SOCIAL MEDIA

Home Credit Reaches 12M Customers in PH

Friday, September 12, 2025


Home Credit Reaches 12 Million Customers, Strengthens Leadership in Consumer Finance

Home Credit Philippines (HCPH) is celebrating a major achievement as it approaches its 12th anniversary: serving 12 million Filipinos with accessible financing solutions. Since its entry into the Philippine market in 2013, the company has grown into a trusted name in consumer finance, helping millions purchase essential goods and services through affordable installment plans, cash loans, and digital solutions. This milestone reaffirms Home Credit’s role as a leading force in shaping inclusive financial access in the country.

From Humble Beginnings to Industry Leadership

What started as a new player in 2013 has now evolved into one of the most recognized consumer finance brands in the Philippines. Over the years, Home Credit has consistently expanded its offerings to match the needs of Filipinos, from everyday essentials like smartphones and appliances to mobility solutions such as motorcycles and e-bikes.

Reflecting on this growth, David Minol, CEO of Home Credit Philippines, shared that the 12-million mark is more than just a figure—it represents the trust Filipinos continue to place in the company. He noted that demand for inclusive financing remains strong, with more new customers choosing Home Credit year after year.

A Trusted Partner in Financing

As of August 2025, Home Credit has disbursed nearly ₱500 billion in total sales across its credit offerings. This accomplishment underscores its position as a market leader in consumer finance and highlights the increasing demand for accessible lending solutions in the Philippines.

With over 18,000 retail partner stores nationwide, a mobile app available on both Android and iOS, and a #ReadytoHelp team of 9,000 sales associates, Home Credit makes financing easy, fast, and reliable. Whether through in-store applications or digital platforms, customers enjoy a seamless experience from loan application to account management and payments.

Expanding Beyond Gadgets to Mobility and More

While smartphones and appliances remain top financed items, Home Credit is also broadening its reach into mobility financing. With motorcycles being a key mode of transport for many Filipinos, the company is meeting this demand by offering flexible installment options that make ownership more achievable.

Looking Ahead: Financing What Matters

As it enters its 12th year in the Philippines, Home Credit is setting its sights on strengthening digital capabilities, introducing customer-first products, and building more industry partnerships. But at the heart of its mission is a simple promise: to finance what matters most to Filipinos.

Whether it’s a first smartphone for school, a new appliance for the home, or a means of transportation for work, Home Credit continues to measure progress not just in numbers, but in the everyday wins of the people it serves.

Reaching 12 million customers is both a milestone and a reminder of the role Home Credit plays in empowering Filipinos to live better, more connected lives. As the company looks toward the future, one thing remains clear: its commitment to inclusive, accessible, and customer-centered financial solutions.

To explore Home Credit’s financing offers, visit homecredit.ph or download the Home Credit app on Google Play, App Store, or Huawei AppGallery.

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EastWest Empowers Tourism at PTM 2025

Wednesday, September 10, 2025


Tourism is more than just sightseeing—it’s about identity, livelihood, and the stories we share as Filipinos. At this year’s Philippine Travel Mart (PTM) 2025, EastWest Bank showed its commitment to nation-building by stepping in as a major sponsor, helping strengthen tourism through accessible financing, innovative digital tools, and collaborative partnerships.

A Vision Beyond Destinations

During the opening ceremony, EastWest CEO Jerry Ngo highlighted how tourism should be seen not just as an economic driver but as an ecosystem rooted in Filipino pride and hospitality.

“Filipino hospitality is never transactional; it is deeply personal,” Ngo shared. “Tourism is not just an industry for us. It is an ecosystem—one we want to nurture from the ground up through partnerships and collaborations.”

This perspective ties tourism to community building, entrepreneurship, and national identity—making EastWest’s role even more impactful.

