Monde Nissin Boosts Digital Success with TikTok Shop

Monde Nissin Boosts Digital Success with TikTok Shop

Thursday, August 22, 2024

Monde Nissin Corporation, a household name in the Philippines for over 40 years, has elevated its iconic food brands to new digital heights by partnering with TikTok Shop. As part of TikTok's roster of Filipino brands, Monde Nissin's impressive growth on the platform underscores the transformative potential of e-commerce and social media in empowering local businesses.

Monde Nissin is celebrating 45 years of bringing good food to tables around the world and is renowned for brands such as Lucky Me!, SkyFlakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams, and Quorn meat-free products. The company joined TikTok Shop in January 2023, and launched its first livestream event in June 2023. Since then, Monde Nissin has harnessed TikTok Shop's innovative tools and vibrant community to achieve notable results.

"Joining TikTok Shop has been a transformative step for Monde Nissin. It’s not just about expanding our digital footprint, but about engaging with a new generation of consumers in a dynamic, interactive environment. By integrating entertainment and commerce, TikTok Shop has enabled us to drive sales and deepen brand loyalty in ways that traditional platforms could not offer," said Shellane Dy, Activation & Ecomm Head.

Meeting Consumer Demand with Competitive Offers

During TikTok's 7.7 Shopping Sale, Monde Nissin saw double digit growth in Total Gross Merchandise Value (GMV) compared to its previous campaign. This success can be attributed to the brand's strategic use of TikTok Shop's Assortment, Content, and Empowerment (ACE) Indicator System.

In order to meet its diverse consumer needs, Monde Nissin ensured its most popular products were available and competitively priced. In addition, by offering exclusive discounts on popular items, the brand positioned itself as a top choice for value-conscious shoppers.

A key part of this strategy was ensuring high-demand stock-keeping units (SKUs), such as Lucky Me! flavors were well-stocked. This careful inventory management, combined with attractive offers, led to GMV uplift for Lucky Me! during the 7.7 sale, with specific SKUs ranking in the top 40 on the platform.

In addition to Lucky Me!, Monde Nissin also saw substantial growth across other product lines on TikTok Shop. M.Y. San Happy Time Assortment Biscuits achieved an increase in GMV, while the Nissin brand experienced a surge compared to the previous campaign. These results are a testament to the effectiveness of Monde Nissin’s assortment strategy in capturing consumer interest and driving sales across multiple product categories.

Engaging Consumers Through Livestreaming and Influencer Collaborations

In the Content pillar, Monde Nissin's approach was both ambitious and effective. The brand conducted over 24 hours of livestreaming during the 7.7 sale, utilizing multiple TikTok Shop Partners (TSPs) and in-house resources across four accounts. This extensive live presence resulted in a triple digit increase in livestreaming growth compared to the previous campaign. Monde Nissin also leveraged a network of Key Opinion Leaders (KOLs) and partnered with mid-tier and large creators, contributing to its total GMV during the event.

"Livestreaming on TikTok Shop has allowed us to connect with our customers in real time, offering them exclusive deals and engaging them directly with our brand story. This platform has redefined how we interact with our audience," said Shellane Dy.

Leveraging Campaigns and Tools for Growth

Monde Nissin also saw significant results by consistently participating in TikTok Shop's campaigns, including the "Buy Local, Shop Local" program of the platform. The brand was nominated and featured as "Brand of the Day," and utilized Customer Relationship Management (CRM) tools to attract new customers with targeted vouchers during campaign days. With a strategic focus on limited ad spending, Monde Nissin increased its ads GMV with a Return on Ad Spend (ROAS) of 30.

This success highlights Monde Nissin’s effective use of TikTok Shop’s features and demonstrates how the platform’s combination of social engagement and commerce is influencing the digital marketplace. By facilitating innovative connections between brands and audiences, TikTok Shop provides insights for local businesses adapting to the evolving digital landscape.

"Monde Nissin's impressive performance on our platform highlights the power of TikTok Shop's unique blend of social engagement and e-commerce innovation. Our platform is designed to help brands connect with audiences in meaningful ways, and Monde Nissin's success is a testament to how our tools and features can drive real results. We're excited to continue supporting local brands as they navigate the evolving digital landscape and achieve their growth objectives," said Niks Fojas, Category Lead for FMCG at TikTok Shop.

