Mang Inasal Shines at the 11th Annual Asia-Pacific Stevie® Awards

Wednesday, May 29, 2024


Mang Inasal, the Philippines' premier grill expert, has once again demonstrated its excellence in digital and public relations by securing a Silver and three Bronze awards at the prestigious 11th Annual Asia-Pacific Stevie® Awards. This remarkable achievement highlights Mang Inasal's innovative approach to viral media, social media, and communications.

Celebrating Mother’s Day with a Silver Stevie®

The #MangInasalMOMents Mother’s Day DPR Campaign earned a Silver Stevie® for its outstanding Innovation in the Use of Viral Media/Word of Mouth. This campaign, which resonated deeply with audiences, showcased Mang Inasal's ability to connect meaningfully with its customers through engaging and heartfelt content.

Bronze Stevie® Award Wins

Mang Inasal also bagged three Bronze Stevie® Awards for the following initiatives:

#MangInasalAt20 Anniversary Milestone - Recognized for Innovation in the Use of Social Media, this campaign celebrated two decades of Mang Inasal's delicious offerings and strong customer loyalty.

Dwight Howard’s Love for Mang Inasal - Awarded for Innovation in the Use of Viral Media/Word of Mouth, this campaign featured NBA superstar Dwight Howard's endorsement, creating a buzz and showcasing Mang Inasal's global appeal.

Mang Inasal’s Digital and Public Relations Group - Honored as the Most Innovative Communications Team of the Year, highlighting the team's exceptional strategies and impactful communication efforts.

Mang Inasal President Mike V. Castro expressed his pride and commitment to the brand’s continuous innovation. "Receiving these recognitions not only brings us great joy but also fuels our commitment to create more impactful campaigns for our customers," Castro said. "Mang Inasal will continue to give our guests and online customers the Ihaw-Sarap (deliciously grilled) food and Unli-Saya (unlimited fun) experience they deserve."

Recognitions Beyond the Stevie® Awards

Mang Inasal's dedication to excellence was also recognized earlier this year with significant accolades at the Philippine Quill Awards and the Anvil Awards:

Philippine Quill Awards:
  • Three Awards of Excellence for the Mang Inasal Nation Facebook Group, #ILoveMangInasal Facebook Page Content Revamp, and #MangInasalFamilyFiesta TikTok Challenge.
  • An Award of Merit for the Mang Inasal Creators’ Circle (MICC).

Anvil Awards:

  • Four Gold trophies for initiatives including the Mang Inasal Nation Facebook Group and MICC, as well as the #MangInasalMOMents Mother’s Day Celebration and #ILoveMangInasal Facebook Page Content Revamp.
  • A Silver Anvil for the #NationalHaloHaloBlowout campaign.
  • Finalist for the prestigious Company of the Year award.

These accolades underscore Mang Inasal’s commitment to leveraging innovative communication strategies to enhance customer engagement and brand loyalty.

With a track record of innovation and excellence, Mang Inasal continues to solidify its position as a beloved brand, bringing joy and delicious food to its customers across the Philippines and beyond.
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Appdome Unveils World’s First Agentless Mobile EDR & MTD

Tuesday, May 28, 2024

Appdome MobileEDR

Appdome MobileEDR™ removes complexity and friction with new unified Enterprise Mobile Endpoint Detection and Response and Mobile Threat Defense Solution

Appdome, the mobile app economy’s one-stop shop for mobile app defense, today announced Appdome MobileEDRTM, a new enterprise mobile app protection service that consolidates Mobile Threat Defense (MTD) and Endpoint Detection & Response (EDR) capabilities into a single agentless product offering. MobileEDR leverages the 300+ defenses of the Appdome platform and provides real-time mobile threat and attack detection, deep mobile device inspection and anywhere enforcement to keep enterprise networks and resources safe from malware, supply chain and other attacks.

Legacy MTD and mobile EDR solutions have failed to adequately protect against the growing proliferation of mobile threats. To work, these early offerings required user-dependent software agents, such as separate mobile apps or profiles, to be installed on the user’s mobile device(s). These added agents, apps and profiles raised privacy concerns among employees, slowed adoption and could be disabled by the mobile end user, leaving gaps in device inspection and mobile threat detection. Likewise, these early offerings often impose a manual implementation burden and complex SDKs on resource constrained mobile development teams, leading most teams to shelve or abandon MTD and mobile EDR deployment. Appdome is eliminating this friction and delivering the world’s first agentless, no code, no server solution for enterprise mobile apps to ensure maximum enterprise adoption and protection.

