SOCIAL MEDIA

Tackling Hiring Fraud in the Philippine Job Market

Monday, September 29, 2025


The Philippine job market is booming with optimism. A Jobstreet Hiring, Compensation, and Benefits Report 2025 revealed that 44% of hirers and HR professionals expect stronger recruitment activity in the second half of 2025 compared to 2024. This surge signals growth opportunities for businesses and more career options for Filipinos.

But with rapid hiring comes risk. As recruitment speeds up, screening can sometimes fall short—opening the door for fraudulent applications that can harm businesses in the long run.

The Hidden Costs of Hiring Fraud

Fraudulent applications are not uncommon. According to a global study by the Association of Certified Fraud Examiners (ACFE), organizations lose around 5% of annual revenue to fraud. In a fast-moving labor market like the Philippines, even small lapses in applicant screening can translate into big financial and operational setbacks.

“While the job market in the Philippines continues to thrive, so does the risk of encountering fraudulent applications,” explained Ivy Ramirez, VP for Service and Industrials (S&I) at CIBI. She added that falsified credentials can disrupt productivity, erode trust, and tarnish company reputations.

Why Fraudulent Applications Are Rising

Today’s hiring risks stem from several factors:
  • Economic pressures leading jobseekers to overstate qualifications.
  • Increased competition among applicants.
  • Accessible online tools that make falsification easier.

From fabricated diplomas to exaggerated work experience, these practices don’t just harm businesses—they also disadvantage honest applicants competing in the same pool.

Building Stronger Hiring Safeguards

Traditional interviews and background checks are no longer enough, especially when hiring at scale. Employers need robust verification systems to ensure candidates genuinely possess the skills and integrity they claim.

This benefits not just businesses but also honest candidates who deserve a fair and transparent hiring process. As Pia Arellano, president and CEO of CIBI, put it: “Growth is important, but it must go hand in hand with integrity. By embedding proactive verification into hiring, businesses protect themselves, their people, and ultimately the strength of the country’s labor market.”

How CIBI Protects the Workforce

As the Philippines’ leading credit and information bureau, CIBI Information Inc. provides comprehensive background verification services to help businesses avoid hiring fraud. Their solutions include:
  • Employment history validation
  • Identity verification
  • Education and certification checks

Through CIBI Workforce Solutions, companies can base their hiring decisions on verified data—reducing risks, protecting investments, and building a stronger, more transparent workforce.

The Philippines’ growing job market presents exciting opportunities for both employers and workers. But to make the most of this momentum, companies must prioritize integrity in hiring. By adopting verification solutions like those from CIBI, businesses can safeguard their operations, ensure fairness for jobseekers, and strengthen the country’s labor market for the future.

If your business is gearing up to expand its workforce, consider how verification systems can protect not just your company, but also the integrity of the Philippine hiring landscape.

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C&E ALS Showcases Future of Learning at MIBF 2025

 

The Manila International Book Fair (MIBF) isn’t just about books anymore—it’s about reimagining the way Filipinos learn. At MIBF 2025, C&E Adaptive Learning Solutions (C&E ALS) wowed visitors with its “C&E ALS University” exhibit, a vibrant showcase that fused tradition with cutting-edge technology to demonstrate what the future of learning could look like in the Philippines.

A Booth That Felt Like a Real Campus

Dubbed the “Campus of the Future,” the booth at SMX Convention Center stood out immediately. Its curved walls symbolized adaptability, while green design accents reflected the energy of campus life. Walking through its sleek archways felt less like entering an exhibition space and more like stepping into tomorrow’s classrooms and libraries.

As COO John Emyl G. Eugenio explained, the goal wasn’t just to build a booth but to create an experience: “We wanted educators, students, and partners to see firsthand how books, digital platforms, AI, and hands-on learning tools can work together to shape the future of education.”

