SOCIAL MEDIA

Monde Nissin Empowers Farmers with Launch of 5 Ground Up Stores Across the Philippines

Wednesday, May 14, 2025


In a bold move to strengthen rural economies and uplift the lives of Filipino farmers, Monde Nissin Corporation has launched five ground-up agricultural cooperatives across Luzon, Visayas, and Mindanao as part of its landmark 45@45 Sari-Sari Store Enablement Program.

The initiative, part of Monde Nissin’s 45th anniversary celebration, aims to build a more inclusive and sustainable supply chain by directly sourcing raw materials from local producers. The cooperatives—focused on cacao (South Cotabato), sugar (Bago City, Negros Occidental), garlic (Bacarra, Ilocos Norte), shallots (Nansuagao, Ilocos Sur), and eggs (Davao City)—serve as both suppliers and community-based distributors, creating much-needed livelihood opportunities in underserved regions.


“Malaki ang naitulong ng programang ito para sa mga farmers tulad namin, sapagkat nabigyan kami ng karagdagang kabuhayan. Maraming salamat sa Monde Nissin,” said Mency Tolentino, Chairperson of the Bacarra Zanjera Irrigators Multipurpose Cooperative in Ilocos Norte.

(This program has been a great help to us farmers, as it’s given us additional livelihood. Much thanks to Monde Nissin.)

These cooperatives are not just supply sources—they are also launching cooperative-managed stores that serve as primary distribution hubs in their communities, improving market access and minimizing logistical burdens for rural farmers.


“Tinupad ng Monde Nissin ang matagal na naming pangarap na magkaroon ng malaking tindahan dito sa Bago. Hindi na kailangang lumayo ng aming mga farmer sapagkat kami na mismo ang magiging distributor ng mga produkto dito sa aming sakahan, dagdag pa dito ang dagdag income para sa aming mga farmer,” shared Noel Benjamin, Chairman of the Hacienderos Agrarian Reform Cooperative in Negros Occidental.

(Monde Nissin has helped fulfill our long-standing dream of having a large store here in Bago. Now, since we’re distributing our farms’ own products, we no longer have to travel too far, and we even get additional income.)

The 45@45 program embodies Monde Nissin’s corporate aspiration of “Making Better Possible”—a philosophy that champions not just business innovation but also the well-being of people and planet. By fostering partnerships with agricultural communities and enabling them to become key players in the value chain, Monde Nissin is redefining what inclusive growth looks like in the modern food industry.

“The point of this program is to uplift Filipino farmers and strengthen the foundations of our food system,” said Atty. Olive Misa, Corporate and Government Affairs Head of Monde Nissin. “We’re proud to celebrate our 45 years of serving Filipino families by investing in their future.”

As Monde Nissin continues its journey of purpose-driven growth, the 45@45 initiative stands as a testament to how companies can empower communities and pave the way for a more resilient and equitable future, one cooperative at a time.
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AIA Philippines Wins Gold At The Reader's Digest Trusted Brands Awards

Tuesday, May 13, 2025


Leading insurer recognized for consumer trust in life insurance category

AIA Philippines Life and General Insurance Company Inc. (AIA Philippines), formerly Philam Life and now the local arm of Hong Kong-based insurer AIA, has been awarded Gold in the prestigious Life Insurance category at the 27th Annual Reader's Digest Trusted Brands Awards, affirming its position as one of the most trusted life insurance providers in the Philippines.

The recognition comes as Reader's Digest unveiled its 2025 Trusted Brands survey results, which celebrates companies that have earned the highest levels of consumer confidence through unwavering reliability, quality, and integrity.

The awards ceremony, held at the Marco Polo Ortigas Manila Hotel last April 4, brought together top marketing professionals and business leaders to recognize brands that have distinguished themselves in the minds of Filipino consumers.

“In today's market, trust must be earned through action, so this recognition is a powerful affirmation of our steadfast commitment to AIA’s purpose of helping more people live Healthier, Longer and Better Lives,” said Melissa Henson, Chief Marketing Officer, AIA Philippines. “At the heart of everything we do is the trust that our customers place in us, so we thank Reader’s Digest for recognizing our efforts to deliver solutions that provide financial security, and health and life protection for our customers, as well as programs that support the well-being of the communities we serve.”

The Gold Award indicates that AIA Philippines achieved outstanding results based on consumer perception. This is the 20th year that AIA Philippines has been recognized as a Trusted Brand by Reader’s Digest, with a total of 11 platinum and 9 gold awards.