“Mobile EDR and threat detection solutions have failed to gain wide adoption for several reasons – privacy concerns and compliance, implementation complexity of SDKs, and lack of mobile end-user trust with MTD apps and agents on their BYOD devices,” said Richard Stiennon Chief Research Analyst with IT-Harvest. “The Appdome approach gives organizations the full power of Mobile EDR and MTD, including protection, response, and visibility without the friction of SDK, server, and agent-based approaches.”

The Appdome MobileEDR is an in-app mobile EDR and MTD solution coded into enterprise mobile applications by Appdome’s patented no-code, unified mobile app defense platform. By delivering the needed device inspection, threat detection and telemetry capabilities in the mobile app itself, Appdome provides continuous and comprehensive monitoring of Android and iOS devices, including mobile smartphones, embedded apps, VR apps, and wearable apps. All mobile threat inspections are performed throughout the lifecycle of use for each mobile app, without any server, server call outs or other external attestation. This ensures full runtime protection, improves stability and responsiveness, and eliminates signal spoofing common with server attestation services. 

“We’ve built the first mobile EDR/MTD solution that addresses the reality of how organizations need to detect and respond to mobile threats in the enterprise,” said Tom Tovar, co-creator and CEO of Appdome. “SolarWinds taught all of us that malware on a mobile device can compromise an enterprise network and to protect the enterprise network, you need broad adoption and persistence in your mobile EDR/MTD solution. It does no good if it’s not used or it can be turned off.”

Key features of Appdome MobileEDR solution include:

In-App Enterprise Delivery: Appdome MobileEDR is the only solution that can be deployed in both internally developed and 3rd party mobile applications without any code, coding, SDKs or servers. All mobile EDR/MTD capability is added in the enterprise application and hardened against reverse engineering and attacks by design.

In-Use Mobile Threat Inspection: Once embedded in an enterprise mobile app, Appdome’s Threat-EKG feature functions as a persistent mobile EDR/MTD solution during the lifecycle of use for each mobile application. That means, it operates when the enterprise mobile application is in use (and does not operate when it’s not in use). This eliminates any privacy concerns and allows the mobile EDR/MTD to detects mobile threats relevant to the enterprise business in real time.

Broadest Mobile Threat Detection: Appdome packs 300+ mobile app security, anti-malware, anti-spyware, anti-vishing, anti-fraud, social engineering, geo-compliance, and anti-bot defenses into MobileEDR to offer enterprises the most comprehensive mobile device inspection, EDR and MTD on the market. 

Anywhere Enforcement: The Appdome MobileEDR's Anywhere Enforcement™ model allows enterprises to use mobile threat detection and defense data across the entire enterprise infrastructure, including the mobile app, mobile app server, IAM service layer, UEM/MAM/MDM, or firewall/WAF. This ensures that enterprises can get the full benefit of deep device inspection on managed and unmanaged mobile devices.

Adaptive Mobile Trust: Appdome MobileEDR is the only mobile threat detection and defense system that empowers the enterprise to set the level of trust to use in evaluating on-device mobile threats. Enterprises can use either Zero-Trust, to ensure the device is free of any specific threat before allowing connection, login or activity in the mobile app. Or, Enterprises can use Dynamic Trust which evaluates the device state dynamically throughout the lifecycle of mobile app use.

Appdome ThreatSource™: Appdome MobileEDR comes ready to use with application userID or sessionID to give enterprises even deeper investigation and telemetry on threats and attacks impacting their users and network.
Appdome ThreatScope™ Mobile XDR: Telemetry data is visualized in ThreatScope, which provides instant visibility and rapid, agile response to any threat or attack against Android & iOS apps.

“Enterprises need more flexible and agile ways to stay ahead of mobile threats, malware, NSOs, and protect their employees and networks effectively,” said Chris Roeckl, Chief Product Officer at Appdome. “MobileEDR is the only mobile EDR and MTD that goes beyond the basic device inspection to include geo-compliance, social engineering defenses and more. We can’t wait to get this product into the hands of enterprises everywhere.”

