SM Supermalls Named Philippines’ Strongest Brand for 2025 by Brand Finance

Wednesday, June 4, 2025


SM Supermalls has once again proven its leadership in the retail industry by being named the Philippines’ Strongest Brand for 2025 by Brand Finance, the world’s foremost brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among all Philippine brands, SM Supermalls is setting new benchmarks in brand trust, innovation, and customer experience.

Unmatched Brand Strength in the Philippines

While BDO Unibank retained the top spot in overall brand valuation for the second year, SM Supermalls secured the #1 ranking in brand strength, signaling its unrivaled reputation and impact on consumers and stakeholders alike.

This accolade reflects SM Supermalls’ leadership in marketing excellence, digital transformation, and community-centered initiatives, making it a powerhouse in the country's ever-evolving retail landscape.

“SM Supermalls’ achievement as the strongest Filipino brand this year symbolizes success built on scale, innovation, and customer experience,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific. “Its role in commerce and the community makes it a brand deeply embedded in the nation’s cultural fabric.”

Fueling Growth Through Purpose and Innovation

SM Supermalls continues to push boundaries by delivering exceptional retail experiences and building vibrant communities through purpose-driven campaigns. From integrating digital innovations to reimagining mall spaces, the brand has consistently adapted to meet the needs of Filipino consumers.

“Being named the Philippines’ strongest brand affirms the passion and dedication of our SM family,” said Steven T. Tan, President of SM Supermalls. “Our greatest reward is knowing that we make people’s lives brighter every day that’s what truly matters.”

Why This Recognition Matters

The Brand Finance Global 500 ranking is based on rigorous evaluation standards, including ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation), making it one of the most credible indicators of brand performance worldwide. For investors, partners, and tenants, this recognition reaffirms SM Supermalls as a trusted growth partner and a catalyst for inclusive development.
SM Supermalls: More Than Just Retail

More than just a place to shop, SM Supermalls has become a symbol of hope, progress, and Filipino pride. It empowers communities, supports local enterprises, and leads the way in creating sustainable, people-centric developments.

With a network that continues to grow across the country, SM Supermalls proves that true brand strength lies in how it serves, uplifts, and inspires the people it touches every day.

SM Supermalls also extends its congratulations to BDO, which maintained its position as the Philippines’ most valuable brand for the second year in a row, a testament to the strength and stability of the SM Group across multiple sectors.

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Bigo Live Celebrates Nine Years of Empowering Community and Creativity

Monday, June 2, 2025


Marking nearly a decade of empowering users to connect, create, and thrive in real time across cultures, borders, and backgrounds.

Bigo Live, the leading global livestreaming platform, marked its 9th anniversary with a vibrant celebration held on May 17 at Clubhouse at the Palace in BGC in Manila. The event brought together Filipino creators, such as those behind Bigo IDs like AVC_Roni and claire18, along with agency managers, fellow streamers, and family members to celebrate a milestone journey of creativity, connection, and community growth.

Since its launch in 2016, the Bigo Live Philippines community has grown significantly and become a dynamic space where creators from all walks of life are empowered to champion self-expression, showcase their talents and reach an international audience. As part of the anniversary festivities, Bigo Live unveiled a series of billboards across key locations in Manila, spotlighting top Filipino creators such as Ikangmo, recognising their talent and impact on the platform.

“Bigo Live is proud to celebrate nine years with our Filipino community. We remain committed to fostering a safe and inclusive environment where creativity thrives, careers are built, and connections are made,” said a Bigo Live Philippines spokesperson. “Thank you to all our creators and users who helped us shape this community and for being part of this incredible journey.“

Empowering Community, Online and Offline

Bigo Live has played a significant role in bringing local communities together to spread positivity and kindness through its interactive and real-time livestreaming experiences. During the COVID-19 pandemic, the platform provided Filipino creators a safe space to stay connected. Creators shared their stories, music and positive messages and found solace in their communities by connecting remotely from their homes.

