USA Cheese Guild Empowers Future Filipino Chefs with Global Cheese Education

USA Cheese Guild Empowers Future Filipino Chefs with Global Cheese Education

Thursday, October 30, 2025

Bringing world-class cheese expertise to the Philippines

Cheese lovers, rejoice! The USA Cheese Guild has officially brought its USA Cheese Specialist™ Certification Program to the Philippines — marking another milestone in culinary education for aspiring Filipino chefs. Originally launched in Singapore, this globally recognized program continues its Southeast Asian expansion, equipping culinary students and professionals with expert-level knowledge about one of the world’s most beloved ingredients.

USA Cheese Specialist™ Certification Program at CCA Manila

The Center for Culinary Arts (CCA Manila) has partnered with the USA Cheese Guild to integrate a three-tiered certification program—Associate, Intermediate, and Advanced—into its second-year culinary curriculum. Through this, students gain in-depth insights into cheese families, proper storage and handling, and even artisanal cheesemaking.

More importantly, it empowers them to use cheese as a creative and functional ingredient, elevating Filipino classics with a global twist. Imagine your favorite baked spaghetti, kaldereta, or puto with just the right touch of rich, creamy U.S. cheese!

Investing in the future of Filipino culinary talent

According to Dali Ghazalay, Regional Director for Southeast Asia of the USA Cheese Guild, the partnership is more than just about teaching techniques—it’s about nurturing creative mindsets.

“By working directly with culinary students, we’re investing in the future of the food industry in the Philippines,” Ghazalay explained. “The USA Cheese Specialist™ certification isn’t just a credential — it’s a creative mindset that inspires chefs to treat cheese as a transformative ingredient.”

For Dr. Veritas Luna, Chancellor of CCA Manila, the collaboration supports the school’s mission to promote international standards and continuous faculty development.

“This milestone partnership with the USA Cheese Guild enhances our commitment to global culinary excellence and gives our students a competitive edge, both locally and abroad,” she shared.

Why USA Cheese stands out

Cheese from the USA blends traditional craftsmanship with modern innovation, using high-quality cow’s milk and sustainable farming practices. The U.S. is the world’s largest single-country producer and exporter of cheese, offering countless varieties that deliver superior flavor, performance, and quality — perfect for both home cooks and professional chefs.

Cheese education beyond the classroom

Even if you’re not enrolled in CCA, you can still explore the flavorful world of USA Cheese in your own kitchen!

Use cheese with purpose – Grated cheese melts beautifully in Filipino favorites like baked pasta and casseroles, while crumbled cheese adds texture to salads or roasted veggies. Try U.S. Monterey Jack for creaminess or U.S. Pepper Jack for a buttery, spicy twist.

Add nutrition, not just flavor – Cheese is rich in protein, calcium, and healthy fats, and aged varieties are naturally low in lactose.

Reimagine Filipino desserts – Top your puto with melted U.S. Monterey Jack or make creamy desserts using U.S. Cream Cheese. You can even serve a dessert cheeseboard with local fruits, nuts, and a cup of tsokolate for a unique treat.

Discover USA Cheese in the Philippines

Through partnerships with local importers and retailers, USA Cheese is becoming more accessible than ever in supermarkets and specialty stores across the country.

Follow @cheesefromtheusa.sea on Instagram and Facebook for delicious recipes, cheesy tips, and updates on upcoming workshops and events.

Experience the versatility and world-class quality of USA Cheese and bring a taste of global innovation right into your Filipino kitchen. 

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Adulting 101: Why You Need to Understand Your Credit Report

Adulting 101: Why You Need to Understand Your Credit Report

Wednesday, October 29, 2025

There comes a time in every young adult’s life when “adulting” suddenly feels real and it usually happens the moment you get your first rejection. Maybe it’s a loan that didn’t get approved, a postpaid plan you were denied, or that dream apartment you couldn’t rent because of “no credit history.”

That’s when you realize: financial responsibility isn’t just about earning money, it’s about being visible to the system that measures trust.

And that visibility begins with your credit report.

