SOCIAL MEDIA

One of the seven wonders: Home Credit Philippines wins two gold, one bronze awards in 2024 Stevie Awards

Thursday, June 6, 2024


Leading consumer finance company becomes one of the seven Philippine companies who brought home more than two gold trophies in the recent award ceremony

Home Credit Philippines, the country’s leading consumer finance company, has recently won three recognitions from the Asia-Pacific Stevie Awards. One of the only seven Philippine countries to win more than two gold trophies, Home Credit bagged gold awards for ‘Innovation in Product Placement’ and ‘Innovation in Paid Media Planning and Management,’ and a bronze award for ‘Innovation in Cross-Media Marketing.’

Aiming to provide Filipinos financial options and implementing a variety of creative executions to try to effectively penetrate its customer and hit its target market, Home Credit Philippines (HCPH) has recently secured three accolades at the Asia-Pacific Stevie Awards for its efforts in marketing communications.

HCPH is one of the only seven Philippine companies that won more than two gold trophies at the regional awards, which also gave citations to 38 brands and business entities from Hong Kong, Singapore, Australia, New Zealand, Japan, South Korea, and other APAC markets.

HCPH bagged the Gold Stevie® Award for “Innovation in Product Placement” for its Summer Campaign 2023: “Summer You Dasurv!”, specifically for its weather-triggered programmatic ads. This campaign pushed HCPH to be the preferred loan partner for Filipinos seeking affordable cooling appliances during the summer season. Home Credit pioneered the programmatic innovation where ads were being served dependent on the temperature and time of the location of the user and their device.

HCPH also earned the Gold Stevie® Award for ‘Innovation in Paid Media Planning & Management’ and the Bronze Stevie® Award for ‘Innovation in Cross-Media Marketing’ for its Holiday Campaign 2023: Laban Para sa Life Goals.

Noteworthy aspects of the campaign included efficient media placements tailored to segmented audiences and strategic platform selection to achieve significant reach and conversions. The campaign also involved seven digital platforms, six out-of-home formats, and a nationwide radio campaign which was also region-specific.

“Home Credit is dedicated to being the Filipinos’ financial ally. These achievements underscore our unwavering commitment to excellence and innovation in the ever-evolving marketing landscape. As we welcome a new decade of servicing our customers, we’ll continue to adapt to the changes their behavior, so that we’ll be able to reach them and provide them financial assistance anytime, anywhere,” Leyan Moncera, HCPH’s Head of Digital Marketing, said. 

The APAC Stevie® Awards, a premier international business award-giving body which covers 29 markets in the Asia-Pacific region, aims to recognize marketing innovation across various industries. Winners of the 2024 APAC Stevie® Awards convened at the gala awards banquet on Friday, 24 May in Manila, Philippines.


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Instructure and Internet2 Create Data Governance Advisory Council to Address Rising Data Management and Archiving Needs of Higher Education Institutions

Wednesday, June 5, 2024


Instructure, the leading learning ecosystem, working with Internet2, a member-driven research and education community working to solve technology challenges, today announced the creation of a Data Advisory Council to address the rising data management and archiving needs of higher educational institutions throughout the world. Comprising members from Instructure and Internet2, as well as representatives from various education institutions, the council seeks to recommend consistent data hygiene/governance standards. In addition, the council will work to find solutions to common data-related challenges such as managing huge amounts of data, student data privacy concerns, and security. The council will share findings from its research and provide recommendations for institutions looking to create consistent data governance policies and practices. 

The proliferation of student data has become a common concern for institutions. Many higher education institutions have no formal data governance policy, leaving administrators to determine when and how to archive data no longer in use. This creates performance lag and security issues for institutions, faculty, staff and students using their systems. 

The Data Governance Advisory Council will support the edtech industry through research, experiments and thought leadership. The group will test concepts, approaches, and solutions for data retention related to education. In addition, its members will help shape and evaluate emerging solutions, provide feedback on product strategy and help guide future plans for data governance solutions. 

