Wells Water Purifiers Bring Korean Innovation to Filipino Homes

Sunday, October 26, 2025


Korean Engineering Meets Filipino Lifestyles

Imagine a water purifier that’s not just functional, but stylish enough to be the centerpiece of your kitchen. That’s exactly what Wells, a premium Korean home appliance brand, showcased in Manila as it officially introduced its line of state-of-the-art water purifiers to Filipino homes.

At an exclusive media launch held in the city, Wells highlighted its flagship model, The One, alongside its latest innovation, Slim One both designed to redefine everyday hydration with a perfect blend of Korean technology and modern design sensibility.

The One: Where Smart Technology Meets Award-Winning Design

Leading the lineup is Wells The One, a masterpiece that proves clean water can come from a device that looks as beautiful as it functions.

The One features a 180-degree rotating body, a motion-sensing system, and a 2.8-inch full-color display, the first of its kind among Korean water purifiers. Despite its cutting-edge features, it maintains a sleek profile with an ultra-compact 8.8 cm diameter that fits even the coziest kitchens.

Recognized for its engineering excellence and aesthetics, The One has received four major international design awards and comes in Red, Dark Brown, Mint, Pink, and White  colors that perfectly complement Filipino homes with a modern flair.

Slim One: Compact Design, Powerful Purification

For those who want powerful purification in a smaller package, Wells also introduced the Slim One, one of the slimmest water purifiers in Korea’s industry. It’s powered by patented third-generation dual pipe technology, which minimizes size without compromising performance.

What truly makes it stand out is its Mineral Care System, the first in Korea to be introduced locally, which enriches water with essential minerals like calcium, magnesium, potassium, and silica.

Available in Marble White, Marble Gray, and Rose Gold, the Slim One doesn’t just purify your water, it enhances your home’s aesthetic appeal.

Wells: Redefining Everyday Wellness with Style

“Wells is all about elevating your lifestyle through premium water purification,” shared Avelyn Lim, Vice President of Larx Trading, Wells’ official partner in the Philippines.

“For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”

Unlike traditional water purifiers designed purely for function, Wells approaches purification as a lifestyle experience. Each product embodies Korean minimalism and precision, transforming the simple act of drinking water into a daily luxury.

Perfect for Modern Filipino Homes

Wells’ entry into the Philippine market comes at a time when local homeowners are becoming more health-conscious and design-oriented. The brand bridges these two growing priorities, proving that wellness and elegance can co-exist seamlessly in one appliance.

For Filipinos who value quality, aesthetics, and efficiency, Wells is more than just a water purifier, it’s a statement of modern living.

If you’re ready to upgrade your hydration experience, look no further than Wells. Because your family deserves clean water that’s as refined as your lifestyle.
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CIBI Expands Credit Visibility for Filipinos


In a country where access to credit can open doors to better opportunities, CIBI Information Inc. is taking a major step toward making financial inclusion a reality for more Filipinos. The pioneering credit reporting agency has gained Advanced Tier access from the Credit Information Corporation (CIC) giving it visibility across 68.4 million individuals and 468.3 million accounts.

This milestone allows CIBI to provide a clearer and more comprehensive picture of Filipinos’ credit behavior, empowering both lenders and borrowers to make smarter, fairer financial decisions.

According to Pia Arellano, CIBI President and CEO, this development is about connecting more people to the country’s formal financial ecosystem.

“It’s really about data and having a more complete picture for every Filipino,” shared Arellano. “With Advanced Tier access, we can put together the missing pieces to help every consumer build a stronger financial identity.”

Turning Credit Data Into Financial Opportunities

Under the Credit Information System Act (CISA) of 2012, financial institutions must submit their clients’ credit data to the CIC. CIBI’s subsidiary, Credit Transaction and Verification Inc. (CTVI), processes these massive datasets into actionable insights from credit reports to credit scores that financial institutions use for responsible lending.

“Through Advanced Tier access, we process millions of data points from banks, cooperatives, and fintechs into insights that help institutions understand their customers better,” explained Jasmine Alansalon-Gonzales, CIBI’s Chief Product, Partnership, and Innovation Officer. “This allows lenders to balance growth with responsible risk management.”

