CCIP Boosts ASEAN Collaboration for Safer, Smarter Cosmetics

Thursday, October 16, 2025

Chamber of Cosmetic Industry of the Philippines officials during the recently held ASEAN Cosmetic Safety Conference (L–R) CCIP VP for government and regulatory affairs John Robinson Uy (Unilever Phils.); VP for professional development and education Shirley B. Cayago (Wipro-Splash Corporation); Food and Drug Administration representatives Florita H. Gabuna FDRO III, and Esperanza O. Almenanza FDRO III; with International Fragrance Association - Asia Pacific regional director for APAC Dr. Caroline Li, CCIP president Christine Michelle P. Reyes (Amway Phils., LLC), and EVP for external affairs Dr. Janina G. Tan (Jradiance Corporation)


Philippine cosmetics sector pushes for unified standards and global competitiveness

The beauty industry never stands still and neither does the Philippines. As consumers demand safer, more innovative beauty products, the Chamber of Cosmetics Industry of the Philippines (CCIP) emphasizes the importance of collaboration and constant communication among ASEAN countries to keep the local cosmetics sector competitive on a global scale.

Philippine beauty at par with global standards

According to Shirley Cayago, CCIP Vice President for Professional Development & Education, the country’s cosmetics industry has been experiencing continuous growth in both sales and innovation.

“The Philippine cosmetics industry is growing and very dynamic. Growth in terms of sales was experienced in 2024 and continues in 2025. In terms of innovations and products, we are at par, especially since we are following the harmonized ASEAN cosmetic standards and regulations,” she said.

These unified standards are guided by the ASEAN Harmonized Cosmetic Regulatory Scheme (AHCRS) and the ASEAN Cosmetics Directive (ACD) regional frameworks that aim to ensure consistent safety requirements across all ASEAN member states while implementing the International Fragrance Association (IFRA) standards.

Breaking barriers through harmonization

By adopting these harmonized cosmetic regulations, the Philippines benefits from simplified compliance, reduced trade barriers, and increased market access within the ASEAN region. This alignment not only fosters innovation but also enhances the competitiveness of local brands.

As Cayago explained, “The ASEAN initiatives facilitate market access, effectively helping reduce regional trade barriers, costs, and duplication of businesses. It also fosters innovation through simplified compliance requirements.”

Safety remains at the core of beauty

While the industry continues to expand, Cayago emphasized that keeping safety standards updated is crucial to maintaining consumer trust.

“Product safety standards for cosmetics need updating to protect consumer health from new chemical exposures and contaminants and keep pace with scientific advancements and complex global regulatory changes,” she shared.

Regular updates to safety standards help ensure that cosmetic ingredients are proven safe and prevent potential skin irritation, allergies, or long-term health risks.

Cosmeticon: Championing education and progress

To strengthen this advocacy, CCIP continues its annual Cosmeticon, a premier event that gathers local and international experts to discuss pressing issues in the cosmetics industry.

Now on its third run, this year’s Cosmeticon focused on Product Safety Assessment, offering participants an intensive program filled with insights designed to empower professionals and support the continued growth of the Philippine cosmetics sector.

Through events like Cosmeticon, CCIP reaffirms its mission to create a beauty industry that is innovative, safe, and globally competitive, ensuring that Filipino-made cosmetics can confidently stand alongside the world’s best.


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Lancaster New City: Future-Ready Township Living in Cavite

Wednesday, October 15, 2025


Township Living Made Easy: How Lancaster New City Builds a Future-Ready Community for Filipino Families

In today’s fast-paced world, many Filipino families dream of living closer to what truly matters — home, family, and community. Long commutes and hectic schedules often steal precious hours that could be spent together. This is where township living steps in, offering a lifestyle where comfort, convenience, and connection meet.

One standout example is Lancaster New City in Cavite — a pioneering township by Property Company of Friends, Inc. (Profriends) that redefines modern Filipino living. More than a neighborhood, it’s a thriving community built to grow with your family and designed to adapt to the needs of tomorrow.

Building Homes, Nurturing Communities

From the very beginning, Lancaster New City was envisioned as more than a housing project — it’s a master-planned township that brings together residential spaces, schools, leisure hubs, and places of worship into one harmonious ecosystem.