“This is an important area of focus for Instructure, as institutions need clear guidance on how to address the ever-expanding student data in their care,” said Melissa Loble, Chief Academic Officer at Instructure. “By implementing a data-retention strategy aligned with best practices, they can better protect students and improve performance and operational efficiency.” 

"In our data-driven world, research and higher education institutions must both protect sensitive information and enable the use of data to advance teaching, enhance learning and the student experience, and accelerate research," said Sean O'Brien, Associate Vice President for NET+ Cloud Services at Internet2. "A committee focused on these critical issues surrounding data governance is essential for building community-scale solutions with Internet2 industry members like Instructure."

Penn State University was an early advocate for data governance and standards. After using a Learning Management System (LMS) for several years and thousands of courses, administrators became concerned about the growing data they were responsible for. 

The Data Governance Council will create a playbook incorporating research-based advice and best practices for navigating data governance issues. In the meantime, Instructure has created a site with resources for administrators who want to learn more about data governance.
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Xinyx Design Unveils UNLOCKED 2024: Empowering the Next Generation of Innovators

Monday, June 3, 2024


Xinyx Design, a leading integrated circuit design engineering firm, announces the second iteration of UNLOCKED, an innovations pitching contest designed to stimulate creative thinking and innovation in the academic community. This year, UNLOCKED promises to be bigger and even more impactful, providing students with the opportunity to present their ideas to solve community problems and bring them to life.

UNLOCKED is a key initiative under Xinyx’s Campus Connect program, which aims to bring awareness of the Philippines’ microchip design capabilities, promote IC Design as a career path, and showcase Xinyx's commitment to enabling a vibrant innovations ecosystem in the Philippines.

Innovations Pitching Contest

Undergraduate students nationwide studying Electronics Engineering, Electrical Engineering, and Computer Engineering are invited to submit their ideas to have the chance to present their innovative ideas to a panel of industry experts and investors. With a focus on addressing ongoing challenges that our cities face, the second year of UNLOCKED aims to continue its theme, “From Problems to Possibilities: Building Tomorrow’s Cities Today."

The inaugural contest held in December 2023 attracted engineering talents from all major island groups, spanning Northern Luzon all the way down to General Santos City in Mindanao. With over 60 submissions, the competition was fierce, culminating in ten finalist projects. These projects showcased a diverse array of innovations, including advancements in agriculture to improve irrigation systems and support farmers, healthcare applications like a portable glucometer, and solutions for solid waste management. The grand prize was awarded to a team from FAITH Colleges in Batangas for their development of "GestuLearn," an interactive learning system that utilizes real-time hand detection, tracking, and gesture recognition to assist in teaching students with disabilities. Young engineering student Ivan Renz Eser, the winning team’s leader, is currently doing his on-the-job-training at Xinyx Design as a Design Automation intern, a testament to how UNLOCKED paves the way for career opportunities and drives innovation in the Philippines.

Prizes and Recognition

On top of the chance for their ideas or inventions to get picked up by an investor, prizes are available for the Top 3 student groups. Php 70,000 goes to the grand winner, while first and second runners-up will win Php 20,000 and Php 10,000, respectively. 

Join the UNLOCKED Roadshow Online

To learn more about the event and how to participate, students, faculty, and technology enthusiasts are invited to join the UNLOCKED Online Roadshow via Zoom on June 8th, 2024. Those interested may register online through the Xinyx website at https://www.xinyxdesign.com/unlocked/

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The Success Story of Casi's Mushroom Chicharon on TikTok Shop

Casi's Mushroom Chicharon

As the digital landscape continues to reshape the business world, small and medium enterprises (SMEs) are discovering new avenues for growth and expansion. Among these success stories stands Casi's Mushroom Chicharon, a local business specializing in snacks crafted from organic white oyster mushrooms.

With the rise of e-commerce platforms like TikTok Shop, this local enterprise has seized the opportunity to enhance its market reach and visibility, positioning itself for sustainable growth in the digital era.