CIBI’s enhanced visibility doesn’t just benefit big banks, it also empowers small lenders and digital platforms to reach first-time borrowers who were previously “credit invisible.”

Tracking the New Face of Borrowing in the Digital Era

The digital shift in financial behavior has revealed new patterns among Filipino borrowers. According to CIBI’s analytics team, small, short-term loans such as personal loans or buy-now, pay-later (BNPL) schemes are becoming more common.

“More Filipinos are borrowing in smaller amounts, typically between ₱5,000 and ₱10,000,” said Harley Chan, CIBI’s Chief Analytics Officer. “These patterns give us deeper insight into how people borrow and repay, helping lenders see potential beyond traditional credit profiles.”

These recurring microtransactions, when captured through CIBI’s Advanced Tier access, contribute to a borrower’s financial footprint. Over time, these small but consistent data points help consumers build credit histories, a stepping stone toward larger financial products like car loans, credit cards, or mortgages.

Data-Driven Solutions That Empower Lenders and Borrowers

With access to the CIC’s Advanced Tier, CIBI now enables banks, cooperatives, and fintechs to make data-backed lending decisions while minimizing risk. Its no-hit, no-pay policy reduces acquisition costs, encouraging institutions to serve more consumers even those new to credit.

By transforming raw data into reliable credit information, CIBI fosters trust between lenders and borrowers and strengthens the country’s financial ecosystem.

The company is also working toward making credit information more accessible to individuals, empowering them to understand their creditworthiness and encouraging responsible financial behavior.

Driving Inclusive Growth Through Credit Awareness

As CIBI continues to expand its database, it deepens its contribution to building a more inclusive economy, one where access to financial opportunities is driven by accuracy, transparency, and trust.

Through partnerships with banks, cooperatives, and fintech innovators, CIBI is showing that data can be a powerful equalizer, bridging the gap between unbanked Filipinos and the formal financial system.

Learn more about how you can take control of your credit at www.cibi.com.ph.
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Teleperformance Wins 2025 Asia CEO Award


Teleperformance Philippines Recognized for Industry Leadership and Innovation

Another proud moment for the Philippine IT-BPM sector! Teleperformance (TP) once again proved its excellence on the global stage after being named Grand Winner for Service Excellence Company of the Year at the 2025 Asia CEO Awards, held at the Manila Marriott Grand Ballroom in Pasay City.

In addition to this top honor, TP also landed in the Circle of Excellence for Most Innovative Company of the Year and IBPAP IT-BPM Techblazer of the Year, underscoring its strong leadership in customer experience, digital transformation, and social responsibility.

Redefining Service Through Human + AI Synergy

Teleperformance has evolved far beyond the traditional BPO model. Today, it operates as a digital business services powerhouse, combining advanced technology with human intelligence to deliver world-class customer experiences.

At the heart of this transformation are two major frameworks — TP.ai FAB (Foundational AI Backbone) and TOPS (Teleperformance Operational Processes and Standards).

TP.ai FAB is an integrated platform that harmonizes AI tools, human expertise, and scalable technology to ensure seamless operations and superior service delivery.

TOPS, meanwhile, sets global benchmarks for quality and compliance across all Teleperformance locations, ensuring every client receives the same level of excellence.

Together, these systems highlight TP’s philosophy: real innovation happens when technology amplifies human capability, not replaces it.

Revolutionizing Customer Experience with TP.AI

One of the key drivers behind TP’s recent success is its proprietary platform, TP.AI, which reimagines customer experience (CX) as a strategic advantage rather than just a cost center.

Currently deployed in over 100 programs and 700 client implementations, TP.AI integrates:

TP Microservices – over 116 unique cloud-based services for faster, scalable innovation.

Domain Knowledge Integration – deep expertise across industries like telecom, retail, healthcare, travel, finance, and utilities.

Agentic AI Capabilities – smart automation that performs complex tasks while maintaining the empathy and emotional intelligence only humans can provide.

This blend of AI and human insight has enabled Teleperformance to deliver more personalized, emotionally intelligent customer interactions proving that AI-powered humans outperform AI-only systems.