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Vista Land Expands Presence in Bulacan with Launch of Two Master Planned Developments

Vista Land Expands Presence in Bulacan with Launch of Two Master Planned Developments

Silaya incorporates puni weaving motifs into its architecture and shared spaces, providing spaces where artisans can freely express their creativity and engage with the community. 

Vista Land continues to strengthen its position as the Philippines' leading integrated property developer with the introduction of two highly anticipated estates in the Gateway to Northern Philippines: Silaya in the municipality of Bulakan and prime lot-only properties called Chateau Nissa at Provence in Malolos City.

As part of the Vista Estates portfolio, Silaya and Chateau Nissa provide unique, premium, and sustainable lifescapes that provide its residents and investors with limitless growth opportunities. These developments celebrate the rich history and dynamic growth of Bulacan, one of the fastest-growing provinces in the country.

“Silaya and Chateau Nissa represent key milestones in the transformation of Bulacan into a center of culture and innovation,” notes Ailene Sarmiento, Division Head for Vista Land North Luzon. 

Ailene Sarmiento, Division Head for Vista Land North Luzon, underscores the significance of these launches, noting, "Silaya and Chateau Nissa represent key milestones in the transformation of Bulacan into a center of culture and innovation. They reflect our commitment at Vista Land to regional development while honoring the heritage of Bulacan, offering residents a distinctive balance of tradition and progress that will define its future for generations."

Silaya, honoring the heritage of artistic expression

A portmanteau of the Filipino words malaya and sining or freedom in art, Silaya embodies the belief that art should be free and allowed to flourish organically through generations. In Bulakan, art is seen as its living expression, each piece telling its history and the creative spirit of its people.

The creative industries in Bulakan have been a cornerstone of its local economy, with puni weaving, the technique of creating intricate patterns using palm leaves, standing out as a symbol of ingenuity and regional heritage. Silaya incorporates its motifs into the architecture and shared spaces, recognizing the value of creative industries in Bulakan and providing spaces where artisans can freely express their creativity, showcase their work, and engage with the community. 

The multi-tower developments of Silaya are designed with low-density layout configurations to cope with the fast-paced demands of modern lifestyle.

Its multi-tower developments are designed with low-density layout configurations to cope with the fast-paced demands of modern lifestyle, while also ensuring a sanctuary of ease and relaxation. 

At the heart of the master planned development is the clubhouse, providing the perfect setting for celebrations, social events, and meaningful connections. Just steps away, the swimming pool offers a relaxing retreat, while the parks and green spaces are ideal for picnics or quiet moments of reflection. 

The gym is equipped with the latest technology for those who value an active and healthy lifestyle. Walking trails wind through scenic landscapes, providing the perfect backdrop for a morning run or an evening stroll.

The commercial area is where culture and commerce come together in a dynamic setting. Retail boutiques and weekend markets offer an array of merchandise, from intricately woven pieces and beautifully crafted pottery to the latest fashion and finery. 

Dining at Silaya is an adventure. Enjoy a quick stop in Coffee Project or savor a leisurely meal in one of the restaurants serving everything from traditional Filipino fare to international cuisine.

Spaces and places within Silaya are full of life, hosting social gatherings and local events. These open areas are the pulse of the community, where residents and visitors come together to educate, enrich, and celebrate.

Chateau Nissa at Provence, designed solely for those who have achieved

At the heart of Provence in Malolos City lies Chateau Nissa, a close to eight-hectare lot-only enclave reserved for the truly discerning. The name combines chateau, symbolizing grand houses, and Nissa, the dialect for Nice, embodying timeless grace and sophistication. This development features expansive lots for stately French Mediterranean-style homes with upscale amenities designed to elevate one's lifestyle.

Concept Development Officer, Ar. Dan Delgado takes the audience on a virtual tour of the two newest master planned developments in Bulacan, Silaya and Chateau Nissa.

Reserved only for the exclusive use of Chateau Nissa residents is a range of amenities and facilities offering a variety of leisure pursuits, including basketball games at the sports court, gym, jogging along scenic trails, intimate and grand celebrations at the clubhouse, and family-friendly activities on expansive playgrounds. Chateau Nissa provides an idyllic haven for luxury living and tranquil retreats, epitomizing the French art de vivre, where every detail is carefully considered to enrich daily life.