Appdome will be demonstrating the new Appdome MobileEDR solution at the RSA Conference 2024 in San Francisco May 6-9, 2024 in booth #2339. For more information about Appdome MobileEDR, please visit our web site at https://www.appdome.com/enterprise-mobile-app-security/mobile-endpoint-detection-and-response/.
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How to Make SaaS Work for Small and Medium-Sized Businesses

Thursday, May 23, 2024

Gibu Mathew

Southeast Asia's digital transformation has been impressive as the region is now poised to reach a projected digital economy worth USD 360 billion by 2025. With digitalisation, the region bore witness to various emerging trends in the workplace from hybrid and remote working, upskilling and reskilling the workforce, as well as the rise of Software-as-a-Service (SaaS) adoption in a bid to build resilience and prepare for business continuity.

Arduous Effort For SMEs

This year, the Southeast Asia region is projected to reach USD 2.76 billion in SaaS revenue with an expected annual growth rate at 9.79%. This growth marks a lucrative boon for technology vendors and highlights the potential and interest in SaaS platforms when it comes to the future of work. SMEs need to be conscious that there are hidden costs of digitalisation, among which, costs of upskilling and reskilling employees can be out of reach for many smaller businesses, resulting in slower productivity, and a lower return on investment from digital investments. 

At the same time, one-third or 150 million of Southeast Asians have limited access to technologies, making it harder for businesses to adopt digitalisation, resulting in non-uniformed growth, with many businesses, especially small- and medium-sized enterprises (SMEs) struggling, even before advanced digital capabilities such as automation come into play. 

With the number of SaaS platforms available in the market, IT leaders in mid-market businesses are also facing the challenge of picking the right vehicle for business success. At the same time, this challenge is compounded with the difficult reality of hiring the right talent to maximise the utility of these platforms. These challenges, while minute for larger corporations, would be significantly amplified for small and mid-market businesses, especially those that have taken the digital plunge only in recent years. 

Simplifying Digitisation With a Unified Marketing Platform

With the challenges mentioned above, how can small and medium enterprises make sense of SaaS, sufficiently digitise, embrace business continuity without having to rebuild their business from scratch? A SaaS platform that keeps your employees aligned with business goals will ensure internal deadlines are met as well as inspire a collaborative workplace, be it hybrid or remote.

Firstly, the SaaS should have a guided onboarding process to help employees setup the platform to achieve best practices for the software as well as easily customise to meet specific business needs. For example, a marketing team that is adopting a new unified marketing platform will be able to use the software almost immediately and not be overwhelmed with the technology with a good onboarding process that is built into the platform. This will help to greatly reduce any required training time as well and adoption time for the new software, allowing for the business to reap benefits from the technology in a shorter timeframe.

Secondly, companies should consider how platforms 'unify' their business. Do they have a comprehensive and holistic view of their whole business on a singular screen? While most platforms would feature a dashboard, many result in the fragmentation of the work; forcing people into silos instead of encouraging collaborative effort. 

Along this line, does your SaaS platform enable integrated data analysis, track the customer journey, provide actionable insights and deliver hyper personalised customer experiences? With today's digital business made available on omni-channel streams, the ability to identify customers throughout their customer journey is essential, not only to engage them with meaningful communication, but also for opportunities to inspire loyalty, drive revenue and trigger repeatable sales. When businesses can harness their data, they can unlock further capabilities including predictive analysis, cognitive analytics, and the proficiency to foresee future customer behaviour and act in anticipation to delight the customer. 

Largely this workload will be assisted by automation, which enables the enterprise to inject the right communication messages to drive specific consumer behaviour on a cyclical frequency based on your business needs. Being able to better manage your customer relationships in this digital age will yield better bottom lines, and drive higher return of investment on your platforms. With 79 percent of marketers across APAC identifying marketing automation as the next growth catalyst, Southeast Asian businesses would benefit tremendously to invest in this technology today.

As consumers conduct their daily purchases online, brands that are data driven and able to deliver automated and personalised experiences will have the resilience and persistence to face any shifting consumer behaviours. Unified Marketing Platforms are here to stay, and businesses that can solve everyday customer problems can better navigate uncertainty and build deeper relationships with their audience. 

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discovermarket Marks Official Launch in the Philippines, Launches New Insurance Products with Globe

Wednesday, May 22, 2024


International insurtech firm discovermarket announces its launch in the Philippines, starting with its partnership with Globe Telecom Inc. - the leading full-service telecommunications company in the Philippines, to launch its embedded Personal Cyber Insurance product. 

Based in Switzerland with its regional headquarters for South-East Asia in Singapore, discovermarket provides embedded insurance solutions to over 200 million customers across diverse industries - including hospitality, agriculture, and telecommunications. 