This year's Reader's Digest Trusted Brands Awards covers over 45 categories across a diverse range of brands, products, and services. The independent survey was conducted by leading market research agency Catalyst Research, which polled a representative sample of 8,000 individuals across the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan.

AIA Philippines' Gold Award in the Life Insurance category reinforces its commitment to building strong customer relationships founded on trust and appreciation of consumer loyalty.
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Nippon Paint (Coatings) Philippines, Inc. unveils new Weatherbond Quartz Series

Friday, May 9, 2025


Nippon Paint (Coatings) Philippines, Inc. today unveiled its latest breakthrough in exterior wall protection -- the Weatherbond Quartz series – promising to set a new standard in shielding homes and buildings from harsh weather conditions.

The much-anticipated launch marked a major milestone in Nippon Paint’s ongoing commitment to the Filipino market, reinforcing its dedication to understanding and addressing the distinct needs of Filipino homes.

The event was attended by key distributors who play a vital role in bringing Nippon Paint’s solutions to homeowners, and trusted industry partners who understand the importance of quality and durability in construction.

Chen Lee Siong

Taking the stage, Mr. Chen Lee Siong, the General Manager of Nippon Paint (Coatings) Philippines, Inc. shared his enthusiasm on the brand’s newest offering.

"For us at Nippon Paint, this isn't just about adding another product to our shelves. It’s about understanding the heart of every Filipino home. It’s about recognizing that the walls of our houses hold much more than just structure; they hold memories, values, and dreams. And in a country like the Philippines, with its unpredictable and often harsh weather, we felt a responsibility to develop something special – something that offers unwavering protection, resilience, and a layer of trust that every homeowner can depend on. That’s what the Weatherbond Quartz series is all about."

The new Quartz Technology elevates exterior wall protection to a whole new level. This premium, pure acrylic-based paint is expertly formulated to create a robust and resilient film, offering exceptional defense against relentless rain, damaging UV rays, and the persistent issue of dirt accumulation. Its inherent stability also provides superior resistance against the alkaline nature of walls and potential acidic elements in the atmosphere, ensuring a finish that not only looks great but also lasts longer.

The Weatherbond Quartz series brings a powerful synergy of advanced technologies working together as follows:

Quartz technology: The backbone of its strength, creating a tough and hard paint film built to endure.

Keep clean technology: A smart innovation that actively resists dirt, alkaline substances, and efflorescence, keeping walls looking fresh and clean.

Sunblock technology: A crucial feature for the Philippine climate, significantly reducing surface temperatures by up to 5°C, even under the scorching sun.

Fibra technology (featured in Weatherbond Ultimate): Taking durability even further by reinforcing the paint film, creating a resilient shield against cracks, peeling, and general wear and tear.

Micro block technology: The ultimate defense against unsightly and damaging fungus and algae growth, while also resisting dirt pick-up.

Color care technology: Ensuring that the vibrant colours you choose for your home remain rich and true for years to come, maintaining its aesthetic appeal.

Mr. Chen addressed the unique needs of Filipino homeowners emphasizing that “Nippon poured its expertise into creating a product that goes beyond mere surface protection – something that can truly stand the test of time, the challenges of our climate, and the everyday wear and tear of life. It's about building resilience, engineering strength, and ultimately, providing peace of mind."

Beyond its core technologies, the Weatherbond series, with the Quartz variant leading the charge, also delivers excellent UV protection for long-lasting colour, strong defense against acid rain, enhanced resistance to alkali and efflorescence, and a solid 8-year protection guarantee. Certain colours within the range even boast a high Solar Reflectance Index (SRI), contributing to a more energy-efficient home. Furthermore, its recognition as a Green Choice product underscores Nippon Paint’s commitment to environmentally responsible solutions.

In his closing remarks, Mr. Chen conveyed his deep-seated belief in the product. "Bringing Weatherbond Quartz to the Philippine market fills us with immense pride. We truly believe in the positive impact it will have on every home it graces. From the meticulous science behind its formulation to the sheer strength it provides to your walls, Weatherbond Quartz is a top-tier solution, offering the kind of protection every Filipino home deserves."


The new Weatherbond Quartz series is now available at selected Modern Trade stores. Weatherbond Quartz price starts at PhP 442.00 for 1L, PhP 1,692.00 for 5L and PhP 4,821.00 for 15L.