Your Credit Report Is Your Financial Reputation

Think of your credit report as your financial ID card. It’s a record of how you’ve handled money, your accounts, payments, and obligations. Within it lies your credit score, a simple number that shows how consistently you pay what you owe.

Together, these two form your financial visibility, a snapshot of how trustworthy you appear to banks, employers, and even service providers.

According to CIBI Information Inc., the country’s pioneering credit bureau, financial visibility is now the new measure of independence. It’s what allows you to rent your own condo, buy your first car, or start a business, milestones that define true “adulting.”

Why Your Credit Score Matters (More Than You Think)

In today’s digital economy, your credit score is more than just a financial metric,  it’s a measure of trust.

Whether you’re applying for a job, signing up for a new account, or taking out a loan, your credit history determines how easily (or how quickly) you get approved.

Having good credit means lower interest rates, better terms, and smoother applications. But a poor or missing credit history can quietly hold you back even if you’re financially capable. It’s the invisible wall that can limit your opportunities without you realizing it.

“Every responsible action, no matter how small, can open doors to more opportunities,” said Pia Arellano, President and CEO of CIBI Information Inc. “It can start with managing bills or small financial commitments well. When you perform responsibly in those, you build trust and that trust leads to access to bigger financial products over time.”

Small Habits That Build Big Financial Credibility

Financial confidence doesn’t happen overnight. It’s built through small, consistent habits that signal reliability. CIBI recommends these simple yet powerful practices to strengthen your credit reputation:

Pay on time. Nothing builds trust faster than consistent payments.

Keep balances low. Use less than 30% of your available credit. It shows discipline.

Borrow with purpose. Take loans or use credit only when necessary.

Stay informed. Check your credit report regularly to catch errors and monitor progress.

These may seem like minor actions, but together, they create a financial footprint that lenders and employers trust. By starting early, even in your 20s, you’re laying the foundation for future milestones like home ownership, car loans, or business financing.

Financial Visibility = Financial Freedom

“Adulting” gets easier when you understand that credit is not just about debt, it’s about access. Responsible financial behavior today opens doors to bigger opportunities tomorrow.

As CIBI emphasizes, visibility is key to financial inclusion. When you build a strong credit record, you give yourself the freedom to take the next big step, confidently and independently.

To learn more about how you can check your credit report or start your financial journey, visit www.cibi.com.ph.

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Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Sunday, October 26, 2025

Jollibee Continues to Reign as the Region’s Most Valuable Restaurant Brand

The Philippines’ most beloved fast-food chain, Jollibee, has once again proven its global dominance as it was recognized as ASEAN’s top restaurant brand in Brand Finance’s ASEAN 500 2025 report.

With its brand value rising by 8% to USD 2.5 billion, Jollibee holds its position as the most valuable restaurant brand in Southeast Asia for the second year in a row, a testament to its enduring success and strong emotional connection with consumers.

A Proud Filipino Brand on the Global Stage

According to Brand Finance, the world’s leading independent brand valuation consultancy, “Jollibee continues to be the Philippines’ most loved brand, leading the market with its strong consumer connection, best-selling products, and impactful storytelling.”

Rooted deeply in Filipino heritage, Jollibee’s success story transcends borders. What started as a local food joint has grown into a global brand loved by millions, thanks to its iconic Chickenjoy, Jolly Spaghetti, and Burger Steak—all served with that signature langhap-sarap goodness and joyful service that Filipinos proudly call their own.

The Joy of Filipino Excellence

Jollibee’s recognition highlights more than its market leadership, it reflects the brand’s role as a symbol of Filipino pride and excellence. With its cheerful mascot, delicious food, and feel-good storytelling, Jollibee has become an international ambassador of Filipino warmth and hospitality.

The brand’s consistent performance also underscores its winning strategy:

• Investing in brand equity and customer trust
• Expanding its ASEAN and global footprint
• Building lasting emotional connections through community and culture

As Jollibee continues to grow worldwide, this latest achievement reinforces that Filipino brands can thrive on the world stage, embodying both the country’s entrepreneurial spirit and its unique brand of joy.

