DoubleVerify Report Shows How AI Is Transforming Digital Advertising Workflows

DoubleVerify Report Shows How AI Is Transforming Digital Advertising Workflows

Monday, September 8, 2025

Artificial intelligence is no longer just a buzzword in marketing—it’s reshaping how campaigns are planned, optimized, and delivered. DoubleVerify (DV), a global leader in media quality and ad performance, has released its 2025 Global Insights Report: AI, Automation and the Future of Digital Advertising, revealing how brands worldwide are harnessing AI to streamline operations, improve efficiency, and focus on strategy-driven results.

Marketers Facing Growing Workload Pressures

One of the report’s key findings is the heavy operational burden placed on campaign managers, especially in programmatic advertising. According to DV’s research, marketers spend about 26% of their time—over 10 hours a week—on repetitive manual tasks like adjusting bids, reallocating budgets, and tweaking performance thresholds.

In North America, this inefficiency translates to over $17,000 annually per team member—a significant cost that could instead be directed toward innovation and strategy.

As DV CEO Mark Zagorski explained, campaign managers often feel more like “facilitators” than true strategists. By leveraging AI, teams can flip that dynamic—automating routine tasks and focusing on higher-level decision-making that drives measurable outcomes.

Rising Adoption of AI in Marketing Workflows

The report highlights a clear increase in planned AI adoption across multiple campaign functions in 2025:

• Campaign activation jumped 32% year-over-year, the most significant rise across workflows.
• Bidding and mid-flight optimization grew 12% YoY, showing how AI can manage performance complexities better than humans.
• Summarizing media briefs increased by 11%, while dynamic creative optimization grew by 8%.

Interestingly, 91% of marketers reported that they are already using or plan to use third-party AI tools—beyond their DSP platforms—to support performance and reduce inefficiencies.

Smarter Campaigns, Better Outcomes

Zagorski emphasized that this trend is not just about automation—it’s about smarter strategies that yield stronger business outcomes. DV has introduced DV Authentic AdVantage™, an AI-driven solution built to help advertisers maximize media performance, particularly within walled garden platforms.

“With the media environment becoming more fragmented and fast-paced, AI empowers marketers to reclaim control, streamline operations, and deliver campaigns that truly move the needle,” Zagorski noted.

For Philippine brands navigating a digital-first economy, these insights carry strong relevance. With limited resources often allocated to marketing teams, AI-powered tools can help local businesses save time, cut costs, and focus on creativity—areas where Filipino talent already shines.

From small startups to large corporations, embracing AI in advertising can mean the difference between being stuck in manual processes and achieving scalable growth in a competitive regional market.

DoubleVerify’s report makes one thing clear: AI is no longer optional in digital advertising—it’s essential. Filipino marketers who adopt AI solutions early will not only gain efficiency but also strengthen their competitive edge in the fast-evolving Southeast Asian landscape.

You can read the full 2025 Global Insights Report on AI, automation, and digital advertising here.

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Philippines Targets Creative Hub Status by 2030 with Malikhaing Pinoy Expo

Philippines Targets Creative Hub Status by 2030 with Malikhaing Pinoy Expo

Sunday, September 7, 2025

The Philippines is putting its creativity on the global stage with the launch of the Malikhaing Pinoy Creative Expo (MPEx), a five-day celebration of Filipino artistry and innovation held at SMX Aura in Taguig City. Organized by the Department of Trade and Industry (DTI), the event highlights the country’s ambition to become Asia’s premier creative hub by 2030.

A Celebration of Philippine Creative Industries

As part of the Philippine Creative Industries Month (PCIM), the expo is the first of its kind to unite all nine creative domains:

• Audiovisual media
• Visual arts
• Digital interactive media
• Design
• Performing arts
• Publishing
• Traditional cultural expressions
• Creative services

Cultural sites

Together, these domains represent 73 sectors that showcase the richness and diversity of Filipino talent. From paintings and sculptures to animation, comics, and publications, visitors can immerse themselves in exhibits that highlight both tradition and innovation.

Government Support for Filipino Creatives

During the ceremonial opening, DTI Secretary Cristina A. Roque emphasized that Filipino creativity is not just cultural—it’s an economic driver. She shared that under President Ferdinand Marcos Jr.’s directive, the DTI is committed to building the right infrastructure and opportunities for local artists and creators to thrive.

According to Secretary Roque, the MPEx is a platform where Filipino talent can gain the global recognition it deserves.

Conversations and Opportunities

One of the main highlights of the expo is Malikhaing Pinoy Chats, a series of discussions bringing together creative professionals, aspiring artists, and policymakers. These sessions allow for meaningful exchanges of ideas about the future of the industry.

Another exciting feature is the Creative Matchmaking for Filipino Games, where indie and student developers pitch their game ideas to potential investors. This year, the standout was Dungeon King of Midnight Equinox, which won the Best Game Pitch award.

