A London-based CPA looks back on his student life at Mapúa Malayan Colleges Laguna

Wednesday, December 13, 2023

Mark Earl Angelo Antonio

In the ever-evolving landscape of international careers, the journey of Mark Earl Angelo Antonio, a Certified Public Accountant (CPA) from the Philippines, serves as an inspiring testament to the power of education and global collaboration.

Mark's experience of migrating from the Philippines to Australia to pursue his master’s degree, and then eventually landing in London, sheds light on the transformative role that his tertiary education in Mapúa Malayan Colleges Laguna (Mapúa MCL), in partnership with Cintana Education, played in shaping his successful career.

Australia as a launchpad for growth

After graduating with a BS Accountancy degree from Mapúa MCL, Mark accumulated six (6) years of work experience in the Philippines. “I started my career with SGV & Co. (SGV), then moved to International Workplace Group (IWG). Like many millennials my age, I was motivated by the next big move in my career, so I set my sights on a postgraduate opportunity abroad,” shared Mark.

This dream of his came to fruition when he received a full scholarship from Australia Awards, which enabled him to benefit from subsidized tuition and living expenses. Upon graduating, Mark went back to the Philippines for a year where he became a faculty member at his alma mater, Mapúa MCL.

At his pinnacle in London

Bringing his Master's experiences and skills from academia, Mark embarked on yet another journey that led him to the vibrant city of London. “I wanted to grow and explore more doors outside home, and that's when I was fortunate to be hired by SGV's international counterpart, Ernst & Young, with its headquarters based in the UK where I am currently living.”

Mark attributes a substantial part of his success to the supportive environment at Mapúa MCL. As the President of MCL's Supreme Student Council during his college years, he honed leadership and communication skills while actively participating in community service. His exposure to external events and competitions also expanded his network, leading to job offers such as the one from SGV & Co. These early opportunities during his college days at Mapúa MCL laid the foundation for his confidence and greatly contributed to his development as a now-global professional.

Expressing his optimism about the collaboration between Mapúa MCL and Arizona State University (ASU), Mark believes this will provide current students with the right skills and knowledge to thrive in the global arena and have a more streamlined path toward an international career.

When asked about what sets Mapúa MCL graduates apart, Mark emphasized their digital mastery, informed worldview, and wealth in real-world experiences.

“At Mapúa MCL, we take pride in honing our students to be digitally literate and exposed to real-world learning, so they get the balance between technology and human connection. We pave the way, so they grow capable of making their mark everywhere they go,” said Maria Rhodora R. Austria, Dean of Mapúa MCL’s E.T. Yuchengco College of Business.

Mark's experiences underscore the significance of a well-rounded education and the broad perspective it provides, offering valuable insights for young ones aiming to excel in the field of accountancy in the country and abroad.

To learn more about the collaboration between Mapúa MCL, Cintana Education, and Arizona State University (ASU), visit their official website.
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HONOR Phenomenal Success: Achieving 200% Sales Growth Revealed at Fortune Global Forum 2023

HONOR Magic V2

In the rapidly evolving landscape of smart devices, HONOR, the global technology brand, has emerged as a trailblazer in foldable innovation and eye comfort technology. With a remarkable 200% growth in overseas markets this year, HONOR's commitment to human-centric innovations takes center stage, as discussed at the prestigious Fortune Global Forum 2023 in Abu Dhabi.

Human-Centric Innovations: A Glimpse into the Future

Dr. Ray Guo, Chief Marketing Officer of HONOR Device Co. Ltd., emphasized the company's belief in human-centric innovations during the enlightening discussion at the Fortune Global Forum. According to Dr. Guo, the next generation of smart devices will be defined by foldable technology entering the mainstream, on-device AI paving the way for transformative experiences, and human-centric technologies, such as the groundbreaking eye comfort display technology, enhancing the interaction between humans and devices.

One Million Foldable Phones Milestone: Addressing Vision Impairment Globally

Recognizing the global issue of vision impairment highlighted by the World Health Organization, HONOR made it a top priority. Investing over $140 million in display technology research and development, HONOR integrated eye comfort display technology into its devices, resulting in the development of over 500 display-related patents. The HONOR Magic V2, designed to address core user pain points, has achieved significant milestones, including being the No.1 best-selling foldable in China, capturing 25% of the expanding foldable market.

Addressing Core User Pain Points: Thinness, Durability, and Battery Life

HONOR's commitment to solving core user pain points has led to the creation of devices like the HONOR Magic V2. As thin and light as a regular flagship smartphone, the Magic V2 boasts durability, withstanding at least 400,000 folds. Incorporating silicon-carbon battery technology ensures all-day battery life, addressing previous concerns about foldable devices.

