, making it easier for graduates to enter the workforce. Additionally, Spain plans to legalize 300,000 undocumented immigrants annually, granting them work and residence permits.

"Living in Spain has been an incredible experience—the welcoming culture, the balance between work and personal life, and the accessibility of everything made it feel like home," shares Jessica Badua, the 2022 IELTS Prize winner, who earned her master's degree at the Universidad de Cádiz. "The British Council IELTS was instrumental in my journey, not only helping me gain admission to my master's program but also opening doors for scholarships and opportunities that made my transition as an international student smoother and much more rewarding."

Singapore

Singapore remains a top choice for Filipino professionals. The country’s Overseas Networks and Expertise (ONE) Pass, part of the city-state’s broader strategy to attract top global talent, allows skilled professionals and entrepreneurs to live and work there for five years without employer restrictions. The country has also simplified pathways for international students to obtain permanent residency, allowing graduates to transition smoothly into the workforce.

"Many Filipinos may feel uncertain about their options due to the changing migration landscape," says Zoe Zhang, Regional Director for Exams at the British Council. "But the British Council ensures that our candidates have the tools and qualifications they need to prepare for the IELTS and help them succeed on the global stage, even outside the ‘Big 4.’"

While migration trends continue to evolve, the British Council IELTS remains committed to equipping Filipino students and professionals with the right resources and support to pursue their work, study, and living abroad dreams—empowering them to build a bright future anywhere in the world.

To book your IELTS exam, secure your slot here: https://bit.ly/4jJrHud. For more information about the British Council visit the IELTS British Council Facebook page or website.

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90,000 Bangsamoro Kids Learn Peace and Inclusion Through Animation

90,000 Bangsamoro Kids Learn Peace and Inclusion Through Animation

In a remote Bangsamoro village, children sit captivated as Isla Maganda, brings to life a world where resilience, collaboration, and problem-solving are learned alongside foundational skills. Now, 90,000 children are learning these essential skills through a world-class animation and audio series rooted in Bangsamoro’s cultural values. In classrooms equipped with devices, children have already watched the series an average of 2-3 times, and a total of 99,527 workbooks have been distributed, providing engaging hands-on activities to reinforce their learning.

The Bangsamoro Government, in partnership with the Australian Government, introduced Isla Maganda, the first program in Bangsamoro to integrate 21st-century skills and Social and Emotional Learning (SEL) into early education. Isla Maganda reaches children in remote and disadvantaged areas, helping them build the skills they need for lifelong learning. To date, 546 public elementary schools, learning centers, Indigenous Peoples Education (IPED) implementing schools, Special Education (SPED) Centers, and madaris (Islamic schools) across six provinces have benefited from this initiative.

To strengthen teachers’ capacities and address learning gaps, 2,622 teachers have been trained and provided with the animated series’ teacher’s guide and children’s workbooks.

Low literacy rates have persistently challenged the Bangsamoro region, driven by barriers in access, quality, and inclusion, leading to widespread disparities. The region has the lowest literacy rates among 17 regions in the Philippines, and according to the Ministry of Basic, Higher, and Technical Education’s (MBHTE) 2021 Activity Baseline Results, most Grades 1 to 3 students perform below expected standards.

Isla Maganda aims to bridge this gap by delivering engaging, culturally relevant learning through animation and audio storytelling. This 20-episode series for Kindergarten to Grade 3 (K-3) learners strengthens literacy, numeracy, and peace education, while embedding core Bangsamoro values such as respect, honesty, and empathy. Developed over four years, it is a collaborative effort uniting government partners, international production teams, local talents, and education experts.

MBHTE Minister Mohagher M. Iqbal affirmed the importance of Isla Maganda’s rollout to schools across BARMM, including remote and conflict-affected areas.

“Many young learners grow up in conflict-affected or geographically remote areas, where access to quality and inclusive education is inconsistent, having a detrimental impact on their learning and future opportunities.”

“I commend the efforts of MBHTE, the Australian Government, DepEd, and education leaders across the country for their dedication to delivering quality, inclusive education to children in BARMM through Isla Maganda. Now, more young learners will gain the essential skills they need to excel in their learning, empowering children, strengthening communities, and building a future of peace and prosperity for our region.”

The Australian Embassy worked closely with MBHTE to provide technical assistance in developing Isla Maganda materials, ensuring they are tailored to the Bangsamoro context and designing teacher training programs to support their seamless integration into classrooms.

Each episode of Isla Maganda, part of the 21st Century Skills and Social and Emotional Learning (SEL) curriculum, is accompanied by lesson plans for teachers provided by MBHTE, ensuring its effective integration into the broader education curriculum across BARMM.

Ma. Socorro Tabuga, a teacher at Lapok Elementary School in Shariff Aguak, Maguindanao, was among the first to introduce Isla Maganda to her Kindergarten students in February. After completing a three-day master training course on using Isla Maganda classroom materials and facilitating discussions on key concepts, she was eager to see how her students would react.