A Booth That Travels With You

EastWest made its presence felt at PTM 2025 with an interactive booth designed to make travel more rewarding and accessible. Visitors got the chance to:
  • Apply for EastWest credit cards right on-site
  • Explore Personal Loans, Priority Banking, and Travel Insurance options
  • Avail of exclusive installment promos with select travel merchants

Exclusive Early Access for Cardholders

EastWest cardholders enjoyed a special perk: Early Entrance from 9:00–10:00 AM, giving them first dibs on the best travel deals before the general public. This perk reflects the bank’s “EasyWay to Bank” promise—making travel planning simpler, more personalized, and hassle-free.

Banking That Goes the Extra Mile

Travel is easier when your bank supports your journey every step of the way. EastWest continues to empower travelers with:
  • Travel-ready credit cards and installment options
  • Contactless NFC payments for seamless transactions
  • Airport lounge access and real-time rewards

Through its parent company, Filinvest, EastWest also connects financial empowerment with sustainable tourism investments in hospitality, food and beverage innovations, and eco-conscious infrastructure.

Partnerships that Transform Lives

EastWest’s sponsorship is more than just brand presence—it’s a call to collective action. As Ngo emphasized, “Tourism thrives when government, LGUs, communities, transport, technology, and yes, banks come together. If we nurture it with the right tools, partnerships, and spirit, then tourism will not just grow—it will transform lives.”

By supporting PTM 2025, EastWest is investing in a stronger, more sustainable travel industry—one that uplifts local communities while creating meaningful experiences for travelers.

Storyteller’s Note

As someone who values the power of stories, I see EastWest’s move as more than sponsorship—it’s a commitment to shaping the future of tourism in the Philippines. With banks, businesses, and communities working together, the next chapters of Philippine travel will be filled with empowerment, inclusivity, and pride.

So the next time you plan a trip, think beyond the destination. Ask yourself—how can your journey also empower others?
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Boomi Delivers 347% ROI and $9.8M NPV, Forrester TEI Study Reveals

Tuesday, September 9, 2025


Boomi Delivers 347% ROI and $9.8M NPV, Forrester Study Finds

When it comes to digital transformation, businesses are no longer just looking for speed—they’re looking for measurable impact. And that’s exactly what the latest Forrester Total Economic Impact™ (TEI) study revealed about the Boomi Enterprise Platform.

According to the independent study commissioned by Boomi, organizations using the platform achieved a 347% return on investment (ROI) and $9.8 million net present value (NPV) over three years, with a payback period of less than six months.

The Numbers That Matter

Forrester Consulting’s research, based on in-depth customer interviews across industries like manufacturing, energy, and high-tech, showed just how much value Boomi delivers. Key quantified benefits over three years include:

  • $5.6M in productivity gains through workflow automation and real-time data visibility
  • $3.0M in reduced business risk with improved reliability, uptime, and compliance
  • $1.5M in technology cost savings by consolidating and retiring legacy platforms
  • $1.3M in IT savings from faster development and lower maintenance requirements
  • $1.2M in incremental profit from launching new revenue-generating services faster
Why Boomi Stands Out

Instead of relying on costly, rigid integrations, Boomi simplifies workflows with a unified low-code platform that enables speed, security, and scale.

Interviewed customers highlighted benefits such as:
  • 65% faster integration timelines
  • Reduced errors and downtime
  • Easier management with a single “pane of glass” view
  • Higher IT and employee satisfaction thanks to fewer after-hours issues

One integration architect from the manufacturing sector shared, “We appreciate the ease of use and reliability. In one application, you see your entire code base, deployments, and executions in real time. It’s stable and easy to support.”

Preparing for the AI-Driven Future

As businesses transition into the age of agentic AI, Boomi positions itself as a foundation for managing AI agents, automation, and orchestration at scale. With pre-built connectors, robust APIs, and drag-and-drop workflows, enterprises can integrate systems in days instead of weeks—freeing IT teams to focus on innovation.

Beyond the financial wins, unquantified benefits cited by customers include:
  • Stronger API security and compliance
  • Better employee morale with fewer late-night troubleshooting issues
  • Increased value from existing IT infrastructure
  • A scalable platform for managing future AI strategies

Boomi CEO’s Take

“Boomi is the engine behind some of the world’s most complex, mission-critical automation strategies,” said Steve Lucas, Chairman and CEO of Boomi. “This study validates what our customers already know—when you unify data, systems, and people with Boomi, you unlock new possibilities for efficiency, scale, and AI-driven transformation.”