Unleashing the Power of On-Device AI

The anticipation surrounding artificial intelligence was not overlooked, and HONOR has invested significantly in this domain. The upcoming HONOR Magic6 smartphone, powered by the Snapdragon 8 Gen 3 Mobile Platform, will feature On-device LLM. HONOR's approach to AI involves a hybrid model, utilizing on-device AI for personalized content and services while prioritizing user privacy with data remaining on the device.

Industry Leadership and Supply Chain Advancements

HONOR's achievement of manufacturing one million foldables signals not only its success in the market but also the maturation of the industry's supply chain. This milestone demonstrates the industry's progression towards mass production, with automated and efficient manufacturing processes, solidifying HONOR's role as a leader in driving the industry forward.


Stay updated with HONOR's latest developments and announcements by visiting HONOR’s website or following them on social media platforms: Facebook, Instagram, and TikTok. Additionally, explore HONOR’s retail presence at https://www.hihonor.com/ph/retailers/.
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Emirates world’s first airline to operate A380 demonstration flight with 100% Sustainable Aviation Fuel

Sunday, December 10, 2023

 Emirates A380 demonstration flight

Emirates has become the world’s first airline to operate an A380 demonstration flight using 100% Sustainable Aviation Fuel (SAF). Today’s flight, proudly commanded by Captain Khalid Binsultan and Captain Philippe Lombet, took off from Dubai International Airport (DXB) with one of four engines powered on 100% SAF, helping demonstrate its potential as a drop-in replacement that matches jet fuel’s technical and chemical requirements, while being a more sustainable alternative. SAF can reduce carbon emissions by up to 85%* over the fuel’s life cycle when compared to conventional jet fuel. 

Demonstration flights like the one conducted today pave the way for future standardization, qualification and adoption for 100% SAF flying, as governments adopt broader strategies to support the production and scale up of SAF. The A380 demonstration flight underlines the performance and compatibility of SAF, making it a safe and reliable fuel source, and contributes to the growing body of research carried out by the industry to evaluate the beneficial effects of 100% SAF on aircraft performance. SAF is currently capped at a 50% blend limit in engines for commercial flights.

The Emirates A380 demonstration flight comes as the aviation industry, international organizations, regulatory bodies and high-level officials driving policy-related decisions converge in Dubai for the Third International Civil Aviation Organization (ICAO) Conference on Aviation and Alternative Fuels (CAAF/3). Dedicated collaborators from Airbus, Engine Alliance, Pratt & Whitney, Neste, Virent and ENOC have been working on the testing, technical assessments and data analysis for today’s flight. 

The 100% drop-in SAF used on today’s flight includes renewable aromatics and closely mimics the characteristics of conventional jet fuel. This is the first time that drop-in SAF has been used on an A380 aircraft, with the expectation of full compatibility across the aircraft’s existing systems. The flight carried four tonnes of SAF, comprised of HEFA-SPK provided by Neste (hydro processed esters and fatty acids synthetic paraffinic kerosene) and HDO-SAK from Virent (hydro deoxygenated synthetic aromatic kerosene). ENOC helped to secure the neat SAF comprised of HEFA-SPK, and blended it with Sustainable Aviation Kerosene (SAK) at its facility in Dubai International Airport ahead of the demonstration, and also carried out into-plane services.

The 100% SAF was used in one Engine Alliance GP7200 engine, while conventional jet fuel was used in the other three engines. The PW980 auxiliary power unit (APU) from Pratt & Whitney Canada also ran on 100% SAF.

Last week, robust engine testing for one A380 Engine Alliance GP7200 engine using 100% SAF was carried out, with the objective of validating the engine’s capability to run on the specially blended 100% drop-in SAF without affecting its performance or requiring any modifications. Ground engine testing took place at the state-of-the-art Emirates Engineering Centre in Dubai.

"Emirates is the first passenger airline in the world to operate an A380 with 100% drop-in SAF powering one of four Engine Alliance GP7200 engines. This is another proud moment for Emirates and our partners, as we put words into action with the research into and the trialing of higher concentrations of SAF to eventually lead to industry adoption of 100% SAF flying. This marks another significant step in validating the use of SAF in one of the engines of the A380, a wide-body aircraft with four engines. The growing global demand for lower-emission jet fuel alternatives is there, and the work of producers and suppliers to commercialize SAF and make it available will be critical in the coming years to help Emirates and the wider industry advance our path to lower carbon emissions," said Adel Al Redha, Emirates Airline Chief Operating Officer.

“Seeing Emirates flying an A380, the world's largest airliner, powered by an engine running on 100% Sustainable Aviation Fuels is a symbolic moment. These fuels are the most effective way to address CO2 emissions in the aviation industry today and that they are supported increasingly by the world's leading airlines. SAF is vital to meeting the sector's target of net-zero emissions in 2050, but needs the backing of the whole industry. At Airbus, we are working to make all our aircraft 100% SAF-capable by 2030. We're also working with partners to grow the global SAF market in the coming years. Airbus's purpose as a company is to pioneer sustainable aerospace for a safe and united world. Through our partnership with Emirates, we're matching ambition with action," said Julie Kitcher, Airbus Executive Vice President Communications and Corporate Affairs.