Big Names and Exhibitors

The expo also brings together some of the biggest names in the Philippine creative scene, including:

• Film Development Council of the Philippines (FDCP)
• Game Developers Association of the Philippines (GDAP)
• Design Center of the Philippines
• Philippine Fashion Coalition
• Cultural Center of the Philippines (CCP)
• Ayala Museum

Each organization represents a crucial part of the creative ecosystem, from digital media and fashion to heritage preservation.

Why This Matters for Filipinos

Filipino creativity has long been admired worldwide—from our music and fashion to our films and digital content. Events like MPEx not only provide exposure but also open doors for global collaborations. With the government actively supporting this sector, the dream of making the Philippines Asia’s creative powerhouse by 2030 feels more achievable than ever.

The Malikhaing Pinoy Creative Expo is more than just an exhibition—it’s a movement that empowers Filipino artists and innovators. If you’re passionate about supporting local talent, keep an eye out for future editions of MPEx and similar initiatives. Supporting our creative industries means investing in a future where Filipino artistry shines brightly on the world stage.

For event details, workshops, and schedules, visit https://www.malikhaingpinoy.ph/

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Spurs’ First Overseas North London Derby Thrills Filipino Fans

Spurs’ First Overseas North London Derby Thrills Filipino Fans

Saturday, September 6, 2025

Spurs Make History with First Overseas North London Derby in Hong Kong, Inspiring Filipino Fans

For Filipino football fans, 2025 has brought an unforgettable milestone: Tottenham Hotspur played in the first-ever North London derby outside of London, and some lucky kababayans got to be part of the action. The historic match against Arsenal in Hong Kong wasn’t just about football—it was also about promoting healthier lifestyles, inspiring the youth, and bringing communities together under AIA’s One Billion Week initiative.

Spurs and AIA Bring Football Closer to Asia

The match served as the grand finale of AIA One Billion Week, a week-long celebration at AIA Vitality Park in Central, Hong Kong. The event highlighted AIA’s mission to inspire one billion people across Asia to live healthier, longer, better lives by 2030.

From football clinics to interactive challenges, fans of all ages were treated to exciting activities that went beyond the pitch. Filipino participants also had their moment to shine, proving that the passion for football is alive and growing in the Philippines.

Filipino Youth Meet Their Spurs Idols

One of the most exciting parts for Pinoy football enthusiasts was meeting Spurs stars James Maddison, Micky Van de Ven, Guglielmo Vicario, and Lucas Vergball. Students from AIA Healthiest Schools got the rare chance to ask about the players’ routines, mindset, and what keeps them motivated both on and off the field.

Representing the Philippines were Team Success and Tigulang FC team A, champions of AIA’s Here to Play tournament. For these young athletes, it was a once-in-a-lifetime chance to connect with their heroes and experience football on a global stage.

Sports as a Path to Healthier Lives

Melissa Henson, AIA Philippines’ Chief Marketing Officer, emphasized that sports create a ripple effect in building healthy habits: “When young fans meet their idols or participate in grassroots clubs and matches, wellness becomes a way of life they can see and feel for themselves.”

This shows how initiatives like One Billion Week go beyond entertainment—they encourage the next generation to live healthier and dream bigger.

A Legacy of Partnership

AIA’s partnership with Tottenham Hotspur, now on its 12th year, is among the longest-running in Premier League history. Together, they’ve organized football clinics reaching over 160,000 kids, championed inclusivity, and supported wellness across Asia.

Adrian New, AIA Group’s Director of Football Initiatives, shared how the club’s values align with AIA’s mission: “Tottenham Hotspur’s commitment to excellence, resilience, and community mirrors AIA’s mission to help people live Healthier, Longer, Better Lives.”

Fun Filipino Twist: Nico and Wil’s Viral Moment

Adding a Filipino flavor to the historic match, AIA Philippines ambassadors Nico Bolzico and Wil Dasovich stole the spotlight when they playfully recreated a “kiss cam” moment in the stands. The clip quickly went viral, bringing a mix of laughter and Pinoy pride to the celebration.

The Spurs’ first overseas North London derby wasn’t just a game—it was proof that football has the power to connect cultures, inspire youth, and spark healthier lifestyles. For Filipino fans, it was a proud reminder that the country is part of this growing global football story.

If you’re looking for ways to stay active and inspired, try picking up a sport, supporting local football communities, or following the Spurs’ journey. Who knows? The next international football star might just come from the Philippines.

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Bossjob Partners with LGUs and Schools to Empower Filipino Job Seekers

Bossjob Partners with LGUs and Schools to Empower Filipino Job Seekers

Finding the right job can be overwhelming but for millions of Filipinos, help is now just a chat away. Bossjob, the AI-powered, chat-first career platform, is stepping up its role in nation-building by teaming up with local government units (LGUs) and top schools to open more doors for job seekers across the country.

