SOCIAL MEDIA

DepEd and Chalkboard Launch the ARAL Program: A New Initiative to Boost Literacy and Numeracy in Public Schools

Monday, October 21, 2024


In a landmark initiative aimed at enhancing the quality of education in the country, the Department of Education (DepEd) has entered into a formal partnership with Chalkboard, a leading provider of tutoring services, to launch the Academic Remediation, Acceleration, and Livelihood (ARAL) Program. This program seeks to address the pressing challenges in literacy and numeracy faced by Filipino students, particularly in public schools.


The Memorandum of Agreement (MOA) was signed on October 14 at the DepEd Central Office in Pasig City by DepEd Secretary Sonny Angara and Chalkboard CEO Kristine E. Brown. This partnership brings together the strengths of both the public and private sectors to promote improved educational outcomes for K-10 learners.

A Collaborative Effort for Quality Education

The ARAL Program embodies a synergistic collaboration between DepEd and Chalkboard, leveraging their combined expertise to ensure accessible, high-quality education for all Filipino learners. This partnership aligns with the government’s mandate to provide accessible, quality education as outlined in Republic Act 8525, otherwise known as the “Adopt-A-School Act of 1998,” which encourages private sector involvement in improving public education.

During the signing ceremony, DepEd Secretary Sonny Angara highlighted the importance of collaboration in achieving the department’s goals. “DepEd is committed to ensuring that quality education is accessible to all Filipino learners, and this partnership with Chalkboard is a significant step toward that goal. By working together with the private sector, we can improve the academic performance and overall well-being of our students,” he noted.

Comprehensive, Evidence-Based Curriculum Powered by Advanced Technology

At the heart of the ARAL Program lies Chalkboard’s evidence-based curriculum, meticulously designed to ensure effective learning outcomes. This curriculum is grounded in the latest educational research and best practices, ensuring that each component is proven to enhance literacy and numeracy skills. A key feature of this curriculum is its integration of advanced technology to process data and inform the progress of each student.

ARAL Program Structure and Implementation

The ARAL Program employs a comprehensive, evidence-based strategy to address learning deficits exacerbated by the COVID-19 pandemic. Developed by Chalkboard, the program offers up to 25 days of targeted tutoring over six weeks, delivered through both in-person and digital platforms. This high-frequency, intensive approach is supported by research demonstrating substantial improvements in literacy and numeracy skills.

The program includes several key components:

• Personalized Learning: The tutoring sessions are tailored to meet the unique needs of each student, ensuring that every learner receives the appropriate support.

• Nutritional Support: Recognizing the connection between nutrition and learning, the ARAL Program will provide nutritious snacks or meals during each tutoring session to support students’ well-being.

• Community Upskilling and Engagement: The program involves local community members as paid tutors, creating economic opportunities while fostering a supportive educational environment.

• Holistic Development: In addition to academic support, the ARAL Program aims to develop students’ socio-emotional skills, preparing them for success both in and outside of the classroom.

Chalkboard has designed the program to be scalable and sustainable, ensuring it can be replicated in different regions and communities across the Philippines. “We believe that education is the key to unlocking the full potential of every child,” said Kristine E. Brown, CEO of Chalkboard. “The ARAL Program is our contribution to improving the educational landscape of the Philippines, particularly in addressing the learning gaps that have been exacerbated by recent challenges such as the pandemic.”


Target Beneficiaries and Community Impact

The primary beneficiaries of the ARAL Program are K-10 students in public schools, particularly those struggling with literacy and numeracy. The program’s implementation will begin with pilot schools, and its success will be measured through Chalkboard’s assessment system, supplemented by DepEd’s assessment tools.

The program not only benefits students but also the wider community. Local community members will be engaged as paid tutors or food vendors, providing them with meaningful employment opportunities while contributing to the educational success of the students.

DepEd will coordinate closely with Chalkboard to select target areas and ensure smooth program implementation. Monitoring and evaluation will be conducted throughout the program’s two-year duration to ensure that it delivers tangible and verifiable results.

A Model for Future Educational Partnerships

The ARAL Program will be funded through partnerships with private sponsors, local government units, and other supporting entities. With the support of these stakeholders, the program aims to create a lasting positive impact on the academic performance and socio-emotional development of Filipino students.

