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UNIQLO Thank You Festival: Giving Back Through the Power of Clothing
Saturday, December 13, 2025
For UNIQLO, gratitude does not end with discounts and promos. Through its annual Thank You Festival, the global apparel brand continues to transform appreciation into meaningful action, reinforcing its long-standing belief in the Power of Clothing as a force for inclusion, dignity, and positive change.
While the Thank You Festival is widely known as UNIQLO’s way of rewarding customers with special offers, the brand has steadily expanded the celebration to include communities that need support the most. From disaster-stricken areas to underserved sectors, UNIQLO’s initiatives throughout the year reflect a deeper commitment to building a more circular and inclusive economy in the Philippines.
Beyond promos: celebrating gratitude with purpose
The Thank You Festival has always symbolized UNIQLO’s appreciation for customer trust and loyalty. But alongside in-store deals and seasonal excitement, the brand has made it clear that gratitude should also be shared with those who may not always benefit from commercial festivities.
Under this philosophy, UNIQLO continues to extend help to underprivileged groups, disaster survivors, and frontline communities, ensuring that the spirit of the festival reaches beyond retail spaces. Clothing, for UNIQLO, is not just about style or comfort. It is about improving daily life, especially during times of hardship.
Supporting farmers and local partners
One of the key initiatives this year took place during the November run of the Thank You Festival, when UNIQLO donated 1,500 AIRism shirts to pineapple plantation farmers in Bukidnon. This effort was carried out in partnership with Del Monte Philippines, as part of the company’s 100th anniversary celebration.
The collaboration went beyond donations. It also featured special UTme! designs inspired by Del Monte, along with exclusive beverages at UNIQLO Coffee, including Pineapple Yuzu Iced Tea and Pineapple Chocolate infused with Del Monte products. Together, these activities highlighted how partnerships can create shared value for both communities and customers.
Giving clothes a longer life through RE.UNIQLO
A central pillar of UNIQLO’s sustainability strategy is RE.UNIQLO Studio, a dedicated space for clothing repair, customization, and recycling. This year, the brand expanded its network with the opening of a new RE.UNIQLO Studio at SM Mall of Asia, making these services more accessible to Filipino shoppers.
RE.UNIQLO Studio encourages customers to extend the life of their clothing through repairs and creative updates, reinforcing the idea of conscious consumption. The studios also serve as collection points for pre-loved UNIQLO items, which are donated to partner communities and used for disaster relief initiatives.
In line with the holiday season, UNIQLO announced the relaunch of its RE.UNIQLO donation drive, in partnership with SOS Children’s Village. The initiative supports children without parental care and families at risk, ensuring that gently used clothing continues to serve a meaningful purpose.
Standing with communities during disasters
UNIQLO’s commitment to community support becomes even more evident during times of crisis. Following the September earthquake in Cebu, the brand, together with SM Foundation, distributed 4,000 AIRism items to affected communities in Bogo City. Hygiene kits were also provided to more than 800 individuals during subsequent relief operations.
The brand also responded to the impact of Super Typhoon Uwan and Typhoon Tino, donating 5,500 AIRism items to affected communities in Cebu, Bacolod, and Aurora. Recognizing the importance of caring for its own people, UNIQLO extended support to over 300 affected Cebu-based employees, including assistance for their families.
In addition, UNIQLO donated PHP 3,000,000 in cash to SM Foundation, which was allocated for essential relief resources such as hygiene kits, clean drinking water, and school repair efforts in disaster-affected areas.
Reaching more Filipinos nationwide
UNIQLO continued its relief efforts toward the end of the year, providing over 3,000 AIRism items to families affected by calamities in Davao, in partnership with ABS-CBN Foundation’s Sagip Kapamilya. The brand also worked with BDO Foundation and the Department of Education to donate more than 10,000 AIRism pieces to public school teachers across various regions.
To close the year, UNIQLO is set to distribute additional aid in Cebu, including around 3,000 AIRism items and 4,000 pre-loved RE.UNIQLO donations, ensuring continued support for communities rebuilding after disasters.
Clothing with purpose, all year round
These initiatives show that UNIQLO’s Thank You Festival is more than a seasonal campaign. It is part of a broader commitment to being an active and responsible member of the community. By combining sustainability, circularity, and social responsibility, UNIQLO demonstrates how a global brand can create local impact.
Through thoughtful partnerships and consistent action, UNIQLO continues to prove that clothing has the power to comfort, protect, and empower. For Filipino communities, this commitment turns everyday apparel into a meaningful symbol of care and solidarity.



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