Rakuten Viber Adds eSIM to Expand Super App Strategy

Rakuten Viber Adds eSIM to Expand Super App Strategy

Sunday, August 30, 2026

Rakuten Viber has added an in-app travel eSIM service in the Philippines, allowing users to purchase mobile data plans for international travel without leaving the messaging platform.

The launch is more than an additional feature for travelers. It is part of Rakuten Viber's broader strategy to evolve from a messaging service into a super app, where users can access multiple digital services from one platform. The eSIM service is powered by technology from Rakuten Mobile and creates another connection between messaging, telecommunications, travel, and digital commerce.

For businesses, the move also illustrates how established digital platforms can expand beyond their original product category by embedding services that solve problems users already face.

Why is Viber adding eSIM to its platform?

International connectivity remains a fragmented part of travel. Consumers traditionally have to choose between roaming packages from their home operator, buying a local SIM after arriving at their destination, or purchasing a travel eSIM through a separate provider.

An eSIM, or embedded SIM, is a digital SIM profile built into a compatible device. Unlike a physical SIM card, it can be activated digitally and allows users to add or change mobile service without physically replacing a card.

Viber's approach removes another step by placing the purchase and installation process inside an application many users already have on their phones.

The service initially launched in the Philippines and provides data-only roaming packages covering hundreds of destinations, according to Rakuten Viber.

That positioning is significant because the company is not simply selling connectivity. It is incorporating connectivity into an existing digital relationship with its users.

How does the Viber travel eSIM work?

The process is designed to take place within the Viber application:

1. Open the eSIM store. Users can access the eSIM section through the More or Calls screens.
2. Select a destination and plan. Travelers can browse data packages covering hundreds of destinations.
3. Complete the purchase. Payment is handled through integrated payment options.
4. Install the eSIM. Users can use a Quick Install link, scan a QR code, or enter the eSIM details manually.
5. Activate the plan. Once installed and activated, the eSIM provides mobile data while traveling.

Because the service is data-only, it does not replace every function of a traditional mobile plan. Travelers may still need their regular mobile service for their phone number, calls, or SMS, depending on their device and travel setup.

What is the business strategy behind Viber's eSIM?

The bigger story is Viber's attempt to increase the number of things users can accomplish inside its ecosystem.

Messaging applications have increasingly expanded into services beyond person-to-person communication. Payments, commerce, business accounts, entertainment, financial services, and travel-related tools can all give platforms more reasons for users to return.

For Viber, eSIM adds a service that has a natural connection to communication.

Someone traveling overseas needs mobile data to use messaging, maps, ride-hailing, social media, online banking, and other digital services. By offering connectivity within Viber, the company is positioning the app at an earlier point in the traveler's digital journey.

The strategy also builds on existing services such as Viber Out, which allows users to make international calls to mobile numbers and landlines.

The combination creates a broader connectivity proposition: users can obtain mobile data for their trip and use Viber's communication services while abroad.

Why does the Rakuten Mobile partnership matter?

The eSIM service is powered by Rakuten Mobile's AI-enabled, cloud-native eSIM platform.

This is strategically important because Viber can add a telecom-related service without becoming a traditional mobile network operator itself.

Rakuten Mobile brings telecommunications infrastructure and eSIM technology into the partnership, while Viber contributes its established consumer platform and user experience.

That division of capabilities illustrates a broader technology-business model: digital platforms do not necessarily need to build every underlying service themselves to expand their offerings.

Instead, partnerships can allow companies to package existing infrastructure into new consumer-facing products.

For Rakuten, the relationship also connects its telecommunications capabilities with another part of the Rakuten ecosystem.

What does this mean for companies in travel and fintech?

The eSIM launch offers a useful lesson for companies looking for new digital revenue streams.

Travel companies, financial platforms, retailers, and telecommunications businesses increasingly have opportunities to embed complementary services into their existing customer journeys.

For example, a travel platform could offer connectivity alongside flight or hotel bookings. A financial app could provide travel-related services to customers before they leave the country. A telecom company could distribute travel data through a non-telecom digital platform.

The important strategic principle is adjacency.

Instead of building an unrelated product, companies can identify a problem that naturally occurs before, during, or after the use of their existing service.

Viber's eSIM fits this model because international connectivity is directly related to the platform's core purpose: helping people communicate.

Super apps are becoming digital ecosystems

The super app concept is built around bringing multiple services into a single digital environment.

Rather than requiring users to download and manage separate applications for messaging, payments, commerce, transportation, or other services, a super app attempts to make several of those functions available through one ecosystem.

Viber has already expanded beyond messaging through services including Business Accounts, Viber Dating, Viber Pay, and Viber Out. The addition of eSIM gives the platform another service category with a clear use case.

However, adding features alone does not make a successful super app.

The real test is whether those services are useful enough to become part of users' regular digital routines. A platform must also make the experience simple, trustworthy, and consistent across its different services.

That makes the Viber eSIM rollout an interesting example of how a messaging platform is testing the boundaries of its original business model.

What does the Viber eSIM launch mean for travelers?

For international travelers, the immediate benefit is convenience.

Instead of searching for a separate eSIM provider, users can browse and purchase a travel data plan from within Viber. Digital installation also eliminates the need to handle a physical SIM card while traveling.

The broader benefit is potentially lower friction when preparing for an overseas trip.

