TREYNA Rebrands: Philippine Advertising Icon Enters New Era

TREYNA Rebrands: Philippine Advertising Icon Enters New Era

Thursday, December 18, 2025

The Philippine advertising scene is witnessing a historic shift as MullenLowe TREYNA officially rebrands to TREYNA, marking the next chapter in its 47-year legacy. The move comes following the global Omnicom-IPG merger, which led to the retirement of the MullenLowe brand.

From Lintas to TREYNA: A Legacy of Creativity

TREYNA’s roots go back to 1978 with Lintas Manila, led by industry pioneer Francis B. Trillana, one of the original “mad men” of Philippine advertising. Over nearly five decades, the agency has evolved through multiple identities SSC&B Lintas, Lintas: Manila, Ammirati Puris Lintas, Lowe Lintas, Lowe & Partners, and MullenLowe Philippines while consistently producing campaigns that resonated with Filipinos.

Iconic campaigns like Surf’s “Wais,” Selecta Cornetto’s “Hanggang Saan Aabot ang 20 Pesos Mo,” and Lucky Me! Pancit Canton’s “Ticnap Notnac” remain etched in the memories of multiple generations. TREYNA’s history reflects not just longevity, but a sustained record of creativity, effectiveness, and cultural relevance.

A Group of Progressive Agencies

TREYNA isn’t just an advertising agency, it’s a full-service creative group. Its portfolio includes:

• MARC – PR powerhouse and two-time Campaign Asia PR Agency of the Year
• Qairos – digital platforms and tech solutions
• Paradigm – top 10 Asia-Pacific production company according to Campaign Brief
• HOOK – brand experience and activation

TREYNA has also received recognition for its excellence in creative and strategic work. It ranks #1 Most Creative and Most Effective network agency in the Philippines per the 2025 WARC rankings, and is the #1 Most Awarded Agency in the Philippines according to the Drum 2025 World Creative Rankings.

Strong Local Leadership with Global Support

While TREYNA remains majority-owned by local shareholders, Omnicom continues to serve as a strategic shareholder, providing global insight while letting the agency chart its own course.

“We will continue investing in growth with the necessary resources and manpower,” said Michael O. Trillana, Chairman and CEO. “Recent major new business wins mean we'll be hiring across multiple departments next year. We look forward to a new era of success with the local shareholders steering the future of the agency and Omnicom Advertising by our side.”

Momentum in Advocacy and New Business

TREYNA’s commitment to impactful work extends beyond commercial campaigns. The agency has helmed award-winning advocacy initiatives, such as:

• Scoliosis Philippines’ Stripes Fit Check
• The Right to Care Card, launched with the Quezon City Gender and Development Council

On the business front, TREYNA has expanded its portfolio with major wins, including:

• Surf2Sawa by Converge
• MEGA Sardines
• Beetzee Play
• Expanded work with Unilever brands such as Creamsilk, Dove, and Rexona

In the digital space, TREYNA spearheaded projects like the Cebuana Lhuillier Jewelry website, digital campaigns for UL Skin Sciences’ Myra Glow Radiance White, and PR services for Anlene Philippines.

TREYNA’s Vision Forward

With a strong foundation, a proven track record of creativity, and a committed local leadership team supported by global resources, TREYNA is poised for a new era of innovation, growth, and cultural impact. This rebranding is more than a name change—it’s a statement of purpose, celebrating a legacy while embracing the future of Philippine advertising.

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Canon Marketing Philippines Brings Smiles and Hope to Children with Kyosei CSR Day

Canon Marketing Philippines Brings Smiles and Hope to Children with Kyosei CSR Day

Canon Marketing Philippines recently spread warmth and joy in Malate, Manila, through a meaningful Kyosei-driven CSR Day, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM). Known for its mission to protect and empower vulnerable children, KSEM’s goals aligned perfectly with Canon’s Kyosei philosophy—the principle of living and working together for the common good.

A Day of Smiles, Creativity, and Togetherness

The event welcomed 70 children from KSEM and 30 Canon employee volunteers for a day filled with nourishment, activities, and shared experiences. A standout moment was the “Draw Your Big Smile” activity, where children expressed their happiest memories and dreams through art, guided by Canon volunteers.

These creative works were proudly displayed on the Wall of Big Smiles, and a photo booth captured each child with their artwork. Every participant received a printed photo keepsake, ensuring the joy of the day remained long after the event ended.

Kyosei in Action

“At Canon, we believe progress means uplifting lives and creating lasting impact,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines. “Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures.”

By actively engaging employees and the community, Canon demonstrates that corporate responsibility goes beyond donations. It’s about fostering meaningful connections, inspiring creativity, and empowering the next generation.