Thriving in Adversity

Casi's Mushroom Chicharon was founded by Josemartin Casillano during a challenging time, following a significant medical expense. What began as a side project soon transformed into a thriving business, thanks to Casillano's commitment and hard work. Initially employing a small team, the focus was on efficient mushroom cultivation, production, and sales. The nutritional benefits of oyster mushrooms, which are rich in protein, fiber, and antioxidants, attracted a health-conscious customer base.

Leveraging TikTok for Business Growth

TikTok Shop

Recognizing the potential of social media, Casillano launched a TikTok Shop to increase the visibility of his products. Dedicated to empowering local micro, small, and medium enterprises (MSMEs), TikTok Shop assists businesses in enhancing their visibility and creating growth opportunities in the digital landscape. Casi’s Mushroom Chicharon stands out as one of the platform's success stories.

"Selling Casi’s Mushroom Chicharon has become easier because of TikTok Shop. Customers can now see our product. It doesn't require a large capital, and you don't need much technical knowledge to join TikTok Shop," said Casillano.

Casi’s Mushroom Chicharon experienced a significant transformation after partnering with TikTok Shop. Leveraging the platform’s dynamic features, including content creation tools and shoppable content options, the business saw an unprecedented increase in visibility and consumer engagement. Consequently, the growing business boosted its sales by 50-60% through TikTok Shop.

Empowering Filipinos with Income Opportunities

The rise in Casi’s Mushroom Chicharon sales created new opportunities for many individuals. Starting with an initial team of three, the company has expanded to employ 19 people and now relies on 35 mushroom growers to meet the growing demand for its product.

"TikTok Shop helps small business owners like me through their programs like Buy Local, Shop Local. By providing vouchers and discounts, it further boosts the sales of small business owners and also helps local employees and farmers," Casillano shared.

Launched in November 2023, TikTok Shop’s "Buy Local, Shop Local" campaign aims to enhance the visibility of local vendors and promote community pride and economic solidarity among consumers.

Reflecting on a Successful Journey

Reflecting on his business journey, Casillano acknowledges the collaborative efforts with TikTok Shop, citing its alignment with his goals to promote business and support local growers. Together, they contribute to positive change, fostering growth in agriculture and socio-economic empowerment.

Looking ahead, Casillano sees potential in continuing the partnership with TikTok Shop, recognizing its role in fostering growth for Filipino enterprises. By leveraging the power of digital platforms, Casi’s Mushroom Chicharon is not only thriving but also empowering a community of growers, employees, and health-conscious consumers. This inspiring story serves as a testament to the potential of small businesses in the digital age and the transformative power of strategic partnerships.
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Global Alliance Announces New Leadership Appointments


The Global Alliance for Public Relations and Communication Management (Global Alliance), the umbrella organization representing the world's premier PR and communication management associations and institutions, has recently announced its new leadership appointments. This significant development includes the election of two prominent members from the Public Relations Society of the Philippines (PRSP), underscoring the organization's commitment to fostering global diversity and representation.

PRSP Leaders Take on Global Roles

Norman A. Agatep, APR: A Visionary Leader

Norman A. Agatep, APR, head of Grupo Agatep, has been appointed as Regional Delegate-At-Large. His term, extending until June 30, 2025, promises to bring fresh perspectives and expertise to the Global Alliance. Norman is currently the Vice President-External of PRSP and the chair of the 31st National PR Congress. His extensive background includes serving as the president of the Internet and Mobile Marketing Association of the Philippines and chairman of the Ad Standards Council, highlighting his deep-rooted influence in the PR industry.

Ana B. Pista: A Strategic Innovator

Joining Norman is Ana B. Pista, President and CEO of Ardent Communications, who will also serve as Regional Delegate-At-Large for the Asia Pacific region. Ana's term extends until June 30, 2025. With over 20 years of experience in public relations, Ana has a rich history of leadership within PRSP, including two terms as Vice President-External and her current role as a Board of Trustee chairing the Professional Development Program. Her three-year tenure on the Global Alliance's GAP board further showcases her dedication to the advancement of the PR profession.