"Engine Alliance and Emirates have a strong relationship that dates back 15 years to the A380 entry into service. We are proud to power Emirates’ latest SAF demonstration flight – and share a commitment to more sustainable aviation looking forward," said Amy Johnston, president of Engine Alliance, a 50-50 joint company between GE Aerospace and Pratt & Whitney.

"Innovation and collaboration are the keys to reaching net zero carbon emissions by 2050 as this 100% SAF demonstration flight shows. GE Aerospace congratulates Emirates on this major achievement, and we are proud to be powering industry efforts toward a more sustainable future," said Aziz Koleilat, Vice President of Global Sales and Marketing for the Middle East, Eastern Europe, and Turkey at GE Aerospace. "All GE Aerospace and Engine Alliance engines can operate on approved SAF blends today and through extensive research and testing, GE Aerospace is helping lead the approval and adoption of 100% SAF in the aviation industry."

"Increasing the use of SAF is critical to achieving the goal of net-zero carbon emissions for aviation, and we are dedicated to ensuring all of Pratt & Whitney’s engines and APUs are compatible with current and future SAF specifications, up to 100%," said Graham Webb, Pratt & Whitney Chief Sustainability Officer. "This in-flight demonstration on an Emirates A380 continues to build momentum towards establishing future standards for 100% SAF, which will help maximize the potential lifecycle emissions reduction for all commercial aircraft flying in the decades ahead."

"Sustainable Aviation Fuel plays a crucial role in reducing the emissions of air travel, but to fully leverage its decarbonization potential we need to enable 100% SAF use. Test flights like this Emirates A380-flight using Neste’s SAF are an important step towards 100% SAF certification and we applaud Emirates for its efforts to help pave the way forward. Neste is working closely together with partners to accelerate the availability and use of SAF and we look forward to growing the supply of SAF also to Dubai," said Jonathan Wood, Vice President Commercial Management and Business Development from the Renewable Aviation business at Neste.

"Virent congratulates Emirates Airline on another successful demonstration flight using 100% sustainable aviation fuel featuring Virent’s cleaner-burning BioForm® SAK", said Dave Kettner, Virent President and General Counsel. "With Virent’s plant-based fuels technology, this test flight showed that 100% renewable fuel can meet current specifications and work flawlessly in today’s commercial airline engines. It’s critical that a consortium of companies, like this group, come together to bring sustainable aviation fuel into more widespread use. Virent will continue to collaborate with future-focused companies, and through this collaboration we can continue to reduce emissions and power a more fuel-efficient airline industry."

"At ENOC, we recognize the importance of working collaboratively with strategic partners and industry experts to realize a more sustainable future for all. We are pleased to have contributed to fueling Emirates’ first 100% sustainable aviation fuel demonstration flight on an Airbus A380, which brings us a step closer to decarbonizing the UAE’s aviation sector and transforming it into a regional hub for low carbon aviation fuels. We remain committed to supporting the UAE’s efforts in the aviation sector to ensure continued sustainable growth," said His Excellency Saif Humaid al Falasi, Group CEO, ENOC.

Earlier this year, Emirates successfully completed the first 100% SAF-powered demonstration flight in the region on a GE90-powered Boeing 777-300ER.

Last month, the first Emirates flights operating with SAF provided by Shell Aviation took off from Dubai International Airport (DXB). Shell supplied 315,000 gallons of blended SAF for use at the airline’s hub in Dubai. 

The airline recently expanded its partnership with Neste for the supply of over 3 million gallons of blended SAF in 2024 and 2025 for flights departing from Amsterdam Schiphol and Singapore Changi airports.

Emirates currently uplifts SAF in Norway and France and the airline continues to seek opportunities to use SAF at various airports as supply becomes available.

Emirates participates in a range of industry and UAE government working groups, along with ongoing stakeholder engagements to help scale the production and supply of SAF. Last year, together with the UAE GCAA, the airline contributed to the development of the UAE’s power-to-liquid (PtL) fuels roadmap, driven by the UAE Ministry of Energy and Infrastructure and the World Economic Forum, and has been an active participant in the UAE’s National Sustainable Aviation Fuel Roadmap launched in January 2023 by the Ministry of Energy and Infrastructure and GCAA. 


*Calculated with established life cycle assessment (LCA) methodologies, such as CORSIA methodology.