Building Pathways Through Partnerships

Bossjob recently strengthened its presence in the Philippines by collaborating with the Public Employment Service Offices (PESO) of Biñan, San Jose del Monte, and Pasay. Alongside these government ties, the company has also partnered with respected schools such as Trimex Colleges, the University of Rizal System, and Philippine Women’s University.

These initiatives aim to prepare fresh graduates, young professionals, and even mid-career workers for the workforce helping them gain easier access to employers who are actively hiring.

Bossjob’s Head of Experiential and Partnerships Marketing, Pamela Valle, shared: “This growing number of collaborations reflects our deep and long-term commitment to employment generation and workforce readiness. By working hand in hand with local governments and schools, we’re making it easier for Filipinos to access opportunities that can uplift their lives.”

Expanding the Vision of a Future-Ready Workforce

And Bossjob isn’t stopping there. The platform is set to roll out more collaborations, including tie-ups with Adamson University and PHINMA Education. These new partnerships will reinforce Bossjob’s goal of building a future-ready ecosystem where job seekers, employers, and students are seamlessly connected.

Revolutionizing Recruitment in the Philippines

Launched in Singapore in 2018 and introduced to the Philippine market soon after, Bossjob is on a mission to change how recruitment works in Asia. Its AI-driven talent matching, direct chat feature, and big data insights make job hunting faster and more transparent. Instead of waiting weeks for replies, job seekers can connect with employers directly—cutting through the traditional barriers of recruitment.

Why This Matters for Filipino Job Seekers

In a country where employment is both a personal and national priority, Bossjob’s approach brings fresh hope. With millions of Filipinos already using the platform, the collaboration with LGUs and schools ensures that more talents will be discovered, matched, and given opportunities that fit their skills.

Their mantra says it all: “Find Job. Talk to Boss.” For Filipino workers, it’s a promise of a recruitment journey that is fast, direct, and impactful.

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Alsons Dev Wins at PropertyGuru Awards 2025

Alsons Dev Wins at PropertyGuru Awards 2025

Mindanao’s premier real estate developer, Alsons Development and Investment Corporation (Alsons Dev), proudly took home top honors at the 13th PropertyGuru Philippines Property Awards, proving once again its leadership in creating world-class communities outside Metro Manila. The prestigious awards night, held on August 15, 2025, at Shangri-La The Fort, Manila, celebrated the best of Philippine real estate with global brand Kohler as presenting partner.

Celebrating Excellence in Philippine Real Estate

Since its launch in 2011, the PropertyGuru Philippines Property Awards has been the country’s most respected real estate recognition program, honoring top developers and projects nationwide. This year, Alsons Dev shone bright with multiple distinctions:

Best Housing Development (Mindanao) – Narra Park Residences Avia (2nd consecutive win)

Best Mixed Use Development – Avia Estate

Highly Commended: Best Housing Development (Metro Davao) – Mahogany South

These achievements highlight Alsons Dev’s growing legacy of excellence and innovation in real estate, particularly in Mindanao.

Narra Park Residences, Avia Estate, and Mahogany South in the Spotlight

Alsons Dev’s Narra Park Residences Avia continues to set the standard for housing in Mindanao, winning Best Housing Development for the second year in a row. Meanwhile, Avia Estate received recognition as the Best Mixed Use Development for seamlessly blending residential, commercial, and leisure spaces into one vibrant masterplanned community.

Another highlight was Mahogany South, a new residential project in Metro Davao that earned a Highly Commended award in its debut—an early sign of its strong potential in the region.

Building Communities with Purpose

For Alsons Dev, these accolades are more than just trophies. They represent the company’s commitment to creating thoughtfully designed, people-first communities in Mindanao.

As Jolla Soriaga, Vice President for Business Development and Management, expressed: “These awards affirm our ongoing efforts to create well-planned communities that not only meet the needs of families today but also add long-term value to the region. It is especially meaningful to see Mindanao developments highlighted on a national stage.”

Why It Matters for Mindanao

Alsons Dev’s success at the national level highlights a growing truth: Mindanao is no longer just a regional real estate player—it’s shaping the future of Philippine property development. By offering communities that are both accessible and aspirational, Alsons Dev is making sure Mindanao families enjoy quality housing and masterplanned living experiences.

Alsons Dev’s consistent recognition is proof that world-class real estate isn’t limited to Metro Manila. For homebuyers and investors eyeing opportunities in Mindanao, projects like Narra Park Residences, Avia Estate, and Mahogany South are worth keeping an eye on.

To learn more about their award-winning developments, visit Alsons Dev’s website.