Travelers increasingly depend on their smartphones for navigation, bookings, payments, communication, translation, and access to travel information. Reliable mobile data has therefore become an important part of the travel experience rather than simply a telecommunications add-on.

Pricing will remain an important factor, however. Convenience does not automatically mean the lowest price, so travelers should compare the available Viber plans with roaming offers from their home operator and other travel eSIM providers.

The bigger opportunity is beyond the eSIM

Rakuten Viber's Philippine launch demonstrates how a familiar consumer platform can use partnerships to move into adjacent services.

The eSIM itself solves a practical travel problem. The more significant business development is what sits behind it: a messaging platform using telecommunications infrastructure to expand its ecosystem and create another potential source of engagement and revenue.

For companies pursuing a super app strategy, the lesson is straightforward. Growth does not necessarily require moving into completely new markets. It can come from identifying services that naturally fit the moments when customers already use the platform.

In Viber's case, international connectivity is a logical extension of communication. Whether that makes eSIM a meaningful part of the platform's long-term business strategy will depend on adoption, pricing, user experience, and how successfully the company integrates the service into its wider ecosystem.

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inDrive Philippines Mobilizes Drivers to Help Flood-Affected Families

inDrive Philippines Mobilizes Drivers to Help Flood-Affected Families

Thursday, August 27, 2026

For ride-hailing drivers, flooded roads are an everyday operational challenge during the rainy season. For some inDrive partner drivers, however, flooding is also a reality they face at home.

That shared experience recently brought inDrive Philippines employees and partner drivers together to provide emergency relief to more than 250 families affected by flooding in Barangay Masambong, Quezon City.

The volunteers worked with local barangay officials and nonprofit organization Asia Society for Social Improvement and Sustainable Transformation (ASSIST) to distribute emergency aid bags containing rice, noodles, canned goods, coffee, biscuits and bread.

The initiative was conducted through inDrive Cares, the company's local community program. Beyond providing immediate supplies, the activity highlights a less visible role that platform-based driver communities can play during disasters: connecting companies with people who understand vulnerable communities because they live and work in them.

Why are drivers an important part of community disaster response?

Flooding is a recurring problem in many parts of Metro Manila, particularly during the southwest monsoon and periods of intense rainfall.

For drivers, flooded streets can mean longer travel times, disrupted routes and difficult working conditions. For residents, flooding can quickly affect food supplies, transportation and access to basic necessities.

That overlap gives drivers a different perspective on disaster response.

Some of the inDrive volunteers who joined the Masambong activity also come from communities that experience flooding. Their participation therefore went beyond a conventional corporate volunteer activity. They were assisting families facing a situation that many drivers encounter themselves.

"Our partner drivers know firsthand what it means to keep moving even when conditions are unfavorable," said Vanessa Taqueban, Driver Operations Lead for the Philippines at inDrive.

She added that the company wanted employees and drivers to come together not only to deliver relief but also to support communities facing difficult circumstances.

What did inDrive distribute to the affected families?

More than 250 families in Barangay Masambong received emergency aid bags.

Each package contained:

• 2 kilograms of rice
• Cup noodles
• Canned goods
• Coffee
• Biscuits
• Bread

The contents were focused on basic food supplies that families could use immediately while dealing with the disruption caused by flooding.

That approach is particularly relevant in the first days after a disaster, when households may have difficulty buying or preparing food because of flooded roads, damaged property or interrupted livelihoods.

Why does basic food relief matter after flooding?

Flooding can disrupt access to food even when a household's home is not severely damaged.

Road closures and unsafe conditions can prevent residents from reaching markets. Small stores may also close temporarily, while families may lose food stored at home.

Emergency food packs do not solve the longer-term problems created by flooding, but they can help households manage the immediate period following a disaster.

How does inDrive Cares support communities?

The Masambong relief activity is part of inDrive Cares, a community initiative established when inDrive began its local operations two years ago, according to the company.

The program has previously supported communities affected by Typhoons Carina, Crising and Dante, including through feeding activities and relief-pack distribution.

inDrive has also worked with government agencies on an environmental cleanup along Caingin Estero in Barangay Caingin, where volunteers helped address garbage accumulation that can contribute to blocked drainage.

These activities point to two different aspects of community disaster preparedness: responding after an emergency and addressing local conditions that can worsen flooding.

What role can companies play in disaster response?

The Masambong initiative also illustrates how corporate social responsibility can move beyond donations.

For companies with large networks of employees, contractors, customers or partner workers, those networks can become useful channels for identifying communities that need assistance.

In inDrive's case, partner drivers provide a particularly direct connection to neighborhoods across Metro Manila and other areas where they operate.

The model also involves collaboration rather than a company acting alone. Barangay officials helped connect the volunteers with the affected community, while ASSIST participated as a nonprofit partner.

Such partnerships can make relief activities more targeted and reduce duplication of efforts during emergencies.

Community resilience goes beyond emergency relief

Flood relief addresses an immediate need, but Metro Manila's recurring flooding presents a much larger challenge.

Community resilience depends on several factors, including effective drainage, waste management, early warning systems, evacuation planning and access to basic services.

This is why the company's earlier cleanup activity along Caingin Estero is notable in the context of its community program. Removing garbage from waterways is not a substitute for major flood-control infrastructure, but keeping drainage channels clear can form part of broader local efforts to reduce risks.