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HONOR and BYD Partner to Advance AI Smart Mobility

HONOR and BYD Partner to Advance AI Smart Mobility

HONOR and BYD Join Forces to Redefine Smart Mobility

Global tech innovator HONOR and leading new-energy vehicle manufacturer BYD are taking intelligent mobility to the next level. The two industry giants have announced a strategic partnership that integrates HONOR’s AI-powered connectivity solutions with BYD’s next-generation DiLink smart ecosystem, ushering in a new era of seamless, human-centered driving experiences.

The partnership was formalized in Shenzhen, China, with James Li, CEO of HONOR, and Wang Chuanfu, Chairman and President of BYD Group, serving as witnesses to the signing ceremony. The agreement signifies a shared vision for advancing smart mobility through AI innovation and ecosystem integration.

A Future-Ready Alliance for Smarter Mobility

This collaboration goes beyond a simple tech tie-up, it represents a long-term commitment to advancing the AI-driven mobility experience for consumers worldwide.

The partnership will focus on three core areas:

Core Technology and Features:

Both companies will jointly develop innovations in cross-device ecosystem integration, AI agent capabilities, and Bluetooth-based digital car keys for a seamless, secure, and intuitive user experience.

Channel Ecosystem and User Benefits:

HONOR and BYD will establish a collaborative channel model that maximizes platform interoperability — combining HONOR’s connected ecosystem with BYD’s intelligent vehicle network to deliver enhanced value for users.

Joint Communications and User Engagement:

The partnership will also include joint launches, marketing campaigns, and consumer engagement initiatives around key milestones and product rollouts.

Building on a History of Innovation

The HONOR–BYD partnership is not entirely new. Their collaboration began in 2023 with the introduction of smartphone NFC car keys, allowing BYD owners to lock and unlock vehicles using HONOR devices.

In 2024, the partnership expanded to in-vehicle fast charging, and by 2025, the cooperation deepened further as DENZA became the first brand to integrate HONOR Car Connect technology. This advancement now extends across more BYD brands, offering drivers seamless cross-device interaction and continuous service integration.

Human-Centric AI: The Heart of the Partnership

“At HONOR, we believe that technology should enhance human potential,” said James Li, CEO of HONOR.

“Our partnership with BYD marks a comprehensive collaboration for the AI era, with smart mobility as a key strategic focus. Together, we will advance technology development, complement each other’s strengths, and co-create an ecosystem that enriches every journey while redefining smart living.”

This shared vision emphasizes user-centric innovation, leveraging AI and connectivity to make everyday mobility more intelligent, secure, and effortless.

Showcasing the Future at HONOR’s 2025 Global Developers Conference

The collaboration’s results will take center stage at the 2025 HONOR Global Developers Conference and AI Device Ecosystem Conference on October 23. HONOR is expected to unveil updates on its AI Connect platform, demonstrating how it supports scenario-based, human-centric AI ecosystems that extend beyond smartphones — from homes to vehicles and beyond.

As the world moves closer to the age of connected intelligence, this partnership underscores a clear message: the future of smart mobility lies at the intersection of AI, connectivity, and human experience.

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Beko Partners with DepEd to Empower Filipino Students

Beko Partners with DepEd to Empower Filipino Students

True to its mission of uplifting communities through innovation, Beko, the No. 1 large home appliance brand in Europe, recently joined forces with the Department of Education (DepEd) – Division of Taguig City and Pateros to support nine public schools with essential appliances.

This corporate social responsibility (CSR) initiative underscores Beko’s belief that empowering the youth starts with giving them access to practical learning tools that prepare them for life beyond the classroom.

The partnership aims to enhance Technology and Livelihood Education (TLE) and Technical-Vocational-Livelihood (TVL) programs, providing students with hands-on experience through equipment that mirrors real-world home management and technical tasks.

Equipping Schools for a Brighter Tomorrow

Beko donated nine complete appliance sets—each including a refrigerator, washing machine, and cooking range—to selected elementary, junior high, and senior high schools in Taguig and Pateros.

Beneficiaries include:

Sta. Ana Elementary School, Ciriaco P. Tinga Elementary School, Enlisted Men’s Signal Village Elementary School, Taguig Integrated School, Tibagan High School, Kapitan Jose Cardones Integrated School, Pitogo High School, Fort Bonifacio High School, and Kapitan Eddie T. Reyes Integrated School.