Natural materials like exposed brick, native stone, and terracotta tiles create a charming, rustic landscape reminiscent of Provence's enchanting architectural style. Surrounded by exceptional amenities, residents will lead fulfilling lives, create lasting memories with family and loved ones, and revel in the beauty of limitless living. Chateau Nissa sets a new standard in premium living within Provence, promising a future filled with grace, sophistication, and endless opportunities.

An investment into a better way of living

As the holding company of the housing ventures of Vista Group, Vista Land & Lifescapes, Inc. primarily develops master-planned developments, horizontal communities, and vertical residences in the Philippines' key growth areas.

Vista Land officers pose for a photo during the toast for the newest master planned developments in Bulacan, headed by Division Head, Ailene Sarmiento. 

Filipinos deserve the best—this driving belief has been integral to Vista Land and its day-to-day operations and is the secret to its success. Creating better, expansive, and global-oriented offerings and experiences for its residents and delivering excellent long-term investment growth for its stakeholders has always been the impetus behind the conglomerate's continued evolution.

Ready to aspire for amazing? Explore Vista Estates' master planned communities nationwide. 

Visit https://vistaestates.vistaland.com.ph or follow @VistaEstatesOfficial. 

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Makati Medical Center Achieves Zero Noncompliance in Latest ISO 9001:2015 Accreditation Audit

Makati Medical Center Achieves Zero Noncompliance in Latest ISO 9001:2015 Accreditation Audit

Tuesday, August 20, 2024

Makati Medical Center (MakatiMed) successfully completed the ISO 9001:2015 accreditation surveillance audit, conducted from July 31 to August 2, 2024. For three days, auditors from TÜV Rheinland assessed MakatiMed’s operations across its four sites: the main hospital, MakatiMed Care Access at Araneta City, MakatiMed Outpatient Center at Discovery Primea, and the MakatiMed Wellness Center.

The audit aimed to ensure that MakatiMed continues to uphold and implement its Quality Management System while addressing areas for advancement identified in last year’s evaluation. After achieving a zero noncompliance, MakatiMed Interim Co-President & CEO and Medical Director, Saturnino P. Javier, MD expresses his pride to the whole community. “The ISO auditors lauded our willingness and resolve to embrace new opportunities for improvement to achieve excellence in all aspects of healthcare delivery,” Dr. Javier noted.

He further emphasized that the efforts of the whole community in compliance with the organization’s standards underline the hospital’s dedication to providing top-notch service and expertise. “These accreditation activities help us forge a culture of compliance and continuous learning that ensures the highest standards of quality and safety not only for our patients but also for all healthcare professionals,” he added.

The ISO 9001:2015 standard is crucial for institutions like MakatiMed, as it provides a structured framework for enhancing performance, meeting customer expectations, and demonstrating a commitment to quality. By implementing this standard, the hospital has established effective processes and trained staff to consistently deliver exceptional healthcare services, ensuring patient satisfaction and safety.

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Digital Transformation Across Regions: Local Governments Envision Economic Growth with PDSCN Connection

Digital Transformation Across Regions: Local Governments Envision Economic Growth with PDSCN Connection

Monday, August 19, 2024

As the Philippines undergoes digital transformation, it has become critical for local governments to deploy reliable internet connectivity and digitalization. The Philippine Domestic Submarine Cable Network (PDSCN) exemplifies this effort, aiming to enhance the nation's digital infrastructure.

Eastern Communications, the Philippines' pioneering telecommunications company and ICT solutions provider, has forged partnerships with local government units across the country. Through the collaborative PDSCN project, they aim to drive economic growth by elevating the country's digital connectivity and network backbone.

Connecting Regions Through the PDSCN 

The PDSCN is a joint initiative between Eastern Communications, Globe Group, and InfiniVAN Inc. with long-term goals of fostering economic growth and bridging the digital divide. Once completed, it will span over 2,500 kilometers of fiber cables across the Philippines. This robust network is designed to revolutionize internet reliability and resiliency. 

This advanced infrastructure is set to catalyze economic growth and digital transformation in previously underserved and unserved regions. With the PDSCN Express Route now operational, Eastern plans to expand its connectivity network to cater to key business regions such as Iloilo, Davao, Bohol, Boracay, Cagayan de Oro, Bacolod, and Dumaguete. Eastern formally launched and made its services available in Tagbilaran, Bohol through its signature expansion event, Via Eastern, in July 2024.

