Manulife Launches "M Knows Better" Campaign with New Heartwarming Digital Film Featuring the Heussaff Family

Sunday, July 13, 2025



● New brand campaign film shows how Manulife cares for Filipino families like a beloved friend

● Brand ambassadors Anne, Erwan, and Dahlia Heussaff star in Manulife’s latest digital film, which highlights the value of care and the importance of preparation to build a better future

Manulife Philippines, the local arm of leading international financial services provider Manulife, launched a new digital film featuring brand ambassadors Anne Curtis, Erwan Heussaff, and their daughter Dahlia for the "M Knows Better" campaign. The mockumentary-style video introduces "M," a loving but hilariously overprepared family friend who always goes the extra mile to take care of those she loves.


In the video, “M” helps the Heussaff family through various scenarios—being ready to put out a fire amid a kitchen mishap, calling an ambulance when Erwan simply catches a cold, and helping Dahlia train to become a prima ballerina—all because she genuinely cares and wants them to be prepared for anything life throws their way. While her methods might be a bit “extra,” her heart is always in the right place. The video ends with a simple but powerful question: "Do you have someone who cares as much as you do?" followed by Manulife's tagline, "Where will better take you."

The campaign resonates with the family's authentic experience with Manulife. "Manulife has really helped our family plan ahead and build financial security for our family's future," said Anne Curtis, a Manulife policyholder since 2009. "This new digital film is a fun and creative way to show people the kind of care and support we're receiving from Manulife."


The campaign shows how caring means going the extra mile, especially for people who matter to us. Through “M’s” character, Manulife wants to demonstrate the kind of genuine care they provide to their customers.

"We want to show Filipinos that they can count on Manulife as a trusted partner who cares, protects, and is there to help them secure a better future," said Sonali Verma, Chief Marketing Officer, Manulife Philippines. "Our mission is to make our customers’ decisions easier and lives better, so we aim to be their trusted partner, always there to support them and help them plan ahead."

"M Knows Better" is now available on Manulife Philippines’ Facebook page and YouTube channel.
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Revolutionizing Retail: PLDT Enterprise and PRA Champion Inclusive, Tech-Driven Growth

Saturday, July 12, 2025


PLDT Enterprise and the Philippine Retailers Association (PRA) reinforce their commitment to future-proof Philippine retail, as the sector undergoes rapid digital evolution. The 23-year partnership is driven by a shared mission: to equip Filipino retailers with the tools and insights they need to thrive in an increasingly digital and customer-driven landscape.

“We are proud to work hand in hand with PRA once again in our shared commitment to advancing Philippine retail,” said Chet Alviz, Vice President and Head of Marketing at PLDT Enterprise. “Through our holistic suite of connectivity, communication, and ICT solutions, we empower retail businesses of every size, from MSMEs to flagship chains, to operate more efficiently, serve customers better, and scale sustainably.”

Strategic Collaboration for Tailored Retail Innovation

At the heart of PLDT Enterprise’s partnership with PRA is a commitment to collaborative innovation. Through ongoing dialogue with retail stakeholders, PLDT Enterprise identifies the sector’s evolving pain points, from the need for omnichannel customer engagement to real-time inventory management, and secure, cashless transactions.

These insights shape bespoke digital solutions, ensuring that retailers, whether large mall chains or MSMEs, can improve operational efficiency, enrich consumer experiences, and compete effectively in today’s highly connected marketplace.

By co-creating technology strategies with industry leaders, PLDT Enterprise continues to bring fit-for-purpose solutions that respond to actual business needs, helping to future-proof retail in both urban and emerging communities across the Philippines. These include:

  • Fixed and wireless connectivity for seamless operations and digital transactions.
  • AI and Cloud-powered solutions that enhance both customer experience and business intelligence.
  • Cybersecurity and resiliency services that protect critical data and ensure continuity.

Through this partnership, PLDT Enterprise also continues to tailor its offerings to the unique needs of each retail player, enabling smarter supply chain management, personalized customer engagement, and operational agility.

