Mangroves: Nature-Based Solutions for the Philippines Coastal and Coral Reef Sustainability

Sunday, September 8, 2024


The ocean and the coast play important roles in Southeast Asia as a residential area and a source of livelihood. The region’s coastline spans a total length of 234,000 km and its ocean supplies around 40% of the global fish supply; at the same time, it is also the home to a third of mangroves and coral reefs in the region. Out of that many, 36,289 km of coastline belongs to the Philippines, making it an integral part for the nations. However, ocean and coastlines’ conditions greatly impacted due to the rising global temperature and climate crisis, including in the Philippines. 

The latest report from the National Oceanic Atmospheric Administration (NOAA) states that the world is experiencing the fourth global coral bleaching event. This coral bleaching will certainly have an impact, including in reduced livelihoods and food sources due to disturbed fish habitats. The challenges in the Philippines are exacerbated by environmental degradation, including pollution, overfishing, and destructive fishing practice.

To prevent the coastal area from becoming more deteriorated, the Philippines has several approaches, including creating a network of marine protected areas. There is also focus on community based resources management that aims at sustainable fishing practices, mangrove reforestation, and coral reef restoration. One of them is the San Vicente Mangrove Forest and Marine Protected Area in Palawan, where the community is committed to safeguarding and restoring the mangrove area for 25 years since 1999, and extended to 12 more years.

Sustainable Mangrove Management by Communities in Indonesia

In Indonesia, similar to the Philippines, there has been a sustainable mangrove management by involving the community in Bali, specifically in Budeng Village. 

Since September 2023, the Wana Mertha Forest Farmer Group (KTH Wana Mertha), that’s based in Budeng Village, has been assisted by Pesisir Lestari, a non-governmental organization (NGO) that focuses on coastal area management through Community-led Sustainable Natural Resources Management model approach. The program aims at enabling the community to preserve the mangrove forests and gain livelihood opportunities from it. 

Based on a study conducted by Pesisir Lestari in early 2024, the mangrove ecosystem area in the Budeng Village spans a total 112.51 hectare (ha). From the total area, 25 ha is managed by the community who are members of the Wana Mertha Group.

In order to ensure proper management of the mangrove area, KTH Wana Mertha conducts regular check-ups on the mangroves’ health. Additionally, KTH Wana Mertha also creates an added value to the area by turning it into an eco-tourism culinary destination through the establishment of Warung Mangrove (restaurant) in 2021. 

At the restaurant, residents of Budeng Village who are members of KTH Wana Mertha jointly manage the establishment, including managing the fish farm and other seafood such as shrimp, mangrove crabs, shellfish, and even the production and sale of mangrove chips, mangrove tea, mangrove herbal medicine and mangrove nurseries. The collaborative utilization and preservation of mangroves extends the benefits beyond Budeng Village but also for its surrounding villages.

"Warung Mangrove offers a unique dining atmosphere with a view of the mangrove forest and serves a variety of menus made from the community's catch and directly cooked by the women's group of Budeng Village," said I Putu Madiasa, Chair of KTH Wana Mertha, Budeng Village, Jembrana, Bali.

Beyond its presence as a unique tourist attraction, Warung Mangrove becomes an example of how sustainable environmental management can support creative ways to preserve the environment and strengthen community livelihoods. This case also highlights the importance of legal entities such as Wana Mertha which unlock opportunities for them to receive fiscal transfers and development funds from the government. 

"The existence of the Mangrove forest makes us feel protected, we can now enjoy catching shrimps, crabs, and other seafood that contributes to our local economy," said I Kadek Sudiarsa, Secretary of KTH Wana Merta, Budeng, Jembrana, Bali.

Business Analysis and Community Engagement as Key to Sustainability

The community-led development approach carried out by Pesisir Lestari can be a complement of how communities can manage coastal areas in other Southeast Asian countries, especially the Philippines, including to develop existing potential to elevate the economy. 

There should also be a balance between development and community empowerment. The government plays an important role in creating regulations that can protect coastal areas and encourage community involvement in managing coastal areas. The success of sustainable mangrove management will also impact various aspects including the marine industry, tourism, and coastal area resilience.

Pesisir Lestari hopes that the work they do can inspire other coastal communities in Southeast Asia, so that more appropriate methods for sustainable mangrove management will emerge. This is needed to ensure that Southeast Asia continues to have healthy coasts and oceans in the future.
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FWD Life Insurance’s new product puts protection and wealth growth within reach for young Filipinos

Friday, September 6, 2024


If financial independence is at the top of your priorities, make this investment-linked insurance your first choice!