Today, Bigo Live continues to champion community-first initiatives that bridge the digital and real worlds, offering new ways for the Filipino community to engage, celebrate, and connect. These include events such as Bigo Voice Music Fest 2024, BIGO Voice 2025 and Bigo Live Philippines Awards Gala.

“Bigo Live helped me discover parts of myself I never knew existed. I gained confidence, built genuine connections, and grew my following to nearly a million in just a year. The platform opened doors I never imagined – new friendships, exciting opportunities, and the ability to build my own income streams. To my supporters and fellow hosts: keep doing what makes you happy. Bigo Live changed my life, and it can change yours too,” shared Bigo Live creator Ikangmo.

Celebrating Local Voices and Cultural Impact

Bigo Live Philippines actively supports initiatives that uplift underrepresented voices and inspire positive change. The livestreaming platform has actively supported women’s empowerment through community-led events like Women’s Run PH — a run by women, for women — and specialised workshops for aspiring female creators. In a bold step towards inclusivity, Bigo Live Philippines partnered with global beauty brand MAC Cosmetics to launch Slay Model Search Asia, a talent competition celebrating the transgender community in the Philippines.

Looking ahead, Bigo Live Philippines will continue to roll out creator- and community-centric initiatives that inspire authentic expression and strengthen bonds across its user base. From new programmes that help creators unlock their full potential, to fun, meaningful events for the broader community, Bigo Live remains committed to its core mission: to empower people and change lives through real-time connectivity.

To find out more about Bigo Live, please visit our website.
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Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

Saturday, May 31, 2025

Jeffrey Navarro, Visa Country Manager for the Philippines

Visa, a world leader in digital payments is looking to expand support for Filipino small and medium enterprises (SMEs), which, despite their economic contribution, still face significant barriers to financial inclusion and growth. While making up more than 99% of all business enterprises in the country and generating 66% of total employment, SMEs in the Philippines continue to face significant challenges, including access to funding.

A global funding gap

Visa's recent study reveals significant challenges faced by SMEs, particularly in accessing capital, with these businesses receiving less than 10% of total corporate loans. Cash flow concerns are prevalent, as 44% of SMEs highlight it as a top issue, and over half report having reserves that would last less than six months. Additionally, other hurdles include device and hardware cost for acceptance and lengthy application processes for card holders. Fraud prevention was also cited as a key concern by 33% of those accepting cards.

The financial landscape further complicates these challenges, with the International Finance Corporation reporting a $5.2 trillion global funding gap for SMEs annually, predominantly in East Asia and the Pacific. The Philippines exemplifies this issue, with a $221-billion funding demand against a $15-billion supply. Despite mandates to increase SME lending, utilization remains low due to informal business practices, limited credit history, and financial literacy gaps.

Women-led SMEs across the region face additional social barriers, including gender bias in lending and limited property rights, which restrict their ability to use financial collateral. Moreover, the added burden of household responsibilities can hinder their capacity to effectively manage and expand their businesses. However, Visa's research shows promising outcomes, revealing that 51% of women-led SMEs and 56% of micro-businesses in the Philippines experienced revenue growth through the adoption of digital payments.

Innovation in SME support and funding

Recognizing the crucial role SMEs play in economic development, Visa, through the Visa Foundation, previously launched a $100-million small business accelerator initiative aimed at advancing digital financial inclusion, stimulating job creation, and increasing access to capital for SMEs in Asia Pacific, including the Philippines.

This program has reached an estimated 29.6 million SMES in the region, including 10.9 million women-led SMEs. The program is complemented by Visa’s Practical Business Skills program, which equips SME owners with essential knowledge in cash flow management, digital payment integration, and financial planning.

Visa has been actively working with local partners to launch innovative products designed to expand financial inclusion for SMEs. Recently, it signed a new deal with CIMB Bank Philippines to launch a new Visa Business Debit Card. Designed to cater to SME owners, the card will be linked to a high interest business savings account, where business owners can enjoy zero fees, free fund transfers, insurance product offers, as well as a revolving credit facility that they can maximize to grow their business.