Key Outcomes from the 22nd Annual General Meeting

The elections took place on May 25 during the Global Alliance's 22nd Annual General Meeting (AGM) in Lima, Peru. The election process was initiated by Justin Green, President of the Global Alliance, who presented the 2023 Annual Report. The report detailed the key activities and initiatives undertaken over the past year, setting the stage for the election of the new leadership.

A Diverse and Inclusive Leadership Team

The newly elected officers, who will begin their terms on July 1, 2024, represent a diverse and inclusive group of professionals, academics, and industry association leaders from across the globe. This new leadership underscores the Global Alliance's commitment to multicultural representation, reflecting the international scope of the public relations profession.

Newly Elected Regional Delegates-at-Large (Term: Until June 30, 2025)

  • Ana Pista - Public Relations Society of the Philippines (PRSP, Philippines)
  • Prof. Rene Dailen Benecke - Public Relations Association of Southern Africa (PRISA, South Africa)
  • Noella Mutanda - Public Relations Society of Kenya (PRSK, Kenya)
  • My Nguyen Khoa - Vietnam Public Relations Network (VNPR, Vietnam)
  • Fiona Rose Cassidy - Public Relations Institute of New Zealand (PRINZ, New Zealand)
  • Norman Agatep - Public Relations Society of the Philippines (PRSP, Philippines)
  • Jennifer Muir - Communication and Public Relations Australia (CPRA, Australia)
  • Bonnie Caver - Reputation Lighthouse (USA)
  • Maliha Aqeel - International Association of Business Communicators (IABC, USA)
  • Gesille Buot - ASEAN Public Relations Network (Indonesia)
  • Paula Portugal Mendes - Portuguese Association of Corporate Communication (APCE, Portugal)
  • Steve Shepperson-Smith - Chartered Institute of Public Relations (CIPR, UK)

Advancing the PR Profession Globally

These appointments reflect the Global Alliance’s ongoing commitment to fostering a leadership team that mirrors its mission to advance the public relations field on a global scale. With 86 member organizations, the Global Alliance continues to demonstrate its expansive reach and significant influence within the industry.

The new leadership appointments at the Global Alliance mark a pivotal moment in the organization's history, promising a future of enhanced global collaboration, diversity, and professional excellence in public relations and communication management.
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Healthtech Startup Mylo Speech Buddy Selected for 2024 Echelon's TOP100 Growth Program

Sunday, June 2, 2024

Mylo Speech Buddy

Mylo Speech Buddy, an app designed to support individuals with speech delays and Autism Spectrum Disorder (ASD), has earned a spot at the Echelon’s TOP100 Startups, hosted at the Singapore Expo on May 15-16, 2024. 

Echelon X, e27's technology event, brought together over 7,000 startups, SMEs, exhibitors, investors, corporates, government institutions, and other ecosystem stakeholders from more than 30 Asian countries, all aimed at fostering tech ecosystem resilience through collaboration, knowledge sharing, and innovation. 

This year, TOP100 Program has honed its selection process to spotlight startups poised for exponential growth. Selected startups benefit from regional exposure, funding opportunities, mentorship, and access to exclusive networking events. They will also embark in a six-month program, featuring one on one coaching and exclusive masterclasses. 

Embracing themes like agile practices, collaborative ecosystems, and sustainability, Echelon X featured 150 speakers and 46 sessions, providing insights for startups discussing today's dynamic landscape. The TOP100 Program startups had access to these sessions, further enriching their experience and knowledge. 

Meanwhile, Mylo Speech Buddy was joined by nine other Philippine startups that have participated in exclusive events and masterclass since March, gaining access to over 800 investors on the e27 PRO Connect platform. They showcased their innovations at exhibition booths and tried to earn a spot to present on the Pitch Stage.

"Being part of Echelon’s TOP100 Growth Program is an ‘ausome’ opportunity for Mylo Speech Buddy and for my fellow autism parents. This opportunity provides us with unparalleled access to investors and mentors who can help us scale our impact. We are excited to leverage this platform to further our mission of supporting children with ASD and speech delays,” Vincent Rocha, CEO and Founder of Mylo Speech Buddy. 