Beyond CSR Day: Canon’s 2025 Initiatives

This event is part of Canon’s broader 2025 community initiatives, which reflect a commitment to sustainable impact and Kyosei values. Activities include:

• Coastal cleanups to protect marine ecosystems
• Tree planting programs to promote environmental stewardship
• Youth engagement programs designed to inspire skills, creativity, and confidence

Through these initiatives, Canon continues to uphold its mission of “Delighting You Always”, showing that business success and community care can go hand in hand.

For vulnerable children, small acts of care like a shared activity, a meal, or a keepsake can leave lasting positive impressions. Canon’s CSR approach highlights the importance of combining corporate resources with empathy and human connection.

Events like the Kyosei CSR Day not only bring immediate joy, but also create meaningful memories that reinforce hope, resilience, and confidence in young hearts.

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realme With You Brings Christmas Joy and Hope to Children Through Kythe Foundation Partnership

realme With You Brings Christmas Joy and Hope to Children Through Kythe Foundation Partnership

 

Christmas hits differently when it is shared with purpose. This holiday season, realme Philippines went beyond gift-giving and promotions by creating meaningful moments for children and families through a heartfelt corporate social responsibility activity under its realme With You campaign. In partnership with the Kythe Foundation, realme hosted a joyful Christmas celebration that focused on togetherness, compassion, and long-lasting support.

Held on December 16, 2025 at Jollibee P. Tuazon, the event reminded everyone that technology brands can play a powerful role in uplifting communities, especially during moments that truly matter.

Creating Real Moments for Children and Families

The celebration took the form of a Jollitown-themed Jollibee Kids Party, a setting familiar and comforting to many Filipino children. For the kids supported by the Kythe Foundation, the day was filled with laughter, games, and moments of pure joy that allowed them to momentarily forget hospital visits and daily challenges.

The Jollibee mascot led interactive games and entertainment, instantly lighting up the room and creating an atmosphere of excitement and warmth. Parents, caregivers, and foundation staff shared smiles and conversations, turning the gathering into a genuine celebration of community and connection.

More than just a party, the event was carefully designed to give children a chance to simply be kids, to play freely, and to feel seen and celebrated during the holiday season.

Understanding the Mission of the Kythe Foundation

The Kythe Foundation is known for its work in supporting children with critical illnesses and their families. Beyond medical assistance, the foundation focuses on providing psychosocial care, emotional support, and moments of joy that help children cope with difficult journeys.

Partnering with Kythe allowed realme Philippines to align its holiday efforts with a cause that directly impacts Filipino families facing some of life’s toughest challenges. It also reinforced the idea that corporate giving can be both thoughtful and deeply human.

Giving That Goes Beyond the Celebration

While the Christmas party created unforgettable memories, realme made sure the support did not stop there. As part of the initiative, realme donated 15 tablets to the beneficiary children of the Kythe Foundation.

These tablets are intended to support learning, creativity, and daily activities. For children who often spend long periods resting or recovering, access to technology can open doors to education, entertainment, and self-expression. It helps them stay connected with the world beyond hospital walls.

In addition, realme also provided tablets to Kythe Foundation staff. This gesture recognized the tireless dedication of caregivers, social workers, and volunteers who devote their time and energy to supporting children with critical illnesses.

According to the realme Philippines team, the activity reflects the heart of the realme With You campaign. It is about being present in real moments that matter and offering support that can make a meaningful difference. 

Why This Initiative Matters to Filipino Communities

For many Filipinos, Christmas is about family, empathy, and shared hope. Initiatives like this resonate deeply because they reflect values that go beyond commercial success.

Access to technology remains uneven across communities. By donating tablets, realme addressed a real and practical need, especially for children whose education and social interaction may be disrupted by health conditions. This approach shows how technology can be a tool for empowerment when placed in the right hands.

At the same time, recognizing foundation staff highlights an often overlooked truth. Caregivers also need support, encouragement, and resources to continue their important work. By extending help to both children and staff, the initiative embraced a more holistic form of giving.

realme With You as a Long-Term Commitment

The Christmas activity with the Kythe Foundation is part of realme’s broader realme With You campaign, which centers on authenticity, shared experiences, and purposeful connections. Rather than focusing solely on products, the campaign highlights how realme aims to stay connected with users and communities through moments that feel genuine and relevant.

This approach reflects a growing trend among brands in the Philippines. Consumers today value companies that show empathy, social awareness, and consistency in their advocacy. realme’s partnership with Kythe demonstrates how CSR efforts can feel sincere when they align with real needs and long-term values.

Technology as a Tool for Hope and Empowerment

In a digital-first generation, technology plays an increasingly important role in education, creativity, and connection. For children facing health challenges, access to digital tools can provide comfort, learning opportunities, and a sense of normalcy.