In photo:
From left to right: Edgar Steenwinkel, Senior vice President Technology at Virent; Klaas Pel, Global Head of Aviation Regulation, Neste; Farid Bastaki, Director, ENOC Aviation; Mikail Houari, President Africa and Middle East at Airbus; Adel Al Redha, Chief Operating Officer, Emirates Airline; Aziz Koleilat, Vice President of Global Sales and Marketing for the Middle East, Eastern Europe, and Turkey at GE Aerospace; Ahmed Safa, Divisional Senior Vice President Emirates Engineering; Alexandre Jay, A380 Chief Engineer, Airbus.
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UnionBank and Entrepreneurs’ Organization (EO) Join Forces to Empower SMEs with Innovative Solutions


In a significant move towards fostering innovation and providing cutting-edge business solutions, Union Bank of the Philippines (UnionBank), recently recognized as AsiaMoney’s 2023 Best Bank for SMEs, has solidified a strategic partnership with the Entrepreneurs’ Organization (EO) in the Philippines. This collaboration, formalized through a memorandum of agreement (MOA) signing ceremony on October 26 at UnionBank Plaza in Pasig City, marks a pivotal step in Tech Up initiatives for businesses.

Through this dynamic collaboration, UnionBank is set to deliver tailored solutions designed to meet the entrepreneurial needs of EO members and their life partners. Key components of the program include the issuance of a UnionBank Platinum MasterCard to eligible EO members and the introduction of an affinity program through the UnionBank GlobalLinker platform. This platform will enable EO members to seamlessly connect digitally and extend exclusive discounts and offers to their fellow entrepreneurs within the EO network.

EO members can expect not only financial perks but also opportunities for knowledge exchange. UnionBank's participation in EO learning events and programs will enable members to gain insights into the latest trends and innovations in the financial sector. Moreover, EO members may serve as mentors and speakers at UnionBank events, providing a platform to share their entrepreneurial expertise and best practices.

The MOA signing ceremony was attended by distinguished representatives from both organizations, including EO Philippines President Benjamin So, Strategic Alliance Partner Heads Jun Lao and Lawrence Cobankiat, and from UnionBank, Head of Transaction Banking Center Mon Duarte, and Head of Institutional Segment Marketing Dino Velasco. The presence of these key figures underscores the significance and commitment of both UnionBank and EO to the success of this partnership.

EO Philippines President Benjamin So expressed enthusiasm for the alignment of values between UnionBank and EO, emphasizing that the proposed solutions are relevant and directly beneficial to their members and the broader entrepreneurial community. Jun Lao, Strategic Alliance Partner Head, highlighted the match-up as a synergy aimed at nurturing the entrepreneurial spirit and simplifying business processes.

Mon Duarte, Head of Transaction Banking Center at UnionBank, shared his optimism about the alliance, envisioning it not only as a catalyst for business growth but also as a source of fresh ideas for both entities. The collaborative relationship is poised not only to enhance banking experiences for EO members but also to stimulate innovation and efficiency in their business operations.

The partnership between UnionBank and EO signifies a shared commitment to foster entrepreneurship, drive innovation, and simplify financial transactions for SMEs. With a focus on delivering tangible benefits to EO members, this collaboration is set to create a positive impact on the Philippine business landscape.
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FSSI supports social entrepreneurs to grow local communities

Foundation for a Sustainable Society, Inc.

Social investment non-profit organization Foundation for a Sustainable Society, Inc. (FSSI) continues to scale up social entrepreneurship by offering financial and non-financial products to Filipino enterprises, promoting inclusive socio-economic growth and environmental sustainability.

The British Council, supported by the United Nations Economic and Social Commission for Asia and the Pacific,reported that social enterprises in the country have struggled to balance their environmental and financial goals to achieve business stability and effectively measure their overall impact. FSSI addresses this challenge through its triple bottom line (3BL) approach, which measures People, Planet, and Profit as the main indicators. Through this approach, FSSI has benefited over 280 local social enterprises, resulting in deeper support to the communities they belong to, more paths to sustainability, and more profitable businesses – all at the same time.

“Social enterprises aim to create social and environmental impact, while maintaining a viable business at the same time,” said Sixto Donato C. Macasaet, Executive Director at FSSI. “In order to achieve their goals, we and our partners from national civil society organizations and international organizations help them address their challenges through our needs-based services that include loans, developmental deposits, seed capital, and equity investment.”

Boost socio-economic impact

Women-led enterprise Mallig FST Multi-Purpose Cooperative is engaged in lending, savings deposits, agricultural inputs trading and mechanization services, and rice milling. In 2022, the cooperative expanded and opened a gas station in Mallig, Isabela to create jobs for their immediate community.

The cooperative also started the construction of a multi-purpose building which will be used as the cooperative’s office, convenience store, agricultural trading store for bulk purchase of agricultural supplies, and other stalls for rent. Through FSSI’s Investing in Women project, they are able to augment their working capital for agricultural inputs trading and thus, offer agricultural inputs to farmer members at a lower price. They also give them technical advice for better yield per cropping.

