Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Sunday, October 26, 2025

Jollibee Continues to Reign as the Region’s Most Valuable Restaurant Brand

The Philippines’ most beloved fast-food chain, Jollibee, has once again proven its global dominance as it was recognized as ASEAN’s top restaurant brand in Brand Finance’s ASEAN 500 2025 report.

With its brand value rising by 8% to USD 2.5 billion, Jollibee holds its position as the most valuable restaurant brand in Southeast Asia for the second year in a row, a testament to its enduring success and strong emotional connection with consumers.

A Proud Filipino Brand on the Global Stage

According to Brand Finance, the world’s leading independent brand valuation consultancy, “Jollibee continues to be the Philippines’ most loved brand, leading the market with its strong consumer connection, best-selling products, and impactful storytelling.”

Rooted deeply in Filipino heritage, Jollibee’s success story transcends borders. What started as a local food joint has grown into a global brand loved by millions, thanks to its iconic Chickenjoy, Jolly Spaghetti, and Burger Steak—all served with that signature langhap-sarap goodness and joyful service that Filipinos proudly call their own.

The Joy of Filipino Excellence

Jollibee’s recognition highlights more than its market leadership, it reflects the brand’s role as a symbol of Filipino pride and excellence. With its cheerful mascot, delicious food, and feel-good storytelling, Jollibee has become an international ambassador of Filipino warmth and hospitality.

The brand’s consistent performance also underscores its winning strategy:

• Investing in brand equity and customer trust
• Expanding its ASEAN and global footprint
• Building lasting emotional connections through community and culture

As Jollibee continues to grow worldwide, this latest achievement reinforces that Filipino brands can thrive on the world stage, embodying both the country’s entrepreneurial spirit and its unique brand of joy.

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HONOR and BYD Partner to Advance AI Smart Mobility

HONOR and BYD Partner to Advance AI Smart Mobility

HONOR and BYD Join Forces to Redefine Smart Mobility

Global tech innovator HONOR and leading new-energy vehicle manufacturer BYD are taking intelligent mobility to the next level. The two industry giants have announced a strategic partnership that integrates HONOR’s AI-powered connectivity solutions with BYD’s next-generation DiLink smart ecosystem, ushering in a new era of seamless, human-centered driving experiences.

The partnership was formalized in Shenzhen, China, with James Li, CEO of HONOR, and Wang Chuanfu, Chairman and President of BYD Group, serving as witnesses to the signing ceremony. The agreement signifies a shared vision for advancing smart mobility through AI innovation and ecosystem integration.

A Future-Ready Alliance for Smarter Mobility

This collaboration goes beyond a simple tech tie-up, it represents a long-term commitment to advancing the AI-driven mobility experience for consumers worldwide.

The partnership will focus on three core areas:

Core Technology and Features:

Both companies will jointly develop innovations in cross-device ecosystem integration, AI agent capabilities, and Bluetooth-based digital car keys for a seamless, secure, and intuitive user experience.

Channel Ecosystem and User Benefits:

HONOR and BYD will establish a collaborative channel model that maximizes platform interoperability — combining HONOR’s connected ecosystem with BYD’s intelligent vehicle network to deliver enhanced value for users.

Joint Communications and User Engagement:

The partnership will also include joint launches, marketing campaigns, and consumer engagement initiatives around key milestones and product rollouts.

Building on a History of Innovation

The HONOR–BYD partnership is not entirely new. Their collaboration began in 2023 with the introduction of smartphone NFC car keys, allowing BYD owners to lock and unlock vehicles using HONOR devices.

In 2024, the partnership expanded to in-vehicle fast charging, and by 2025, the cooperation deepened further as DENZA became the first brand to integrate HONOR Car Connect technology. This advancement now extends across more BYD brands, offering drivers seamless cross-device interaction and continuous service integration.

Human-Centric AI: The Heart of the Partnership

“At HONOR, we believe that technology should enhance human potential,” said James Li, CEO of HONOR.

“Our partnership with BYD marks a comprehensive collaboration for the AI era, with smart mobility as a key strategic focus. Together, we will advance technology development, complement each other’s strengths, and co-create an ecosystem that enriches every journey while redefining smart living.”