“Isla Maganda is helping my students develop important skills like empathy, self-control, and cooperation. Since introducing the series, I've noticed a positive change in the way they interact, and there’s less fighting. They identify with the characters they like and adopt their traits, which has led to better interaction, teamwork, and problem solving,” she shared.

Isla Maganda is also accessible to everyone through its dedicated YouTube channel (www.youtube.com/@IslaMaganda), enabling more children, even those outside the region, to engage with the series, develop foundational skills, and build a pathway to academic success and contribute to lasting peace.

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Alsons Dev Receives Distinctions from BPI, Pag-IBIG, and the City Government of Davao

Alsons Dev Receives Distinctions from BPI, Pag-IBIG, and the City Government of Davao

Alsons Development and Investment Corporation (Alsons Dev) has been recognized by three major institutions for its significant contributions to housing development and tourism. The company received distinctions from the Bank of the Philippine Islands (BPI), the Pag-IBIG Fund Stakeholders’ Accomplishment Report (StAR) Awards, and the City Government of Davao’s PASIDUNGOG: Garbo sa Dabaw 2025 awards.

Recognized for Excellence in Housing and Community Development

At the BPI Awards held on March 18, 2025, at the National Museum of Natural History, Alsons Dev received multiple distinctions for its housing loan performance—primarily driven by its mid-cost housing brand Nurtura. The company was named the Top 4 Local Developer in Title Delivery and Top 7 Local Developer in Production, as well as top recognitions for two new categories: Top Local Developer in Loan Portfolio Quality and Top Local Developer in Market Share.

Having been a consistent awardee at the BPI Awards since 2020, these new honors further highlight the company’s dedication to customer-centric service and commitment to compliance and operational excellence in housing delivery.

Complementing its private-sector distinction, Alsons Dev was also honored by a national government entity. On March 14, at the Pag-IBIG Fund Stakeholders’ Accomplishment Report (Pag-IBIG StAR) Awards held at SMX Convention Center Davao, the company received the Special Award for the Highest Number of Socialized Units Taken Out in the Mindanao region. This recognition was driven by Molave Homes, its socialized housing project in Alabel, Sarangani. The award affirms Alsons Dev’s support for accessible homeownership and its strong coordination with Pag-IBIG Fund in serving the housing needs of Filipinos.

“These recognitions from both private and government institutions reinforce our purpose: to make quality housing more accessible to Filipino families through well-planned communities, reliable service, and a deep commitment to our core values of excellence and customer-centricity. We are grateful for the trust of our partners and proud of the teams that consistently embody these values to deliver outstanding results,” said Miguel Rene A. Dominguez, President and CEO of Alsons Dev.

Rounding out the honors, Alsons Dev was recognized at the Pasidungog 2025: Garbo sa Dabaw awarding ceremony on March 13. Poblacion Market Central was awarded under the Tourism category for its role in promoting Mindanaoan heritage and supporting local enterprises.

“We take pride in creating spaces that celebrate Mindanaoan heritage while fostering vibrant communities. This recognition reaffirms our mission to support local enterprises and contribute to Davao City’s sustainable growth,” Miguel Dominguez added.

A Testament to Alsons Dev’s Commitment to Inclusive Growth

The recognitions from BPI, Pag-IBIG Fund, and the City Government of Davao collectively underscore Alsons Dev’s broad contributions—from expanding access to quality housing to driving local economic development. As a homegrown developer, Alsons Dev remains committed to creating lasting value through thoughtfully developed communities that support both families and the cities they live in.

For more information about Alsons Dev and its developments, visit https://alsonsdev.com.

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GCash honors women who lead, inspire, and conquer at the She Can Awards 2025

GCash honors women who lead, inspire, and conquer at the She Can Awards 2025

By highlighting the achievements of women in tech, GCash is helping inspire the next generation of women leaders to pursue careers in technology and drive innovation forward

GCash, the Philippines’ leading finance superapp and cashless ecosystem, hosted She Can 2025 to recognize the leadership, resilience, and influence of its female employees and their significant contributions beyond their job titles. In acknowledging the valuable contributions of women in tech, GCash is setting a powerful example of how to make a difference in the world of innovation through diversity and inclusion.

She Can 2025 went beyond a simple awards ceremony, honoring women for their workplace contributions, resilience, and community impact. The initiative began with an open call for nominations, gathering 78 inspiring stories of women colleagues who lead by example, uplift others, and overcome challenges. From these, 12 honorees were selected across She Can Lead, She Can Inspire, and She Can Conquer, each showcasing unique strengths and unwavering perseverance.

At the heart of the celebration was the She Can Empowerment Forum, where noted journalists Ces Drilon, Bernadette Sembrano, and Jacque Manabat shared their personal experiences and insights about taking charge and breaking barriers. Manabat, a former ABS-CBN reporter, delivered a powerful message: "Iba ang lakas ng babae (The strength of women is unique). We don't let our scars define us but rather nurture those scars to make a difference, make an impact, and use our skills for good.” She encouraged women to step outside their comfort zones as a path to growth and self-discovery.