“SMEs form the backbone of our economy and supporting them helps contribute to overall economic growth. We continue to work with local partners to bring financial products and solutions responsive to their unique needs, and we share the government’s vision to help SMEs unlock their full potential through innovation and resilience,” said Jeffrey Navarro, Visa Country Manager for the Philippines.
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Cyber Budgets Up, AI Gaps Remain: Palo Alto Networks Releases First-Ever Cybersecurity Benchmark Study for Asia-Pacific and Japan


Palo Alto Networks, the world’s leading AI cybersecurity company, has released the 2025 Cybersecurity Resilience in Mid-Market Organisations, a benchmark study, offering a first-of-its-kind view into how mid-market organisations across Asia-Pacific and Japan, including the Philippines, are evolving their cybersecurity capabilities in the face of growing threats and accelerating digital transformation.

While mid-market organisations in the Asia-Pacific and Japan, including the Philippines, are making tangible progress in strengthening their cybersecurity posture, key challenges remain. Many organisations are still in the early stages of operationalising AI within their security workflows, and gaps persist in areas such as incident recovery and cyber resilience. Additionally, the complexity of managing multiple tools and fragmented environments continues to hinder efficiency. Addressing these issues will require a more unified, platform-based approach that integrates AI-driven capabilities to enhance performance, streamline operations, and strengthen protection across the board.

“Cybersecurity is no longer just an IT issue, it's a business priority. As threats grow more sophisticated and AI reshapes the threat landscape, our benchmark study reveals that many mid-market organisations are still catching up,” said Michelle Saw, Vice President, Ecosystems, Asia-Pacific and Japan at Palo Alto Networks. “This study helps mid-market organisations see where they stand and take the steps needed to achieve stronger security outcomes. It also highlights the growing importance of partners—who must now evolve their offerings to focus more deeply on education, integration, AI adoption, and advanced technical expertise to better support customer needs.”

Key findings from the study:

Partners matter more than ever: 79% of companies say they will rely on partners to support cybersecurity efforts within two years - up from 53% today.

Cyber budgets are on the rise: 57% of organisations plan to increase cybersecurity spending over the next 12 months. Cyber now accounts for 13.6% of total IT budgets, up from just 6% in 2019.

AI adoption lags behind investment: Despite growing awareness, organisations cited AI-related capabilities as one of the lowest performing areas in their cybersecurity programs.

Cloud security, IAM and SIEM top the priority list: Over the next 24 months, these are the most cited areas for new or increased investment.

Framework implementation is inconsistent: Adoption of NIST 2.0 received the lowest score among the five benchmark categories, underscoring a need for clearer guidance and support. Sectors leading the understanding and adoption of NIST 2.0 and other frameworks include financial services, telecommunications and utility companies.

Key highlights from the Philippines include:

Cybersecurity budgets are on the rise, now accounting for 13.3% of revenue, with the biggest increases projected in security software (47.09%), network security hardware (38.35%), and data protection and privacy (37.86%).

Partner support is accelerating: 61% of Philippine companies currently rely on partners for cybersecurity, a figure expected to rise to 79% in two years. MSSPs (40%) are the most preferred partner type, followed by MSPs and systems integrators.

Robust safeguards but gaps in governance and response: The Philippines scores 3.95 in Govern, 3.06 in Identify, 4.05 in Protect, 4.05 in Detect, and 3.07 in Respond under the NIST framework, revealing areas needing improvement particularly in governance, identification, and response.

Partner selection is driven by technical expertise (35.9%), resiliency capabilities, and knowledge transfer. However, poor solution performance (43%), major breaches, and supply chain issues remain the top reasons for switching partners.

Application and data security, SOC operations, and network security are currently the most deployed cyber solutions in the country.