“We are now able to establish a one-stop-shop that will cater to the various needs of farmer members and non-members alike in Mallig,” said Marilyn Binag, Manager at Mallig FST Multi-Purpose Cooperative. She added that this will also be an opportunity for the cooperative to grow beyond its 642 members—234 of whom are women—by helping them realize their potential economic contributions through helping more communities even outside of Isabela.

Empower local communities

Nueva Ecija-based women-led social enterprise Kilusang Lima para sa Lahat Multi-Purpose Cooperative (K5 MPC) already began partnering with FSSI through a loan program in 2006 to sustain its financial support to its members who are farmers and owners of micro, small, and medium enterprises (MSMEs).

“Our members' need for capital for various purposes outweighs the share capital contributed by investing members,” said Guillermo Bacsa, General Manager at K5 MPC. Guided by the 3BL approach, in 2006, FSSI offered K5 MPC a credit line to support their members and to empower the communities they serve and contribute to local economic development.

In 2022, K5 MPC worked with FSSI, under a renewed partnership, to expand its services to nearby province, Aurora, and launched its first lodging business, “Peaks and Waves Bed and Breakfast.” FSSI supported the construction of the lodging house which now contributes to the local economy of the town of Dingalan through tourism, employment generation, and environmental protection by segregating, composting, and recycling wastes, and reusing containers to reduce plastic usage.

“Our members’ trust is a vital part of community development,” Bacsa said. “By empowering them and providing them solutions that fit their needs, our capital grew from PHP 60,000 to PHP 40 million to date.”

Founded on the principles of People, Planet, and Profit, FSSI offers customizable services that empower social enterprises to ensure they thrive in their respective sector and foster holistic community development.

To discover more about how FSSI supports local social enterprises, visit fssi.com.ph or go to their Facebook page at www.facebook.com/FSSI.Philippines.

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Great customer service more important than low prices for Filipino consumers


As AI becomes a bigger part of daily life, consumers place a premium on human connection; quality beats price; companies need to find new ways to listen to customers.

When it comes to parting with their hard-earned cash, most consumers in the Philippines say excellent customer service is more important than price, according to new research released by Qualtrics.

Despite the high cost of living being top of mind for many consumers in the Philippines, the 2024 Qualtrics Consumer Trends Report shows product and service quality and customer service support are the two considerations consumers prioritize when making a purchase - both ahead of price. Consumers are also placing importance on easy digital experiences and buying from brands that are doing good things for society.

With great experience as the foundation for driving loyalty and share of wallet, a critical barrier organizations need to overcome to improve customer service in 2024 is lagging morale among frontline employees, such as cashiers, bank tellers, and restaurant servers. Frontline employees are often the greatest driver of great customer experience and service - and how most consumers prefer to engage with brands. 

Yet separate Qualtrics research shows this group are less satisfied with their pay and development, and support to do their job, compared to non-frontline employees - a trend at risk of getting worse before it gets better, with only 38% of customer experience leaders making “training our customer service agents and frontline employees” a priority.

“Consumers in the Philippines expect more than ever from the organizations they engage with. Brands need to find ways to capture valuable customer feedback in all the places where it’s being shared - such as through surveys, on social media, call transcripts, chat logs, and review sites - and combine it with operational data - such as average spend and visit frequency - to gain insight into what consumers are doing and better understand how to serve them better,” said Moira Dorsey, Principal XM Catalyst, Qualtrics XM Institute.

The Consumer Experience Trends in the Philippines in 2024

The Qualtrics study shows consumer expectations are on the rise heading into 2024. Providing a seamless experience across every channel - from shopping online through to calling customer support or using a chatbot - is now table stakes. And, as AI becomes a bigger part of daily life, consumers are putting a premium on human connection and rewarding brands that deliver exceptional digital support with their dollars and lasting loyalty.

The shift in how consumers give feedback is one of four trends highlighted by Qualtrics set to define the consumer experience in 2024:

● Human connection is the foundation of a winning AI strategy
● Great service beats low prices in the battle for customer loyalty 
● Consumers don't give feedback like they used to, so companies must listen in new ways
● Digital support is the weakest link in the customer journey 

A winning AI strategy must address consumers’ fear of losing the human connection

At a time when organizations are focused on adopting and deploying AI to build deeper connections with customers - such as by identifying and rapidly responding to issues, writing communications or personalizing experiences and recommendations - half of consumers in the Philippines are comfortable engaging with AI-powered services and communications.

Consumers’ biggest concerns when engaging with AI during their customer experience are having a lack of human connection, reduced interaction quality, and misuse of personal data. The importance of human connection is emphasized by a significant volume of consumers preferring to interact with brands via human channels (74%) instead of digital (26%). As a result, the most successful initial AI strategies will see organizations use the technology to power transactional engagements and equip frontline employees with the tools, insights, and ability to deliver higher levels of customer service.