“At Profriends, we build houses, and we create communities with care,” shared Shannon King, Business Unit Head of Profriends. “Lancaster New City is a reflection of this vision — a community where families thrive together and where Cavite’s growth continues to create new opportunities for its residents.”

This approach not only enhances everyday living but also contributes to Cavite’s economic and social progress, attracting investors, entrepreneurs, and families seeking stability and belonging.

Everything You Need, Within Reach

One of the biggest perks of township living is convenience. At Lancaster New City, everything from schools and churches to shopping centers and recreational areas is just a few minutes away.

No need to brave traffic or spend hours commuting — daily errands, education, and leisure are all part of the community. This design fosters balance, allowing residents to enjoy a comfortable, self-sustaining lifestyle where everything they need is nearby.

Safe, Organized, and Family-Centered

Safety and structure are key pillars of township life. Lancaster New City ensures families enjoy secure environments where children can play and study freely while parents find peace of mind.

The township’s layout encourages connection and stability — neighbors become friends, and families grow together in a shared, supportive environment. Beyond its borders, residents also have access to nearby schools and churches, enriching both spiritual and community life.

More Time for What Matters Most

Township living means reclaiming time. By cutting down on long commutes, residents gain more moments for rest, recreation, and relationships.

At Lancaster New City, weekends become meaningful — from family strolls to community events, the township creates spaces for togetherness that bring residents closer without the need to leave home.

Opportunities Close to Home

Township living doesn’t just make life convenient — it also creates opportunities. Lancaster New City’s integrated spaces support local businesses, BPO offices, and entrepreneurs through initiatives like the Buyanigosyantes program, which helps small business owners flourish within the community.

This accessibility promotes economic growth while allowing families to work and live within the same area — the best of both worlds.

Connected to Metro Manila and Beyond

Accessibility remains a major advantage for Lancaster New City residents. Located near key infrastructure like CAVITEX, NAIAX, SLEX, MCX-Daang Hari, and the upcoming CALAX, the township provides convenient access to Metro Manila and nearby provinces.

Public transport is also evolving, with the LRT-1 extension linking to PITX and direct Lancaster bus routes available. The future Cavite Bus Rapid Transit will make commuting even smoother, strengthening the township’s connectivity.
Built for the Future

Since its launch in 2007, Lancaster New City has evolved alongside its residents. As more families joined the community, new establishments naturally followed — from schools and retail stores to parks and lifestyle spaces.

This organic growth not only increases property value but also ensures that homeowners’ investments continue to appreciate over time. The township’s enduring development has transformed it into a model of sustainable, future-ready living in the South.

Experience Township Living Firsthand

In today’s world, a true home extends beyond walls — it’s about belonging to a community that grows with you. Lancaster New City offers families a space where connections are nurtured, and dreams take root.

Discover what it means to live in a thriving, thoughtfully designed township. Visit Lancaster New City today and experience how Profriends continues to build communities with care.

For more information and the latest updates, visit www.profriends.com or follow @ProfriendsOfficial on Facebook, Instagram, TikTok, and LinkedIn.
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Home Credit x UST: Empowering Wellness and Financial Literacy #ParaSaLife


USTe! Home Credit Partners with UST Growling Tigers and Tigresses to Champion Wellness and Financial Empowerment

The roar of school pride meets the rhythm of wellness and financial empowerment as Home Credit Philippines (HCPH) teams up with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88. Beyond cheering for victories on the court, this collaboration aims to inspire a generation of Filipinos—especially students and young professionals—to live better, healthier, and financially smarter lives.

Home Credit Brings Wellness to the Court

Marking a new chapter in its advocacy, HCPH is blending sports, wellness, and financial literacy to create meaningful impact among Filipinos. The partnership was officially announced at the Future Focus: Building Tomorrow Together event, where the company reaffirmed its mission to help Filipinos thrive not only in their finances but also in their overall well-being.

This tie-up gives student-athletes and fans alike an empowering platform where discipline, resilience, and responsibility—values deeply embedded in both sports and smart money management—can take center stage.

Expanding Reach Through Sports and Media

Taking its advocacy nationwide, HCPH has also partnered with Cignal TV, the country’s leading sports broadcaster, to further engage sports fans. The collaboration extends to key sporting events such as:
  • UAAP Season 88 Men’s Basketball Conference
  • UAAP Cheer Dance Competition
  • PVL Reinforced Conference

Running from September to December 2025, these events will feature Home Credit prominently—reminding audiences that financial wellness and physical fitness go hand in hand.