A Milestone for the Philippine IT-BPM Industry

“These wins are a testament to Teleperformance’s unwavering commitment to excellence  in service delivery, digital transformation, and innovation through human-amplified AI,” shared Rahul Jolly, CEO of TP in the Philippines. “We are proud of what we’ve achieved and look forward to shaping the next era of intelligent, human-centered business solutions.”

By continuously investing in Filipino talent and cutting-edge technology, TP not only drives business growth but also strengthens the Philippines’ position as a top destination for digital and customer experience services in the Asia-Pacific region.

About Teleperformance Philippines

Teleperformance in the Philippines is part of the global Teleperformance Group, a trusted partner of the world’s biggest brands. With nearly 500,000 team members worldwide, TP delivers AI-powered customer care, back-office support, and trust and safety services across more than 300 languages.

Beyond business, the company also prides itself on being a force for good, actively supporting local communities, clients, and the environment through its sustainability and CSR initiatives.

Learn more at www.tp.com.
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TRUST Champions Reproductive Health in the Philippines


Redefining Social Responsibility Beyond the Usual Causes

When we think of “social responsibility,” our minds usually go to tree-planting drives, feeding programs, or scholarship grants. But one crucial topic often gets left behind is  reproductive health. Despite being a key pillar of community well-being, discussions about sexual and reproductive health (SRH) remain limited due to cultural taboos and misconceptions in the Philippines.

It’s time to change that. Social enterprises like TRUST are showing Filipinos that taking care of reproductive health is not something to be embarrassed about, it’s a responsible, empowering choice.

Why Reproductive Health Matters in Social Responsibility

True social responsibility means addressing what people genuinely need, not just what looks good on paper. In the Philippines, issues like adolescent pregnancy and the growing number of HIV cases highlight the urgent need for open dialogue and accessible reproductive healthcare.

When communities are empowered with proper education, family planning options, and access to health services, people are able to pursue education, sustain livelihoods, and break cycles of poverty. In this sense, promoting reproductive health isn’t just a wellness initiative, it’s a movement that fuels long-term social progress.

How Social Enterprises Are Changing the Game

Unlike traditional corporate social responsibility (CSR) programs that often focus on short-term projects, social enterprises build sustainable impact. They’re businesses designed to make a difference — generating income through products and services, then reinvesting profits back into their advocacy.

In the field of reproductive health, this model allows organizations to reach more Filipinos with affordable contraception, free medical consultations, and nationwide educational outreach.

TRUST: A Brand Built on Empowerment and Purpose

One of the strongest advocates in this space is TRUST, the commercial master brand of DKT Health, Inc. The brand stands for accessible reproductive health, and through its “Ang Normal Mo, Normal ‘Yan!” campaign, TRUST is working to normalize conversations around sexual health, a bold but necessary move in a culture where such topics are often considered taboo.

The campaign encourages Filipinos to view reproductive health care as an act of self-respect and responsibility. Every TRUST product purchased supports DKT Philippines Foundation, which provides free reproductive health services to underserved communities nationwide.

To measure its social impact, TRUST uses the metric “Couple-Years of Protection (CYP),” which estimates how many couples benefit from its contraceptive programs. In 2024 alone, TRUST safeguarded 3.6 million couples, or about 7.2 million individuals, through both its commercial and outreach services, a testament to its unwavering commitment to the Filipino people.

As Denise R. van Dijk, President and CEO of DKT Health, Inc., shared, “We as a social enterprise put impact over profit. The more we generate, the more we give back to fund programs that reach the last mile.”

Empowering Filipinos, One Conversation at a Time

In an era when consumers want brands that reflect their values, TRUST is proving that doing good can go hand in hand with doing business. Its continued advocacy for reproductive health is a reminder that social responsibility doesn’t have to follow a template. Sometimes, it means starting conversations that matter most.

If you’re looking to support causes that make a lasting difference, remember: every purchase from TRUST helps bring reproductive health services to more Filipinos who need them most.
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Malayan Insurance advocates disaster preparedness among youth with Master of Disaster boardgame

Thursday, October 23, 2025



To promote disaster preparedness and resilience in the country, Malayan Insurance Co. Inc. (Malayan Insurance) has developed an engaging board game called Master of Disaster to enhance Filipinos’ crisis readiness.