Bridging Tradition and Technology

Inside, visitors explored the full ecosystem of solutions C&E ALS offers:
  • Print and Digital Content from C&E Publishing and global partners like McGraw Hill, Elsevier, Sage, Pearson, Cengage, and Wiley.
  • Learning Management Systems like Canvas, exclusively distributed by C&E ALS in the Philippines.
  • STEAM and Makerspace Kits designed to spark creativity among learners.
  • AI-powered platforms that help teachers streamline courses and personalize lessons.
  • Collaborations with tech leaders such as Samsung and Britannica.

This setup showed how innovation doesn’t replace tradition—it complements it, creating classrooms that are more adaptive and inclusive.

Interactive Learning in Action

Far from being a static display, the booth became a hub of activity and discovery. Teachers tested AI lesson-planning tools, librarians learned about new resource management systems, and students got hands-on with STEAM kits. Visitors also joined the Course Card Passport Challenge, exploring each zone and earning instant prizes.

The energy felt less like a trade fair and more like a living, breathing campus.

Spotlight on Generative AI


One of the highlights was a seminar on Generative AI in Education led by Engr. Ericson Dimaunahan of Mapúa University. Held on September 11, 2025, the session drew educators eager to explore how AI can boost efficiency, improve teaching quality, and personalize student learning.

C&E ALS representative Ronald Laovinia emphasized that education must lead, not just follow, technology: “Our task as decision makers is not just to keep pace, but to set direction.”

The talk sparked excitement among teachers ready to integrate AI into their classrooms, reinforcing C&E ALS’s role as both an innovator and a thought leader.

Thousands Engaged at MIBF 2025

Throughout the five-day fair, thousands of visitors—from parents and students to educators and policymakers—flocked to the booth. Eugenio noted, “Seeing so many educators and students actively engage with our solutions tells us we are on the right path.”

This engagement underscored C&E ALS’s mission to make education in the Philippines more adaptive, inclusive, and future-ready.

Beyond the Fair: What’s Next?

While the “Campus of the Future” was a show-stopper at MIBF 2025, C&E ALS stressed that this is only the beginning. The company continues to build its ecosystem of solutions, expanding access to both traditional and tech-driven educational tools nationwide.

As Eugenio summed it up: “At MIBF 2025, we showed how education is both about shaping the future and honoring tradition. Now, we continue that mission long after the fair.”

The showcase at MIBF 2025 proves that Philippine education is on the cusp of transformation. With C&E ALS leading the way, blending books, digital platforms, AI, and STEAM learning, the future of learning in the country is brighter than ever.

If you’re an educator, parent, or student curious about future-ready education, keep an eye on C&E ALS and its expanding initiatives.
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AIA Philippines CEO Wins Executive Champion Award

Saturday, September 27, 2025


A Milestone for Leadership in the Insurance Industry

The Philippines has another reason to celebrate on the global stage—Melita Teo, CEO of AIA Philippines, has been recognized as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards in Singapore. This award honors leaders who go beyond business performance, championing the growth of insurance advisers while driving industry innovation and impact.

Leading with Purpose and People First

For Teo, who stepped into leadership in 2024, the honor is not just personal but collective. She shared that the award reflects the dedication and passion of One AIA, the entire workforce behind the company’s success.

“Every success we achieve at AIA comes from the heart, dedication, and lasting relationships our teams build in the communities they serve,” Teo said. “This recognition is proof of our shared purpose to empower more Filipinos to live Healthier, Longer, Better Lives.”

Transforming Distribution and Driving Innovation

Under Teo’s leadership, AIA Philippines has undergone a bold transformation:
  • Reshaping its distribution strategy to ensure sustainable growth
  • Positioning BPI AIA as a leader in bancassurance
  • Launching digital transformation programs, such as AI-powered training, upgraded sales platforms, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect

These initiatives empower AIA’s Life Planners and Bank Sales Executives with better tools, efficiency, and productivity.