The Forrester TEI study confirms what many enterprises already experience: Boomi isn’t just about integration—it’s about driving intelligent automation and measurable outcomes at enterprise scale.

For organizations in the Philippines and beyond, the message is clear: if you want faster ROI, reduced complexity, and a future-ready foundation for AI, Boomi is a strong bet.

To explore the full Total Economic Impact™ study, you can download the report directly from Boomi.

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DoubleVerify Report Shows How AI Is Transforming Digital Advertising Workflows

Monday, September 8, 2025


Artificial intelligence is no longer just a buzzword in marketing—it’s reshaping how campaigns are planned, optimized, and delivered. DoubleVerify (DV), a global leader in media quality and ad performance, has released its 2025 Global Insights Report: AI, Automation and the Future of Digital Advertising, revealing how brands worldwide are harnessing AI to streamline operations, improve efficiency, and focus on strategy-driven results.

Marketers Facing Growing Workload Pressures

One of the report’s key findings is the heavy operational burden placed on campaign managers, especially in programmatic advertising. According to DV’s research, marketers spend about 26% of their time—over 10 hours a week—on repetitive manual tasks like adjusting bids, reallocating budgets, and tweaking performance thresholds.

In North America, this inefficiency translates to over $17,000 annually per team member—a significant cost that could instead be directed toward innovation and strategy.

As DV CEO Mark Zagorski explained, campaign managers often feel more like “facilitators” than true strategists. By leveraging AI, teams can flip that dynamic—automating routine tasks and focusing on higher-level decision-making that drives measurable outcomes.

Rising Adoption of AI in Marketing Workflows

The report highlights a clear increase in planned AI adoption across multiple campaign functions in 2025:
  • Campaign activation jumped 32% year-over-year, the most significant rise across workflows.
  • Bidding and mid-flight optimization grew 12% YoY, showing how AI can manage performance complexities better than humans.
  • Summarizing media briefs increased by 11%, while dynamic creative optimization grew by 8%.

Interestingly, 91% of marketers reported that they are already using or plan to use third-party AI tools—beyond their DSP platforms—to support performance and reduce inefficiencies.

Smarter Campaigns, Better Outcomes

Zagorski emphasized that this trend is not just about automation—it’s about smarter strategies that yield stronger business outcomes. DV has introduced DV Authentic AdVantage™, an AI-driven solution built to help advertisers maximize media performance, particularly within walled garden platforms.

“With the media environment becoming more fragmented and fast-paced, AI empowers marketers to reclaim control, streamline operations, and deliver campaigns that truly move the needle,” Zagorski noted.

For Philippine brands navigating a digital-first economy, these insights carry strong relevance. With limited resources often allocated to marketing teams, AI-powered tools can help local businesses save time, cut costs, and focus on creativity—areas where Filipino talent already shines.

From small startups to large corporations, embracing AI in advertising can mean the difference between being stuck in manual processes and achieving scalable growth in a competitive regional market.

DoubleVerify’s report makes one thing clear: AI is no longer optional in digital advertising—it’s essential. Filipino marketers who adopt AI solutions early will not only gain efficiency but also strengthen their competitive edge in the fast-evolving Southeast Asian landscape.

You can read the full 2025 Global Insights Report on AI, automation, and digital advertising here.
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Philippines Targets Creative Hub Status by 2030 with Malikhaing Pinoy Expo

Sunday, September 7, 2025


The Philippines is putting its creativity on the global stage with the launch of the Malikhaing Pinoy Creative Expo (MPEx), a five-day celebration of Filipino artistry and innovation held at SMX Aura in Taguig City. Organized by the Department of Trade and Industry (DTI), the event highlights the country’s ambition to become Asia’s premier creative hub by 2030.