While the Philippines has seen exponential growth in mobile and internet users and its digital economy, therein lies the rise of cybercrimes with an increase of such cases reported in the first quarter of 2024 alone, with 4,469 cases compared to 3,668 cases in the same period last year1. 

In light of the situation, Globe has been taking active measures to clampdown and bolster their cyber security capabilities by investing in such solutions2. With this partnership with discovermarket, the company is now able to provide unique insurance products for customers of their core connectivity products, by leveraging discovermarket's innovative embedded insurance solution.

The new cyber retail product covers Globe’s Platinum customers from online identity theft, online shopping fraud and internet payment transactions fraud up to PHP 100,000 (S$2,370/US$1,740). The coverage also provides claims assistance service in the event of a cyber incident. The product will be made available for new and recontracting Globe Platinum subscribers who hold Plan 3799, Plan 4999, and Plan 7999. 

“Having this partnership with Globe has been a great privilege for us,” said Patrick Bühler, CEO and Founder of discovermarket. “By providing a hassle-free and digital-first experience, we are able to help Globe provide innovative insurance products as a safeguard for their users. As the digital presence of Filipino consumers continues to grow, it is crucial that there are comprehensive measures for everyone to be sufficiently protected from malicious cyber-attacks.” 

“We appreciate this partnership we have with discovermarket as we are now able to deliver effective protection solutions through a digital operating model that adds value for our subscribers,” commented Mark Pasaylo, Head and Director - The Platinum Brand, Globe. “The new embedded CyberInsurance products demonstrate Globe’s commitment to ensure the safety of our subscribers’ online presence, giving them peace of mind when they go about their various activities on their smart devices.” 

discovermarket’s core goal is to provide insurance products to the underserved segments of the community. This is achieved through its low transaction costs to tap into these market segments, offering embedded insurance products that are affordable, thereby improving accessibility to insurance. discovermarket’s marketplace-as-a-service platform also functions as a one-stop marketplace for ecosystem partners seeking digital insurance solutions. Partners can simply select from a variety of brokers, insurers, and prevention providers to create diverse insurance propositions and customise their embedded insurance journeys. 

Following the partnership with Globe, discovermarket aims to expand its reach in the Philippines. With cyber products as a key priority, it plans to expand Cyber Insurance offerings for not just consumers, but businesses as well. In addition, discovermarket is also actively looking for opportunities to offer solutions that fosters financial inclusion by working with the relevant ecosystem partners.
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Success Stories: Nestlé's Journey with TikTok Shop

In the evolving landscape of digital commerce, TikTok Shop has emerged as a transformative force, reshaping how consumers interact with brands. This innovative platform seamlessly blends entertainment and commerce, known as 'Shoppertainment,' creating a vibrant ecosystem where businesses of all sizes can thrive. Through a relentless focus on innovation, TikTok Shop continuously adapts to meet the diverse needs of brands and consumers alike.

Empowering Businesses in the Digital Age


"At TikTok Shop, we're dedicated to empowering businesses to succeed in the digital world. Our platform combines entertainment and commerce to create a lively space where brands of all sizes can connect with consumers. By continuously evolving and listening to our community's needs, we're shaping a more engaging and inclusive online shopping experience," shared Niks Fojas, Category Lead for Food & Beverage/FMCG at TikTok Shop.

This commitment to innovation and community feedback has allowed TikTok Shop to establish itself as a dynamic marketplace, enabling brands to engage with their audience in novel and meaningful ways.

Nestlé, a global leader in the food and beverage industry, is a prime example of the success achievable through TikTok Shop's innovative framework. During the 4.4 Summer Saya Campaign, Nestlé experienced a significant surge, emerging as the top brand in the Food and Beverage category with a 50% uplift in orders. According to Nestlé, this growth is attributed to the brand's strategic implementation of TikTok Shop's ACE (Assortment, Content, and Empowerment) indicator system.

"Partnering with TikTok Shop has allowed us to tap into the pulse of consumer trends in the food & beverage industry. By embracing innovation and leveraging TikTok Shop's platform, we've connected with our audience and elevated the shopping experience for food and beverage enthusiasts. This partnership underscores Nestlé's dedication to staying at the forefront of digital commerce, enriching the way people experience and enjoy our products," said Stephanie Sy, Head of Digital Transformation at Nestlé.

Central to Nestlé's strategy was optimizing its presence on TikTok Shop to highlight promotions and campaign-exclusive products. This focus on Assortment optimization yielded significant growth metrics, including a notable 41% increase in Search GMV and a 5% growth in Showcase GMV.