Customers aren’t giving feedback like they used to – companies must listen in new ways

Only 48% of consumers give direct feedback every time they have a bad experience with a company, but they are providing feedback in less direct ways, such as in call center conversations, online chat, product reviews and social media posts. Since 2021, the share of consumers providing feedback directly to the companies they buy from following a very bad experience has fallen by 11 percentage points, meaning organizations need to be smart about gathering feedback where customers are giving it and taking action to address it.


Table shows decrease in percentage points since 2021 on how consumers provide feedback

Companies can build a richer understanding of what customers want and expect by tuning into both direct and indirect sources of feedback. The latter may even provide a more authentic view into the customer experience and can surface issues or insights that may not come up on a traditional survey.

Digital support creates winners and losers

Great digital-channel support can have an outsized impact on customer loyalty – but it’s less common. Globally, consumers are more likely to return if they have great digital support, compared to great customer support from a representative. However, consumers are less satisfied with their digital support experience than human-assisted experience.

Addressing this trend is pressing given the increasing reliance on digital channels by brands around the world. A recent Qualtrics study found 70% of companies say that digital channels contribute to at least 40% of their revenue, and 85% of respondents expect that number to grow in the coming months.

Read the full 2024 Consumer Experience Trends Report here.
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Store-specific planogram: AI-driven trend that changes retail space planning

retail space planning

In the retail industry, customer expectations are straightforward: they want to easily find the products they need and enjoy a hassle-free shopping experience. If a store falls short in these aspects, it risks losing its place as a preferred shopping destination for customers. That is precisely why the foundation of a great customer experience lies in effective space planning.

Commonly referred to as a planogram, space planning involves optimizing a store's layout and product placement to enhance customer experiences and increase sales. Effective strategies include positioning high-demand and seasonal items near the entrance, ensuring accessibility and visibility in key areas, and adapting layouts based on sales data and customer feedback.

In the Philippines, planogram preparation is mainly a manual process, although retailers use digital tools for sales data analysis. However, for larger retailers dealing with extensive data and numerous products, manual adjustments can become overwhelming. 

Through advanced tech, retail space planning driven by artificial intelligence is now possible. This is in the form of store-specific planograms. RELEX Solutions, a leading supply chain and retail solutions provider, shares its insights on this emerging trend.

“A store-specific or local planogram is one designed for a particular store or location. Unlike a standardized planogram that may be used for multiple stores, a local planogram takes into account the unique characteristics of a specific store, such as its layout, customer demographics, and sales data,” said Donald “DJ” Felbaum, Head of Sales for the Philippines at RELEX Solutions. “It is tailored to the individual needs and conditions of that particular location to optimize product placement and merchandising to drive sales and improve customer service.”

However, it is often seen as challenging and time-consuming due to the anticipation of lengthy, costly, and uncertain implementation projects. For instance, imagine a retailer with 1,000 stores, each needing weekly updates to five planograms. If one planner creates ten planograms daily, it would require an impractical workforce of 100 planners, along with ongoing training. But the integration of AI and machine learning automation can address these challenges. AI-powered automation can help users configure parameters and apply them across thousands of planograms, saving costs and avoiding additional expenses related to inventory adjustments for layout and local consumer preferences.

The benefits of AI-generated local planogram optimization also include precise store shelf configuration and a one-touch replenishment model. This approach, which enables immediate stacking of incoming stock onto display units, facilitates one-way inventory that results in cost reduction by eliminating the need for staff to transport excess stock to back rooms, enhancing the efficient use of available storage space, and reducing restock frequency of fast-selling products. 

Furthermore, AI and machine learning automation usher in interactive, standardized merchandising reports. These insights unveil concealed issues and provide both macro and micro data perspectives, empowering retailers to proactively optimize product placement, fine-tune pricing, and enhance inventory management. 

Store-specific planograms epitomize the future of space retail planning, optimizing product placement, and enhancing customer satisfaction. Harnessing advanced technology in retail, this tailored approach allows retailers to adapt swiftly to market changes, leading to elevated customer experience, improved profitability, and fostering brand loyalty.
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Shang Properties Soars into 2023: A Resounding Success with Rebranding Triumph and Exciting New Property Launches

Thursday, December 7, 2023


True to its mission to create exemplary spaces in the residential, commercial, and business segments, Shang Properties ends 2023 on a high, marked by a successful rebranding campaign and new, exciting developments. These achievements are a testament to its status as the preferred luxury real estate developer in the Philippines and signal a brighter future for the company.

This year, Shang Properties officially introduced its refreshed brand identity as a developer with thoughtful architecture and development, exquisite taste, and the utmost regard for privacy and exclusivity. This ushered in a new era of luxury living through curated spaces beyond expectation. Its secret? Paying attention to detail, whether big or small.