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Beko Supports 10th Himig ng Kabataan Choral Competition at St. John Bosco Parish

Beko Supports 10th Himig ng Kabataan Choral Competition at St. John Bosco Parish

Wednesday, September 3, 2025

Beko, Europe’s leading large home appliance brand, proudly co-presented the 10th Himig ng Kabataan: Alay Kay Don Bosco Choral Competition, continuing its commitment to supporting Filipino youth, music, and community development. The event was held at St. John Bosco Parish in Makati City (Jubilee Church for Artists, Musical Bands, and Athletes) as part of the parish’s 47th anniversary and Jubilee Year celebration with the theme “Pilgrims of Hope.”

A Platform for Church-Based Choirs

Now in its 10th year, the Himig ng Kabataan has established itself as one of the country’s longest-running church-based choir competitions.

“The event provides an exclusive platform for church-based choirs to be heard and make a mark in the choral music scene in the Philippines. We aim to be the country’s longest-running church-based choir competition,” shared Mr. Gaylord Villa, Music Ministry Head of St. John Bosco Parish Makati.

This year, eight choirs showcased their vocal talent and harmony before a cheering crowd:

• Coro Jesu
• Himig San Vicente
• Koro ni San Jose
• Koro ni San Miguel
• Malabon Concert Singers
• OMPHP Youth Ensemble VI
• San Andres Chamber Singers
• The Vennekreds

The Grand Winners

The competition was filled with powerful and moving performances that highlighted the richness of Filipino choral talent.

Grand Champion – Malabon Concert Singers (PHP 100,000)

1st Runner-Up – Coro Jesu (PHP 50,000)

2nd Runner-Up – The Vennekreds (PHP 30,000)

Best Song Rendition (Choice Piece): Malabon Concert Singers

People’s Choice Award: San Andres Chamber Singers

All cash prizes were generously provided by Beko Philippines.

Beko’s Commitment to Community

Beko Philippines Marketing Head Dyeun Zapanta emphasized the company’s advocacy for community support and cultural enrichment.

“At Beko, we are dedicated to supporting our community, and this competition perfectly embodies our vision of enriching lives and fostering connections through the power of excellence—be it in faith, music, or in providing home solutions that simplify everyday chores, much like our products do.”

Through partnerships like Himig ng Kabataan, Beko goes beyond offering sustainable home appliances—it actively supports Filipino communities by investing in meaningful programs that promote culture, music, and livelihood.

As the 10th Himig ng Kabataan wrapped up with resounding applause and harmonious melodies, Beko reaffirmed its dedication to empowering Filipino communities through music and faith. With this continued support, the annual competition not only nurtures talent but also strengthens bonds of unity and hope.

For more updates on Beko’s community initiatives and home solutions, follow Beko Philippines on Facebook, Instagram, and TikTok @bekoph or visit www.beko.com/ph-en.

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Allianz PNB Life Nurtures Future Leaders with Financial Education and Mentorship

Allianz PNB Life Nurtures Future Leaders with Financial Education and Mentorship

In today’s world, financial literacy is just as important as academic learning. For Filipino youth, especially those preparing to step into independence, knowing how to manage money and plan for the future can make all the difference. That’s why Allianz PNB Life is doubling down on its mission to empower the next generation through the global #YouthCan! Program, in partnership with SOS Children’s Villages Pilipinas.

A Program That Builds Confidence and Independence

The initiative is more than just a corporate project—it’s a life-changing opportunity. Through workplace visits, career coaching, and financial literacy sessions, Allianz mentors are guiding young people in developing real-world skills. These experiences give them the confidence to face adulthood, equipping them with independence and the right mindset for long-term success.

Teaching Life Skills Beyond the Classroom

Filipino families often talk about the importance of saving for “rainy days,” but many young people aren’t taught the practical steps. Allianz bridges this gap by teaching key concepts such as budgeting, savings, debt management, and the importance of insurance. These lessons help the youth understand how financial stability ties into their overall personal growth.

Allianz’s Commitment to a Better Tomorrow

For Allianz PNB Life, #YouthCan! is more than just corporate social responsibility—it reflects their vision of securing lives in a holistic way. As Aileen Dionisio, Head of Sustainability of Allianz PNB Life, explained, the program allows the company to “extend its mission of securing people’s lives, not only through its products, but also by actively preparing the next generation for success.”

Why Programs Like #YouthCan! Matter to Filipinos

In a country where young Filipinos are increasingly expected to help support their families, financial education and career mentorship can change trajectories. Programs like these ensure that the next generation won’t just dream big—they’ll also have the knowledge and tools to turn those dreams into reality.

By combining mentorship and financial education, Allianz PNB Life proves that empowering the youth is an investment worth making. If more organizations champion programs like #YouthCan!, we can expect to see a generation of Filipinos who are confident, capable, and financially secure.

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