“At PRA, we believe that technology and strategic collaboration are essential to navigating today’s fast-changing retail environment,” said Roberto S. Claudio, Sr., Chairman of the Philippine Retailers Association. “PLDT Enterprise has consistently understood the evolving needs of our industry and helped enable our members, big and small, to innovate and compete locally and globally.”

More than providing technological solutions, PLDT Enterprise plays an active role in inclusive digitalization. Through the infrastructure investments of its parent company, PLDT, and strategic partnerships with groups like PRA, PLDT Enterprise helps bridge the digital divide and provide equitable access to technology, especially for businesses in underserved areas.

A Commitment to Empowering the Philippine Retail Sector

As PLDT Enterprise continues to deepen its engagement with industries like retail, it underscores the importance of listening, understanding, and co-creating solutions.

“We don’t just provide technology; we build relationships that help us recommend the best digital tools based on real industry challenges,” added Alviz. “By collaborating with organizations like PRA, we strengthen our mission to equip every Filipino business with future-ready solutions.”

PLDT Enterprise is also set to participate in the upcoming National Retail Conference and Expo (NRCE), themed “Retail Game Changes,” happening this July 31 to August 1, at SMX Convention Center Manila, MOA Complex. The telco group will share insights on emerging technologies such as artificial intelligence, cloud computing, and digital integration, and discuss how these innovations are shaping the future of retail.

For more information about PLDT Enterprise’s solutions, visit https://bit.ly/pldtenterprise-pra-partnership-pr
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Globe, CCP partner to empower student creatives and future Filipino artists


Globe and the Cultural Center of the Philippines (CCP) have officially launched a year-long partnership to promote the arts and strengthen creative education among Filipinos, particularly the youth. Key figures at the agreement signing include CCP President Kaye Tinga and Globe’s Chief Marketing Officer Rochelle Vandenberghe (center), along with CCP Vice President for Administration Jose Gaite (left), were present at the signing. This collaboration aims to foster creativity and support the next generation of Filipino artists.

The partnership, also attended by Globe’s Chief Sustainability and Corporate Communications Officer Yolanda Crisanto, Senior Director of Convergent Segments Strategy Mary Ontiveros, and Director of Marketing Strategic Partnerships Rochelle Flores, will empower young talents through programs like Cinemalaya 2025, Virgin Labfest XX: Hinog, and the CCP Arts Education Program, providing essential tools and opportunities for artistic development.
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PLDT Enterprise Champions IT-BPM Innovation with IBPAP to Accelerate Nationwide Digital Growth

Wednesday, July 9, 2025


In a rapidly evolving digital economy, the ability to scale, adapt, and innovate is paramount, especially for industries that power national development. For the Philippines, the Information Technology and Business Process Management (IT-BPM) sector remains one of its strongest economic pillars that drive global competitiveness.

At the heart of this sector is the Information Technology and Business Process Association of the Philippines (IBPAP), the lead advocacy group for the country’s agile and dynamic IT-BPM industry. Supporting this vision is PLDT Enterprise, whose long-standing partnership with IBPAP of over two decades underscores a shared commitment to future-ready infrastructure, digital upskilling, and regional inclusion.

“The collaboration aims to support the country’s vision of global leadership in high-value IT-BPM services through robust digital infrastructure, policy advocacy, and innovation. The industry is always exploring ways to adapt, evolve, and innovate to keep pace with the changing times. And for the Philippines, we are making sure that we are not left behind and that we even stay ahead of the curve,” said Jack Madrid, President and CEO, IBPAP.

This partnership also reinforces PLDT Enterprise’s support for IBPAP’s Roadmap 2028, which outlines strategic goals such as expanding the industry’s footprint beyond Metro Manila, embedding AI and digital analytics into service delivery, and championing sustainable, inclusive growth through workforce development.