To help bridge the priority and protection gap in the country, FWD Life Insurance (FWD Philippines) introduces SmartStart Investment-linked Insurance—the insurance plan for everyone.

According to a comprehensive online study conducted by FWD Philippines, the majority of Gen Zs (85%) agree that owning an insurance is important and is something they need. However, while most (73%) have an intent to protect themselves, only 3 out of 10 own life insurance. This highlights a priority gap as they choose to spend on other essentials first. 

This is further aggravated by the next generation’s lack of awareness and understanding on how insurance products and services work, which leads to the Philippines having one of the lowest insurance penetration rates in the region at less than 2%.

“As the insurer of the next generation, providing innovative, inclusive, customer-centric products to more Filipinos has been our priority as part of our nation-building efforts,” explains FWD Philippines President and CEO, Antonio Manuel “Jumbing” De Rosas. “In celebration of our 10th anniversary and to continue our commitment in changing the way young people feel about insurance, we designed a trailblazing product to align with the youth’s behavior to spend on their passions while maximizing value— helping them to celebrate living and build their best future.”

FWD SmartStart Investment-linked Insurance is one of the most affordable entry-level insurance products in the market. SmartStart is perfect for active hustlers with a FIRE (Financial Independence, Retire Early) mindset—these are people who have no dependents, are investing in their passions, and are looking to diversify their finances. Starting at PhP1,800+ per month, benefits include accidental death coverage, waiver of premium, and investment options. Policyholders also have add-on benefit options for life insurance, hospital cash benefit, and critical illness coverage.

For those with limited budget, there is also SmartStart Lite, perfect for breadwinners who are looking to get their first insurance to help them raise a family or even support their parents. Starting at PhP1,200+ monthly, policyholders can sustain their responsibilities and keep it within their budget while getting comprehensive coverage for accidental death and critical illness plus a waiver of premium. Life insurance and hospital cash benefits can also be availed as add-on benefits.

Additionally, policyholders can enjoy the Guaranteed Milestone Increase Benefit, which offers a pre-approved one-time increase in coverage amount when they hit major life milestones— from getting married, having or adopting a baby, owning a new real estate, graduating from university, retiring, to celebrating their policy’s 10th anniversary. Furthermore, customers can get as much as 200% of their policy fees back as a reward for keeping their policy active and paid through the Fee Reinvestment Benefit.

SmartStart was launched alongside The One for mental wellbeing, which is a fully customizable life insurance policy that provides special access to certified mental health professionals via ThoughtFull mobile app. Both products were introduced as part of FWD’s 10th anniversary celebrations since establishing roots in the Philippines in 2014.

Celebrate living today and thank yourself later with FWD SmartStart Investment-linked Insurance. Contact an FWD financial advisor today or visit http://www.fwd.com.ph/investment/smartstart/ for more information.


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Zoho Invests in Enhancing Philippine Businesses' Human Capital Development and Promoting Digital Transformation


Zoho Corporation, a leading global technology company, recognizes the significant growth opportunities for Philippine businesses through effective software solutions. According to Statista, leveraging digital technologies could unlock US$101.3 billion in annual economic value by 2030 in the Philippines. However, the digital skills gap among the workforce remains a key challenge. As Zoho continues to innovate with new product features and AI enhancements, it remains crucial for us to engage customers actively, ensuring their employees are equipped with the necessary skills to maximize the benefits of our solutions.

This year, Zoho has intensified its training and outreach initiatives to enhance the technological capabilities of employees in Philippine businesses. Zoho CRM, the company's flagship product for managing sales processes and customer relationships, hosted a Customer Experience Workshop in Manila. This event trained over 100 attendees, helping them explore the software's extensive features and set up automated workflows to improve process efficiency. Beyond Manila, Zoho expanded its reach by organizing "Discover Zoho," an introductory workshop highlighting key Zoho products, in Cebu. Additionally, Zoho participated in DEVCON's 2024 Summit in Mindanao, further extending its engagement with the local tech community.

Zoho's User Conference, Zoholics, convenes in Manila with the biggest attendance in South East Asia


In our constant effort to engage more closely with our customers, Zoho hosted its annual user conference, Zoholics, on August 30, 2024, at Edsa Shangri-La in Manila. The event featured four distinct tracks covering customer experience, developer tools, collaboration solutions, finance, HR, and various other applications essential for business operations. Attendees benefited from insightful presentations by Zoho's product teams, live demonstrations of product updates, and engaging customer panels where Philippine business owners shared their experiences with Zoho solutions.