This collaboration between DepEd and Chalkboard is seen as a model for future public-private partnerships in education. Both parties are optimistic that the ARAL Program will not only help bridge current learning gaps but also lay the foundation for long-term educational improvements in the country.
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AF Payments unveils first-ever Mobile Legends: Bang Bang beep™ cards

Saturday, October 19, 2024

Mobile Legends: Bang Bang beep cards

AF Payments, Inc., the brains behind beep™ cards, has teamed up with digital entertainment enabler UniPin and international gaming developer and publisher Moonton Games to launch co-branded beep™ cards featuring your favorite heroes from the popular mobile game, Mobile Legends: Bang Bang (MLBB).

Get ready to cop the new MLBB collectible card series showcasing 15 different hero designs, to be revealed at different times. Each MLBB limited edition beep™ card also includes a unique code that unlocks exclusive in-game items worth over PHP 300,000 in total, bringing your gaming experience to the next level.

“This exciting collaboration is a game-changer in the world of digital payments. By launching our first gaming-centric beep™ cards with a globally recognized brand such as Mobile Legends: Bang Bang, beep™ is building a fun and unique connection between digital payments and the passionate gaming community. It’s a fresh way of integrating with pop culture and showcasing our innovative spirit and dedication to our customers,” said AF Payments, Inc. President & CEO Jonathan Juan “JJ” Moreno.

“This collaboration is an exciting partnership for us in UniPin. This allows us to provide Mobile Legends: Bang Bang fans a way to represent their love for their game and their favorite hero through their purchase of exclusive beep™ cards,” said Dennis Christian Dominguez, Country Manager, UniPin Philippines.

This development also marks another significant milestone for Moonton Games, perfectly timed with the 8th anniversary of Mobile Legends: Bang Bang, as well as the M6 World Championship happening later this year.

MOONTON Games Business Development Manager for Game Publishing Kevin Acuña said, “It brings us great pleasure to engage in a collaboration with UniPin to provide our gaming community with a new way to express their love for Mobile Legends: Bang Bang. We hope that this partnership also makes commuting a thrilling experience for our fans.”

Calling All Brands: Join the beep™ Movement

AF Payments Inc. is opening doors for brands to leverage the beep™ card as an effective promotional channel. With the opportunity to create co-branded beep™ cards that combine transit convenience with powerful brand visibility, companies can engage millions of public commuters—a key demographic that includes young professionals, students, and everyday consumers. Whether you’re in retail, tech, entertainment, or beyond, beep™ cards can be customized to showcase your brand while delivering a valuable service to your audience.

“With beep™’s extensive network and strong presence in everyday life, brands have a unique chance to reach consumers through an innovative and highly visible medium,” Moreno added. “These cards aren’t just for payments; they’re collectibles, they’re promotions, and they’re part of the digital payment revolution.”


The collectible MLBB beep™ cards fully function as stored value cards usable on train lines, city and P2P buses, modern jeepneys and other transport lines, and at various retail outlets. These cards are now available for purchase in designated booths at the terminals of BGC Bus (McKinley), BGC Bus (Market Market), and One Ayala, as well as online at beep™’s official stores on Lazada and Shopee for only PHP 399.00.

This collaboration is a testament to beep™’s strategic vision to broaden its brand presence and enhance customer engagement through innovative partnerships and product offerings. By positioning itself as not just a payment solution but a brand that resonates with diverse consumer interests, including gaming, beep™ can connect more meaningfully with its audience, reinforcing its market leadership in the digital payment space.

Follow beep™ on Facebook, X, Instagram , and TikTok  for more information.

Meanwhile, organizations and other businesses looking to partner with AF Payments, Inc. may visit the website  or contact the Service Desk at (02) 87379600 (Landline), 09175121319 (Globe Line), or 09985819675 (Smart Line).
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EastWest Honored as Best Wealth Manager in the Philippines at The Asset Triple A Private Capital Awards 2024

Wednesday, October 16, 2024


EastWest has been recognized as the Best Wealth Manager in the Philippines by The Asset Triple A Private Capital Awards 2024. This internationally recognized and highly prestigious award further highlights EastWest’s focus on providing exceptional wealth management services and its continuing efforts to innovate and enhance its offerings in the rapidly evolving financial landscape.