For businesses operating in flood-prone areas, supporting both emergency response and community preparedness can create a more sustained form of engagement.

What does this mean for inDrive's driver community?

For inDrive, the relief effort puts its partner drivers at the center of its community initiatives rather than treating them solely as service providers.

Country Manager Sofia Guinto said the company's inDrive Cares program is intended to create opportunities for employees and partner drivers to support communities that need assistance.

That distinction matters in platform-based businesses, where partner workers can operate independently from the company's corporate workforce.

Bringing employees and drivers together for community activities can strengthen connections within that wider network while allowing the company to use its existing reach for a social purpose.

The inDrive Philippines flood relief effort in Quezon City provided more than 250 families in Barangay Masambong with basic food supplies following flooding in the community.

More broadly, the initiative demonstrates how companies can use their employee and partner networks to support disaster-affected communities. For inDrive, the involvement of partner drivers adds a practical dimension because many of them understand the disruption caused by flooding firsthand.

As Metro Manila continues to face recurring flood risks, immediate relief remains important. So does the longer-term work of building communities that are better prepared for the next heavy rainfall or disaster.

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LAC Adds MASQUELIER’S French Pine Bark Extract to Its Global Health Strategy

LAC Adds MASQUELIER’S French Pine Bark Extract to Its Global Health Strategy

LAC Global, the health and wellness supplements business of Singapore-based V3 Group, has completed its acquisition of MASQUELIER’S® French Pine Bark Extract, bringing the intellectual property and scientific heritage behind the long-established botanical ingredient into its portfolio.

The deal gives LAC control of the patented technology associated with MASQUELIER’S® and adds a product platform with more than seven decades of research history. It also comes as LAC expands its retail and e-commerce operations across Asia and looks for additional opportunities in international markets.

The acquisition is therefore about more than adding another supplement to LAC's lineup. It gives the Singapore-based company ownership of a recognized ingredient platform while strengthening its position in a wellness market increasingly focused on preventive health and healthy ageing.

Why is MASQUELIER’S French Pine Bark Extract significant?

MASQUELIER’S French Pine Bark Extract is based on oligomeric proanthocyanidins, or OPCs, a group of plant compounds belonging to the broader polyphenol family.

French scientist Professor Jack Masquelier played a major role in the early research and development of OPC extracts. The history of the MASQUELIER’S ingredient traces back to research conducted in France in the mid-20th century, including work involving the bark of the French Maritime Pine.

The company behind the ingredient says its extraction process focuses on a specific composition of OPCs rather than simply producing a general pine bark extract. Its published materials also describe testing and quality controls designed to maintain consistency between batches.

That distinction matters in the supplement business because botanical ingredients can vary depending on the plant source, extraction process and composition. Scientific reviews have likewise noted that commercially available pine bark extracts are not necessarily identical and that evidence can vary across formulations and health outcomes.

What are OPCs?

Oligomeric proanthocyanidins (OPCs) are naturally occurring plant compounds that are part of the proanthocyanidin family of polyphenols. They are studied for antioxidant activity and other biological effects. OPCs can occur in several plant sources, including grape seeds and pine bark.

For consumers, however, the term "antioxidant" should not automatically be interpreted as proof that a supplement prevents disease. Evidence for antioxidant supplements varies considerably depending on the specific compound, dose, formulation and health outcome being studied.

What does the acquisition mean for LAC?

For LAC, the acquisition provides an established ingredient platform that can be incorporated into its broader health and wellness portfolio.

According to the company, MASQUELIER’S French Pine Bark Extract has sold more than 250 million tablets to date. MASQUELIER’S® is also the originator and trademark holder of MASQUELIER’S® Anthogenol, an OPC supplement brand with a presence in Asia Pacific.

The move also fits into LAC's broader strategy of expanding beyond its original Singapore market.

LAC was established in 1997 and currently operates more than 250 branded stores across Singapore, Malaysia, the Philippines, Taiwan, China, Hong Kong and Vietnam, according to company information. Its distribution network also includes international markets.

The company said it has franchise operations in Mongolia, India, Indonesia and Thailand, while its products are available in selected markets outside Asia.

From retail expansion to intellectual property

The acquisition highlights a broader shift in how wellness companies can build their businesses.

Instead of relying entirely on developing new products internally, companies can expand by acquiring established brands, formulations or intellectual property. This can shorten the path to market while giving the acquiring company access to existing consumer recognition and research infrastructure.

For V3 Group, the transaction also strengthens the health and wellness component of a portfolio that spans several industries.

V3 Group founder and executive chairman Ron Sim said the acquisition brings European nutritional science into LAC while supporting the company's ambition to build a health and wellness business from Asia for global consumers.

Why Asia matters to LAC's expansion strategy

LAC's existing footprint gives the company a substantial base from which to grow.

Its physical stores provide direct access to consumers, while e-commerce allows the company to reach markets where establishing a full retail network may take longer.

The combination is particularly relevant in the supplements industry, where consumer trust can influence purchasing decisions. Physical retail allows consumers to interact with products and staff, while online channels make repeat purchases and cross-border access easier.

LAC's expansion also comes as wellness increasingly intersects with broader consumer concerns such as ageing, nutrition, fitness and preventive health.

However, growing demand does not remove the need for evidence. Consumers increasingly have access to health information online, making transparency around ingredients, clinical evidence, dosage and potential interactions more important.