This shared vision emphasizes user-centric innovation, leveraging AI and connectivity to make everyday mobility more intelligent, secure, and effortless.

Showcasing the Future at HONOR’s 2025 Global Developers Conference

The collaboration’s results will take center stage at the 2025 HONOR Global Developers Conference and AI Device Ecosystem Conference on October 23. HONOR is expected to unveil updates on its AI Connect platform, demonstrating how it supports scenario-based, human-centric AI ecosystems that extend beyond smartphones — from homes to vehicles and beyond.

As the world moves closer to the age of connected intelligence, this partnership underscores a clear message: the future of smart mobility lies at the intersection of AI, connectivity, and human experience.

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Beko Partners with DepEd to Empower Filipino Students

Beko Partners with DepEd to Empower Filipino Students

True to its mission of uplifting communities through innovation, Beko, the No. 1 large home appliance brand in Europe, recently joined forces with the Department of Education (DepEd) – Division of Taguig City and Pateros to support nine public schools with essential appliances.

This corporate social responsibility (CSR) initiative underscores Beko’s belief that empowering the youth starts with giving them access to practical learning tools that prepare them for life beyond the classroom.

The partnership aims to enhance Technology and Livelihood Education (TLE) and Technical-Vocational-Livelihood (TVL) programs, providing students with hands-on experience through equipment that mirrors real-world home management and technical tasks.

Equipping Schools for a Brighter Tomorrow

Beko donated nine complete appliance sets—each including a refrigerator, washing machine, and cooking range—to selected elementary, junior high, and senior high schools in Taguig and Pateros.

Beneficiaries include:

Sta. Ana Elementary School, Ciriaco P. Tinga Elementary School, Enlisted Men’s Signal Village Elementary School, Taguig Integrated School, Tibagan High School, Kapitan Jose Cardones Integrated School, Pitogo High School, Fort Bonifacio High School, and Kapitan Eddie T. Reyes Integrated School.

By equipping these institutions, Beko aims to make practical learning more accessible, efficient, and engaging — allowing students to develop real-life skills that foster both independence and confidence.

Empowering the Next Generation Through Education

During the turnover ceremony, Dyeun Zapanta, Beko Philippines’ Marketing Head, shared that the company’s purpose extends beyond business:

“We’re not just here to promote our products, but to help the Filipino consumer attain a sustainable life. Empowering the next generation starts with education and training. We hope these appliances inspire our young learners to embrace innovation, learn essential life skills, and prepare them to face future challenges.”

This partnership reflects Beko’s long-term commitment to nurturing Filipino families — combining its Korean-engineered technology, European quality, and a strong sense of social responsibility.

DepEd Expresses Gratitude for Beko’s Support

DepEd officials expressed their appreciation for Beko’s contribution, emphasizing how it complements their ongoing efforts to improve technical and livelihood education.

Dr. Alixander Haban Escote, Principal of Fort Bonifacio High School, shared:

“Your donation to nine public schools in Taguig and Pateros is a timely effort in improving our TLE and TVL programs. These appliances will enhance our facilities and help us prepare for the upcoming National Tec-Voc Day this school year.”

Dr. Cynthia Ayles, School Division Superintendent of DepEd Taguig and Pateros, also added:

“We are grateful for this initiative. These appliances will be maximized by our learners, especially in schools offering cookery courses. Rest assured, we will use these resources to help students learn essential life skills.”

Building a Sustainable Future Through Education

Beko’s donation represents more than just equipment — it’s an investment in the future of Filipino learners. By promoting education that integrates sustainability and life skills, Beko reinforces the idea that a brighter future begins with empowered youth and strong communities.

To learn more about Beko’s latest initiatives and innovations, visit www.beko.com/ph-en or follow @bekoph on Facebook, Instagram, and TikTok.