EastWest Priority: A Segment Focused on Elevating Affluent Clients

EastWest’s dedication to serving affluent clients is especially evident through its EastWest Priority segment. This segment, which has seen a 20% increase in AUM and a 17% growth in client count, offers a suite of bespoke services designed to meet the unique needs of high-net-worth individuals. The bank’s competitive edge lies in its ability to combine traditional, high-touch banking with cutting-edge digital solutions.

“Our affluent banking services are unmatched in the market,” said Jerry G. Ngo, CEO of EastWest. “From economic briefings with top economists to personalized investment advice, we ensure that our clients receive the best possible service, tailored to their specific financial goals.”

Going Further for You

“Ultimately, this award is a symbol of EastWest’s promise of excellence in wealth management and our dedication to going ‘Further for You.’ As we celebrate our 30th anniversary, this recognition reinforces the strength of our ‘East meets West’ philosophy—blending the best of both worlds to deliver innovative, customer-centric solutions that truly meet the needs of our affluent clients. We remain committed to pushing boundaries, embracing new challenges, and ensuring that our clients always receive the exceptional service they deserve as we continue our journey of growth and transformation into the next 30 years,” Rafael S. Algarra Jr., SEVP and Head of Financial Markets and Wealth Management concluded.

The Asset launched the Triple A Private Capital Awards for Private Banks, Wealth & Investment Bank Advisers, Solutions and Index Providers mainly to shine the spotlight and showcase the change agents among high net worth individuals and the private banks, wealth managers, bank solution advisers and index providers that partner with them. These awards cover the Asia-Pacific markets, including Japan and Australia.

For more information on EastWest’s wealth management services and digital initiatives, you may visit https://priority.eastwestbanker.com.

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Pioneering innovation and sustainability in the cosmetics industry

COSMETICON 2024

 With sustainability and digitalization at the heart of the global cosmetics industry, COSMETICON 2024 opened its doors at the Acacia Hotel in Alabang. This year’s theme, “Digitalization, Innovation, and Sustainability,” positioned the event as a beacon for Micro, Small, and Medium Enterprises (MSMEs) seeking to thrive in an evolving market.

This is the second annual cosmetics conference organized by the Chamber of Cosmetics Industry of the Philippines (CCIP). The day commenced with Christine Michelle P. Reyes, president of the CCIP, who underscored the importance of innovation and regulatory compliance in her opening remarks. “COSMETICON 2024 is about pushing the boundaries of what’s possible in cosmetics while ensuring that our businesses remain compliant, sustainable, and innovative,” said Reyes.

The morning session started with Maria Lynette M. Macabeo, FDA regulatory officer, who discussed promo permit regulations, followed by Maria Astrid M. Ambata, who covered post-marketing surveillance. Gilbert Maximo from DENR’s Environmental Management Bureau gave an overview of new chemical regulations, a crucial subject in today's industry.

Keynote Speaker, Dr. Samuel A. Zacate, director general of the Food and Drug Administration (FDA), delivered a well-received presentation on functional cosmetics and F-Pop, stressing the role of regulatory bodies in innovation and public safety.

After the keynote, Claire Pasicolan from the Philippine Drug Enforcement Agency (PDEA) presented on the understanding of PDEA regulations and their impact on the cosmetics industry. The morning ended with a panel discussion featuring regulatory experts, moderated by Janina G. Tan of Jradiance Corporation, focusing on industry challenges.

The afternoon session shifted focus to digital marketing, testing, and logistics. Terence Rene T. Iguidez III, from Sigmatech Inc., demonstrated advanced laboratory equipment for cosmetic products, while Ray Caguin, Country Director of LOCAD, discussed business sustainability amid digitalization. This was followed by Urk Acapulco of Xceler8 Technologies, who spoke on industry productivity solutions.

An insightful industry-sharing session was led by Marjorie Racines, Technical Services Head at Wipro-Splash Corporation, on substantiating cosmetic claims. The Professional Regulation Commission (PRC) was represented by Hon. Adoracion P. Resurreccion, Chairperson of the PRC Chemistry Board, who discussed the issuance of Certificates of Authority to operate chemical laboratories.
The day concluded with networking opportunities, sponsor presentations, and closing remarks from Maricar O. Lopez, Board Secretary of Connell Bros. Co. Pilipinas, Inc., reinforcing the importance of collaboration for the industry's growth.