A Decade of Empowerment, Evolving into a Movement

Now on its 12th year in the Philippines, Home Credit has already served over 12 million customers and partnered with 18,000 stores nationwide. What began as a mission to promote financial literacy is now expanding into a holistic wellness movement that embraces the physical, mental, social, and financial aspects of life.

“We have always been about enabling Filipinos to do more #ParaSaLife,” shared Sheila Paul, Chief Marketing Officer of HCPH. “This year, we’re taking that commitment further by linking financial literacy with overall wellness. A rewarding life doesn’t stop at financial security—it’s also about having the health and support system to sustain it.”

Wellness in Motion: The #ParaSaLife Run

Home Credit’s Takbo #ParaSaLife 2025 brought this advocacy to life, attracting over 2,300 participants from families to seasoned runners. Originally a customer appreciation activity, the event has evolved into a movement for holistic well-being, encouraging Filipinos to move, connect, and live healthier lives.

The momentum continues with Takbo #ParaSaLife 2026, set to be even bigger in partnership with RunRio, the country’s premier race organizer. The two-city race will welcome over 8,000 runners, with the Manila leg happening on February 1, 2026 at the MOA Grounds in Pasay, and the Cebu leg on March 29, 2026 at Citi de Mare.

Wellness Rooted in Financial Confidence

At its core, Home Credit believes that true wellness is sustainable when paired with financial confidence. Through educational efforts and lifestyle-driven initiatives, the company aims to reach students, young professionals, and families—empowering them to make informed, balanced choices that support both their financial and physical health.

“For us, wellness is not just about fitness or finances,” Paul emphasized. “It’s about creating opportunities for every Filipino to live fully, freely, and meaningfully. That’s the true spirit of #ParaSaLife.”

Through its partnership with UST, Home Credit Philippines champions the connection between smart financial habits and a balanced, healthy lifestyle. As the Growling Tigers and Golden Tigresses embody strength and perseverance in every game, HCPH continues to empower Filipinos to pursue the same—on and off the court.

For updates on upcoming events and initiatives, download the Home Credit App or follow @HomeCreditPH on social media.


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The Manila Hotel Named Philippines’ Leading Hotel 2025


The Manila Hotel Wins “Philippines’ Leading Hotel” for the Second Year in a Row at the 2025 World Travel Awards

The pride of Filipino hospitality shines once again as The Manila Hotel secures the title of “Philippines’ Leading Hotel 2025” at the 32nd World Travel Awards Asia & Oceania Gala Ceremony, held on October 13, 2025, at the InterContinental Grand Stanford Hong Kong. This marks the hotel’s second consecutive win, following its 2024 victory, a powerful testament to over a century of timeless elegance and unwavering service excellence.

A Hallmark of Filipino Heritage and Excellence

Often dubbed the “Oscars of the travel industry,” the World Travel Awards recognize the best in travel, tourism, and hospitality around the world. Winning this prestigious title two years in a row solidifies The Manila Hotel’s position as the country’s premier luxury destination as a place where history meets modern sophistication.

Accepting the award on behalf of the hotel, Atty. Jose D. Lina, Jr., President of The Manila Hotel, expressed heartfelt gratitude:

“To be named the Philippines’ Leading Hotel once is already a distinct honor, but to receive this award for the second consecutive year is truly humbling. This recognition belongs to our people who are the heart and soul of The Manila Hotel and whose passion and dedication continue to define Filipino hospitality at its finest.”

Atty. Lina further emphasized that for 113 years, The Manila Hotel has been more than just a structure, it has been a living symbol of Filipino heritage, welcoming guests from around the world with warmth and grace.

A Legacy That Stands the Test of Time

Since its opening in 1912, The Manila Hotel has been the stage for countless moments in Philippine history from state banquets to cultural milestones. Through the decades, it has hosted global dignitaries, world leaders, and generations of Filipino families.

With this new accolade, the Grand Dame of Manila reaffirms its mission to honor tradition while embracing innovation. As part of its continuous evolution, the hotel remains committed to enhancing guest experiences through world-class amenities, exquisite dining, and personalized service all while keeping its historic charm alive.