A Celebration of Philippine Creative Industries

As part of the Philippine Creative Industries Month (PCIM), the expo is the first of its kind to unite all nine creative domains:

  • Audiovisual media
  • Visual arts
  • Digital interactive media
  • Design
  • Performing arts
  • Publishing
  • Traditional cultural expressions
  • Creative services

Cultural sites

Together, these domains represent 73 sectors that showcase the richness and diversity of Filipino talent. From paintings and sculptures to animation, comics, and publications, visitors can immerse themselves in exhibits that highlight both tradition and innovation.

Government Support for Filipino Creatives


During the ceremonial opening, DTI Secretary Cristina A. Roque emphasized that Filipino creativity is not just cultural—it’s an economic driver. She shared that under President Ferdinand Marcos Jr.’s directive, the DTI is committed to building the right infrastructure and opportunities for local artists and creators to thrive.

According to Secretary Roque, the MPEx is a platform where Filipino talent can gain the global recognition it deserves.

Conversations and Opportunities

One of the main highlights of the expo is Malikhaing Pinoy Chats, a series of discussions bringing together creative professionals, aspiring artists, and policymakers. These sessions allow for meaningful exchanges of ideas about the future of the industry.

Another exciting feature is the Creative Matchmaking for Filipino Games, where indie and student developers pitch their game ideas to potential investors. This year, the standout was Dungeon King of Midnight Equinox, which won the Best Game Pitch award.

Big Names and Exhibitors

The expo also brings together some of the biggest names in the Philippine creative scene, including:
  • Film Development Council of the Philippines (FDCP)
  • Game Developers Association of the Philippines (GDAP)
  • Design Center of the Philippines
  • Philippine Fashion Coalition
  • Cultural Center of the Philippines (CCP)
  • Ayala Museum

Each organization represents a crucial part of the creative ecosystem, from digital media and fashion to heritage preservation.

Why This Matters for Filipinos

Filipino creativity has long been admired worldwide—from our music and fashion to our films and digital content. Events like MPEx not only provide exposure but also open doors for global collaborations. With the government actively supporting this sector, the dream of making the Philippines Asia’s creative powerhouse by 2030 feels more achievable than ever.


The Malikhaing Pinoy Creative Expo is more than just an exhibition—it’s a movement that empowers Filipino artists and innovators. If you’re passionate about supporting local talent, keep an eye out for future editions of MPEx and similar initiatives. Supporting our creative industries means investing in a future where Filipino artistry shines brightly on the world stage.

For event details, workshops, and schedules, visit https://www.malikhaingpinoy.ph/
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Spurs’ First Overseas North London Derby Thrills Filipino Fans

Saturday, September 6, 2025


Spurs Make History with First Overseas North London Derby in Hong Kong, Inspiring Filipino Fans

For Filipino football fans, 2025 has brought an unforgettable milestone: Tottenham Hotspur played in the first-ever North London derby outside of London, and some lucky kababayans got to be part of the action. The historic match against Arsenal in Hong Kong wasn’t just about football—it was also about promoting healthier lifestyles, inspiring the youth, and bringing communities together under AIA’s One Billion Week initiative.

Spurs and AIA Bring Football Closer to Asia

The match served as the grand finale of AIA One Billion Week, a week-long celebration at AIA Vitality Park in Central, Hong Kong. The event highlighted AIA’s mission to inspire one billion people across Asia to live healthier, longer, better lives by 2030.

From football clinics to interactive challenges, fans of all ages were treated to exciting activities that went beyond the pitch. Filipino participants also had their moment to shine, proving that the passion for football is alive and growing in the Philippines.

Filipino Youth Meet Their Spurs Idols

One of the most exciting parts for Pinoy football enthusiasts was meeting Spurs stars James Maddison, Micky Van de Ven, Guglielmo Vicario, and Lucas Vergball. Students from AIA Healthiest Schools got the rare chance to ask about the players’ routines, mindset, and what keeps them motivated both on and off the field.