Nippon Paint (Coatings) Philippines, Inc. is now inviting homeowners, contractors, architects, and all those involved in building and maintaining structures to experience the next level of exterior wall protection with the Weatherbond Quartz series. With its powerful promise of “Tatag na di Matitinag. Lakas na Hindi Kukupas” – unyielding strength, enduring power – Nippon Paint is setting a new benchmark for durability and enduring beauty in the Philippine paint industry.
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Want to Experience PAL Business Class? Just Link Your Mabuhay Miles in the Maya App!

Thursday, May 8, 2025


What if we told you that your next business class adventure was just one tap away? With Maya, the #1 Digital Bank app, your Mabuhay Miles are now easier to access than ever. Simply tap the tile on your Maya homepage marked with the PAL logo to check your balance, manage your rewards, and get one step closer to flying in style.

And here’s the real deal: From April 15 to June 30, 2025, when you link your Mabuhay Miles account through the Maya app, you’ll get the chance to win a roundtrip PAL Business Class ticket for two. That’s right—three lucky winners (and their travel buddies) will be jetting off to dream destinations in Asia like Tokyo, Seoul, Bali, Singapore, and more. Think champagne, lie-flat seats, and all the perks—on the house.

But the best part? There’s even more on the way! Keep an eye out for exciting new features and rewards that’ll take your travel experience to even greater heights. This collaboration is part of Maya’s ongoing mission to help you make the most of your money—and now, your miles.

So, what are you waiting for? Link your Mabuhay Miles in the Maya app today and unlock a world of premium rewards. Visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok to stay updated.

Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. (www.bsp.gov.ph). Deposits are insured by PDIC up to ₱1 million per depositor.
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VFS Global acquires majority stake in CiX Citizen Experience to create a centre of excellence and promote Brazilian knowhow in Public Service abroad


VFS Global, the global leader in trusted technology services, empowering secure global mobility for governments and citizens, has completed the acquisition of a majority stake in CiX Citizen Experience, a leading provider of digital and physical citizen services based in Brazil. This strategic acquisition marks a pivotal step in VFS Global’s expansion journey—particularly across Latin America (LATAM)—as it continues to broaden its capabilities and deepen its impact in the public service delivery space.

With nearly two decades of pioneering innovation in citizen services, CiX has established a strong presence in Brazil. This success will be further scaled across LATAM and other global markets, leveraging VFS Global’s international reach and operational excellence.

This acquisition is centred on driving transformation through advanced digital technologies, including AI and data-driven platforms. By uniting CiX’s cutting-edge digital capabilities with VFS Global’s extensive global infrastructure and expertise in managing complex service ecosystems, we are positioned to deliver next-generation, integrated solutions to public and private sector clients around the world.

For both companies’ client governments and partners, this will lead to enhanced, tailored solutions that improve citizen engagement, access, and satisfaction.

Sergio Rodrigues, CEO of CiX Citizen Services, said, “Partnering with VFS Global will supercharge our growth. With access to their capital, technology, talent, and global reach, we can rapidly expand across Latin America, and beyond. This collaboration is about scaling CiX Citizen Experience, delivering even more intuitive, efficient, and accessible government services. Our goal is to simplify citizens' lives with a combination of physical and digital solutions that also bring agility, and savings for governments worldwide.”

Zubin Karkaria, Founder & Chief Executive Officer, VFS Global, added, "We are very pleased to have concluded this strategically important acquisition which will be value accretive for both companies – for CiX Citizen Experience and for VFS Global. VFS Global operates in 158 countries, serves 69 client governments and has a workforce of nearly 13,000 people from 153 nationalities. Access to all of this, and our technological capabilities, will provide the launchpad for CiX Citizen Experience in its next phase of growth to become a global powerhouse. Our collaboration will transform citizen services world-wide, driving efficiency and inclusivity. It highlights VFS Global’s commitment to innovative solutions that enhance citizens' quality of life and build renewed trust in governments."

Since its founding in 2008, CiX Citizen Experience has established itself as a pioneer in public services, managing over 250 service centres across Brazil. The company offers more than 200 types of services to states and municipalities, significantly enhancing the efficiency and accessibility of government services. Over the years, CiX Citizen Experience has served over 150 million citizens, issuing more than 30 million identity cards and 20 million driver’s licenses. With operations in key regions such as São Paulo, Rio de Janeiro, Minas Gerais, and Ceará, CiX Citizen Experience continues to lead the way in digital and physical public service solutions, driving innovation and improving the quality of life for millions of citizens.