Social Impact Beyond Business

Teo’s leadership also goes beyond numbers. Among her initiatives are:
  • AIA Healthiest Schools, launched in 2024, which has already reached 7,200+ students and educators nationwide
  • AIA Net Zero, reinforcing the company’s sustainability commitment
  • Championing employee engagement, which earned AIA Philippines certifications as a Great Place to Work®, Best Place to Work, and multiple honors at the 2025 HR Asia Awards

These recognitions prove that AIA’s purpose-driven approach is resonating not only with customers but also with employees and communities.

Recognition on the Regional Stage

The Asia Trusted Life Agents & Advisers Awards, now in its 10th year, continues to spotlight industry leaders who raise the bar in insurance. With Teo’s recognition, AIA Philippines strengthens its role as a trusted partner for Filipino families, combining innovation, purpose, and care to serve nearly 2 million policyholders and insured members.

Looking ahead, Teo pledged to keep investing in technology, training, and wellness programs so AIA Life Planners can continue making a meaningful difference in the lives of Filipinos.

This recognition is not just a win for AIA Philippines but also a proud moment for the country, showcasing how Filipino leadership is shaping the insurance industry across Asia. For Filipinos looking for a partner in long-term financial security and wellness, AIA Philippines proves that it leads with both innovation and heart.

Learn more about AIA Philippines’ mission and solutions by visiting AIA Philippines
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Breaking Taboos: TRUST Launches New Campaign in the Philippines


A Fresh Chapter for a Trusted Brand in Sexual Health

For more than 30 years, TRUST, the commercial brand of DKT Health, Inc., has been a household name for affordable, reliable sexual health products in the Philippines. But this 2025, the brand is taking things to a whole new level. On September 25, 2025, TRUST unveiled its new identity and mass media campaign during a vibrant launch event at Monarch Manila, signaling a bold shift toward inclusivity, empowerment, and progressive conversations about sexual and reproductive health.

TRUST’s Reimagined Vision: More Than Just a Brand

The event kicked off with a heartfelt message from Denise R. van Dijk, President and CEO of DKT Health, Inc., who reflected on TRUST’s long journey. She emphasized that the new direction is more than a visual upgrade—it’s a deeper commitment to normalizing sexual health conversations and respecting every choice.

“For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further,” van Dijk shared.

Breaking Taboos with “Ang Normal Mo, Normal ‘Yan!”

At the core of TRUST’s repositioning is the campaign “Ang Normal Mo, Normal ‘Yan!”—a message that encourages Filipinos to embrace their choices without shame. Whether it’s pursuing intimacy, choosing parenthood on your own terms, or navigating non-traditional relationships, the campaign challenges taboos and empowers individuals to speak freely.

To spread this message, TRUST rolled out billboards, print ads, train ads, TV and radio commercials, and digital content now available across YouTube and social media.

A Celebration of Creativity and Inclusivity

The launch wasn’t just about new visuals—it was also a celebration of inclusivity. Maxie Andreison, winner of Drag Race Philippines Season 3 and TRUST’s brand ambassador, gave a dynamic performance of her song “Halika Na Lika Na,” which also serves as the anthem of the brand’s newest commercial. The night wrapped up with a celebratory toast and photo opportunity with executives, partners, and guests.

TRUST as a Social Enterprise

More than being a commercial brand, TRUST highlighted its identity as a social enterprise. During a fireside chat, Gil Cadiz, Director of Marketing at DKT Health, Inc., explained how every purchase of TRUST products goes beyond personal protection—funding free reproductive health products and services for underserved Filipino communities.

“Our goal is to bring light to these sexual and reproductive discussions and make them part of everyday life,” Cadiz said. “With TRUST as a social enterprise, we go beyond being a commercial brand and extend resources to those who need them most.”

Guests were also invited to take part in an interactive photowall, writing down what sexual and reproductive health choices they believe society should normalize—turning the campaign’s message into a shared call to action.

A Movement for Every Filipino

Closing the event, TRUST reaffirmed its mission to provide access, education, and protection for all. The brand invites Filipinos to join in breaking the silence, embracing diversity, and making conversations on sexual and reproductive health a normal part of life.