Produced in partnership with the non-governmental organization Asia Society for Social Improvement and Sustainable Transformation (ASSIST) which specializes in capacity-building and sustainability, Master of Disaster (MOD) teaches essential emergency planning skills and highlights the role of insurance in times of disaster through gamification. This novel and non-threatening approach allows players to fully absorb emergency resilience principles, objectively assess their personal disaster preparedness, and slowly put what they learned into practice.

The immersive gameboard brings Malayan’s 95th anniversary theme, “Love, Malayan,” to life by inspiring teamwork and purposeful actions that champion proactive disaster preparedness and response.

Targeted mainly towards the youth, MOD aims to equips young minds to prepare for uncertainties by familiarizing them with risk mitigation strategies and by harnessing the financial security provided by insurance.


This fun, interactive board game challenges players to successfully reach the “Safe Cell” with lives or Heart Tokens and Hero tokens, which are earned by helping others. Throughout the game, players encounter disaster scenarios, knowledge challenges, and disaster readiness tests that underscore the importance of preparedness and insurance in recovering from unforeseen emergencies. Each set comes with a playing surface, tokens, and specially-designed Malayan Insurance Disaster, Response, Knowledge and Chance cards.

The game was pilot-tested in the first quarter of the year in Makati Science High School and Manila Science High School, will be rolled in select schools nationwide at the latter part of the year.

To ensure efficient roll-out in target schools, ASSIST led the Training of Trainers (ToT) sessions and briefings on MOD with MICO volunteers. The NGO also conducted ToT sessions on both MOD and Insurance Education to teachers from selected schools. These trained teachers, supported by MICO volunteers, will facilitate the initial game sessions with students until they have fully internalized the gameplay and can conduct the sessions on their own.

To track the program’s progress and assess impact, a comprehensive Monitoring & Evaluation (M&E) toolkit, pre- and post-student assessments, and focus group discussions will be conducted by Malayan Insurance’s partner NGO.

While the distribution of Master of Disaster is currently limited to identified schools, companies, organizations, academic institutions, as well as Malayan Insurance employees, business partners, and clients can purchase a set for their own use. The board game is priced at Php2,300 and is an ideal icebreaker from seminars, training sessions, and community events.
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Jollibee Launches Jolliskwela to Promote Joyful Learning


Empowering Filipino Children Through the Joy of Education

Known for spreading happiness through its meals, Jollibee is now bringing that same joy into the classroom. On October 14, 2025, the fast-food giant officially launched Jolliskwela, its first-ever education-focused employee volunteerism program, in partnership with the Jollibee Group Foundation (JGF) and the Department of Education (DepEd).

The launch event, attended by DepEd Secretary Sonny Angara alongside Jollibee and JGF executives, marks a major step toward the company’s long-term commitment to nation-building — one that empowers children, teachers, and parents to embrace the joy of learning.

A Shared Mission for Quality Education

Aligned with DepEd’s MATATAG curriculum and the United Nations Sustainable Development Goal (SDG) 4: Quality Education, Jolliskwela aims to create meaningful, joyful learning experiences for Filipino children across the country.

Through partnerships with LGUs, NGOs, and public schools, and by mobilizing over 5,000 Jollibee employees and partners, the program hopes to spark a love for learning in every child transforming classrooms into joyful spaces of growth and discovery.

Tackling the National Learning Crisis

In 2022, the World Bank revealed a worrying statistic: 91% of Filipino children aged 10 struggle to read and understand simple text, one of the highest learning poverty rates globally.

Jollibee sees this not just as a challenge but as a call to action.

“This initiative reminds us of what we truly stand for — that joy is not only found in the meals we serve, but also in the futures we help create,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines and Jollibee Brand Global Head.

He added that when employees share their time with children, they “plant seeds of hope, nurture the next generation, and build bridges of learning and opportunity.”

Four Pillars of Jolliskwela

The program is built on four key areas designed to strengthen education from the ground up:

Character and Values Formation – instilling good morals and empathy in young learners.