As local governments harness the potential of reliable internet and embrace digitalization, they are able to deliver improved public services, enhanced communication, and sustainable economic development. The PDSCN is not just about connectivity; it's about empowering communities and driving the Philippines towards a more inclusive and prosperous future.

Fortifying Connectivity in Cebu

The Philippine Statistics Authority (PSA) reported a 7.3 percent economic growth in Central Visayas for 2023, raising its GDP to P1.381.2 trillion. Metro Cebu is the region's top contributor, and is also a main driver of the Philippines as a frontrunner in the ASEAN region, achieving the highest growth of 5.7% in the first quarter of 2024. This economic surge, fueled by tourism and business programs, increases the demand for better internet connectivity. It also supports Cebu City's goal of becoming a technologically advanced, inclusive, and resilient urban center.

Eastern Communications is empowering the local government of Cebu with its premium Internet Direct Service (IDS), a dedicated high-speed connectivity solution. Eastern’s IDS boasts robust and reliable connectivity revolutionizing communication, data exchange, and collaboration, bolstering Cebu City's economic development and ensuring efficient governance. 

"The recent partnership between Eastern Communications and the Cebu local government offices is a significant step toward enhancing digital infrastructure and connectivity within the city," said Cebu’s Acting City Mayor Atty. Raymond Garcia. "Advocating for better internet connectivity aligns with Cebu City’s vision of a technologically advanced, inclusive, and resilient urban center." 

Cebu local government’s Management Information and Computer Services (MICS) team also noted how improved connectivity aligns with the Cebu government’s goals and initiatives which promotes technological advancement and digitalization:

Enhanced Public Services: Reliable internet connectivity enables citizens to access government services online, pay bills, and apply for permits seamlessly. Digitalization of administrative processes reduces paperwork, enhances transparency, and improves overall efficiency. 

Community Inclusion: Improved internet access bridges gaps between urban and rural areas while providing free or affordable internet in public spaces through Community Wi-Fi promotes social inclusion and connectivity for all. 

Data-Driven Decision-Making: Digitalization generates valuable data on traffic, utilities, and public services, informing policy decisions and urban planning. Sharing data with the public encourages innovation, collaboration, and community engagement.

Beyond connectivity, Eastern’s services streamline the local government’s operations and optimize digital processes. The service helps the Cebu LGU in e-governance, fostering community inclusion, and leveraging data-driven decision-making for smart city solutions. 

Boosting Negros Occidental's Tourism and Emergency Response

Through the PDSCN, Eastern Communications now serves the local government of Negros Occidental in Western Visayas. In 2023, the province recorded a significant tourism revenue of P6 billion, marking a 36% increase in tourist arrivals from the previous year. As the municipality focuses on tourism growth, Eastern is committed to providing robust and reliable internet to support the government’s day-to-day operations and reinforce safety and communications during emergencies and natural disasters.

“We have been using Eastern Communications’ internet services in our office for the past months and have always been satisfied with its speed performance and no disconnection,” said Province of Negros Occidental OIC-ICTD Jose Larry Sañor. “They offer the most competitive rates and after-sales support to our company is great. I’m happy to recommend their services,” he added. 

Connecting the Nation

As the Philippines continues to grow into a more connected and digital-first nation, Eastern Communications plays a crucial role as a reliable ICT solutions partner for local businesses, working in alignment with government initiatives to advance digitalization. The telco’s support was evident during the recent State of the Nation Address (SONA) of President Ferdinand R. Marcos, Jr., where Eastern served as a key connectivity provider. The telco provided its 10 GBPs Eastern IDS (Internet Direct Service) to the House of Representatives Complex during the SONA 2024. Supporting the connectivity needs during this time helped Eastern connect Filipinos from various corners across the country and ensured the success of the event.

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TikTok Shop Partners with L'Oréal for Digital Beauty Academy in the Philippines

TikTok Shop Partners with L'Oréal for Digital Beauty Academy in the Philippines

TikTok Shop and L'Oréal are joining forces to advance the Digital Beauty Academy, an initiative designed to empower aspiring beauty entrepreneurs across the Philippines. Now in its second year, the program builds on the successes of its inaugural run in Quezon City, with this year's expansion to Makati City. This collaboration integrates L'Oréal’s extensive beauty education with TikTok Shop’s dynamic social commerce platform, creating new opportunities for participants.