By equipping these institutions, Beko aims to make practical learning more accessible, efficient, and engaging — allowing students to develop real-life skills that foster both independence and confidence.

Empowering the Next Generation Through Education

During the turnover ceremony, Dyeun Zapanta, Beko Philippines’ Marketing Head, shared that the company’s purpose extends beyond business:

“We’re not just here to promote our products, but to help the Filipino consumer attain a sustainable life. Empowering the next generation starts with education and training. We hope these appliances inspire our young learners to embrace innovation, learn essential life skills, and prepare them to face future challenges.”

This partnership reflects Beko’s long-term commitment to nurturing Filipino families — combining its Korean-engineered technology, European quality, and a strong sense of social responsibility.

DepEd Expresses Gratitude for Beko’s Support

DepEd officials expressed their appreciation for Beko’s contribution, emphasizing how it complements their ongoing efforts to improve technical and livelihood education.

Dr. Alixander Haban Escote, Principal of Fort Bonifacio High School, shared:

“Your donation to nine public schools in Taguig and Pateros is a timely effort in improving our TLE and TVL programs. These appliances will enhance our facilities and help us prepare for the upcoming National Tec-Voc Day this school year.”

Dr. Cynthia Ayles, School Division Superintendent of DepEd Taguig and Pateros, also added:

“We are grateful for this initiative. These appliances will be maximized by our learners, especially in schools offering cookery courses. Rest assured, we will use these resources to help students learn essential life skills.”

Building a Sustainable Future Through Education

Beko’s donation represents more than just equipment — it’s an investment in the future of Filipino learners. By promoting education that integrates sustainability and life skills, Beko reinforces the idea that a brighter future begins with empowered youth and strong communities.

To learn more about Beko’s latest initiatives and innovations, visit www.beko.com/ph-en or follow @bekoph on Facebook, Instagram, and TikTok.

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Wells Water Purifiers Bring Korean Innovation to Filipino Homes

Wells Water Purifiers Bring Korean Innovation to Filipino Homes

Korean Engineering Meets Filipino Lifestyles

Imagine a water purifier that’s not just functional, but stylish enough to be the centerpiece of your kitchen. That’s exactly what Wells, a premium Korean home appliance brand, showcased in Manila as it officially introduced its line of state-of-the-art water purifiers to Filipino homes.

At an exclusive media launch held in the city, Wells highlighted its flagship model, The One, alongside its latest innovation, Slim One both designed to redefine everyday hydration with a perfect blend of Korean technology and modern design sensibility.

The One: Where Smart Technology Meets Award-Winning Design

Leading the lineup is Wells The One, a masterpiece that proves clean water can come from a device that looks as beautiful as it functions.

The One features a 180-degree rotating body, a motion-sensing system, and a 2.8-inch full-color display, the first of its kind among Korean water purifiers. Despite its cutting-edge features, it maintains a sleek profile with an ultra-compact 8.8 cm diameter that fits even the coziest kitchens.

Recognized for its engineering excellence and aesthetics, The One has received four major international design awards and comes in Red, Dark Brown, Mint, Pink, and White  colors that perfectly complement Filipino homes with a modern flair.

Slim One: Compact Design, Powerful Purification

For those who want powerful purification in a smaller package, Wells also introduced the Slim One, one of the slimmest water purifiers in Korea’s industry. It’s powered by patented third-generation dual pipe technology, which minimizes size without compromising performance.

What truly makes it stand out is its Mineral Care System, the first in Korea to be introduced locally, which enriches water with essential minerals like calcium, magnesium, potassium, and silica.

Available in Marble White, Marble Gray, and Rose Gold, the Slim One doesn’t just purify your water, it enhances your home’s aesthetic appeal.

Wells: Redefining Everyday Wellness with Style

“Wells is all about elevating your lifestyle through premium water purification,” shared Avelyn Lim, Vice President of Larx Trading, Wells’ official partner in the Philippines.