With over 400 attendees, the Manila edition of Zoholics remains Zoho's most highly attended event in the region. This underscores the vibrant enthusiasm within the Manila business community for discussions on digital transformation and their proactive search for support across various Zoho products. This event culminates Zoho's extensive local engagement initiatives in the Philippines, facilitating direct interaction between users and our product teams. It serves as a cornerstone in nurturing stronger relationships with our clients and partners.

Zoho's Enhanced Top Products in the Philippines

In the dynamic business landscape of the Philippines, Zoho's suite of products continues to thrive, with year-over-year customer growth exceeding 20%. Zoho is positioned as a trusted partner for businesses embarking on their digital transformation journey. For more than a decade, Zoho has integrated AI (Zia) across its product portfolio, leveraging proprietary technology hosted on its private cloud to drive Generative AI capabilities within Zoho solutions now. The key products favored by businesses in the Philippines include:

Zoho CRM: Streamlining customer relationship management and sales processes, Zoho CRM enhances interactions with customers. Powered by Generative AI, users can extract and summarize key information from customer records, provide predictive deal analysis, create personalized emails and templates, and perform grammar checks, among other functionalities. Attendees at Zoholics Manila will also be the first users in Zouth East Asia to preview CRM for Everyone, a new update to Zoho CRM that will help businesses improve the customer journey, by reducing communication gaps, shorten turnaround time and improve the quality of customer experience that can be delivered by existing teams.

Zoho One: Offering an integrated suite of over 40 applications, Zoho One is the preferred choice for organizations seeking comprehensive solutions to streamline operations and enhance productivity.

Zoho Workplace: Empowering teams with collaboration and communication tools, Zoho Workplace supports efficient teamwork and project management. Generative AI enhances productivity tools by suggesting headlines, titles, improving word choices, punctuation, and content length in documents. Additionally, users can ask questions within Writer and seamlessly integrate answers.

Zoho Desk: Ensuring exceptional customer support and ticket management, Zoho Desk enables businesses to deliver superior service. Leveraging Generative AI, customer management agents can automatically summarize tickets, analyze customer mood based on tone, generate replies from knowledge base articles, and more, significantly boosting agent effectiveness and efficiency.

Zoho Creator: Enabling businesses to develop custom applications without coding, Zoho Creator provides flexibility and customization tailored to unique business needs.

Accelerating Growth: Zoho's Vision for the Future of Philippine Business

Zoho remains committed to driving the digital transformation journey for Philippine businesses, empowering them with innovative solutions and robust support. As we look ahead, we are dedicated to expanding our local presence, fostering deeper engagements through educational initiatives and community partnerships. With our comprehensive suite of products and unwavering commitment to customer success, Zoho is poised to continue playing a pivotal role in shaping the future of business operations in the Philippines.

Zoho Privacy Pledge

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 100 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself. For more information, please visit: https://www.zoho.com/privacy-commitment.html
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Anya Resort Tagaytay Wins Philippines' Leading Boutique Resort Award for Second Year in a Row

Wednesday, September 4, 2024

Anya Resort Tagaytay

Anya Resort Tagaytay has solidified its position as a premier destination for luxury and service, securing the coveted title of Philippines' Leading Boutique Resort for the second consecutive year at the prestigious 31st World Travel Awards.

Held at the glamorous City of Dreams, the World Travel Awards celebrate the finest in travel, tourism, and hospitality across Asia. Anya Resort Tagaytay's repeat recognition as the Philippines' Leading Boutique Resort underscores its unwavering commitment to exceeding guest expectations.

Established in 1993, the World Travel Awards are recognized globally as the ultimate hallmark of industry excellence.Their annual regional ceremonies celebrate the pinnacle of achievement within each continent.

Unparalleled Guest Experiences

Mikel Arriet

Mikel Arriet, General Manager of Anya Resort Tagaytay, received the award and praised his team's dedication. "This award is a testament to our team's resilience, passion, and commitment to providing unparalleled guest experiences," he said. "We create moments of tranquility and luxury that leave a lasting impression."

Nestled amidst Tagaytay's lush landscapes, Anya Resort Tagaytay offers a haven of tranquility. This 72-suite haven boasts modern amenities, personalized service, and stunning natural beauty. As a member of the Small Luxury Hotels of the World (SLH), it caters to discerning travelers seeking exclusivity, comfort, and unparalleled experiences.