What consumers should know about pine bark supplements

Research into pine bark extract has produced findings across several health areas, but the evidence should be interpreted carefully.

A 2020 Cochrane review examined 27 randomized controlled trials involving 1,641 participants across several chronic conditions. The researchers found that the studies varied substantially in quality, formulations and conditions studied, making broad conclusions difficult.

More recent research has continued to examine pine bark extract. A 2025 systematic review and meta-analysis covering 27 randomized trials and 1,685 participants reported improvements in several cardiometabolic measures, but the authors also called for larger, longer and higher-quality trials to confirm the findings.

That distinction is important. Research on pine bark extract in general should not automatically be treated as evidence for every commercial pine bark supplement or formulation.

Consumers should also remember that dietary supplements can interact with prescription medicines and other supplements. Health authorities recommend discussing supplement use with a doctor or pharmacist, particularly when a person is taking medication or undergoing medical treatment.

What comes next for LAC?

Following the acquisition, LAC plans to deepen its presence in existing markets while exploring further opportunities across Asia Pacific and internationally.

The company has identified preventive health, healthy ageing and everyday wellness as areas for continued product development.

For V3 Group, the strategy extends beyond geographic expansion. The company is combining an established Asian retail platform with intellectual property rooted in European nutritional research.

The bigger business question will be whether LAC can turn that combination into sustainable growth while maintaining scientific credibility as it enters more markets.

The bottom line

The LAC MASQUELIER’S French Pine Bark Extract acquisition marks a significant step in LAC Global's expansion from a regional supplement retailer into a broader health and wellness platform.

The deal brings an established botanical ingredient, intellectual property and decades of research history into LAC's portfolio. At the same time, the company's growing retail and e-commerce footprint gives it a platform for taking those products into more markets.

For consumers, the development is another sign of how the global wellness industry is evolving. Scientific heritage and brand recognition can help a supplement company grow, but long-term credibility will ultimately depend on product quality, transparent evidence and responsible health claims.

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Longer Lives Are Changing Retirement Planning in PH

Longer Lives Are Changing Retirement Planning in PH

Monday, August 24, 2026

Retirement planning in the Philippines is becoming more complex as Filipinos live longer, families become smaller, and the cost of healthcare continues to rise. As these demographic shifts change how people prepare for later life, AIA Philippines and BPI AIA have introduced two insurance products designed to provide lifetime protection alongside scheduled cash benefits.

The new products, AIA Platinum Secure and BPI AIA ADDvantage, are participating whole-life insurance plans that combine life insurance coverage with guaranteed cash payouts, milestone bonuses and potential dividends. Both are designed for long-term financial planning, particularly as retirement may now span several decades for people who live well into their 80s or beyond.

The bigger story, however, goes beyond two new insurance products. It reflects a growing challenge for Filipinos: How do you financially prepare for a longer life when traditional sources of support may no longer be enough?

Why is retirement planning becoming more important for Filipinos?

The Philippines is gradually moving toward an older population.

According to the information released by AIA Philippines and BPI AIA, Filipinos aged 60 and above account for 9.6% of the population, with the share projected to reach around 11% by 2030.

An aging population does not simply mean more retirees. It also changes the financial demands placed on individuals and families.

Longer life expectancy can mean a longer retirement period. At the same time, smaller families may affect the traditional expectation that adult children will provide financial support to aging parents.

For today's working adults, this creates a different retirement equation. Saving enough to cover only a few years after leaving work may no longer be sufficient.

Healthcare is another major consideration. Medical needs often increase with age, making it important to distinguish between money intended for daily living expenses and funds reserved for medical emergencies or long-term care.

What is longevity planning?

Longevity planning is the process of preparing financially for the possibility of living longer than expected.

It goes beyond setting a retirement age or saving a fixed amount of money. It considers how a person can maintain income, manage healthcare costs and protect financial assets throughout a potentially long retirement.

For Filipinos in their 40s and 50s, this may mean reviewing whether their current savings, insurance coverage and investments are designed for the realities of a longer life.

What are AIA Platinum Secure and BPI AIA ADDvantage?

AIA Platinum Secure and BPI AIA ADDvantage are participating whole-life insurance plans.

Whole-life insurance generally provides life insurance protection for the policyholder's lifetime, subject to the terms and conditions of the policy and the continued fulfillment of premium obligations.

The new plans also include scheduled financial benefits intended to provide additional resources at different stages of the policyholder's life.

According to AIA Philippines and BPI AIA, the products include:

• Lifetime insurance protection
• Guaranteed cash payouts
• Milestone bonuses at ages 80 and 90
• A guaranteed maturity benefit at age 100
• Potential dividends, depending on company performance
• Optional riders for hospitalization, critical illness, accidents, disability and other covered health risks

The milestone bonuses are equal to 25% of the policy's face amount at ages 80 and 90, based on the product announcement.

How do the guaranteed cash payouts work?

The plans provide guaranteed cash payouts equal to 10% of the policy's face amount every other year, beginning at different points depending on the payment option selected.

For single-pay and 2-pay plans, payouts begin at the end of the fifth policy year.

For 5-pay, 10-pay and 20-pay plans, payouts begin at the end of the eighth policy year.

Both AIA Platinum Secure and BPI AIA ADDvantage are available with the following premium payment options:

• Single pay
• 2-pay
• 5-pay
• 10-pay
• 20-pay

For consumers, the choice of payment period can be an important part of long-term financial planning. A shorter payment period may require higher payments over fewer years, while a longer payment period spreads the cost over time.