“PLDT Enterprise is committed to enabling national industries through reliable and intelligent digital solutions. Our partnership with IBPAP reflects our shared purpose: to ensure the Philippine IT-BPM sector thrives in an increasingly complex and globalized landscape,” said Albert Villa-Real, Head of Enterprise Revenue Group, PLDT Enterprise. “Together, we aim to unlock new opportunities, build resilient ecosystems, and empower more Filipinos through technology.”

A Commitment to Powering the IT-BPM Sector’s Growth Through Digital Innovation

PLDT Enterprise supports the sector through its fixed, wireless, and ICT solutions, from global subsea cable systems and secure cloud platforms to cybersecurity solutions, data centers, and connectivity infrastructure across the Philippines. These infrastructures are critical in ensuring business continuity, enabling hybrid work models, and delivering world-class customer experience for BPOs and shared services across the country.

PLDT Enterprise also aligns with IBPAP’s policy agenda, supporting reforms such as the CREATE MORE Act, responsible hybrid work implementations, and talent development through digital skills programs and cloud-based platforms.

“We are not just technology providers—we are strategic partners in growth and transformation,” added Villa-Real. “By aligning with IBPAP’s national priorities, we are helping to sustain the Philippines’ competitiveness in a global digital economy.”

Looking Ahead: From Contact Centers to Centers of Excellence

With the shift toward higher-value services such as healthcare information management, AI-powered CX, and multilingual delivery, the industry is evolving beyond voice-based work. IBPAP projects continued momentum with the expansion of Digital Cities 2025, further democratizing access to tech-enabled jobs and economic opportunities.

Together, PLDT Enterprise and IBPAP are helping shape an industry that is resilient, inclusive, and ready to lead—regionally and globally.

For more information about PLDT Enterprise’s suite of solutions that enable growth and innovation, visit https://bit.ly/pldtenterprise-ibpap-partnership-pr
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Clark 2026 takes the spotlight at JCI VIP Luncheon in Mongolia


Leaders from around the world gather at the JCI Philippines VIP Luncheon during the 2025 JCI Asia-Pacific Conference in Mongolia, paving the way for the 2026 World Congress in Clark, Pampanga.

Junior Chamber International (JCI) Philippines, in partnership with JCI Manila and JCI Angeles City Culiat, hosted an exclusive VIP luncheon at the Juulchin Grand Ballroom during the recently concluded 2025 JCI Asia-Pacific Conference in Ulaanbaatar, Mongolia. The event was designed to build anticipation for the upcoming 2026 JCI World Congress, set to take place in Clark, Pampanga.

The luncheon welcomed over 150 Chief Delegates representing JCI chapters from Asia, Europe, the Americas, and Africa. Distinguished guests included JCI President Keisuke Shimoyamada, Executive Vice President Mark Joseph David, JCI Philippines National President Felix Venson “Thirdy” Chua, and JCI Mongolia National President Munkhbat Chinbat, among others.

“This luncheon was our way of extending a personal invitation to our JCI brothers and sisters across the region. We’re putting together a dynamic program filled with meaningful activities that celebrate leadership, collaboration, and culture. We can’t wait to welcome everyone to Clark come November 2026,” said 2026 JCI World Congress Director, Luis Angelo “LA” Sevilla.

Empowering global connections

The 2026 JCI World Congress is expected to draw over 5,000 delegates from around the world. The event will serve as a platform for young leaders to network, share ideas, and engage in dialogue about global challenges and positive change. It promises to foster unity, business collaboration, and cultural exchange among JCI members worldwide.

With JCI Philippines, JCI Manila, and co-host JCI Angeles City Culiat at the helm, the 2026 congress also seeks to rekindle the energy and legacy of the 1998 JCI World Congress, the last time the Philippines hosted the prestigious event.

Set for November 11-15, 2026, in Clark, Pampanga, the congress marks a significant moment for the Philippines, positioning the country once again as a global hub for youth leadership, innovation, and impact.
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Globe Unveils Gen4 Store at Robinsons Place Manila, Brings Elevated Service and Digital Experiences to More Customers

Globe Gen4 Store

Globe continues to innovate its retail footprint with the reopening of its newly upgraded store, transformed into a next-generation Gen4 store at Robinsons Place Manila. The renovation comes as part of Globe’s commitment to deliver faster, more efficient, and more personalized services to its customers.