Literacy and Language Proficiency – supporting DepEd’s Bawat Bata Makababasa program to help every child learn to read.

Teacher and Parent Empowerment – giving educators and parents tools to guide children effectively.

Joyful Learning Spaces – creating environments that make learning exciting and meaningful.

“Ang challenge ng ating kabataan ngayon is how to read, how to learn, and how to understand,” shared DepEd Secretary Sonny Angara, thanking Jollibee for its continued partnership. “Kapag pinagsama po natin ang efforts ng DepEd at Jollibee, lalong magiging matatag at magiging successful ang learning outcomes.”

Volunteering for a Brighter Future

According to Jollibee Philippines President Ferns Yu, Jr., Jolliskwela expands on the company’s educational initiatives  from publishing Jollibee Values Books to its goal of building 50 classrooms by 2028.

“We will bring this advocacy to life through volunteerism by nurturing children’s foundations in literacy and values, creating joyful learning spaces, and equipping teachers, parents, and volunteers with the tools and support they need,” Yu shared.

Over the next five years, the program targets to reach 91,000 children, log 46,000 volunteer hours, and achieve 50% volunteer participation among Jollibee employees and partners.

“What makes Jolliskwela so meaningful is that it brings people together for a purpose bigger than ourselves opening doors of learning for Filipino children,” said Ruth Angeles, Chief Human Resources Officer of Jollibee Group Philippines.

Spreading Joy, One Volunteer at a Time

For Anabelle Gosioco, Jollibee Philippines’ Head of Human Resources, the program is more than just corporate social responsibility, it’s a reflection of the brand’s heart.

“Every story we tell, every child we inspire, and every community we touch become small but powerful steps toward shaping the future of our nation,” she shared.

Through Jolliskwela, Jollibee continues to champion the Filipino spirit  proving that real joy isn’t just served at the table, but also shared in the classroom.
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Philippine Startup Week 2025 Returns: Scaling Filipino Startups to Global Heights




Philippine Startup Week (PHSW) 2025 returns on November 10–14 to champion Filipino innovation and empower startups to expand beyond local borders.

The country’s premier startup gathering, themed “Scaling Filipino Innovation: Start Local, Go Global”, will feature insights on the world-class nature of local startups and how they can seize opportunities to broaden their impact globally.

PHSW has been organized by the Department of Science and Technology (DOST), Department of Trade and Industry (DTI), and Department of Information and Communications Technology (DICT) for the past six years. Come 2024, the three esteemed government agencies unite to form the Innovation Startup Act (ISA) Steering Committee, bolstering the government’s support for startups and innovations in the country. This year’s conference, with the National Development Company (NDC)—in collaboration with the Strategic and Collaborative Alliance for Leveraging Ecosystems of Startups–National Capital Region (SCALE NCR), will take a bolder approach to help local startups thrive on the global stage.

The festivities celebrating Filipino ingenuity extend beyond talks and panels. Philippine Startup Week 2025’s main conferences will be in the newly opened Philippine Innovation Hub in Marikina. Within those five floors, delegates will find multiple conference stages, community events, a startup expo, and partners’ booths.

The week-long celebration is anchored on five signature tracks that define the Philippine Startup Week experience: (1) Discover – exploring technopreneurship, the local startup ecosystem, and how to launch a venture; (2) Collaborate – working with key stakeholders to amplify innovation and growth; (3) Develop – strengthening ideas through mentorship and support to scale; (4) Showcase – highlighting tech startups through nationwide pitching opportunities; and (5) Invest – fueling breakthrough ventures that shape the future.

Attendees can hear from the ISA on upcoming initiatives to strengthen the country’s startup ecosystem, and network with prominent startup enablers, champions, venture capital (VC) firms, and top startups of the country.

Philippine Startup Week 2025 is the country’s largest startup conference, dedicated to showcasing Filipino innovators who create solutions for local and global challenges. It’s the space for collaboration, connection, and inspiration.

We invite founders, investors, advocates, and anyone interested in exploring the Philippine startup community to come.

Visit www.phstartupweek.com for all things Philippine Startup Week 2025 — from participant registration to exhibitor, partner, and community event opportunities.


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