Learn more about TRUST’s advocacy, product guides, and nearby clinics at TRUST.ph. Stay updated by following TRUST on Facebook.
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Holcim Circular Explorer Wins ESG Award

Thursday, September 25, 2025


Holcim’s Circular Explorer Wins Silver at ESG Edge Impact Awards 2025

Sustainability took center stage at the inaugural Inquirer ESG Edge Impact Awards 2025, and Holcim Philippines emerged as one of the standout winners. The company’s Circular Explorer, a first-of-its-kind solar-powered catamaran that tackles marine plastic pollution, bagged the Silver Prize for Waste Management & Responsible Consumption, Production, and Manufacturing under the Environment category. This recognition is not just a win for Holcim but also a milestone for the Philippines’ fight for a greener, more circular future.

Celebrating ESG Champions

The Inquirer ESG Edge Impact Awards, organized by the Inquirer Group of Companies (IGC), shines a spotlight on organizations advancing Environmental, Social, and Governance (ESG) practices. Held at the Inquirer Media Resource Plaza in Makati, the awards recognized projects that prove sustainability and innovation go hand in hand.

Holcim’s Circular Explorer stood out for its pioneering efforts in promoting circularity. More than just a cleanup vessel, the catamaran doubles as a hub for collaboration between industries, government agencies, and local communities.

Circular Explorer: More Than a Vessel

Unlike traditional marine clean-up initiatives, the Circular Explorer goes beyond simply collecting plastic. It runs on solar power, recovers waste from waterways, and sparks conversations about responsible consumption. By promoting education, innovation, and systemic change, the project aims to inspire long-term environmental solutions across the country.

Nathalie Inductivo, OIC-Sustainability Manager and Project Coordinator of Circular Explorer, shared that the award is a powerful motivation: “The Circular Explorer embodies Holcim’s commitment to sustainability, and this recognition drives us to continue accelerating solutions for a greener, more circular Philippines.”

Collaboration for a Sustainable Future

The awards are part of the broader advocacy of the Asia ESG Positive Impact Consortium (A-EPIC), co-founded by IGC alongside Malaysia’s Star Media Group and Indonesia’s KG Media. Together, these organizations are building regional momentum around sustainability through education, engagement, and community-driven action.

Holcim’s Chief Sustainability Officer, Jill Iris Ramos, emphasized the importance of collective responsibility: “With the Circular Explorer, we aim to show that collective action can protect marine ecosystems and inspire communities to adopt sustainable practices.”

A Win for the Planet

This recognition not only highlights Holcim’s role in advancing the country’s sustainability agenda but also encourages more organizations to embrace circular solutions. By combining technology, education, and community action, projects like the Circular Explorer prove that meaningful environmental impact is possible when stakeholders work together.

The Circular Explorer’s success at the ESG Edge Awards is a timely reminder that sustainability is not a buzzword—it’s a call to action. For Filipinos who care about protecting our seas and ensuring a healthier environment for future generations, this project is proof that innovation and collaboration can make real change happen.
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PSBank Celebrates 65 Years of Banking


PSBank Marks 65 Years of Simple, Reliable Banking for Filipinos

Not many banks can say they’ve grown alongside Filipino families for six and a half decades. This year, Philippine Savings Bank (PSBank) celebrates its 65th anniversary, a milestone that highlights its enduring promise of “Simple lang. Maaasahan.” From its very first branch in Plaza Miranda in 1960 to its digital-first services today, PSBank has been a trusted partner in making everyday banking easier and more accessible.

From Plaza Miranda to Nationwide Growth

When PSBank opened its first branch in Quiapo, Manila—the heart of commerce at the time—banking was a tedious process filled with paperwork and limited only to big business districts. PSBank changed that by offering services ordinary families could access, making it a trailblazer in inclusive banking.

Over the years, it stayed true to its brand of simplicity and reliability, guided by malasakit—a uniquely Filipino value of genuine care. This philosophy continues to drive its growth across 250 branches and more than 500 ATMs nationwide.