The right option depends on a person's income, financial obligations, age and long-term goals.

Why guaranteed benefits and dividends should be understood differently

One important distinction for consumers is the difference between guaranteed benefits and potential dividends.

Guaranteed benefits are specified in the policy contract, subject to its terms and conditions.

Dividends, on the other hand, are not the same as guaranteed returns. AIA Philippines and BPI AIA said that dividends may help increase the value of the plans over time, depending on company performance.

This distinction matters when comparing financial products.

Consumers should avoid evaluating an insurance plan solely on projected values. Instead, they should understand which benefits are contractually guaranteed and which are dependent on future performance.

Before purchasing a participating insurance policy, it is also worth asking for an illustration that clearly separates guaranteed benefits from non-guaranteed projections.

What does this mean for Filipinos planning for retirement?

Insurance is only one part of retirement planning.

A complete retirement strategy may include savings, investments, government benefits, health insurance and other sources of income. The role of life insurance can vary depending on an individual's financial situation, family responsibilities and estate-planning goals.

For example, someone in their 40s may still be supporting children, paying for a home or caring for parents. Someone closer to retirement may be more concerned about protecting accumulated assets and creating additional financial resources for later life.

The launch of AIA Platinum Secure and BPI AIA ADDvantage highlights the increasing importance of reviewing financial plans as life circumstances change.

A retirement strategy created at age 30 may no longer be suitable at age 50.

Questions worth asking before buying a whole-life insurance plan

Before committing to a long-term policy, consumers may want to ask:

1. What benefits are guaranteed, and which are only projected?
2. How long will I need to pay premiums?
3. What happens if I miss or stop premium payments?
4. How do the scheduled cash payouts fit into my financial goals?
5. What riders are available, and what additional costs do they involve?
6. How does this policy fit alongside my savings and investments?
7. What exclusions, conditions and charges should I understand before signing?

These questions are especially important because whole-life insurance is generally a long-term financial commitment.

A changing definition of retirement security

Retirement planning used to focus heavily on reaching a particular retirement age and accumulating a target amount of savings.

Today, the challenge is broader.

People need to consider the possibility of living for 20, 30 or even 40 years after leaving full-time work. They may also need to account for inflation, healthcare costs and changing family structures.

That does not mean every Filipino needs the same financial solution.

A young professional may prioritize building an emergency fund and managing debt. A parent may focus on protection and education expenses. Someone approaching retirement may place greater importance on preserving assets and creating dependable sources of cash flow.

The key is recognizing that living longer requires a longer-term financial plan.

The bottom line

AIA Philippines and BPI AIA's launch of AIA Platinum Secure and BPI AIA ADDvantage comes as longer life expectancy and an aging population reshape conversations about retirement planning in the Philippines.

The two participating whole-life insurance plans combine lifetime coverage with guaranteed cash payouts, milestone benefits and potential dividends. However, consumers should look beyond product features and consider how any long-term insurance commitment fits into their broader financial plan.

As Filipinos prepare for longer lives, retirement planning may increasingly become less about simply saving for the day work ends and more about ensuring that financial resources can support the years that follow.

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Lenovo Targets AI Cybersecurity Gaps With Resilience Services

Lenovo Targets AI Cybersecurity Gaps With Resilience Services

Friday, August 21, 2026

Artificial intelligence is giving businesses new ways to work, but it is also creating another cybersecurity challenge. Lenovo says 90% of IT leaders report gaps in their ability to defend against AI-driven threats, highlighting a growing concern for organizations adopting AI while managing increasingly complex technology environments.

For Philippine businesses, the issue extends beyond protecting computers and networks. Cyber incidents can affect customer data, business continuity, regulatory compliance, and the ability of employees to work. Lenovo is responding by expanding its Security Services portfolio, with a cyber resilience framework designed to give organizations a single point of accountability across security technologies, devices, services, and response operations.

The shift reflects an important change in how businesses approach cybersecurity. Having more security products does not necessarily make an organization more resilient if those products operate in disconnected environments and no single team is responsible for coordinating the response.

Why is cyber resilience becoming more important for Philippine businesses?

Cyber resilience refers to an organization's ability to prepare for, withstand, respond to, and recover from cyber incidents while continuing critical operations.

That distinction separates resilience from traditional cybersecurity. Preventing an attack remains important, but organizations also need plans for what happens when a threat gets through.

This is particularly relevant in the Philippines, where businesses across banking, healthcare, retail, business process outsourcing, education, and government increasingly depend on digital systems.

The country's National Cybersecurity Plan 2023–2028 identifies cyber resilience as a national priority. Organizations handling personal information also operate within data protection requirements overseen by the National Privacy Commission.

For companies, therefore, cybersecurity is no longer solely an IT concern. A serious incident can become a business continuity, privacy, compliance, and reputational issue at the same time.

What is the problem with having too many security tools?

Modern organizations can have multiple security products covering different parts of their environment.

One system may protect endpoints. Another monitors network activity. A separate platform manages identities, while another handles backup and recovery.

The problem arises when these tools, vendors, and teams do not work together effectively.

During a security incident, IT and security teams may have to determine which system detected the problem, who is responsible for responding, which vendor should be contacted, and how operations can be restored.