Martha Sazon, President and CEO of Mynt, the holding company of GCash, further amplified this message, emphasizing the company’s commitment to women empowerment: “At GCash, we don’t just celebrate women—we invest in their success. Women are leaders, innovators, and change-makers, and their resilience drives not just our company but entire communities forward. Through our initiatives, we are creating an ecosystem where women have the tools to thrive in and beyond their careers. When women rise, we all rise.”

The initiative's honorees were presented with unique plaques, symbolizing their light and strength, as they shared their journeys and reflections. The efforts of GCash to empower women extend well beyond the “She Can” initiative. Women comprise 47% of GCash’s workforce and hold 49% of leadership positions, far surpassing the industry average. The company also partnered with Connected Women in 2023 to provide STEM skills training, enabling Filipino women to thrive in the evolving digital economy.

“She Can 2025” affirms the commitment of GCash to celebrate and empower women in tech. By honoring their innovation, leadership, and resilience, GCash inspires future generations of women to break barriers, drive advancements, and create transformative impacts in the tech industry and beyond.

For more information, visit www.gcash.com.

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YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

Thursday, April 24, 2025

YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers.

Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out!

The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by collaborating with an even broader network of content creators through this partnership, giving them the opportunity to tap into a highly engaged, incremental audience and drive sales like never before. This seamless connection between creators and sellers accelerates product discovery, amplifies brand reach, and ultimately enhances conversion rates.

For eligible local creators, this partnership unlocks new business opportunities, enabling them to monetize their influence by promoting products to an audience they have already built connections with. As consumers in the Philippines increasingly seek engaging, content-driven shopping experiences, this collaboration meets their evolving expectations.

Tapping on the rise of video commerce and creator economy in the Philippines

Southeast Asia is one of the world's fastest-growing e-commerce markets, with video commerce having surged to 20% of the region’s e-commerce gross merchandise value in 2024–a fourfold increase since 2022. At the same time the Philippine creator economy is thriving, with over 450 channels with more than one million subscribers, and over 6,000 channels with more than 100,000 subscribers.

Driving this growth is a shift from traditional discovery to a video-first shopping experience, with consumers looking to online content with creators they trust for information and entertainment. On YouTube, creators are more than just entrepreneurs and cultural influencers – they are trusted advisors on behalf of brands. A global study reveals that online users are 98% more likely to trust recommendations from YouTube creators compared to other social platforms. This trust translates directly into purchase confidence. In fact, YouTube drives 3.8 times greater purchase intent than other social platforms on averages.

This underscores viewers’ trust in creators' recommendations and their desire for authentic product reviews and demonstrations ultimately leading to conversion. Consumers are looking to search- and video-led entertainment to enrich their shopping experience, and this deep engagement with trusted creators on YouTube underscores the platform’s unique position to power this.

According to a Kantar study on shopping behaviors among Southeast Asian Gen Zs, eight in ten Gen Z respondents desire entertaining shopping experiences reinforcing the importance of content in their shopping journey. Furthermore, despite exploring alternative channels for product discovery, 63% of Filipino Gen Z respondents still prefer to complete their purchases on e-commerce platforms, making this partnership between YouTube and Shopee highly synergistic in creating an integrated, seamless shopping experience.

Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”

Vincent Lee, Head of Shopee Philippines shared, ”At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape."

Earn more with YouTube Shopping affiliate program for creators

With the YouTube Shopping affiliate program, creators can tag products in existing and new videos, as well as pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase.

The YouTube Shopping affiliate program complements existing monetization options that empower Filipino creators to engage their audience and build deeper connections beyond immediate sales. These include tools such as Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers.

In just seven months since YouTube launched the YouTube Shopping affiliate program in Southeast Asia, the program has delivered impressive results and fantastic momentum.

For example, Mai Trinh Hồ, a beauty and fashion creator known for her honest reviews, joined the YouTube Shopping affiliate program in the last quarter of 2024 and has already seen her revenue increase by almost five times. Another case is that of Jagat Review, a tech creator from Indonesia, shared that his earnings from the YouTube Shopping affiliate program made up a whopping 50% of his channel's total earnings between July and October of last year.

Now that YouTube Shopping is launched in the Philippines, creators like Camille Co are excited – she is already sharing her favorite makeup products by tagging them on her videos.

“I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all.” Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

Mond Salem of Hardware Voyage, a Filipino tech channel, is also optimistic about the feature. “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions,” he said.

Reach and engagement opportunities for brands and advertisers

For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes.

By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale. Brands can also use creator videos both long and short with product feeds in campaigns to expand reach to new customers across YouTube. For example, L’Oréal Thailand combined its campaign with the YouTube Shopping affiliate programme and achieved 10X more high-intent views, with a cost-per-visit twice as efficient as previous campaigns.

Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions. As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.

To learn more about enabling YouTube Shopping on your channel, click here.

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