The Digital Beauty Academy provides comprehensive beauty training and social commerce education, equipping participants with essential skills in beauty, grooming, and personal care while integrating effective strategies for leveraging TikTok and TikTok Shop for business growth. The initiative is designed to empower women from diverse backgrounds, enhancing their socio-economic status and creating opportunities for growth and success within the beauty industry.

"L’Oréal together with TikTok Shop Philippines recognizes the transformative power of beauty in driving positive societal transformations. The expansion of L'Oréal Digital Beauty Academy in Makati and Quezon City, amongst the bustling cities in the Philippines, signifies a significant step towards a more inclusive future. By the end of the year, over 1800 Makati residents are set to gain access to fundamental beauty and digital commerce tools, aving the way for enhanced economic opportunities through beauty among Filipinos", shares Yannick Raynaud, Managing Director of L’Oréal Philippines.

Running from August to December, the Digital Beauty Academy will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products. 

The curriculum includes an introduction to TikTok and TikTok Shop, livestreaming essentials, and best practices in content creation. Participants will also have the opportunity to engage with TikTok creators and industry experts, gaining valuable insights and practical skills to enhance their entrepreneurial endeavors.

“We are thrilled to partner with L'Oréal to bring the Digital Beauty Academy to life. This initiative perfectly aligns with TikTok's mission to democratize access to digital platforms and provide opportunities for growth and empowerment,” said Paolo David, Country Head for Brand Growth and Partnerships at TikTok. “Through this program, we aim to equip participants with the skills and tools they need to thrive in the digital economy, while also supporting local communities and fostering inclusive growth.”

Looking ahead, TikTok Shop and L'Oréal are exploring opportunities to expand the Digital Beauty Academy and continue their collaboration. Future phases of the program will aim to reach even more aspiring entrepreneurs, further broadening its impact and extending its reach.

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Mang Inasal Triumphs at the 2024 Marketing Excellence Awards with Six Major Wins

Mang Inasal Triumphs at the 2024 Marketing Excellence Awards with Six Major Wins

Friday, August 16, 2024

Mang Inasal, renowned as the Philippines' Grill Expert, showcased its marketing excellence by securing multiple accolades at the prestigious Marketing Excellence Awards 2024. The event, held at Shangri-La the Fort, Manila, saw Mang Inasal bringing home a remarkable total of six awards, including one Gold, two Silver, and three Bronze.

"Our customers are the true heart of Mang Inasal," expressed Mike V. Castro, President of Mang Inasal. "Every product we serve, every campaign we launch, and every moment of Unli-Saya we create is inspired by their love for our Ihaw-Sarap meals. These recognitions are dedicated to them, our loyal patrons, who fuel our passion and creativity."

Mang Inasal’s impressive award haul includes:

• Gold for #MangInasalAt20: The 20th Anniversary Digital and PR Campaign (Excellence in Anniversary Marketing)

• Silver for Mang Inasal Creators' Circle (Excellence in Influencer/KOLs Marketing)

• Silver for National Halo-Halo Blowout (Excellence in Customer Engagement)

• Bronze for MAS Juicy Campaign (Excellence in Integrated Marketing)

Additionally, Mang Inasal’s Marketing Head, Allan C. Tan, and the Mang Inasal Marketing Team were honored with Bronze awards in the Marketing Leader of the Year and Marketing Team of the Year categories, respectively.

Emerging as a finalist in 11 categories, Mang Inasal's achievements at the 4th Marketing Excellence Awards, organized by Marketing-Interactive, are a testament to the brand's unwavering commitment to marketing innovation and customer engagement.

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Camella, A Brand Built on a Foundation of Life-Long Dreams

Camella, A Brand Built on a Foundation of Life-Long Dreams

Camella communities are built with amenities, like play parks, that foster lifelong connections. 

In 1977, a vision grew from a newly founded gravel and sand company, laying the foundation for what would become a leading force in the national building sector. 

As the enterprise expanded into construction and property development, it became clear that its ultimate mission was to enable every Filipino to call a home of their own. Capitalizing on its growing real estate operations, the company aimed to turn these long-held dreams into reality. The focus shifted to serving hardworking kababayans, particularly the Overseas Filipinos (OFs)—the nation's unsung heroes.

Recognizing the potential to harness economies of scale and a network of construction experts and suppliers, the strategy evolved from building individual homes to developing entire housing communities. This approach facilitated the creation of cost-effective, high-quality homes. By offering homes with uniform designs and amenities, many Filipinos who once considered homeownership out of reach saw their dreams realized. This innovation led to the creation of Communities Philippines, which eventually became one of the most cherished and largest home builders in the country, Camella.