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Wells Water Purifiers Bring Korean Innovation to Filipino Homes

Wells Water Purifiers Bring Korean Innovation to Filipino Homes

Korean Engineering Meets Filipino Lifestyles

Imagine a water purifier that’s not just functional, but stylish enough to be the centerpiece of your kitchen. That’s exactly what Wells, a premium Korean home appliance brand, showcased in Manila as it officially introduced its line of state-of-the-art water purifiers to Filipino homes.

At an exclusive media launch held in the city, Wells highlighted its flagship model, The One, alongside its latest innovation, Slim One both designed to redefine everyday hydration with a perfect blend of Korean technology and modern design sensibility.

The One: Where Smart Technology Meets Award-Winning Design

Leading the lineup is Wells The One, a masterpiece that proves clean water can come from a device that looks as beautiful as it functions.

The One features a 180-degree rotating body, a motion-sensing system, and a 2.8-inch full-color display, the first of its kind among Korean water purifiers. Despite its cutting-edge features, it maintains a sleek profile with an ultra-compact 8.8 cm diameter that fits even the coziest kitchens.

Recognized for its engineering excellence and aesthetics, The One has received four major international design awards and comes in Red, Dark Brown, Mint, Pink, and White  colors that perfectly complement Filipino homes with a modern flair.

Slim One: Compact Design, Powerful Purification

For those who want powerful purification in a smaller package, Wells also introduced the Slim One, one of the slimmest water purifiers in Korea’s industry. It’s powered by patented third-generation dual pipe technology, which minimizes size without compromising performance.

What truly makes it stand out is its Mineral Care System, the first in Korea to be introduced locally, which enriches water with essential minerals like calcium, magnesium, potassium, and silica.

Available in Marble White, Marble Gray, and Rose Gold, the Slim One doesn’t just purify your water, it enhances your home’s aesthetic appeal.

Wells: Redefining Everyday Wellness with Style

“Wells is all about elevating your lifestyle through premium water purification,” shared Avelyn Lim, Vice President of Larx Trading, Wells’ official partner in the Philippines.

“For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”

Unlike traditional water purifiers designed purely for function, Wells approaches purification as a lifestyle experience. Each product embodies Korean minimalism and precision, transforming the simple act of drinking water into a daily luxury.

Perfect for Modern Filipino Homes

Wells’ entry into the Philippine market comes at a time when local homeowners are becoming more health-conscious and design-oriented. The brand bridges these two growing priorities, proving that wellness and elegance can co-exist seamlessly in one appliance.

For Filipinos who value quality, aesthetics, and efficiency, Wells is more than just a water purifier, it’s a statement of modern living.

If you’re ready to upgrade your hydration experience, look no further than Wells. Because your family deserves clean water that’s as refined as your lifestyle.

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CIBI Expands Credit Visibility for Filipinos

CIBI Expands Credit Visibility for Filipinos

In a country where access to credit can open doors to better opportunities, CIBI Information Inc. is taking a major step toward making financial inclusion a reality for more Filipinos. The pioneering credit reporting agency has gained Advanced Tier access from the Credit Information Corporation (CIC) giving it visibility across 68.4 million individuals and 468.3 million accounts.

This milestone allows CIBI to provide a clearer and more comprehensive picture of Filipinos’ credit behavior, empowering both lenders and borrowers to make smarter, fairer financial decisions.

According to Pia Arellano, CIBI President and CEO, this development is about connecting more people to the country’s formal financial ecosystem.

“It’s really about data and having a more complete picture for every Filipino,” shared Arellano. “With Advanced Tier access, we can put together the missing pieces to help every consumer build a stronger financial identity.”

Turning Credit Data Into Financial Opportunities

Under the Credit Information System Act (CISA) of 2012, financial institutions must submit their clients’ credit data to the CIC. CIBI’s subsidiary, Credit Transaction and Verification Inc. (CTVI), processes these massive datasets into actionable insights from credit reports to credit scores that financial institutions use for responsible lending.

“Through Advanced Tier access, we process millions of data points from banks, cooperatives, and fintechs into insights that help institutions understand their customers better,” explained Jasmine Alansalon-Gonzales, CIBI’s Chief Product, Partnership, and Innovation Officer. “This allows lenders to balance growth with responsible risk management.”