The conference was undoubtedly a resounding success, highlighting many learnings from speakers including the growing importance of functional cosmetics, as outlined by FDA director Dr. Samuel Zacate. He emphasized that functional cosmetics not only enhance beauty but also provide added health benefits, making regulatory compliance more crucial than ever.

FDA officials Maria Lynette M. Macabeo and Maria Astri M. Ambata shared business compliance with detailed updated on promo permit regulations and post-marketing surveillance. Lastly, Insights into sustainable business models in the digital age, shared by LOCAD’s Ray Caguin, highlight how companies can adapt to modern market demands while remaining environmentally and economically sustainable.

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Creating Unforgettable Customer Journeys: RLC Residences Aims to Enhance Customer Experiences with Salesforce

(from L to R) Sujith Abraham - SVP & GM, Salesforce ASEAN, Chad Sotelo - SVP and BUGM, RLC Residences and Chief Marketing Officer, Robinsons Land, Abhijeet Kulkarni - Founder & CEO, Appistoki Consulting


RLC Residences taps on the Salesforce Platform, including Data Cloud, Customer 360 applications, and Einstein AI to bring its customer-centric vision to life

RLC Residences, the residential division of Robinsons Land, is proud to announce a partnership with Salesforce, the AI customer relationship management (CRM) platform and global technology company. This collaboration, supported by Appistoki, is a pivotal step in the brand’s digital transformation journey, focused on enhancing customer experience through innovative, data-driven solutions.

“This partnership started with one vision in our minds—delivering a customer-first approach across all touchpoints, ensuring that every encounter—from the first inquiry to long after move-in—is a delightful experience,” said Chad Sotelo, Senior Vice President and Business Unit General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land. “This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today’s discerning homebuyers.”

Leveraging the strengths of both Salesforce and Appistoki, RLC Residences is poised to not only streamline its operations but also to enrich the overall customer experience in unprecedented ways. The integration of the Salesforce Platform comprising Data Cloud, Customer 360 applications, and Einstein, Salesforce’s AI technology, as well as Appistoki’s digital infrastructure expertise empowers the brand to enhance its customer-centric vision, improving every critical touchpoint and delivering a seamless, personalized journey for homebuyers, owners, and investors. This reflects RLC Residences’ strong commitment to innovation and positions it to effectively respond to the evolving needs of customers.

Strategic Integration to Redefine the Customer Journey

RLC Residences will use Data Cloud to unify and harmonize structured and unstructured customer data in real time — creating a foundation for personalized customer experiences and real-time analytics, triggering data-driven actions and workflows, and safely driving AI across all Salesforce applications.

This approach ensures that every interaction—whether it’s an initial inquiry, the purchase process, or after-sales support—will be seamless and memorable. By addressing pain points and anticipating needs before they arise, RLC Residences enhances customer satisfaction and personalizes interactions, resulting in a more tailored and efficient experience throughout the homeownership journey.

“RLC Residences is redefining the residential property market through elevating their customer experience with the power of the Salesforce Platform,” said Sujith Abraham, Senior Vice President and General Manager, Salesforce ASEAN. “RLC Residences is using our data meshing capability to unify their customer data across Salesforce and other data sources, through zero copy, to build a more unified view of their customer. This sets the foundation for personalized journeys at scale underpinned by AI. We look forward to a close partnership with RLC Residences on their customer-centric transformation journey.”

“RLC Residences’ leadership team has a clear vision on how it wants to elevate the customer experience at every moment,“ said Abhijeet Kulkarni, Co Founder & CEO of Appistoki. “Our firm has been fortunate to experience the amazing innovation in the Salesforce ecosystem with Data Cloud & AI. We are excited to play our part & see it take shape at RLC Residences. We look forward to making this initiative a landmark project in the industry.”

A Future-Proof Real Estate Experience

Looking ahead, this digital transformation will not only enhance customer satisfaction but also achieve operational efficiencies, reducing costs while improving productivity. By automating processes and integrating data, RLC Residences anticipates significant improvements in service resolution times, customer satisfaction, and brand love, ultimately enhancing both resident and investor experience.

As the first real estate developer in the Philippines to implement end-to-end customer personalization at scale, RLC Residences is setting a new standard in the industry. The integration of Salesforce’s technology will future-proof RLC Residences and allow the brand to adapt to rising customer expectations. With this commitment, RLC Residences is well-positioned to redefine the real estate landscape and provide unparalleled value to its clients.

