Philippine Seven Corporation (PSC), the exclusive licensee of 7-Eleven in the Philippines, recently achieved a significant milestone with the grand opening of its 4000th store in Newport District, Pasay City. This event also marked PSC’s 40th year of providing convenience and innovation to Filipinos.
Founded on February 29, 1984, PSC launched its first 7-Eleven store at the corner of EDSA and Kamias Road in Metro Manila. Over the years, the store's vibrant branding became a familiar sight, symbolizing quick and reliable service for busy Filipinos. The phrase “Tara, 7-Eleven tayo!” became a household expression, reflecting the brand’s role in daily routines.
By 2024, PSC had expanded its presence nationwide, opening its 4000th branch, staying true to its mission of "being the Filipinos’ neighbor you can count on," as articulated by the late Mr. Vicente T. Paterno, the company's founder. His legacy lives on through his son, Mr. Jose Victor Paterno, President and CEO, who stated, “This achievement is a testament to our unwavering commitment to deliver exceptional service. We look forward to continuing to serve Filipino communities for many years to come.”
Mr. Jose T. Pardo, co-founder and Chairman of the Board, emphasized the significance of the milestone: “Reaching 4000 stores reflects the trust our customers place in us and the dedication of our team. We are proud to remain an integral part of Filipino daily life.”
To celebrate, PSC launched the “Forty-gether kasama ang paborito mong kapitbahay” campaign, highlighting its journey from a single store to a nationwide network. The campaign strengthens 7-Eleven’s reputation as a neighborhood partner, offering convenience, comfort, and reliability to Filipinos.
In addition to the Newport store, PSC is set to open a new branch in Angeles City, Pampanga, further expanding its footprint. This store will feature upgraded amenities, including the 21 To Go chicken and Café Reserve brands, and adopt sustainable energy practices with solar panels, aligning with PSC’s environmental goals.
As PSC commemorates four decades of service, 7-Eleven continues to blend modern convenience with familiarity, playing an integral role in the everyday lives of Filipinos.