Elevating Filipino Hospitality on the Global Stage

This latest international recognition not only celebrates The Manila Hotel’s achievements but also shines a spotlight on the Philippines as a world-class travel destination. It reinforces the growing appreciation for Filipino hospitality known for its genuine warmth, attention to detail, and spirit of service that makes every guest feel at home.

Winning the “Philippines’ Leading Hotel” award for the second year running is more than a victory for The Manila Hotel, it’s a celebration of Filipino excellence and resilience. As it continues to evolve while honoring its storied past, The Manila Hotel remains a proud symbol of national pride proving that true luxury never fades, it only grows stronger with time.

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ING Philippines Celebrates 35 Years with ECCP Leadership Forum

Tuesday, October 14, 2025


ING Philippines Celebrates 35 Years of Empowering Leaders with ECCP Partnership and Inspiring Forum on Purposeful Leadership

Leadership that empowers, inspires, and transforms—this was the spirit behind ING Philippines’ 35th anniversary celebration, marked by the “Do Your Thing: Lead with Impact” leadership forum held in partnership with the European Chamber of Commerce of the Philippines (ECCP) at the Grand Hyatt Manila. The event brought together over a hundred emerging leaders and executives from business and finance sectors to exchange insights on what it means to lead with purpose in today’s rapidly changing world.

Empowering Filipinos to ‘Do Their Thing’ for 35 Years


For over three decades, ING Philippines has built a strong legacy of trust and innovation in financial services. In his opening remarks, Jun Palanca, Country Manager of ING Philippines, emphasized the company’s people-first philosophy.

“At ING, we believe in empowering people to go further, do their thing, and create meaningful change. Strong leadership is essential to achieving lasting impact, and this forum reflects our commitment to nurturing the next generation of changemakers.”

The milestone event also underscored ING’s mission to shape future-ready leaders capable of navigating the complexities of the modern financial landscape.

Insights from Leaders: Transformation, Integrity, and Impact

The forum featured two engaging sessions designed to spark conversation and learning among today’s and tomorrow’s leaders.

1. Fireside Chat: “Do Your Thing: Lead with Impact”

Former RCBC President and CEO Eugene Acevedo, author of Never Stand Alone and The Future Leader, shared insights on digital transformation and leadership reinvention. He emphasized that technology is only a small part of the equation.

“Digital transformation is 90% transformational and 10% digital. Culture is what matters most. A company cannot be digitally transformed unless it is digitally ready.”

The session was moderated by Lenin Duenas, Head of Corporate Sector and Financial Institutions Coverage at ING Philippines, who steered the discussion on purposeful leadership and delivering results with integrity.

2. Panel Discussion: “Leading Across Generations and Beyond”

A multigenerational panel explored how leaders can inspire diverse teams to work toward shared goals. Panelists included Carlo Puno (Globe Telecom), Raffy Montemayor (Salmon Group and Salmon Bank), Philip Dy (Metrobank Foundation), and Jessica Sy (SM Prime Holdings), moderated by Nic Chua of ING Philippines.

The conversation highlighted the value of adaptability and empathy in leadership, especially when bridging generational perspectives in the workplace.

Celebrating Collaboration and Shared Growth

The forum also served as a reminder of ING’s global roots and strong international partnerships. H.E. Marielle Geraedts, Ambassador of the Kingdom of the Netherlands to the Philippines, commended ING’s 35-year contribution to the country’s financial landscape and praised its 6,000-strong Manila team as a core driver of the company’s regional success.

Meanwhile, Paulo Duarte, President of ECCP, expressed pride in the partnership:

“As the Philippines continues to rise as a strategic market in Asia, cultivating strong leadership across sectors is vital to sustaining inclusive growth and innovation.”

Three Decades of Milestones and Forward Momentum


Since establishing operations in 1990, ING has achieved numerous milestones that strengthened its role in the Philippine financial ecosystem. Notably, it was the first foreign bank to obtain a universal banking license in the country in 1996. To date, the company has facilitated 194 capital market transactions worth over USD 28 billion and supported 80 mergers and acquisitions valued at USD 35 billion.

These achievements reflect ING’s enduring commitment to the Philippines—empowering businesses, driving sustainable finance, and inspiring the next generation of leaders to create lasting impact.

As ING Philippines celebrates 35 years, its message to leaders is clear: lead with integrity, empower others, and stay true to your purpose. Through forums like Do Your Thing: Lead with Impact, the bank continues to champion leadership that goes beyond profit—one that prioritizes people, culture, and long-term progress.