Lenovo's strategy is built around reducing that fragmentation through what it describes as a single accountable model.

The company says its expanded Security Services portfolio can help reduce system downtime by up to 50% and remediation costs by up to 40%. These are Lenovo's stated potential outcomes, rather than guarantees for every customer.

How is Lenovo changing its cybersecurity services?

Lenovo is expanding its Security Services portfolio around an end-to-end cyber resiliency framework.

The approach brings together several areas of security, including:

• Identity and Access Management to control who can access systems and information
• Data Protection to safeguard critical information
• Extended Detection and Response (XDR) to identify and respond to threats across multiple security layers
• Visibility and Risk Management to identify potential weaknesses
• Security for AI to address risks associated with AI adoption

The company says the framework can also work with technology providers including Absolute, Cisco, Google, Microsoft, SentinelOne, and Veeam.

The objective is not simply to add another security layer. Instead, Lenovo wants to coordinate existing technologies and services through a more unified operating model.

That approach is increasingly relevant as companies add cloud applications, remote devices, AI tools, and other digital services to their environments.

What is Lenovo Security Services with Absolute?

One of the offerings Lenovo is introducing is Security Services with Absolute, described as a fully managed, end-to-end resilience service.

The service is designed to help maintain critical security controls across distributed workforces without placing additional operational demands on internal IT teams.

A key feature is automated recovery of essential security controls if they are disrupted. That can reduce the need for manual intervention and help organizations maintain consistent protection across their environments.

The service is supported by Lenovo's global 24/7/365 Security Operations Center (SOC).

A SOC is a centralized team responsible for monitoring an organization's technology environment, identifying suspicious activity, investigating threats, and supporting incident response.

For businesses without the resources to maintain a large internal security operation around the clock, managed SOC services can provide additional monitoring and specialist expertise.

What happens when a company laptop is lost or stolen?

Another part of Lenovo's strategy addresses a less dramatic but very practical cybersecurity problem: what happens when an employee's corporate laptop disappears.

Traditional endpoint security and management tools often rely on a device being powered on, connected, and able to communicate with the organization's systems.

Lenovo ThinkShield TraceLock, powered by Absolute Security, is designed to extend visibility and control when a device is disconnected or outside the normal reach of endpoint management.

According to Lenovo, the solution uses built-in cellular connectivity to allow IT teams to remotely locate, wake, and wipe supported devices.

That capability can be particularly relevant to organizations handling sensitive information. A missing laptop is not simply a hardware loss if it contains corporate documents, customer information, employee records, or other confidential data.

ThinkShield TraceLock became available beginning July 1, 2026, on select ThinkPad devices, according to Lenovo.

Why does AI create another cybersecurity challenge?

AI is changing the cybersecurity equation in two directions.

Businesses are using AI to automate tasks, analyze information, improve productivity, and support decision-making. At the same time, cybercriminals can use AI to make certain attacks more sophisticated, scalable, or difficult to identify.

This creates a moving target for security teams.

Organizations must protect not only traditional endpoints and networks, but also the data, identities, applications, and AI systems being incorporated into their operations.

That helps explain why AI security has become one of the components in Lenovo's broader cyber resiliency framework.

The challenge for businesses is finding a balance between adopting useful AI tools and establishing appropriate controls around access, data, privacy, monitoring, and incident response.

What does this mean for businesses adopting AI?

The bigger lesson is that cybersecurity cannot be treated as an afterthought to digital transformation.

A company that introduces AI tools, moves more operations to the cloud, or supports a distributed workforce also expands the number of systems and access points that need protection.

That makes integration and accountability increasingly important.

Lenovo's approach is one response to this problem, bringing hardware, security technologies, managed services, and technology partners into one operating model.

Industry analyst research cited by Lenovo from ISG Research also describes the company's Security Services as combining hardware trust, layered protection, and AI-enabled operations within a unified framework.

Lenovo has additionally received recognition in the 2026 Fortress Cybersecurity Awards in categories including cyber resilience, application security, and AI security.

These recognitions provide external context, but businesses evaluating cybersecurity services still need to assess whether a particular offering fits their own infrastructure, regulatory requirements, risk profile, and budget.

The business case for resilience

For Philippine organizations, the cybersecurity conversation is increasingly moving from "How do we stop attacks?" to "How quickly can we keep operating when something goes wrong?"

That is the core idea behind cyber resilience.

A strong resilience strategy combines prevention with detection, response, recovery, and business continuity. It also requires clear ownership when multiple technologies and service providers are involved.

As AI adoption accelerates, that coordination will become more important, not less.

For business leaders, the takeaway is straightforward: investing in cybersecurity is no longer only about buying another security tool. It is about making sure the organization's people, devices, data, and operations remain protected and recoverable when the unexpected happens.

As Philippine businesses pursue AI and digital transformation, cyber resilience is becoming a business capability rather than simply an IT function.

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74% of Filipinos Worry About Rising Costs Despite Economic Growth, FWD Study Finds

74% of Filipinos Worry About Rising Costs Despite Economic Growth, FWD Study Finds

The Philippines may be moving up the economic ladder, but many Filipinos are still worried about keeping up with the cost of everyday life.

A new 2026 Filipino Financial Confidence Report (FFCR) commissioned by FWD Life Insurance Philippines and conducted by Ipsos found that 74% of middle-income Filipinos identify rising everyday expenses as their biggest financial concern. The finding comes as the Philippine economy continues to grow and the country moves into the World Bank's upper-middle-income classification.