Guests can unwind at Anila, the resort's relaxing poolside restaurant, or indulge at Samira by Chele Gonzalez, a renowned Tagaytay destination led by acclaimed Chef Chele Gonzalez. The Niyama Wellness Center offers holistic treatments to rejuvenate body and mind.


Luxury Meets Sustainability

Anya Resort Tagaytay champions both luxury and environmental responsibility. Their commitment to sustainability is evident in their choice of materials, energy-efficient practices, and support for local communities. This harmonious blend sets them apart as a leader in the hospitality industry.

Discover why Anya Resort Tagaytay is the Philippines' Leading Boutique Resort. Visit their website at www.anyaresorts.com or follow them on social media.
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How Happy Skin Utilized TikTok Shop to Enhance Sales Performance

Tuesday, September 3, 2024


As the beauty industry continues to evolve, Filipino brand Happy Skin is at the forefront, blending innovation with a commitment to skin-friendly products. From its humble beginnings, Happy Skin has become a household name by offering makeup that cares for the skin. Recently, the brand has embraced the digital shift, harnessing the power of TikTok Shop to reach a wider audience and redefine customer engagement through live selling and strategic promotions.

“Our partnership with TikTok Shop has allowed us to meet our customers where they are most active,” said Jacqe Yuengtian-Gutierrez, CEO and Co-founder of Happy Skin. “Through live selling and targeted promotions, we have been able to create more meaningful connections with our audience, turning each interaction into an opportunity to showcase the value and quality of our products.”

A key driver of Happy Skin’s success has been its strategic use of TikTok Shop’s Assortment, Content, and Empowerment (ACE) indicator system. By aligning its efforts with these indicators, the brand has effectively enhanced its digital strategy, leading to significant sales growth.

Leveraging Product Diversity to Drive Sales

During the May 29-31 Payday sale, Happy Skin introduced notable discounts, including 50% off the bestselling Lip Mallow Tint and Lip Mallow Mousse. This promotion significantly contributed to the brand’s gross merchandise value (GMV), with these products alone accounting for 81% of total sales. The Kiss and Bloom Water Lip and Cheek Tint, a favorite on TikTok, also saw a surge in customer engagement, achieving a product conversion rate of 5.81%. Over 22,200 units of Lip Mallow products were sold, illustrating the impact of targeted promotions on sales performance.

Creating Engaging Shopping Experiences

Happy Skin leveraged TikTok Shop’s dynamic platform by scheduling several multi-hour live streams, collaborating with the Multichannel Network (MCN) Vertical Megabeauty and top live affiliates. These sessions, supported by Live Shopping Ads (LSA), were instrumental in boosting content-related GMV, which accounted for 70.3% of the total GMV—a significant increase of 16,240%. The brand-led live streams achieved GMV per session, which was 4.2 times higher than its usual performance.

“Our live streams have become a vital part of our strategy on TikTok Shop,” added Yuengtian-Gutierrez. “By engaging with our customers in real-time, we’re not just showcasing products, but we’re building a dynamic community around our brand. This interactive format has driven significant increases in both engagement and sales, proving essential for a modern, digital-first shopping experience.”

Amplifying Reach through Targeted Advertising

To bolster its live selling efforts, Happy Skin invested in LSAs and Video Shopping Ads (VSA), which were complemented by shop-exclusive vouchers and subsidies during peak periods. These initiatives led to ads GMV contributing nearly 20% to total shop sales, with an impressive Return on Ad Spend (ROAS) of 21.7. This period of strong performance earned the brand the #1 spot in Total Beauty, #2 in Fast-Moving Consumer Goods (FMCG), and #5 across all categories on May 30.

“TikTok Shop's ACE Indicator System was crucial in amplifying Happy Skin’s campaign,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines. “Through our advanced features like targeted ads and live selling, we were able to help the brand reach its audience more effectively, showcasing the potential for substantial growth on our platform."

Building on Digital Success

Happy Skin’s recent performance on TikTok Shop, including a 19.6x uplift during the 6.6 sale, underscores the brand’s successful adaptation to digital platforms and its ability to drive substantial growth. The brand continues to explore innovative strategies to engage with customers and expand its reach, setting a benchmark for other beauty brands on TikTok Shop.