About RLC Residences

For three decades, Robinsons Land Corporation’s Residential Division has been committed to improving the lives of Filipinos. Vital to its success is its understanding of and responsiveness to emerging residential trends like urbanisation, digital lifestyles and work-life imbalance.

RLC presents RLC Residences, a new brand that every modern family and young urban professional will be proud of. This brand integrates Robinsons Luxuria, Robinsons Residences and Robinsons Communities into a singular brand. With the merging of resources and a simplified structure in place, RLC Residences is more empowered to deliver a seamless customer journey for its clients. Equally, RLC Residences has redefined its core product offering encapsulated into its tagline 'Raise, Live, Connect'.

‘Raise’ is about helping homeowners raise their game by providing beautiful and well-designed living spaces. RLC Residences ensures this exciting possibility by partnering with world-class designers to bring to life developments with iconic features such as grand lobbies and home spaces with high ceilings equipped with upgraded deliverables.

RLC Residences strives to continuously empower its homeowners to ‘Live’ and design their best life by integrating their lifestyles in every corner of the development. All its projects have above-standard amenities – both in size and variety – for wellness, growth, and recreation. Coming from the evolving home and work trends, units are also designed to work-from-home spaces with efficient storage systems to make home life more convenient.

More than anything, everyone values connection to people and places that matter. This is what ‘Connect’ stands for, that’s why RLC Residences developments are located in strategic areas, where transport hubs, major roads, and essential destinations are easily within reach. These properties are also equipped with smart home features and digital service platforms so they can easily manage their day-to-day living. All these translate to being at the center of opportunities so they can achieve their goals in life.

RLC Residences embraces the future with much optimism. It brings with it experience and credibility in delivering an impressive and growing portfolio of projects over the last 30 years and its redefined purpose of building beautiful and well-designed residential projects that all of its stakeholders will be proud of.
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7-Eleven Opens 4000th Store, Marks 40 Years in the Philippines

Tuesday, October 15, 2024


Philippine Seven Corporation (PSC), the exclusive licensee of 7-Eleven in the Philippines, recently achieved a significant milestone with the grand opening of its 4000th store in Newport District, Pasay City. This event also marked PSC’s 40th year of providing convenience and innovation to Filipinos.

Founded on February 29, 1984, PSC launched its first 7-Eleven store at the corner of EDSA and Kamias Road in Metro Manila. Over the years, the store's vibrant branding became a familiar sight, symbolizing quick and reliable service for busy Filipinos. The phrase “Tara, 7-Eleven tayo!” became a household expression, reflecting the brand’s role in daily routines.

Jose Victor Paterno

By 2024, PSC had expanded its presence nationwide, opening its 4000th branch, staying true to its mission of "being the Filipinos’ neighbor you can count on," as articulated by the late Mr. Vicente T. Paterno, the company's founder. His legacy lives on through his son, Mr. Jose Victor Paterno, President and CEO, who stated, “This achievement is a testament to our unwavering commitment to deliver exceptional service. We look forward to continuing to serve Filipino communities for many years to come.”

Mr. Jose T. Pardo, co-founder and Chairman of the Board, emphasized the significance of the milestone: “Reaching 4000 stores reflects the trust our customers place in us and the dedication of our team. We are proud to remain an integral part of Filipino daily life.”



To celebrate, PSC launched the “Forty-gether kasama ang paborito mong kapitbahay” campaign, highlighting its journey from a single store to a nationwide network. The campaign strengthens 7-Eleven’s reputation as a neighborhood partner, offering convenience, comfort, and reliability to Filipinos.

In addition to the Newport store, PSC is set to open a new branch in Angeles City, Pampanga, further expanding its footprint. This store will feature upgraded amenities, including the 21 To Go chicken and Café Reserve brands, and adopt sustainable energy practices with solar panels, aligning with PSC’s environmental goals.

As PSC commemorates four decades of service, 7-Eleven continues to blend modern convenience with familiarity, playing an integral role in the everyday lives of Filipinos.

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Alipay+ transactions triple in 2024 as travel industry embraces cross-border digital payment and marketing technology

Thursday, October 10, 2024


Alipay+, Ant International’s cross-border mobile payment and digitalization solution, revealed three trends shaping the future of tourism to the benefit of global merchants and the industry.