The new emblem wholly embodies the Shang Properties brand identity, and now boasts a clean and more streamlined look. Its text is updated to reflect the brand’s design philosophy—that of uncompromising vision, elegance, and harmony in all details.

The logo retains The Crane, Shang Properties’ iconic emblem that has signaled luxury and sophistication since the developer was established in 1987. Likewise, familiar elements and colors have been kept to pay homage to its DNA as a curator and innovator in the space of elevated living.

Shang Properties announced its rebranding with a series of events to showcase its refreshed identity within the company and to the public.

In June, the property developer gathered employees to cascade the campaign internally in a well-attended town hall. Shang Properties employees received a Welcome to the New Shang Employee Kit. Soon after, the brand held an intimate and exclusive roundtable discussion to highlight the rebrand with top-tier business and lifestyle media. These selected journalists were first to witness a specially prepared teaser of the brand film which was set to premiere at the official launch event.

Shang Properties representatives raised their glasses to celebrate the official unveiling of its rebrand— a remarkable milestone of the company’s decades-long history.



In October, Shang Properties concluded its rebranding campaign with an afternoon soirée at Shangri-La at the Fort in Bonifacio Global City to reveal its refreshed brand and logo.

Guests were treated to an elegant afternoon that embodied the company’s new identity and logo, and were able to raise a toast to this new era of the brand. A gallery was also mounted, exhibiting residences and commercial spaces designed by Shang Properties since it was established over 30 years ago. 

The property developer also unveiled its brand film, which showcased the new Shang Properties and echoed its steadfast direction and philosophy in that paying attention to details makes all the difference. 

To further reveal its new branding, Shang Properties had also arranged a shoot that highlighted the details that make Shang Properties unique in the luxury real estate space. These were printed as advertising materials that were displayed in various local newspapers and magazines.

A glimpse into the future of luxury living

This year, Shang Properties had also announced exciting developments that will be included in its storied portfolio of exemplary life spaces.

Laya by Shang Properties

The first is Laya by Shang Properties. The residence will be a thoughtfully designed canvas for self-expression, a community for human connection, and a space for cultural enrichment. Its amenities cater to different needs and lifestyles, and its location—right at the heart of Pasig City—allows residents to thrive in close proximity to everything that matters most and enjoy a seamless connection between work, play, and rest. 

Shang Properties is also set to launch two new residential developments, one in Quezon City and another in Cebu City, the developer’s first foray outside of Metro Manila. 

To learn more about Shang Properties, visit the website at shangproperties.com and follow Shang Properties on its official social media pages: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.




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Augment your income and pursue your passions while creating positive impact

Monday, December 4, 2023

career as a financial advisor


Carving a path toward a more meaningful career as a financial advisor

With the threat of inflation and economic uncertainties, Filipinos continue to grapple with declining purchasing power, lower savings, and rising prices in commodities. In addition, while government surveys show that unemployment rate in the Philippines has dropped to 4.4% from 5.3% last year, the proportion of underemployed persons is at 7.5 percent*. 

To help address this gap, many companies provide more opportunities to help Filipinos find the right career that aligns with their life goals, as they aim to improve their financial situation and attain personal and professional fulfillment. 

Manulife Philippines, the local arm of leading global financial services provider Manulife, continues to expand its agency force by employing more Filipinos nationwide as financial advisors. The recruitment efforts are also in response to the growing interest in life and health insurance products and services among Filipinos, especially millennials and Gen Zs. 

As part of the company’s latest recruitment campaign, Manulife features the inspiring stories of some of its thriving agents who came from different backgrounds and diverse experiences but who share one common ground -- having found meaningful career journeys as a financial advisor. 

Building a fortune of their own

Erika Lubrin, a mother to a child with developmental disability, started as a part-time financial advisor while working as an administrative officer at a government agency. After determining that she may earn as much as five times her government salary, she joined Manulife full-time. In her new career, she has not only provided for her child’s needs but also reached her aspirations for her family. “Through Manulife, we were able to build our dream house, purchase an additional car, and manage to support our son’s numerous therapies and education.”

Meanwhile, Arlene Genove, who used to rely on her monthly honorarium of PHP6,000 as a barangay councilor to provide for her family, also achieved her dream of living a comfortable life as a financial advisor. “Manulife changed my life. I renovated our house, which previously had no door and kitchen. Now my family has a decent place to live in.”

JC Balanza had to do various jobs to support his big family before becoming a Manulife financial advisor – from being a service crew at fast-food chains to working at local and international logistics companies. He had high hopes of achieving financial success when he became a licensed customs broker and even established his brokerage firm. However, his expectations were only met when he joined Manulife. “I am now receiving compensation that is commensurate to my exerted efforts.” With his earnings, JC was able to purchase his first car and a lot for his dream house.