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Manulife MOVE: Empowering Filipinos to Live Longer, Better Lives

Panelists at the Manulife MOVE event engage in a discussion about health, wellness, and financial empowerment, set against the signature green Manulife backdrop.

Manulife Philippines Leads the Way in Health and Longevity with Inaugural “Time to MOVE” Symposium

How can Filipinos live not just longer—but better? That was the question at the heart of Manulife Philippines’ first-ever “Time to MOVE” Longevity Symposium, held at the Grand Hyatt Manila. Bringing together over 500 health experts, financial leaders, and advocates, the event launched ManulifeMOVE, a holistic program designed to help Filipinos embrace healthier habits and purposeful living through movement, wellness, and smart financial planning.

Redefining Longevity: From Living Longer to Living Better

For many Filipinos, the definition of longevity is evolving. According to findings from the Manulife Asia Care Survey 2025, more people now value quality of life over simply adding years. Younger generations, especially Millennials and Gen Z, are prioritizing wellness, purpose, and financial independence—a mindset echoed in Manulife’s new study, #FYP: Future-Proofing Young Pinoys.


“Filipinos are redefining what it means to live longer and better,” said Rahul Hora, President and CEO of Manulife Philippines. “We’re here to help them make informed decisions with trusted guidance and financial tools that empower them to enjoy a healthier, more meaningful life.”

A Holistic Approach: Bridging Health, Finance, and Purpose

The symposium featured a dynamic mix of keynote talks, expert panels, and interactive sessions, tackling how industries and individuals can collaborate to improve longevity and well-being.


Highlights included:

Preventive Health Innovation: Experts like Dr. Jeremy Lim (AMILI) and Dr. Beverly Ho (Ayala Health) discussed early detection, gut health, and preventive care.

The Future of Retirement: Aira Gaspar (Manulife Investments Philippines) and Elvin Tharm (Manulife Asia) debunked common myths about financial readiness for retirement.

Living Better for Longer: Manulife’s Ariel Kangasniemi joined ambassador Erwan Heussaff to explore sustainability, health, and purpose-driven living.

“Our choices today shape the future we want,” Kangasniemi emphasized. “Even small, consistent steps like sleeping well or eating healthy can create lasting change.”

Introducing ManulifeMOVE: Wellness Meets Financial Empowerment

At the center of the symposium was ManulifeMOVE, a comprehensive health and lifestyle program that integrates wellness insights, financial protection, and digital tools.

Here’s what MOVE offers:

Health Empowerment: Promotes preventive care and holistic wellness habits.

Exclusive Health Partnerships: Provides discounts on checkups, treatments, and fitness programs.

Digital Access: A dedicated MOVE section in the Manulife app for personalized health journeys.

Comprehensive Protection: Health and life insurance plans covering diagnosis to recovery.

The launch featured breakout sessions under the themes Live, Flex, Breathe, and Think, where attendees engaged in activities focused on nutrition, fitness, stress management, and brain health—turning insights into everyday action.

Speakers share insights during the Manulife MOVE event, highlighting the company’s commitment to motivating Filipinos to stay active and financially empowered.

Brand ambassador Anne Curtis shared how the program resonates with her personally:

“As a mom, I’ve realized how vital it is to stay healthy for my family. Time to MOVE is a beautiful reminder that caring for ourselves is an investment in a better future.”

Partnerships for a Healthier Philippines

Manulife also called for stronger collaboration between the public and private sectors to build a more longevity-ready nation. Hora added, “There’s a clear opportunity to bridge the gap between aspiration and action through practical, preventive solutions that help Filipinos stay healthy and secure their future.”

By fostering conversations and creating accessible programs, Manulife Philippines continues to position itself as a partner in health, wellness, and financial confidence—empowering Filipinos to live longer, stronger, and happier lives.

The Time to MOVE Symposium is more than just a corporate milestone—it’s a movement toward a healthier and more resilient Philippines. Through programs like ManulifeMOVE, the company proves that financial strength and physical wellness go hand-in-hand in building a future where every Filipino can thrive at every stage of life.