Nestle Tiktok Shop

Nestlé's content strategy also played a pivotal role in engaging consumers and driving purchase intent. By hosting extended self-live sessions, the brand created immersive shopping experiences, leading to a 66% increase in self-live GMV and a substantial 137% increase in orders. Collaborations with key opinion leaders (KOLs) and multi-channel network (MCN) affiliates further bolstered Nestlé's brand presence, resulting in a 15% increase in the number of creators and a substantial 45% increase in Affiliate Stock Keeping Unit (SKU) orders.

Empowering creators and maximizing Shop Ads were key components of Nestlé's success strategy. Thematic brand campaigns like the Nestle March Mega Sale resonated with consumers, resulting in a +240.75% uplift in Return on Advertising Spend (ROAS) and a +520% surge in daily live GMV.

As Nestlé continues to leverage the features of TikTok Shop's ecosystem, it highlights the platform's evolving role in shaping social commerce dynamics. Through collaborative efforts and strategic initiatives, this partnership signifies a step forward in enhancing the online retail experience, demonstrating TikTok Shop's potential for growth and innovation.

"TikTok Shop serves as a dynamic marketplace where brands like Nestlé can truly innovate and connect with consumers on a deeper level," added Fojas. "Our collaborative efforts with Nestlé showcase the power of engaging content and strategic initiatives, driving tangible results and fostering authentic brand-consumer relationships in the digital realm."

TikTok Shop is at the forefront of revolutionizing digital commerce with its unique blend of entertainment and commerce. By creating a dynamic platform that fosters innovation and engagement, TikTok Shop empowers brands to connect with consumers in meaningful ways. As exemplified by Nestlé's success, TikTok Shop's innovative approach and strategic initiatives are paving the way for a more engaging and inclusive online shopping experience.
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PLDT Home Enhances Cybersecurity: Free 2-Year Kaspersky Premium for All Fiber Subscribers

Monday, May 20, 2024


Filipinos are among the most active internet users globally, spending an average of nine hours a day online, with 3.75 hours dedicated to scrolling through social media. However, this extensive online presence comes with increased risks of cyber threats. Each time individuals go online, their information can be exposed to cybercriminals eager to misuse data for their own gain.

The Growing Threat of Phishing and Fraud

Phishing scams are a significant part of the cyber threat landscape. A study revealed that 3.4 billion phishing emails are sent daily, meaning one in every 4,200 emails is a phishing attempt. In 2022 alone, there were 5.7 million reports of fraud and identity theft worldwide, with consumers losing $8.8 billion to identity theft. These attacks often lead to severe consequences such as data breaches, identity theft, and financial fraud, as malicious hackers exploit personal information, including usernames, passwords, and bank accounts.

PLDT Group's Proactive Cybersecurity Measures

Recognizing the importance of cybersecurity, the PLDT Group has made substantial investments to protect its customers. In 2023, the company successfully prevented 478 million SMShing messages from reaching PLDT and Smart customers and blocked more than 28 billion attempts to access malicious domains.

PLDT Home's Partnership with Kaspersky

In a significant move to enhance cybersecurity, PLDT Home has partnered with global cybersecurity leader Kaspersky. Starting June 2024, PLDT Home will offer a complimentary 24-month Kaspersky Premium Security license for three personal devices to all active Fiber subscribers.

Jeremiah de la Cruz, PLDT Senior Vice President and Head of Consumer Business - Home, stated, “When cybercriminals attack individuals, the inconvenience, financial loss, and potential embarrassment can be endless. That is why we believe that cybersecurity education and protection should start at home. This partnership with Kaspersky allows our customers to gain another level of protection at home while enjoying the benefits of fast and reliable connectivity to enrich their lifestyle.”

Strengthened Commitment to Cybersecurity

Although 67% of Filipinos understand the importance of installing endpoint security apps, only two out of every ten have such apps installed. Through the partnership with PLDT Home, customers will gain access to Kaspersky Premium Security, which offers award-winning antivirus protection, privacy and identity safeguards, performance enhancement tools, unlimited VPN, and a password manager.

Kaspersky Premium Security employs a comprehensive approach to cybersecurity, using signature-based detection, heuristic analysis, behavioral monitoring, web protection, and automatic updates to protect against a wide range of malware threats. In 2022, Kaspersky blocked 52,914 financial phishing incidents in the Philippines, showcasing its effectiveness.