CIBI’s enhanced visibility doesn’t just benefit big banks, it also empowers small lenders and digital platforms to reach first-time borrowers who were previously “credit invisible.”

Tracking the New Face of Borrowing in the Digital Era

The digital shift in financial behavior has revealed new patterns among Filipino borrowers. According to CIBI’s analytics team, small, short-term loans such as personal loans or buy-now, pay-later (BNPL) schemes are becoming more common.

“More Filipinos are borrowing in smaller amounts, typically between ₱5,000 and ₱10,000,” said Harley Chan, CIBI’s Chief Analytics Officer. “These patterns give us deeper insight into how people borrow and repay, helping lenders see potential beyond traditional credit profiles.”

These recurring microtransactions, when captured through CIBI’s Advanced Tier access, contribute to a borrower’s financial footprint. Over time, these small but consistent data points help consumers build credit histories, a stepping stone toward larger financial products like car loans, credit cards, or mortgages.

Data-Driven Solutions That Empower Lenders and Borrowers

With access to the CIC’s Advanced Tier, CIBI now enables banks, cooperatives, and fintechs to make data-backed lending decisions while minimizing risk. Its no-hit, no-pay policy reduces acquisition costs, encouraging institutions to serve more consumers even those new to credit.

By transforming raw data into reliable credit information, CIBI fosters trust between lenders and borrowers and strengthens the country’s financial ecosystem.

The company is also working toward making credit information more accessible to individuals, empowering them to understand their creditworthiness and encouraging responsible financial behavior.

Driving Inclusive Growth Through Credit Awareness

As CIBI continues to expand its database, it deepens its contribution to building a more inclusive economy, one where access to financial opportunities is driven by accuracy, transparency, and trust.

Through partnerships with banks, cooperatives, and fintech innovators, CIBI is showing that data can be a powerful equalizer, bridging the gap between unbanked Filipinos and the formal financial system.

Learn more about how you can take control of your credit at www.cibi.com.ph.

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Teleperformance Wins 2025 Asia CEO Award

Teleperformance Wins 2025 Asia CEO Award

Teleperformance Philippines Recognized for Industry Leadership and Innovation

Another proud moment for the Philippine IT-BPM sector! Teleperformance (TP) once again proved its excellence on the global stage after being named Grand Winner for Service Excellence Company of the Year at the 2025 Asia CEO Awards, held at the Manila Marriott Grand Ballroom in Pasay City.

In addition to this top honor, TP also landed in the Circle of Excellence for Most Innovative Company of the Year and IBPAP IT-BPM Techblazer of the Year, underscoring its strong leadership in customer experience, digital transformation, and social responsibility.

Redefining Service Through Human + AI Synergy

Teleperformance has evolved far beyond the traditional BPO model. Today, it operates as a digital business services powerhouse, combining advanced technology with human intelligence to deliver world-class customer experiences.

At the heart of this transformation are two major frameworks — TP.ai FAB (Foundational AI Backbone) and TOPS (Teleperformance Operational Processes and Standards).

TP.ai FAB is an integrated platform that harmonizes AI tools, human expertise, and scalable technology to ensure seamless operations and superior service delivery.

TOPS, meanwhile, sets global benchmarks for quality and compliance across all Teleperformance locations, ensuring every client receives the same level of excellence.

Together, these systems highlight TP’s philosophy: real innovation happens when technology amplifies human capability, not replaces it.

Revolutionizing Customer Experience with TP.AI

One of the key drivers behind TP’s recent success is its proprietary platform, TP.AI, which reimagines customer experience (CX) as a strategic advantage rather than just a cost center.

Currently deployed in over 100 programs and 700 client implementations, TP.AI integrates:

TP Microservices – over 116 unique cloud-based services for faster, scalable innovation.

Domain Knowledge Integration – deep expertise across industries like telecom, retail, healthcare, travel, finance, and utilities.

Agentic AI Capabilities – smart automation that performs complex tasks while maintaining the empathy and emotional intelligence only humans can provide.

This blend of AI and human insight has enabled Teleperformance to deliver more personalized, emotionally intelligent customer interactions proving that AI-powered humans outperform AI-only systems.