Innovations That Put Customers First

Staying relevant in an increasingly digital world, PSBank has consistently introduced customer-friendly innovations:

PSBank Mobile App – open a savings account anytime, anywhere, with no minimum deposit and no maintaining balance.

Digital Onboarding – just a valid ID, a smartphone, and a selfie are enough to start banking.

Cardless Withdrawal – withdraw cash from any PSBank ATM without a physical card.

Mobile Check Deposit – a convenient way to clear checks digitally.

Online Loan Applications – apply for car or personal loans anytime through their website.

These innovations are designed to make financial services more inclusive, helping Filipinos manage their money with ease and confidence.

Strong Performance and Reliability

PSBank’s focus on customer-centric solutions has also fueled its financial success. In 2024, the bank posted a net income of ₱5.21 billion, its highest ever, marking a 15% increase from the previous year. More than the numbers, PSBank remains a key partner in helping Filipinos finance their homes, vehicles, and small businesses.

As PSBank President Jose Vicente L. Alde shared, the 65th anniversary is about honoring customer trust and looking ahead to a future where banking remains simple, reliable, and meaningful.

The Future of Simple Banking

Looking forward, PSBank plans to further strengthen its lending business in auto, home, and SME loans, while enhancing operational efficiency and digital processes. Whether through branch banking, digital platforms, or 24/7 customer support, PSBank is committed to giving Filipinos fast, reliable, and caring service.

From passbooks and long queues in the 1960s to today’s instant digital transactions, PSBank has stood the test of time as a true partner in every Filipino’s financial journey. As it enters its 66th year, PSBank proves that banking doesn’t need to be complicated—it just needs to be reliable.



If you’re looking for a dependable banking partner that understands your needs, PSBank remains one of the most trusted names in the industry.
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Manila Hotel Wins Tourism Pillar Award


The Manila Hotel Wins Tourism Pillar Excellence Award at Philippine Tourism Awards

When you think of iconic Filipino hospitality, one name always comes to mind: The Manila Hotel. Recently, this legendary landmark received the Tourism Pillar Excellence Award at the first-ever Philippine Tourism Awards organized by the Department of Tourism (DOT). The recognition highlights more than a century of service, heritage, and innovation—qualities that continue to shape the country’s tourism industry.

A Recognition of Heritage and Excellence

The Department of Tourism, under Secretary Christina Garcia Frasco, launched the inaugural Philippine Tourism Awards to honor institutions and individuals that have set the standard for excellence, sustainability, and innovation in Philippine tourism. Among the distinguished awardees, The Manila Hotel stood out for its pivotal role in shaping tourism and preserving Filipino hospitality for generations.

Marvin Kim Tan, Vice President for Sales and Marketing of The Manila Hotel, expressed pride in receiving the award, saying it reaffirms the belief that true hospitality is found in memorable experiences—from a heartfelt welcome to personalized service at every step of a guest’s stay.

More Than a Century of Filipino Hospitality

Since opening its doors in 1912, The Manila Hotel has been a witness to Philippine history and a host to countless distinguished guests, from world leaders to local luminaries. With over 500 rooms, 22 function rooms, and celebrated dining outlets like Café Ilang-Ilang and the Champagne Room, the hotel continues to be a venue where tradition meets modern luxury.

Its location beside Kilometer Zero in Rizal Park also makes it a cultural gateway—just steps away from Intramuros and the National Museums. Beyond lodging, the property offers wellness facilities, a Heritage Museum, and an Art Gallery that celebrate both the past and the present of Filipino artistry.

A Symbol of Filipino Pride

The Tourism Pillar Excellence Award is more than just a plaque for the hotel’s walls—it is a testament to its enduring mission to be the “true heart of the Philippines.” For Filipinos, this recognition is a reminder that our hospitality is not just service, but a legacy we share with the world.

For anyone looking to experience world-class service infused with Filipino warmth, The Manila Hotel remains a must-visit destination. Whether for staycations, events, or simply enjoying its historic ambiance, this award-winning institution continues to set the gold standard for Philippine tourism.

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