VFS Global, the global leader in trusted technology services, empowering secure global mobility for governments and citizens, has significantly expanded its global footprint. With over 3,500 Application Centres in 158 countries, VFS Global has processed more than 309 million applications since its inception in 2001. In 2023, the company secured seven major global contracts, including a landmark agreement with the UK government as the exclusive overseas provider to manage visa and citizenship services across 142 countries. Additionally, VFS Global won contracts with the governments of Australia, Norway, Sweden, Latvia, Iceland, and Austria, further solidifying its position as a trusted partner in delivering secure, efficient, and innovative solutions for visa and consular services worldwide.
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This Mother’s Day, Do Something for You

PSBank Flexi Personal Loan

Say yes to your goals with PSBank Flexi Personal Loan

Being a mom is a 24/7 job—no time-outs, no log-offs. Between managing work, school projects, family meals, and everything in between, it’s easy to lose sight of one very important person: You.

This Mother’s Day, celebrate saying yes to yourself—because prioritizing your dreams isn’t just smart, it’s empowering. With PSBank Flexi Personal Loan, you can confidently and affordably take the next step toward your goals.

Fund Your Passion Projects

Whether you’re ready to launch that dream business, enroll in a new course, or finally bring a creative idea to life, the PSBank Flexi Personal Loan helps turn your plans into reality.

PSBank’s digital tools like the loan calculator and pre-qualification checklist can easily guide you in the application process with confidence. The Loan Calculator gives a preview of the monthly amortization based on the preferred loan availment and term.

Borrow up to ₱250,000 and enjoy flexible repayment terms of 24 to 36 months—giving you the freedom to move at your own pace and on your own terms.

Invest in the “New You”

It’s your turn to thrive. From scheduling that long-overdue check-up to starting a wellness routine or creating your own peaceful corner at home—this is your sign to focus on you. Prioritize your well-being, and let PSBank Flexi Personal Loan help make it happen.

And the best part? Your approved PSBank Flexi Loan comes with a free Flexi Mastercard that you can use to withdraw funds or swipe at any BancNet and Mastercard-affiliated establishments—seamless and stress-free.

Spend Without the Guilt

Moms are natural budget keepers—so it’s normal to feel a bit guilty about spending on yourself. With PSBank Flexi Personal Loan, you get more than just funds—you get flexibility. Rebates are computed daily and automatically applied to all qualified term loans, rewarding you for paying early or more than your monthly due.

Even better, PSBank Flexi Personal Loan works like a revolving credit line. This means once you repay what you’ve used, your available balance is replenished—ready to be used again when needed without having to reapply. It’s like having a financial safety net that’s always there when opportunity calls.

You can also access your funds 24/7 via ATM, and repay the way that works best for you—whether through PSBank branches, BancNet ATMs, PSBank Mobile or Online, InstaPay, or Online Bill Payment Services.

Mom’s Maaasahan Partner

This Mother’s Day, choose to invest in yourself with PSBank Flexi Personal Loan. Apply for a PSBank Flexi Personal Loan with Prime Rebate via PSBank Mobile, PSBank Online, or visit your nearest PSBank branch. For more information on PSBank's products and services, visit psbank.com.ph or follow PSBank on Facebook and Instagram.

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Shell Empowers Young Filipinos with Disaster Preparedness Through Innovative Board Game


Students in these cities are engaging in a unique learning experience that teaches them the importance of proper disaster response. . "Master of Disaster" (MOD), an innovative board game developed by Asia Society for Social Improvement and Sustainable Transformation (ASSIST), is being utilized to equip the next generation with essential disaster preparedness knowledge and skills. MOD emphasizes the value of “bayanihan”, the Filipino spirit of communal unity and cooperation, by working together to support one another during simulated scenarios.

Building upon the success of the initial phase, which reached over 81,000 students and more than 300 teachers, Year 2 of the project will expand to 20 schools in Cagayan de Oro City. "By empowering children with the knowledge and skills to navigate challenging situations, we can foster resilience within communities and better protect them during times of calamities." stated Serge Bernal, Shell Pilipinas Vice President for Corporate Relations.

The MOD game has garnered enthusiastic feedback from both students and educators. One Libjo Elementary School student remarked, "Playing MOD improves our social skills and teaches us to work together and escape disasters." A teacher from Tabangao Elementary School echoed this sentiment, stating, "The MOD rollout was very interesting. It motivated the students to learn about disasters."

Pilipinas Shell, with its long history of commitment to community development and safety, believes that investing in the education of young Filipinos is crucial for building a more resilient and disaster-prepared nation.

Shell remains committed to empowering communities through innovative partnerships that build resilience and preparedness for a safer future.
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