A Milestone for the Philippine IT-BPM Industry

“These wins are a testament to Teleperformance’s unwavering commitment to excellence  in service delivery, digital transformation, and innovation through human-amplified AI,” shared Rahul Jolly, CEO of TP in the Philippines. “We are proud of what we’ve achieved and look forward to shaping the next era of intelligent, human-centered business solutions.”

By continuously investing in Filipino talent and cutting-edge technology, TP not only drives business growth but also strengthens the Philippines’ position as a top destination for digital and customer experience services in the Asia-Pacific region.

About Teleperformance Philippines

Teleperformance in the Philippines is part of the global Teleperformance Group, a trusted partner of the world’s biggest brands. With nearly 500,000 team members worldwide, TP delivers AI-powered customer care, back-office support, and trust and safety services across more than 300 languages.

Beyond business, the company also prides itself on being a force for good, actively supporting local communities, clients, and the environment through its sustainability and CSR initiatives.

Learn more at www.tp.com.

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TRUST Champions Reproductive Health in the Philippines

TRUST Champions Reproductive Health in the Philippines

Redefining Social Responsibility Beyond the Usual Causes

When we think of “social responsibility,” our minds usually go to tree-planting drives, feeding programs, or scholarship grants. But one crucial topic often gets left behind is  reproductive health. Despite being a key pillar of community well-being, discussions about sexual and reproductive health (SRH) remain limited due to cultural taboos and misconceptions in the Philippines.

It’s time to change that. Social enterprises like TRUST are showing Filipinos that taking care of reproductive health is not something to be embarrassed about, it’s a responsible, empowering choice.

Why Reproductive Health Matters in Social Responsibility

True social responsibility means addressing what people genuinely need, not just what looks good on paper. In the Philippines, issues like adolescent pregnancy and the growing number of HIV cases highlight the urgent need for open dialogue and accessible reproductive healthcare.

When communities are empowered with proper education, family planning options, and access to health services, people are able to pursue education, sustain livelihoods, and break cycles of poverty. In this sense, promoting reproductive health isn’t just a wellness initiative, it’s a movement that fuels long-term social progress.

How Social Enterprises Are Changing the Game

Unlike traditional corporate social responsibility (CSR) programs that often focus on short-term projects, social enterprises build sustainable impact. They’re businesses designed to make a difference — generating income through products and services, then reinvesting profits back into their advocacy.

In the field of reproductive health, this model allows organizations to reach more Filipinos with affordable contraception, free medical consultations, and nationwide educational outreach.

TRUST: A Brand Built on Empowerment and Purpose

One of the strongest advocates in this space is TRUST, the commercial master brand of DKT Health, Inc. The brand stands for accessible reproductive health, and through its “Ang Normal Mo, Normal ‘Yan!” campaign, TRUST is working to normalize conversations around sexual health, a bold but necessary move in a culture where such topics are often considered taboo.

The campaign encourages Filipinos to view reproductive health care as an act of self-respect and responsibility. Every TRUST product purchased supports DKT Philippines Foundation, which provides free reproductive health services to underserved communities nationwide.

To measure its social impact, TRUST uses the metric “Couple-Years of Protection (CYP),” which estimates how many couples benefit from its contraceptive programs. In 2024 alone, TRUST safeguarded 3.6 million couples, or about 7.2 million individuals, through both its commercial and outreach services, a testament to its unwavering commitment to the Filipino people.

As Denise R. van Dijk, President and CEO of DKT Health, Inc., shared, “We as a social enterprise put impact over profit. The more we generate, the more we give back to fund programs that reach the last mile.”

Empowering Filipinos, One Conversation at a Time

In an era when consumers want brands that reflect their values, TRUST is proving that doing good can go hand in hand with doing business. Its continued advocacy for reproductive health is a reminder that social responsibility doesn’t have to follow a template. Sometimes, it means starting conversations that matter most.

If you’re looking to support causes that make a lasting difference, remember: every purchase from TRUST helps bring reproductive health services to more Filipinos who need them most.

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