To learn more, visit manulife.com.ph.
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YouTube Works Awards Philippines 2025: How YouTube Became the “New TV” for Filipinos

Wednesday, October 8, 2025


YouTube Strengthens Its Reign as the “New TV” of the Philippines

For most Filipinos, YouTube has officially replaced the living room television. From Visayas to Mindanao, the platform continues to dominate as both an entertainment and information hub—becoming a vital part of everyday life across the country.

According to a 2025 Kantar survey, a massive 88% of Filipinos in rural Visayas and Mindanao watch YouTube every day. It’s no longer just an online pastime—it’s now where people go to learn, laugh, and stay connected. Meanwhile, views from internet-connected TVs quadrupled between 2020 and 2024, proving that YouTube has taken center stage in Filipino households.

Filipinos Trust YouTube More Than Any Other Platform

Trust is what keeps YouTube ahead of the game. Kantar’s findings show that 90% of Filipinos trust creators on YouTube, far higher than on Facebook, Instagram, or TikTok. This trust translates into action—viewers are more receptive to ads, more likely to remember messages, and even more open to purchasing from brands they encounter on the platform.

Because users enter a “flow state” while watching videos—fully focused and emotionally engaged—YouTube delivers the best ad experience compared to other platforms. Nielsen’s study further confirms this, showing YouTube to be 3.86x more effective than linear TV and 2.71x more effective than other digital media in driving ROI for advertisers.

Proven Impact: Myra E’s Success Story

One shining local example is Myra E under UL Skin Sciences, Inc., a subsidiary of UNILAB. By focusing its ad campaigns on YouTube—especially outside Metro Manila—the brand saw measurable results.

Myra’s campaigns led to a 2% national lift in supplement usage, a 5% increase in Visayas, and a 7% boost in market share in that region alone.

“Myra’s advertising on YouTube definitely paid off,” shared Paige Vicente Gacutan, Brand Lead for Myra E. “Even in rural areas, Filipinos are really engaged on the platform. YouTube is where the people are, and we’ll keep reaching our audience here to drive results.”

Google Philippines: “YouTube Is the New TV”

Prep Palacios, Country Manager of Google Philippines, highlighted the shift in how Filipinos consume content:

“Just as TV once defined advertising, YouTube is now the new TV—where trusted creators thrive, culture is shaped, and brands drive measurable impact.”

Palacios added that YouTube’s effectiveness has transformed it into a “growth engine for advertisers,” especially with the growing digital economy in rural areas.

Celebrating Creativity: YouTube Works Awards PH 2025


The spotlight shone brightest on brands that mastered the art of storytelling and digital impact during the YouTube Works Awards Philippines 2025. These campaigns proved that creativity, authenticity, and collaboration between brands and creators are key to long-term success.

Winners at the YouTube Works Awards PH 2025:
  • Best of Philippines: Grab – Summer
  • Multiformat Storytelling: Grab – Summer
  • Masters of Media: GCash – GSafeTayo: Entertainingly Serious
  • Best of Festive: Nido 3+ – Love Is Not a Word, It’s an Act

The awards also honored top-performing ad agencies for the first time:
  • Media Agency of the Year: Openmind
  • Creative Agency of the Year: GIGIL
  • Specialty Agency of the Year: Nerve

These winners will proudly represent the Philippines at the YouTube Works Awards Southeast Asia, which saw over 800 entries from the region.

GCash Makes SEA History

Leading the pack was GCash, the first-ever Philippine brand to win at the YouTube Works Awards Southeast Asia. Their GSafeTayo: Entertainingly Serious campaign turned cybersecurity awareness into a viral, relatable story.

The campaign’s humorous yet powerful 40-second ad featuring “Tita Marnie” reached over 70 million views, lifted brand trust by 14%, and led to an 80% drop in SMS phishing reports within the first month.

“Cybercrime is a serious issue,” said Neil Trinidad, GCash Chief Marketing Officer. “By using humor and relatability through YouTube, we turned a critical message into something both memorable and impactful.”

Shaping the Future of Filipino Marketing

With its massive reach, trusted creators, and strong ROI, YouTube continues to be the go-to platform for both viewers and brands in the Philippines. The YouTube Works Awards remind us that creativity and authenticity—combined with data-driven strategy—are the real power behind successful campaigns.

If you’re a marketer, creator, or brand owner, this is your cue to think beyond traditional media and start crafting content that connects and converts—right where Filipinos spend most of their screen time.
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