The newly launched Gen4 store offers a modern, digital-first space designed to empower customers with convenient access to Globe’s full suite of products and services. It replaces the traditional customer service setup with a more interactive, self-guided experience.

“This new Gen4 store is more than just a retail upgrade. It’s part of our mission to serve our customers better, faster, and in more meaningful ways. Robinsons Place Manila is a key location for us, and this refreshed space ensures that we’re bringing not just connectivity, but also digital lifestyle solutions closer to where our customers are,” said Bam De Guzman, Senior Director for Territory Business at Globe.

Key features of the Gen4 store include:

● Self-service kiosks for fast and convenient transactions like SIM purchase, bill payments, plan applications, and account inquiries.

● 0917 lifestyle corner featuring tech accessories and apparel.

● Interactive screens and demo units for product discovery and testing.

● A more sustainable store design using digital signage, LED lighting, and eco-friendly design elements.


Located at Level 4, Pedro Gil Wing, Robinsons Place Manila, the Gen4 store is open daily during mall hours.

To learn more about Globe, visit https://www.globe.com.ph/.
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Regus to Open First Flexible Workspace in Bohol, Expands to 14 More PH Locations

Regus Center Bohol

  • The new workspace builds on strong momentum for IWG, with a target to open at least 50 Philippine centres by 2025 and an additional 14 newly signed centres.
  • The impressive IWG workspaces are set to be a mix of the Group’s Regus, Spaces and Signature brands, and will feature co-working spaces, private offices, meeting rooms and creative areas
  • The signings coincide with the rising demand for platform working as companies of all sizes increasingly provide employees with access to a network of locations to maintain productivity and employee satisfaction
  • The locations come on the heels of International Workplace Group signing 899 new locations globally in 2024, and posting record revenue, EBITDA and cash generation


International Workplace Group (IWG), the world’s largest platform for work with brands including Regus and Spaces, is set to open the first Regus centre in Bohol in October 2025, in partnership with Uptown Tagbilaran Realty Corporation. This launch marks IWG's debut in one of the Philippines' fastest-growing regional economies.

IWG currently operates 39 centres across the Philippines and is rapidly expanding in key growth areas as part of its nationwide expansion plan to operate 50 centres by the end of 2025. The Bohol launch follows recent openings in Pampanga, Batangas, Cavite, Makati and Cebu, as the company deepens its footprint beyond Metro Manila. With the long-term shift to more flexible and decentralized ways of working, IWG is expanding its network to keep pace with rising demand across the Philippines.

Beyond 2025, the company has also signed 14 new Philippine locations, with some sites already operational and others scheduled to launch between Q4 2025 and 2026 - a reflection of accelerating demand and the company’s strong development momentum. These are: 

  • Cebu Exchange Tower – IWG’s third and fourth Regus centres in Cebu
  • Island Central Mall – IWG’s first Regus and first centre in Lapu-Lapu, Cebu
  • Asiatown IT Park – A high quality Regus workspace in Cebu City
  • Elijah Hotel and Residences - IWG's first centre in Dasmarinas Cavite
  • Century Diamond Tower – IWG’s Second SPACES centre in Makati
  • The Stiles Enterprise Plaza – IWG’s third SPACES in Makati
  • Laureano di Trevi Towers – A premium HQ centre in Makati City.
  • E-Square Mall – IWG’s first Regus in San Juan
  • Vertis North Plaza – A state-of-the-art Regus centre in Quezon City
  • The Galleon – IWG’s first Signature workspace by Regus in the Philippines
  • Alveo Financial Tower – IWG’s fourth Regus in BGC
  • Kalayaan Building – IWG’s first HQ in Makati
  • Mabuhay IT Park – IWG’s first centre in General Santos City

Notably, the Cebu Exchange Tower and Elijah Hotel and Residences locations are “roll-in” sites, a successful conversion of competitor-operated workspaces, demonstrating IWG’s growing brand strength and ability to win market share.