“Tourism’s importance to economic growth makes it essential for the industry to pursue innovation and new partnerships so that more people can benefit,” said Douglas Feagin, President of Ant International. “Our Alipay+ solution has evolved to include cross-border payments, destination marketing and digital lifestyle services, and we have seen significant adoption as more consumers embrace technology to enhance their travel experience. We believe in a collaborative open approach and will work closely with partners across the industry towards a new future of travel.”

1) Travelers prefer their home payment methods to the benefits of merchants abroad

Alipay+ enables travelers to use their familiar home payment app when going abroad. An expanding merchant coverage and a strong travel recovery, Alipay+ has seen a surge in transactions globally. By using Alipay+, cross-border travelers can experience a new country or market and pay like a local.

Alipay for Chinese consumers – and an Alipay+ partner – has been accepted by global merchants starting from 2015, and continues to see steady growth in global transactions.

Alipay+’s mobile payment partners from around the world have also seen significant growth. In the first nine months of 2024, the number of people using an Alipay+ payment partner apps while abroad increased by three times, and the number of transactions increased by more than three times.

As of October 2024, Alipay+ has more than 30 payment partners, including leading e-wallets and bank apps from Asia and beyond, with 1.6 billion consumers, connecting consumers to more than 90 million merchants in 66 markets.

To allow more businesses to benefit from tourism, Alipay+ is continually expanding its merchant coverage, through initiatives such as the national QR schemes that enable inclusive growth at scale, particularly for SMEs. For example, through PayNet’s DuitNow QR in Malaysia, Alipay+ has seen transactions increase on average by 142% per quarter in the first nine months in 2024. This ease of transaction allows travelers to easily visit smaller cities, driving significant growth in areas like Kota Kinabalu, Selangor and Penang.

Travelers are also using their payment apps online for pre-trip bookings. Online Travel Agencies (OTAs), that accept Alipay+ payment partners have seen transactions increase by two times over the same period. Other than through OTAs, Alipay+ is also accepted on other travel platforms including by top airlines, such as Thai Airways, Malaysian Airlines and AirAsia, hotels, attraction sites and more.

2) Travelers spend more, with a shift toward localized experiences

Alipay+ payment partners include top payment apps from across Asia, such as Alipay (Chinese mainland), AlipayHK (Hong Kong SAR), Touch ‘n Go eWallet (Malaysia), GCash (the Philippines), KakaoPay, Toss Pay and Naver Pay (South Korea), OCBC (Singapore), TrueMoney (Thailand) and more. Asian travelers are visiting more regional destinations, with the highest number of Alipay+ transactions recorded in the Chinese mainland, Japan, Thailand, Macao SAR and South Korea.

Travel spending habits have also shifted since the Covid pandemic. While travelers are spending more overall, they are spending less on shopping and more on localized experiences. Spending via Alipay+ increasing by 80% on Food & Beverage (F&B) merchants and 50% for attractions. Spending via Alipay+ on transportation such as ride-hailing, taxis and trains have increased by 120%, in line with recent trends to explore destinations more independently.

3) All-in-one payment apps are reshaping travel habits

All-in-one payment apps offering additional services beyond payment have quickly become the go-to technology for Asian travellers. For example, TrueMoney, an Alipay+ payment partner from Thailand, saw its transaction volume through Alipay+ increase over 10-fold since launch. While Asia is the leader in mobile payments, there is also a growing trend for mobile solutions in other regions as seen by the emergence of e-wallets like Tinaba in Italy and interoperable solutions like Bluecode across Europe.

Alipay+’s partner e-wallets and merchants are increasingly leveraging Alipay+ digital tools to enhance the travel experience for users, offering seamless service and engagement for every step of their journey.

Tourism boards and merchants can use A+Rewards, a customizable destination marketing platform, to increase visibility of local attractions, shops and travel information even before a trip starts. In Southeast Asia, where Alipay+ is widely accepted, the number of claimed destination vouchers from A+Rewards increased by 53% across key campaigns in 2024. 

Additionally, merchants can leverage the vast user base of Alipay+ payment partners with customizable digital lifestyle services such as for transport, food, tax refunds and more. A notable example is FREENOW, a leading European taxi service, which launched a mini-program directly within Alipay+ partner apps.
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