The contrast is worth examining. The country's economic indicators can improve while households continue to feel financially stretched. For many Filipinos, progress is ultimately experienced not through GDP figures, but through grocery bills, utility payments, tuition, transportation costs, savings, and the ability to handle an unexpected expense.

Why are Filipinos still worried about money?

The concern over rising costs comes against a backdrop of slower economic growth and elevated inflation.

The Philippine Statistics Authority reported that the country's gross domestic product, or GDP, grew 2.3% in the second quarter of 2026. That was slower than the 5.4% growth recorded during the same quarter in 2025 and the 2.8% expansion in the first quarter of 2026.

GDP measures the value of goods and services produced within an economy. While it is an important indicator of economic performance, GDP growth does not automatically mean that every household experiences an improvement in its financial situation.

Inflation provides another piece of the picture. According to the figures cited in the report, inflation averaged 4.8% during the first half of 2026, putting additional pressure on household budgets.

When prices rise, families may have to redirect money that would otherwise go toward savings or long-term goals.

That helps explain why economic progress and financial anxiety can exist at the same time.

What is the difference between economic growth and financial confidence?

Economic growth describes how an economy is performing, while financial confidence reflects how prepared people feel to manage their current obligations and future financial needs. A country can record economic growth while households remain concerned about prices, savings, debt, emergencies, and future expenses.

The distinction is important when looking at the Philippines' recent economic milestones.

What does the Philippines' upper-middle-income status mean?

In July, the World Bank reclassified the Philippines as an upper-middle-income economy, marking a major change in the country's income classification.

The World Bank uses gross national income per capita to classify economies into income groups. The reclassification reflects the country's longer-term economic development and places the Philippines in a group with higher income levels than before.

It is an important milestone, but it does not mean that households automatically become financially secure.

A country's income classification is based on national-level economic measures. Individual financial circumstances can vary widely depending on income, household size, location, expenses, employment, debt, and access to financial services.

This is where the FWD study provides another perspective on the country's progress.

How prepared are Filipinos for the future?

The FFCR found that only 56% of respondents currently consider securing their family's long-term financial future a priority.

The numbers decline further when the report looks at specific financial goals:

• 52% are actively building an emergency fund.
• 45% are working toward financial independence.
• 45% are saving for their children's education.
• 56% consider securing their family's long-term financial future a priority.

These figures suggest that immediate financial pressures may be competing with longer-term planning.

For a household managing higher food, transportation, housing, healthcare, or education costs, putting money aside for a goal that may be years away can feel difficult.

Why is an emergency fund important?

An emergency fund is money set aside specifically for unexpected expenses or financial disruptions, such as a major repair, medical expense, job loss, or other urgent need.

Its purpose is not to generate wealth. It is to give a household a financial buffer when something goes wrong.

The FFCR finding that only 52% of respondents are actively building an emergency fund highlights one of the challenges facing middle-income households: earning enough to cover present needs while also creating room for future shocks.

This is also why financial confidence should not be viewed simply as having a high income.

A household may have a reasonable income but still feel vulnerable if most of that income is already committed to regular expenses.

What can businesses learn from the financial confidence gap?

For businesses, the findings point to an important consumer insight.

Filipinos are not making financial decisions in isolation from the broader economy. Their spending, saving, insurance, investment, and purchasing decisions are influenced by how secure they feel about the future.

When consumers are worried about rising costs, they may become more cautious about discretionary spending. They may also prioritize products and services that provide practical value, flexibility, protection, or predictable costs.

That has implications across industries, from financial services and insurance to retail, housing, education, healthcare, and consumer goods.

Companies that understand this environment may need to look beyond simply offering products. Financial education, transparent pricing, flexible payment options, and products designed around real household needs can become increasingly relevant.

For financial services companies in particular, the opportunity is to make financial planning feel more accessible rather than treating it as something reserved for wealthy households.

Is financial confidence a better measure of progress?

Not necessarily a replacement for economic indicators, but it is a useful complement.

GDP growth, inflation, employment, income levels, and national income classifications help explain the condition of an economy. Financial confidence adds a household-level perspective.

It asks a different question: Do people feel capable of handling what is happening now while preparing for what comes next?

That question becomes particularly relevant as the Philippines enters its new upper-middle-income classification.

FWD President and Chief Executive Officer Soon Liang Lau described financial confidence as being prepared rather than wealthy. The company's report similarly frames confidence around the ability to manage current responsibilities while continuing to work toward future goals.

The idea has relevance beyond insurance.

Financial resilience can mean having an emergency fund, protecting income, planning for education, preparing for retirement, managing debt, or simply having enough flexibility in a monthly budget to absorb an unexpected expense.

What does the report mean for Filipino households?

The FWD report should not be read as evidence that all middle-income Filipinos are financially insecure. It is a survey of financial attitudes and priorities, and individual circumstances vary.

But its findings highlight a tension worth watching.

The Philippines is recording economic milestones that point toward long-term development. At the household level, however, many people are still focused on managing the immediate cost of living.

That gap matters.

Economic progress becomes more meaningful when households have the capacity to save, withstand setbacks, invest in their children's future, and pursue long-term goals without constantly sacrificing one for another.