Regus Centre in Bohol

Regus Center Bohol

Strategically located in the heart of Tagbilaran - Bohol’s capital and gateway city - the new Regus centre will offer flexible workspaces for professionals, startups and businesses across sectors, including tourism and Information Technology and Business Process Management (IT-BPM). Tagbilaran is just a 25-minute drive from Panglao Island - known for its world-class beaches, luxury resorts and the Bohol-Panglao International Airport - making it an ideal location for professionals and businesses looking to balance work and leisure. Tagbilaran is also fast becoming a hub for tech companies and startups - fueled by a strong talent pipeline from its 25 universities.

According to the Philippine Statistics Authority (PSA), Bohol’s economy grew by 6.6% in 2024 with its GDP reaching ₱182.4 billion and the services sector contributing 74%. Complementing this momentum are major infrastructure upgrades, including the expansion of the Bohol-Panglao International Airport, which is expected to handle up to 3.9 million passengers annually by 2030 - further enhancing the province’s appeal to companies of all sizes.

IWG’s entry to Tagbilaran supports Bohol's transformation and responds to a steady stream of workspace inquiries from the area. As the first global flexible workspace provider to enter Bohol, this launch marks a landmark moment both for the province and for IWG's strategic roll-out of flexible workspaces across a wider range of regional markets in the Philippines.

“This expansion is driven by the real needs we’re seeing from businesses on the ground,” said Rowena Bravo-Natividad, Country Manager for IWG Philippines. “Companies are looking for greater flexibility, accessibility, and quality - especially in fast-growing areas outside Metro Manila. We’re proud to bring IWG’s global standards to more cities across the country.”

IWG’s Expanding Global and Philippine Footprint

IWG plans to operate a total of 50 flexible workspaces across the Philippines by the end of 2025, further strengthening its nationwide presence - with additional locations already in the pipeline for 2026.

“We’re excited about our rapid growth across the Philippines, reflecting the increasing demand for high-quality, flexible workspaces in vibrant regional hubs," said Marc Descrozaille, CEO for Middle East, Africa & Asia Pacific at International Workplace Group. “Our footprint outside urban hubs enables us to better serve businesses of all sizes and industries, supporting their growth and agility. We remain committed to delivering high-quality, accessible work environments that empower local communities and contribute to economic development nationwide.”

Responding to the global shift away from traditional office spaces, IWG signed 899 new locations and opened 624 centres reinforcing its position as the partner of choice for property developers, landlords and cities around the world. This rapid growth underscores IWG’s commitment to delivering high-quality, accessible workspaces that empower communities and fuel economic progress both globally and in the Philippines.

Research by leading academics has found that flexibility in working patterns offers a multitude of benefits for employees, including enhanced work-life balance, financial savings and health benefits. Employers also reap the rewards of hybrid models through increased firm productivity, cost savings, and a more efficient, engaged workforce. In fact, recent research by IWG and workplace consultancy Arup found that hybrid working can boost productivity by 11%. Facilitated by flexible workspaces, hybrid working could add up to $566 billion in GVA to the US economy annually by 2045 – the equivalent GVA of Austin, Texas.

With explosive market growth as companies of all sizes adopt more flexible and decentralized models for hybrid work for the long-term, it is predicted that 30% of all commercial real estate will be flexible workspace by 2030. With International Workplace Group, partners are able to capitalize on this fast-growing sector while being supported by International Workplace Group’s unparalleled experience. Hybrid working offers companies a significantly lower cost base with an average saving of $11,000 per employee.

With over 4,000 locations worldwide, IWG continues to lead the way in providing innovative, flexible working environments. Its multi-brand strategy serves businesses and entrepreneurs of all sizes - from some of the world’s largest and most innovative companies to emerging startups and freelancers, counting 83 per cent of Fortune 500 companies among its customer base.

As the ongoing shift towards more flexible, decentralised and hybrid models of work working accelerates, the potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than $2 trillion.
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