Beyond business success, Happy Skin is also leveraging its partnership with TikTok Shop and HOPE to make a meaningful social impact. Through the ‘Build a Classroom’ program, every purchase on TikTok Shop contributes to funding classroom construction in underserved communities, reflecting the brand’s commitment to community betterment.

“Our recent success with TikTok Shop underscores the platform’s importance in our strategy,” added Yuengtian-Gutierrez. “As we continue to innovate and expand, TikTok Shop remains integral to maintaining our momentum in the beauty industry and amplifying our efforts to give back to the community.”

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Emirates doubles partnership connectivity in a year, opening opportunities for travelers to reach nearly 1,700 global cities beyond its network

Monday, September 2, 2024


In the past year, Emirates has doubled the number of cities it offers beyond its own network, unlocking nearly 1,700 additional cities beyond its own global network. This has enabled an average of over 61,000 passengers to seamlessly connect on the shared networks of Emirates and its partners every week.

By forging new partnerships and deepening existing ones across the transport ecosystem, the airline is delivering an array of additional travel choices alongside 31 codeshares, 118 interline, and 13 rail and helicopter services partners. Having 162 partners in over 100 countries means an expanded network reach with more and better connections for travelers, seamless single ticket itineraries, enhanced baggage transfers, frequent flyer benefits, lounge access, and other advantages to ensure a smooth travel experience at every touchpoint.

For customers of partner airlines flying on Emirates, popular destinations are even closer through Emirates’ robust network over 140 destinations and frictionless connectivity offered at DXB, complemented by industry leading experiences on the ground and in the skies, all easily within reach.

In the last year, Emirates launched 16 new partnerships which include codeshares with Avianca and Batik Air Malaysia and the airline also finalized and implemented interline arrangements with KAM Air, Sri Lankan Airlines, Condor, Flynas, Viva Aerobus, Sun Express, Maldivian, Siberia Airlines and Kenya Airways.

From plane to train, Emirates customers are now one ticket away from fast connections to cities across Europe through codeshare partnerships with Trenitalia, Spanish Rail Renfe, Austrian Rail OBB and Swedish Rail SJ. The airline was also the first full-service carrier to enter an innovative interline partnership with BLADE, an urban air-mobility company to provide Emirates customers with helicopter flights between Nice and Monaco on a single ticket.

“In the last year, we’ve doubled down on our strategy of deepening our global presence and expanding our footprint across six continents by forging new partnerships with like-minded airlines, rail partners and air mobility operators to provide a huge choice of onwards destinations, connectivity options and seamless ‘last mile’ access for travelers like never before. While organic growth will always at the heart of our plans, we’ll continue to leverage the strength of our partners’ complementary networks as part of our commitment to help our customers reach every corner of the globe in the easiest way possible. World-class connectivity keeps economies strong and resilient, and our partnership growth ambitions align with Dubai’s D33 strategy to make our home and hub the most connected city in the world, attracting business, tourism, and investment from all over the globe,” said Emirates Airline Deputy President and Chief Commercial Officer Adnan Kazim. 

Over the years, Emirates’ many partnerships have paved the way for the airline to form robust networks that not only connect customers to unique points but also provide the advantages of schedule optimization, seamless connectivity at DXB with access to Terminal 3, as well as reciprocal loyalty benefits. Its cornerstone partnership with flydubai is an exceptional example of how cooperation yields smoother journeys and more customer benefits. Today, customers have access to over 230 destinations across 100 countries, with 275 codeshare flights to choose from on an average day. Emirates customers can book flights to over 90 unique flydubai destinations and flydubai customers can choose from over 100 Emirates destinations. As a result, over 17.5 million passengers have connected on the joint networks of Emirates and flydubai since the partnership launched in 2017.

For leisure travelers heading to popular destinations like the Maldives, Emirates’ unique interline partnership with Maldivian enables customers to access 16 islands beyond Male. Emirates’ partnership with Pro Flight Zambia provides access to 13 points served by the southern African airline, including unique regional getaways like Lower Zambezi National Park, a short trip from Lusaka that offers a captivating safari experience. 

The airline’s major partnerships with United, Air Canada and Qantas continue to deliver unmatched access for its customers to more than 350 destinations across North, Central and South America, Australia, and New Zealand, expanding connection opportunities, providing unrivalled reciprocity across loyalty programs, as well as other world-class customer benefits like lounge access. 