For policymakers and businesses, that means economic growth and financial resilience need to develop alongside each other.

For ordinary Filipinos, it is a reminder that financial progress is personal. It is not measured only by how much the economy grows, but also by whether a family can face an unexpected bill without being pushed off course.

The Philippines may be moving up economically. The bigger challenge is ensuring that more Filipinos feel financially prepared to move forward with it.

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Solaire Resorts Earn Great Place to Work Certification

Solaire Resorts Earn Great Place to Work Certification

Solaire Resort Entertainment City and Solaire Resort Quezon City have earned the 2026 Great Place To Work Certification, becoming the first Filipino-owned integrated resorts in Metro Manila to receive the recognition.

The certification is based on employee feedback about their workplace experience rather than a company's own assessment of its culture. That distinction makes the recognition particularly relevant in the hospitality industry, where employee experience can directly influence how guests experience a property.

For Solaire Resort, the certification highlights its efforts in employee benefits, professional development, recognition, community involvement, and workplace engagement.

Why does Great Place To Work Certification matter?

Great Place To Work Certification is a workplace recognition based primarily on employees' assessments of their experience at an organization. The program evaluates factors related to workplace culture and employee experience, rather than relying solely on management claims or corporate policies.

That employee-led approach is significant because a company can offer extensive benefits and training programs without necessarily creating a workplace where employees feel supported.

In Solaire's case, the certification indicates that its employees provided feedback that met Great Place To Work's requirements for recognition.

Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work, said certification requires sustained attention to the employee experience and noted that the recognition is based on real-time employee feedback about company culture.

For businesses, this matters because workplace culture has moved beyond being an internal human resources concern. Employee retention, engagement, skills development, and leadership practices can all affect an organization's ability to attract and keep talent.

What does this mean for Solaire's workforce?

Solaire says its approach to employee experience covers several areas, including:

Health and well-being: Benefits covering health, nutrition, transportation, and other employee needs.

Recognition: The SIKAT Awards recognize employees for achievements and exceptional service.

Learning and development: Training programs are designed to build skills and support career progression.

Community engagement: Solaire Cares and other corporate social responsibility activities give employees opportunities to participate in volunteer initiatives.

Employee engagement: Life at Solaire provides a platform for employees to share their experiences and personalities.

Workplace culture: The organization identifies Focused, Integrity, Respect, Steadfast, and Teamwork as its core values.

Taken together, these programs show that Solaire's employee strategy extends beyond compensation. It covers recognition, capability building, social connection, and opportunities to participate in activities outside day-to-day operations.

What can other hospitality businesses learn from the recognition?

The timing is relevant for the hospitality sector because service businesses depend heavily on people.

Hotels, restaurants, casinos, and integrated resorts can invest heavily in facilities and technology, but the guest experience is still shaped by employees. Front-office staff, housekeeping teams, food and beverage workers, engineers, security personnel, and other employees influence how customers experience a property.

That creates a business case for treating employee experience as an operational issue rather than simply an HR initiative.

A recognition based on employee feedback can also provide an external benchmark for employers. It does not mean that every aspect of an organization's workplace is perfect, but it provides evidence that employees' experiences have met the certification criteria.

For employers competing for talent, this distinction can be valuable. Workers increasingly assess companies not only by salary, but also by benefits, development opportunities, management practices, workplace culture, and whether they can see a future within the organization.

Recognition is only useful if it is sustained

One potential challenge for companies receiving workplace awards is maintaining the standards behind the recognition.

Employee expectations change. Benefits that were attractive several years ago may no longer address employees' priorities. Likewise, training programs need to evolve as jobs change and new technologies reshape the workplace.

Solaire's certification therefore represents a snapshot of employee experience in 2026. Its longer-term value will depend on whether the company continues listening to its workforce and acting on that feedback.

That is particularly important in hospitality, where employee turnover and the need for specialized service skills can make talent retention an ongoing business concern.

How is Solaire positioning itself as an employer?

Solaire is also using Life at Solaire to showcase its workplace culture through stories about its employees.

Rather than focusing only on corporate announcements, the platform features team members' experiences, personalities, and everyday interactions. This approach serves an employer-branding purpose: potential employees can get a sense of the people and culture behind the resort before applying.

The strategy reflects a broader shift in employer branding. Companies increasingly use employee stories to show what working for an organization looks like instead of relying exclusively on recruitment advertisements.

For a hospitality company, that can be particularly useful. Prospective employees are not simply choosing a job description; they are choosing a workplace and a service culture.

What does the certification mean for Solaire's business?

The recognition is ultimately about more than an award displayed on a corporate profile.

Solaire operates in an industry where service quality depends on the performance of a large and diverse workforce. Creating conditions where employees can develop their skills, receive recognition, and feel connected to the organization can support the consistency of that service.

Sarci Razon, Vice President for Strategic Development and Special Projects, Metro Manila Region, said the company views employee support as closely connected to guest service and plans to continue investing in its people.

That connection between employee experience and customer experience is particularly relevant to integrated resorts, where guests interact with employees across multiple touchpoints.

Solaire's 2026 Great Place To Work Certification therefore offers a business lesson that extends beyond the resort itself: workplace culture can be part of an organization's operating strategy, not merely an employer-branding exercise.

For companies in hospitality and other service industries, the more important question after receiving recognition may be what they do next to keep employee trust, engagement, and development moving forward.

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