Being of service to others

Beyond the financial gains that come with their chosen profession, Manulife's financial advisors also discovered a profound sense of purpose in their roles – helping their clients live comfortably, meet their financial goals, and ensure life and health protection for themselves and their families.

Kit Arlante's journey took on a deeper meaning after experiencing the devastating loss of her grandfather to cancer and her father to a tragic accident. The burden of overwhelming medical bills left a lasting impact on her family. Since then, she shared that “it has become my advocacy to help families have a fighting chance when unexpected circumstances happen, such as losing a loved one.”

Similarly, Hilda Linaac's sense of purpose was reignited after the sudden loss of her husband to a stroke, which encouraged her to help protect more people from the financial setbacks that arise when critical illness strikes. “I started reaching out to more clients and covering more lives as much as possible through insurance.”

For Genove, helping free customers from the financial burden of losing their loved ones has been her most significant win as a Manulife advisor. Her recent one was when her neighbor successfully claimed Php800,000 in benefits after the death of her husband. “Manulife taught me the importance of focusing on our mission of making decisions easier and lives better for more Filipinos.”

Achieving growth and self-fulfillment

At Manulife, financial advisors express contentment and gratification in their careers, as they get to enjoy generous compensation, achieve a bigger sense of purpose, and seize continuous learning opportunities all at the same time. 

For Arlante, working for Manulife has been a journey to self-discovery, where she learned how to see things at work differently. “Nowadays, I view my deadlines with a deeper meaning and my meetings with a personal impact. With every deadline met is a family secured, and every meeting set is a life changed.”

Meanwhile, Lubrin values the free training sessions that Manulife continuously provides so they can stay competitive and up-to-date with shifting industry trends and rapidly evolving technologies. “Manulife helped me grow as a person and as a professional. Now, I can confidently pursue my financial advocacy among my clients.”

Being able to pursue her passion for art and music, while being instrumental in helping others attain financial success, is what’s most rewarding for Linaac. “It gives a different sense of fulfillment that I help countless Filipino families live every day better.”

For those interested to become part of Manulife’s growing team of financial advisors, visit manulife.com.ph/about-us/joinmanulife or facebook.com/ManulifePH.



*Based on the August 2023 Labor Force Survey of the Philippine Statistics Authority (https://psa.gov.ph/statistics/labor-force-survey/node/1684061252)
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From start-up to breaking records: realme surpasses 200 Million global shipments in just 5 years

Sunday, December 3, 2023


realme officially joins the ‘200 Million Club’ in the international arena

After entering the highly saturated global market in 2018 and since achieving the 100 million sales milestone in 2021, realme has continued to leap forward against all odds and announced that its global smartphone shipments have surpassed 200 million units.

Amidst the increasingly competitive market and a stable hierarchy of leading brands, realme embarked phases of growth to gain widespread recognition as a key player, becoming the fifth-fastest brand to achieve said milestone and officially joins the elite '200 Million Club' in the international arena. Since its inception, realme remained true to its commitment to provide disruptive technology experience that is backed up with deep consumer insights and propelled by product innovation.

Fast-forward to 2023, realme focused on delivering a breakthrough tech, design, and performance experience to its users by following the “No Leap, No Launch“ in which leap-forward technology is guaranteed in each generation of products. Driven by the diverse demands of global users, realme gains value recognition from users and grows alongside them, achieving mutual success.

On bringing realme to new heights and growing with its global consumers

realme upheld a healthy and steadfast growth in the thick of a shrinking global smartphone market and despite the pressure from external environments. The weight and influence of its stance in the international market have increased. This only empowered realme to persevere with its mission and bring an even better, comprehensive lineup of products to young people worldwide.

With the milestone of 200 million global shipments, realme has truly become a mainstream international smartphone brand. It has established a strong presence in most global regions with a market share from emerging markets (88%) far exceeding other members of the '200 Million Club. 

realme devotes itself to continuous innovation and invests in R&D. As a matter of fact, the brand set up the realme Global Institute of Leap-forward Technology early this year to oversee product competence and focus on groundbreaking technologies in four key areas: display, photography, gaming and charging.

In 2024, realme plans to significantly boost its technological capabilities with a planned 470% increase in R&D spending. The brand will bring together over 33 leading international tech partners to develop cutting-edge technologies, specializing in imaging, gaming, display, and charging. Moreover, realme also looks forward to expanding its pool of tech talent, engaging in Research & Technology team expansion, with an expected 400% increase in research personnel next year.

As realme's founder and CEO, Sky Li, expressed in the brand's fifth-anniversary open letter, the era of "elevator-style" development in the smartphone industry is over. Future steps will be more challenging, but each step brings realme closer to its next destination. As it climbs towards new milestones, realme remains committed to its original vision, continually scaling new heights, listening to its users, and growing with them worldwide, creating more realme miracles together.


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