Emirates continues to expand city pairs on a single ticket and boost connectivity and choice across numerous other strategic partnerships in the airline’s network including:

The Americas: Emirates customers can access more than 375 cities through United, Air Canada and other partner airlines across Canada, Mexico, Caribbean Islands and Central and South America. Customers connecting on Emirates’ network onwards from Dubai can choose from unique destinations across the Middle East, Africa, Central and South Asia.

Europe: Travelers can access over 380 cities through seven codeshare, 33 interline & 12 rail and air mobility partners including Condor, ITA Airways, Air Malta, Air Baltic, Aegean Airlines, TAP Portugal and Siberia Airlines, in addition to Emirates’ rail partners across Germany, Spain France, Italy, Austria and Sweden that provide on-ground transfers and flexibility to explore multiple cities on a single ticket.

Asia: Emirates’ Asian network is further bolstered through the airline’s 12 codeshare partners and 42 interline partners reaching over 500 popular cities across the Far East, West Asia and Indian Ocean, as well as Middle East.

Australia: Emirates long-standing partnership with Qantas provides access to over 85 Australian cities, while Qantas customers can fly Emirates to Dubai and access over 45 cities in Europe, the Middle East and North Africa beyond Qantas’s existing international network.

Africa: Emirates’ footprint across Africa expands to over 210 regional points through 5 codeshare and 18 interline partners, offering superior connectivity and value for customers with more flight options to smaller regional points across the continent.

Emirates Skywards, the airline’s loyalty program and Emirates SkyCargo also work closely with codeshare and interline partners to support and complement network and loyalty program frameworks that ensure both passengers and cargo customers reap the full benefits of the airline’s major partnerships. On the operational side, Emirates Airport Services play a vital role to ensure teams are on hand to assist customers so they can connect seamlessly from one flight to another and access the airline’s Dubai and outstation dedicated lounges.
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AIA Philippines bags two honors at HR Asia Awards


AIA Philippines, formerly Philam Life and one of the country’s largest life insurance companies, won two honors at the prestigious HR Asia Awards, the Best Companies to Work For Award and Sustainable Workplace Award, spotlighting the company’s commitment to employee well-being and workplace sustainability.

The HR Asia Best Companies to Work For recognizes organizations identified as one of the top employers in the region, with AIA Philippines employees having reported high work engagement and satisfaction. The insurer previously won the accolade in 2018 and 2020. 

At AIA Philippines, People and Culture is among the key areas of the company’s environmental, social, and governance (ESG) strategy, encompassing priorities such as development and career progression, diversity and inclusion, equal opportunities, and risk awareness. 

Some concrete measures in achieving the goals include adding more women in the workplace and in leadership positions, increasing training for employees, institutionalizing a network of LGBTQIA+ members and allies, rewarding performance, and strengthening sanctions for workplace violations. 

AIA Philippines’ core focus of health and wellness has also been crucial in instilling a work-life balance for its employees. AIA Philippines offers a complete suite of protection and long-term savings products both for customers and employees, and the insurer’s partnership with MediCard boosts employee access to the best offerings addressing various health needs.

“AIA Philippines is guided by the philosophy of ‘Doing the Right Thing, in the Right Way, with the Right People…and the Right Results will come,’” said AIA Philippines Chief Human Resource Officer Ellen Imasa. “In order to deliver exceptional care to customers, we support our employees first. The honor of being one of HR Asia’s Best Companies to Work For inspires us to help more Filipinos live longer, better, and healthier lives.”

Meanwhile, the HR Asia Sustainable Workplace Award honors companies that demonstrate environmental responsibility and sustainable business practices, showcasing AIA Philippines’ exceptional leadership in fostering a culture of sustainability.

Among the strategic priorities under AIA Philippines’ Sustainable Operations include ensuring green buildings, improving environmental performance, increasing digitalization and automation to reduce paper usage, and encouraging improvements in ESG performance.

Another sustainability initiative of AIA Philippines includes targeting net-zero greenhouse gas emissions by 2050, in line with the United Nations’ “Net Zero Coalition” push.

“Our commitment to a green future is holistic—we develop it in our workplaces, operations, and the value chain,” added Imasa. “The recognition as one of HR Asia’s Sustainable Workplaces shows that AIA Philippines is taking the step in the right direction.”

AIA Philippines’ ESG strategy encompasses health and wellness (including financial inclusivity), sustainable investment, sustainable operations, people and culture, and effective governance.

Click here for more information about AIA Philippines, or here to visit the AIA Philippines Facebook page, email customerservice.ph@aia.com or call (02) 8528-2000 to know more.

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