Launched on April 2 in conjunction with World Autism Awareness Day, Mylo Speech Buddy is committed to supporting more individuals on the autism spectrum, particularly in their journey from zero words to their first spoken word.

"The mentorship and exposure we have gained through the TOP100 Growth Program have been inspiring since our launch last month. We are eager to continue our journey and collaborate with other innovative startups and industry leaders to make a meaningful difference in the lives of children and their families," he added. 

As the Southeast Asian startup ecosystem continues to grow, programs like TOP100 are crucial in supporting the next generation of startups to ensure startups have the resources and guidance needed to thrive. 

Echelon also revealed plans to create Echelon Philippines this upcoming September, noting the country's significant market potential and funding opportunities.
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Igloo highlights importance of democratizing access to device protection with Smart partnership


Key partnership furthers the insurtech’s goals in expanding access to innovative protection products in the Philippines

  • The partnership of Igloo and the Philippines’ largest mobile network furthers the insurtech’s mission to provide insurance for all–and this includes comprehensive and affordable device protection
  • From consumer finance to e-commerce, Igloo continues to facilitate protection products tailored to the needs of Filipinos and Southeast Asians

As part of its ongoing efforts to provide accessible and affordable insurance for all, regional insurtech Igloo, together with the Philippines’ largest mobile network Smart, has announced phone protection plans for its growing 55 million subscriber base.

This partnership not only furthers Smart’s commitment to enhancing customer experience but also highlights Igloo’s mission to provide as many avenues to device protection as possible for Filipinos, especially with the country being one of the social media capitals in the world.

"In the Philippines, 84.4% of the population own smartphones, and individuals spend nearly four hours daily on social media, well above the global average of two and a half hours. As a highly connected and social nation, the importance of these devices for communication, productivity, and entertainment is undeniable," remarked Roberto Vea, Commercial Lead at Igloo Philippines. "Recognizing the essential role of these devices and the need to safeguard them, Igloo has partnered with Smart to introduce phone protection plans, providing our customers with peace of mind."

Smart subscribers gain exclusive access to Phone Protect where they can purchase a phone protection plan with their preferred coverage and duration. It offers subscribers protection against accidental and liquid damage and includes professional repair and service at authorized centers for the Basic tier and additional protection against losses due to theft and robbery for the Plus tier.

Plans start as low P125 for one year coverage and is one of the most affordable and comprehensive gadget care products available in the market.

The insurance plan seamlessly integrates into the checkout process, allowing customers to review the plan details, associated premium, and terms and conditions before finalizing payment. This transparency ensures customers have a clear understanding of the additional cost and the benefits it adds to their transaction, enhancing their overall experience.

"We’re excited to expand access to device protection products with Smart, as it aligns with our goal to democratize and enhance the experience of protecting your devices. We've worked to make every aspect—from customer experience to pricing, coverage, purchase, and claims—easy and convenient. Partnering with Smart allows us to reach the widest possible audience." Vea explained.

The value of partnerships in providing insurance for all

Igloo and its partners' gadget protection and cracked screen protection products have become some of the most popular segments in the country, with over 15.8 million policies sold through various distribution platforms since January 2023.

From consumer finance to e-commerce, Igloo has been working to provide insurance to various sectors in the Philippines and across Southeast Asia. One of its most recent partnerships with Skyro and Salmon provided protection access to the underbanked segment, many of whom rely on digital lending companies for installment purchases.

Additionally, in collaboration with Growsari, an MSME enabler, Igloo piloted the Personal + Business Protection plan. This initiative aims to cover over 200,000 sari-sari stores across the country with financial assistance in case of unwanted incidents arising from natural calamities, such as floods from torrential rains.

“At Igloo, we believe that to provide insurance tailored to the needs of its market, partnerships are crucial in enabling broader audience reach while offering diverse coverage options. With our partners, we can continuously improve and innovate our offerings to serve as many people as possible,” Vea said.

Igloo’s collaboration with Smart and other partners is part of its mission to expand its reach across Southeast Asia and provide innovative insurance solutions to nearly 700 million people in the region.

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