“For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”

Unlike traditional water purifiers designed purely for function, Wells approaches purification as a lifestyle experience. Each product embodies Korean minimalism and precision, transforming the simple act of drinking water into a daily luxury.

Perfect for Modern Filipino Homes

Wells’ entry into the Philippine market comes at a time when local homeowners are becoming more health-conscious and design-oriented. The brand bridges these two growing priorities, proving that wellness and elegance can co-exist seamlessly in one appliance.

For Filipinos who value quality, aesthetics, and efficiency, Wells is more than just a water purifier, it’s a statement of modern living.

If you’re ready to upgrade your hydration experience, look no further than Wells. Because your family deserves clean water that’s as refined as your lifestyle.

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CIBI Expands Credit Visibility for Filipinos

CIBI Expands Credit Visibility for Filipinos

In a country where access to credit can open doors to better opportunities, CIBI Information Inc. is taking a major step toward making financial inclusion a reality for more Filipinos. The pioneering credit reporting agency has gained Advanced Tier access from the Credit Information Corporation (CIC) giving it visibility across 68.4 million individuals and 468.3 million accounts.

This milestone allows CIBI to provide a clearer and more comprehensive picture of Filipinos’ credit behavior, empowering both lenders and borrowers to make smarter, fairer financial decisions.

According to Pia Arellano, CIBI President and CEO, this development is about connecting more people to the country’s formal financial ecosystem.

“It’s really about data and having a more complete picture for every Filipino,” shared Arellano. “With Advanced Tier access, we can put together the missing pieces to help every consumer build a stronger financial identity.”

Turning Credit Data Into Financial Opportunities

Under the Credit Information System Act (CISA) of 2012, financial institutions must submit their clients’ credit data to the CIC. CIBI’s subsidiary, Credit Transaction and Verification Inc. (CTVI), processes these massive datasets into actionable insights from credit reports to credit scores that financial institutions use for responsible lending.

“Through Advanced Tier access, we process millions of data points from banks, cooperatives, and fintechs into insights that help institutions understand their customers better,” explained Jasmine Alansalon-Gonzales, CIBI’s Chief Product, Partnership, and Innovation Officer. “This allows lenders to balance growth with responsible risk management.”

CIBI’s enhanced visibility doesn’t just benefit big banks, it also empowers small lenders and digital platforms to reach first-time borrowers who were previously “credit invisible.”

Tracking the New Face of Borrowing in the Digital Era

The digital shift in financial behavior has revealed new patterns among Filipino borrowers. According to CIBI’s analytics team, small, short-term loans such as personal loans or buy-now, pay-later (BNPL) schemes are becoming more common.

“More Filipinos are borrowing in smaller amounts, typically between ₱5,000 and ₱10,000,” said Harley Chan, CIBI’s Chief Analytics Officer. “These patterns give us deeper insight into how people borrow and repay, helping lenders see potential beyond traditional credit profiles.”

These recurring microtransactions, when captured through CIBI’s Advanced Tier access, contribute to a borrower’s financial footprint. Over time, these small but consistent data points help consumers build credit histories, a stepping stone toward larger financial products like car loans, credit cards, or mortgages.

Data-Driven Solutions That Empower Lenders and Borrowers

With access to the CIC’s Advanced Tier, CIBI now enables banks, cooperatives, and fintechs to make data-backed lending decisions while minimizing risk. Its no-hit, no-pay policy reduces acquisition costs, encouraging institutions to serve more consumers even those new to credit.

By transforming raw data into reliable credit information, CIBI fosters trust between lenders and borrowers and strengthens the country’s financial ecosystem.

The company is also working toward making credit information more accessible to individuals, empowering them to understand their creditworthiness and encouraging responsible financial behavior.

Driving Inclusive Growth Through Credit Awareness

As CIBI continues to expand its database, it deepens its contribution to building a more inclusive economy, one where access to financial opportunities is driven by accuracy, transparency, and trust.

Through partnerships with banks, cooperatives, and fintech innovators, CIBI is showing that data can be a powerful equalizer, bridging the gap between unbanked Filipinos and the formal financial system.

Learn more about how you can take control of your credit at www.cibi.com.ph.

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