Representing the Philippines were Team Success and Tigulang FC team A, champions of AIA’s Here to Play tournament. For these young athletes, it was a once-in-a-lifetime chance to connect with their heroes and experience football on a global stage.

Sports as a Path to Healthier Lives

Melissa Henson, AIA Philippines’ Chief Marketing Officer, emphasized that sports create a ripple effect in building healthy habits: “When young fans meet their idols or participate in grassroots clubs and matches, wellness becomes a way of life they can see and feel for themselves.”

This shows how initiatives like One Billion Week go beyond entertainment—they encourage the next generation to live healthier and dream bigger.

A Legacy of Partnership

AIA’s partnership with Tottenham Hotspur, now on its 12th year, is among the longest-running in Premier League history. Together, they’ve organized football clinics reaching over 160,000 kids, championed inclusivity, and supported wellness across Asia.

Adrian New, AIA Group’s Director of Football Initiatives, shared how the club’s values align with AIA’s mission: “Tottenham Hotspur’s commitment to excellence, resilience, and community mirrors AIA’s mission to help people live Healthier, Longer, Better Lives.”

Fun Filipino Twist: Nico and Wil’s Viral Moment

Adding a Filipino flavor to the historic match, AIA Philippines ambassadors Nico Bolzico and Wil Dasovich stole the spotlight when they playfully recreated a “kiss cam” moment in the stands. The clip quickly went viral, bringing a mix of laughter and Pinoy pride to the celebration.

The Spurs’ first overseas North London derby wasn’t just a game—it was proof that football has the power to connect cultures, inspire youth, and spark healthier lifestyles. For Filipino fans, it was a proud reminder that the country is part of this growing global football story.

If you’re looking for ways to stay active and inspired, try picking up a sport, supporting local football communities, or following the Spurs’ journey. Who knows? The next international football star might just come from the Philippines.
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Bossjob Partners with LGUs and Schools to Empower Filipino Job Seekers


Finding the right job can be overwhelming but for millions of Filipinos, help is now just a chat away. Bossjob, the AI-powered, chat-first career platform, is stepping up its role in nation-building by teaming up with local government units (LGUs) and top schools to open more doors for job seekers across the country.

Building Pathways Through Partnerships

Bossjob recently strengthened its presence in the Philippines by collaborating with the Public Employment Service Offices (PESO) of Biñan, San Jose del Monte, and Pasay. Alongside these government ties, the company has also partnered with respected schools such as Trimex Colleges, the University of Rizal System, and Philippine Women’s University.

These initiatives aim to prepare fresh graduates, young professionals, and even mid-career workers for the workforce helping them gain easier access to employers who are actively hiring.

Bossjob’s Head of Experiential and Partnerships Marketing, Pamela Valle, shared: “This growing number of collaborations reflects our deep and long-term commitment to employment generation and workforce readiness. By working hand in hand with local governments and schools, we’re making it easier for Filipinos to access opportunities that can uplift their lives.”

Expanding the Vision of a Future-Ready Workforce

And Bossjob isn’t stopping there. The platform is set to roll out more collaborations, including tie-ups with Adamson University and PHINMA Education. These new partnerships will reinforce Bossjob’s goal of building a future-ready ecosystem where job seekers, employers, and students are seamlessly connected.

Revolutionizing Recruitment in the Philippines

Launched in Singapore in 2018 and introduced to the Philippine market soon after, Bossjob is on a mission to change how recruitment works in Asia. Its AI-driven talent matching, direct chat feature, and big data insights make job hunting faster and more transparent. Instead of waiting weeks for replies, job seekers can connect with employers directly—cutting through the traditional barriers of recruitment.

Why This Matters for Filipino Job Seekers

In a country where employment is both a personal and national priority, Bossjob’s approach brings fresh hope. With millions of Filipinos already using the platform, the collaboration with LGUs and schools ensures that more talents will be discovered, matched, and given opportunities that fit their skills.

Their mantra says it all: “Find Job. Talk to Boss.” For Filipino workers, it’s a promise of a recruitment journey that is fast, direct, and impactful.
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