Real-Time Protection and Advanced Security Features

Kaspersky Premium Security provides real-time protection, scanning all files and email messages, and blocking dangerous websites and scripts. It also ensures data protection on unsecured Wi-Fi networks and allows users to manage their devices remotely via the My Kaspersky website.

Eugene Kaspersky

Eugene Kaspersky, CEO of Kaspersky, emphasized, “The Philippines has been one of the countries with the highest number of online attacks detected and blocked by our experts since 2021. Our partnership with PLDT Home is a new step toward the Philippines’ cybersecurity, combining the expertise of a trusted and leading digital provider with our experience and advanced security solutions. Together, we are committed to enhancing digital safety and helping Filipinos navigate the online world with confidence, bringing on a safer future for their homes.”

With the introduction of Kaspersky Premium Security to all Fiber customers, PLDT Home aims to mitigate online risks and protect Filipino households from cybercriminals. This collaboration ensures that while Filipinos continue to enjoy their extensive online activities, they do so with an added layer of security and peace of mind.

To learn more about Kaspersky Premium Security available through PLDT Home, visit PLDT Home.
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IWG Opens Four New Coworking Locations in the Philippines in May

Thursday, May 16, 2024

Spaces PNB Makati
         Spaces PNB Makati

IWG, the world’s largest provider of hybrid working solutions with brands including Regus, Spaces and HQ, is pleased to announce the opening of four state-of-the-art flexible workspaces in the Philippines in May 2024. These include two Regus centres; one in Nepo Centre, Angeles City, Pampanga on May 6 and the other in Adriatico, Manila on May 10. These launches were followed by the HQ Triumph building in Quezon City on May 14 and a Spaces in PNB Makati on May 15. The new, strategically situated workspaces are part of IWG’s continued global expansion, after adding 867 locations worldwide in 2023.

Regus Adriatico
           Regus Adriatico

The addition of IWG's latest locations comes on the back of rising demand for hybrid working in the Philippines. According to PwC, 51% of Philippine respondents prefer the hybrid work model, with rising foreign investment, strong GDP numbers, and growing affluence driving this trend.

Expansive Network

The new locations bring IWG's presence in the Philippines to 31 centres, with the expectation for this number to exceed 40 by the end of the year – doubling the number of open locations compared to last year. This extensive IWG network includes locations in key cities such as Davao, Cagayan de Oro, Iloilo, Cebu, Subic, Angeles City, Baguio, and throughout the National Capital Region. With soon to be over 40 locations nationwide, IWG offers the largest network of flexible working spaces across the Philippines.

HQ Triumph QC
         HQ Triumph QC

IWG’s growth strategy of the Philippines, rooted in partnership with local partners and investors, has established a robust network of hybrid working spaces that enable businesses of all sizes to thrive. Small- and medium-sized enterprises (SMEs) have been particularly empowered by these flexspaces, utilizing them as launch pads to scale to regional, national, and even global levels. As a result, IWG Philippines continues to post outstanding numbers in margin growth, reinforced by network development with new openings.

Driving Inclusive Growth

By strategically expanding beyond Manila's central business districts, IWG guarantees businesses throughout the country access to premium and flexible workspaces. This not only facilitates economic development, but also cultivates a sense of empowerment among businesses.

Furthermore, with an annual investment of around USD64 million in its technology platform, IWG provides partners with access to all the company’s expertise as well as design and fit-out support. This model has enabled IWG Philippines to be one of the company's best performing markets globally.

As the trend towards hybrid working accelerates, the potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than USD2 trillion. With businesses requiring less traditional office space, enterprises will gradually pivot from conventional office occupancy in favour of flexible workspaces. Just last year, IWG welcomed over 800 new partner locations and now counts 83% of Fortune 500 companies among its customer base. Featuring more than 4,000 locations in over 120 countries, IWG provides members access to all its locations and business services via the IWG app. 


Lars Wittig, Senior Vice-President, APAC NORTH, IWG commented: “We are pleased to announce the opening of these four new locations in the Philippines this month. We see immense potential in the country's hybrid work landscape and as important business hubs in the region, these latest openings are aimed at strengthening our expansion plans, while levelling up the quality of the nation's infrastructure to drive its economy into the future.

These new centres are a testament to the fact companies are realising flexible working is an enabler of employee productivity and improves sustainability, while increasing scalability so that businesses can grow faster while exerting greater control over costs.”

IWG's multi-brand expansion strategy is designed to appeal to every type of business and entrepreneur. IWG creates personal, financial, and strategic value for businesses of every size, from some of the most exciting companies and well-known organisations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.

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