“It’s encouraging to see the Philippines taking meaningful steps to elevate its cybersecurity efforts, especially with the approval of the National Cybersecurity Plan, a critical move to safeguard institutions, infrastructure, and citizens amid growing threats,” said Steven Scheurmann, Regional Vice-President of ASEAN at Palo Alto Networks. “With the Philippine digital economy valued at PhP2.25 trillion in 2024, which accounts for 8.5% of the country’s gross domestic product, cybersecurity is no longer optional. The increased budgets among mid-market organisations reflect a deeper understanding that protecting digital assets is essential to sustaining business growth and national progress. This is why partnerships are crucial to improving threat detection and response, enabling the adaptive, intelligent security needed for the digital future.”

“The research indicates that mid-market organisations in the region have made notable advancements in strengthening their cybersecurity posture,” said Tim Dillon, Founder, Director, Principal Analyst End User at Tech Research Asia. “However, there remains substantial opportunity for partners to support continued progress, particularly in the areas of workforce education and training, identity and access management, and application and data security.”

The Cybersecurity Benchmark for Asia-Pacific and Japan, developed in collaboration with Tech Research Asia (TRA), surveyed over 2,800 mid-sized organisations across 12 countries and a range of industries. It offers a snapshot of the region’s cybersecurity maturity and provides practical guidance for improvement. With evaluating performance across five key areas; strategy execution, business integration, operational capabilities, solution maturity, and NIST 2.0 framework adoption, the average score was 19.01 out of 25. While this indicates a moderate level of maturity, the findings reveal clear opportunities to strengthen AI readiness, boost ransomware resilience, and advance framework implementation. This Tech Research Asia Insights Report Asia-Pacific and Japan Edition was commissioned by Palo Alto Networks and completed in April 2025

For more information 2025 Cybersecurity Resilience in Mid-Market Organisations Study, visit: https://www.paloaltonetworks.com/industry/japac-mid-market-solutions
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EastWest Wins Gold for People-First HR Tech at 2025 Asia-Pacific Stevie® Awards

EastWest Gold Stevie Award for Excellence in Innovative Use of Technology in Human Resources

EastWest has been awarded a Gold Stevie® Award for Excellence in Innovative Use of Technology in Human Resources at the 2025 Asia-Pacific Stevie® Awards, recognizing the bank’s people-led, tech-powered transformation in HR.

Presented annually, the Asia-Pacific Stevie Awards are the only regional business awards program that recognizes workplace innovation across 29 countries. EastWest received the honor during the gala ceremony held on May 13, 2025 in Seoul, South Korea.

People-Led Automation, Meaningful Results

This recognition highlights the success of EastWest’s People Advantage Gameplan, a two-year transformation strategy that combined grassroots automation across the employee lifecycle with authentic employee engagement and behavioral insights.

Using Microsoft Power Platform tools, EastWest’s HR team, without external vendors, designed and deployed digital solutions that streamlined onboarding, people dashboard and analytics, wellness, employee loans, recognition, and offboarding.

These achievements reflect a modern, scalable, and employee-centered approach to HR transformation.

The results were both human and measurable:

• +8-point increase in Employee Satisfaction: from 69% in 2022 to 77% in 2024, with 93% of employees expressing intent to stay in the next two years

• +4-point boost in Engagement: from 73% in 2022 to 77% in 2024.

• 18% net headcount growth, driven by the highest hiring levels in over a decade

• Attrition lowered by 10 percentage points, aligning with industry standards

Human Connection at the Core

Beyond tools and technology, EastWest placed high value on genuine employee connection. The initiative featured listening sessions and conversations with the CEO, and employee-led storytelling campaigns that amplified authenticity across the organization.

“We’ve always believed that technology is central in making people-centered experiences across the employee lifecycle happen,” said Atty. Juan Alfonso “Alfie” Suarez, Chief People, Corporate Services, and Sustainability Officer at EastWest. “This recognition inspires us to do better, be better, and take our employees, customers and stakeholders further”.

A Future-Ready HR Model

EastWest continues to lead with a passion for customer centricity, a drive for changing things for the better, and a focus on shared benefit with people at the center and technology as an enabler.