Built on Dreams and Building Legacies

This vision has developed into more than 200 communities dotting the archipelago, where dreams continue to evolve and take on deeper meaning. Today, Camella represents more than the realization of lifelong ambitions; it symbolizes the creation of family legacies. These homes are not just structures but receptacles of years of memories, adventures, and conversations. They are treasures shared across multiple generations, carrying the imprint of each individual and family that has lived within their walls, spanning from the last five decades to the hope of many more tomorrows.

Camella, the most recognizable name in Philippine real estate, has become synonymous with homes across the country and is intricately woven into the national consciousness. This narrative was born at the meeting of two essential elements: the Filipino collectivist culture and the fundamental belief that homes are cornerstones of many family legacies. Camella is a dedication for every Filipino who wishes to own a home in a community that champions the values they uphold and what the family holds true––through each generation.

Wherever They Want to Live

The most beautiful thing Camella has created through the decades are the endearing memories in the hearts of Camella families.

Camella has committed to realizing the vision of turning Filipino dreams of homeownership into reality while crafting spaces where cherished memories can be created and preserved for many generations. In doing so, the company also embraces every homeowner's desire to settle in any part of the country they choose. Whether driven by tradition, employment opportunities, or simply the beauty and charm of the location, Camella has established communities that cater to these aspirations.

Consequently, the brand has expanded across the country farther than any other. Having the widest geographic reach was essential from the outset, building communities in the exact locations where Filipinos wish to reside—places where they feel more at ease, believe they can lead their best lives, and where they can relish in cherished memories—where they truly feel at home.

Camella believes that the lives of its homebuyers encompass not just their residences but extend into their neighborhoods 

Understanding the ethos behind Camella is crucial, especially the philosophy that a home is not limited to the walls of its structure but includes the whole community in which one resides. Every Camella community is crafted with purposely built spaces where neighbors can gather and connect. Features include clubhouses with function halls and al fresco seating, swimming pools to cool off in the tropical heat, play areas, sports courts, jogging paths, piazzas, and parks. These spaces invite residents to step outside and engage in activities, conversations, and playdates, all set within beautifully landscaped surroundings. Camella aims to foster a sense of belonging among its residents, making them feel "I belong here."

Building Up to 50 with Five Pillars

With nearly five decades of expertise, Camella has built a solid foundation for creating high-quality homes.

With Camella approaching its 50th year, the company will also celebrate half a century of building homes and communities that make every Filipino family's dream real. 

The longevity of Camella as a preferred housing brand is anchored in its five brand aspirations. These ideals shape every aspect of operations, from day-to-day functions to long-term pursuits, laying the groundwork for lasting success.

Camella has built homes that realize the dream of ownership for every Filipino family. 

Dream Communities. Each Camella development is a themed neighborhood featuring landscapes inspired by the most beautiful places in the world. Camella holds the view that the true home of its residents goes beyond the walls of their individual houses, embracing the broader neighborhood and community as integral parts of their living space.

Convenience and Accessibility. Camella strategically builds its communities near the center of progressive cities. It understands the importance of safety and security in tranquil environments and having easy access to urban conveniences offered, allowing the residents to experience life and pursue their goals in ways of their choosing. 

Safety and Security. At the forefront of community planning is the integration of safety and security measures within every Camella neighborhood. The company upholds that homeowners deserve to live in environments where they feel secure and at ease, enabling them to unwind and address their concerns without worries.

Wise Investment. Each Camella home built is an investment that appreciates through time and grows with the families living there.

Value for Money. Camella builds dream environments, spaces, and amenities that enhance the lives of its homeowners, both now and in the future, ensuring they are entitled to the full value of their investments. In Camella, every family finds the upgraded lifestyle they have been seeking in their communities, leading to the fulfillment of their dreams. 

The journey spanning five decades from a gravel and sand company to becoming a household name has been remarkable. What stands out even more is the capacity to grow and evolve like Camella has done while staying true to the core mission of providing a home for every Filipino family. Over the years, Camella has seamlessly combined the aspirations of its founding principles with the evolving desires of the Filipino families it serves, continuing to deeply resonate with its community.

After all, that is precisely why Camella is here––and why it keeps building.

Learn more about Camella here: https://www.camella.com.ph/.

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