For more information on EastWest’s talent innovation and employee experience programs, visit www.eastwestbanker.com.
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Three Simple Ways to Boost Your Business Efficiency

Friday, May 30, 2025


From payroll to payments - streamline and simplify your business operations with PSBank

Whether you’re a seasoned entrepreneur or just starting out, managing and growing a business is not easy.

From overseeing payroll to ensuring bills, suppliers, and client payments are settled on time, managing these responsibilities can quickly become overwhelming.

Without the right tools or support, it’s easy to fall into operational pitfalls that slow your business down. To help you stay on top of your game, here are three ways to optimize your business operations with help of the right banking partner like PSBank.

1. Simplify Payroll: Manage It Online, Not Manually

No matter the size of your workforce, manually processing payroll twice a month can be both time-consuming and prone to errors. It’s a critical responsibility that adds to the already demanding load business owners carry.

With PSBank, payroll doesn’t have to be a hassle. Opening a Corporate Account gives you free access to Business Online Buddy (BOB), a platform designed to simplify business transactions for business owners.

Through PSBank’s BOB, business owners can disburse salaries directly to PSBank Payroll Accounts in just a few clicks. It’s a faster, safer, and more accurate way to handle payroll to give you and your team one less thing to worry about.

2. Stay On Track: Automate Your Payments

Day-to-day operations often involve making sure utilities, rent, and supplier payments are settled on time. But with so much to manage, it’s easy for dues to slip through the cracks—resulting in late fees and operational hiccups.

Stay on top of payments with PSBank’s BOB. You can set up Auto-Credit Arrangements and access a wide network of accredited billers. Whether it’s utility bills, rent, or recurring supplier payments, everything can be handled online to make sure that payments are on time every time. You can even schedule recurring payments, disburse bulk payouts to vendors, or collect payments from clients, reducing manual errors and minimizing delays.

3. Stay on Top of Cash Flow: Track Your Finances Anytime, Anywhere

Staying on top of business finances requires clear visibility and secure management. Without consolidated tracking, it’s easy to lose sight of your cash flow or mismanage business funds.

You can avoid this by monitoring accounts in real time and have access to up to three months’ worth of transaction history with PSBank’s BOB. For added security, PSBank’s BOB offers multi-step authorization and user access management, allowing role-based permissions for team members. This means full control over who can view and manage specific financial tasks—ensuring transparency and accountability.

Your Maaasahang Buddy for Growth

Grow your business by streamlining financial processes with PSBank. You can open a PSBank Corporate Account at your nearest branch to get started. Access to PSBank’s Business Online Buddy (BOB) is free for all PSBank Corporate Accountholders. Learn more at www.psbank.com.ph.

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Emma by AXA PH Bags the 2025 Outstanding Digital Customer Experience Award – Bancassurance at the Digital CX Awards

Thursday, May 29, 2025




Emma by AXA PH app at the Digital CX Awards

Kathleen Villegas-Driz, Chief Operations Officer of AXA Philippines, receives the 2025 Outstanding Digital Customer Experience Award – Bancassurance for Emma by AXA PH app at the Digital CX Awards

AXA Philippines, one of the largest and fastest-growing insurance companies in the country, clinched the 2025 Outstanding Digital Customer Experience Award – Bancassurance for its Emma by AXA PH app at the Digital CX Awards. The innovative platform is designed to empower customers in managing their policies conveniently, and was recognized for its seamless self-service features, real-time claims tracking, and personalized wellness and financial tools. With a nearly 70% adoption rate and a customer satisfaction score of close to 90% in 2024, Emma continues to redefine digital innovation in insurance—helping customers believe in a future where they know they can take control of their protection and well-being.

The Digital CX Awards honors the world’s leading and groundbreaking financial service institutions for their exceptional contributions to digital-based customer experiences and innovation. It is organized by The Digital Banker, a globally renowned trusted news, business intelligence, and research provider for the worldwide financial services sector. This milestone for AXA Philippines celebrates not only the success of Emma but also the collaborative efforts of the cross-functional support teams and dedicated distributors to the customers who continuously inspire innovation.
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