By making technology more accessible through initiatives like this, realme Philippines reinforces its belief that innovation should serve people, not just markets. It also sends a strong message that giving back is not limited to one season, even if Christmas provides a meaningful moment to start.

Making the Holidays Truly Meaningful

As the year comes to a close, the realme With You celebration with the Kythe Foundation stands out as a reminder of what the holidays can be about. It is about showing up, listening, and offering support in ways that matter.

Through shared laughter, thoughtful donations, and genuine connection, realme Philippines helped create a Christmas that felt warmer and more hopeful for children and families who needed it most.

For updates on the realme With You campaign and future initiatives, you can follow realme Philippines through its official social media channels. To learn more about the Kythe Foundation and its programs, visiting their official platforms offers a deeper look into the impact they continue to make.

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AXA Philippines Closes 2025 on a High Note with Seven Major Industry Awards

AXA Philippines Closes 2025 on a High Note with Seven Major Industry Awards

2025 proved to be a milestone year for AXA Philippines. As the year wrapped up, the insurer emerged as one of the most awarded companies in the local insurance and financial services space, earning recognition from seven respected global and Philippine award-giving bodies. From digital innovation and customer experience to corporate governance, employee well-being, and social impact, AXA’s wins reflect a company that is growing with purpose and consistency.

These achievements are not just trophies on a shelf. They signal how AXA Philippines continues to evolve alongside the needs of Filipinos, especially as insurance becomes more digital, more personal, and more relevant to everyday life.

A Year of Recognition Across Global and Local Stages

AXA Philippines received accolades from a diverse mix of institutions in 2025. These included the Global Insurance Innovation Awards, Golden Arrow Awards, Asia CEO Awards, Tripzilla Excellence Awards, Marketech APAC NEXT Awards, Great Place to Work® Certification, and the Philippine Daily Inquirer and Statista’s Best Employers in the Philippines.

Taken together, these honors highlight AXA’s strong performance across key areas such as technology, governance, marketing, workplace culture, and corporate social responsibility. For Filipino customers and employees alike, this signals a brand that is investing in long-term trust and value.

Leading the Way in Digital Insurance Innovation

At the Global Insurance Innovation Awards 2025, AXA Philippines stood out for its technology-driven platforms. The company received awards for Excellence in Digital Innovation and Best Mobile Insurance App, thanks to SWITCH and EMMA by AXA PH.

SWITCH is designed to simplify the distributor experience by offering real-time updates and automated workflows. This makes the sales and service process more efficient, allowing distributors to focus on customer needs rather than manual tasks.

On the customer side, EMMA by AXA PH gives policyholders easier access to their insurance information. Through the app, users can manage policies, make secure payments, and receive digital support. These tools reflect how AXA is responding to Filipinos’ growing preference for mobile-first and convenient financial services.

Setting the Standard in Corporate Governance

AXA Philippines was also recognized at the 2025 Golden Arrow Awards by the Institute of Corporate Directors. The company earned a One Golden Arrow distinction for meeting high standards of corporate governance based on the Annual Corporate Governance Scorecard.

This recognition reflects strong oversight, ethical leadership, and effective risk management. According to AXA Philippines CEO Ayman Kandil, the award underscores the company’s shared vision as One AXA and its long-standing commitment to protecting what matters through responsible leadership and stakeholder value creation.

For customers, strong governance translates to stability and reliability. For investors and partners, it reinforces confidence in how the company is managed.

Wellness and CSR Programs That Go Beyond the Workplace

AXA Philippines also made waves at the 16th Asia CEO Awards 2025, where it was named a Circle of Excellence finalist in two major categories.

The Awesome AXA program was recognized under Wellness Company of the Year. Launched in 2024, this initiative focuses on holistic employee well-being, covering physical, mental, and emotional health. It reflects AXA’s belief that employees perform best when they feel supported not just at work, but in life.

The company was also cited for CSR Company of the Year through AXA Hearts in Action. This global volunteering initiative includes impactful programs such as the AXA Forest in Laguna, the AXA Clean Water Project, AXA Week for Good, and financial literacy workshops. These efforts show how AXA integrates social responsibility into its business, addressing real community needs across the country.

Empowering Filipino Travelers with Award-Winning Protection

Travel insurance is another area where AXA Philippines stood out in 2025. The #GoBigWithAXASmartTraveller campaign won a Silver Award for Most Innovative Public Relations Campaign at Marketech APAC’s NEXT Awards.

The campaign encouraged Filipinos to pursue travel plans with confidence, backed by reliable insurance protection. At a time when more Filipinos are traveling again, this message resonated strongly.

Adding to this momentum, AXA Smart Traveller was named Best Travel Insurance for Single Trip at the Tripzilla Excellence Awards 2025. This marked the second consecutive year the product received the distinction, reinforcing AXA’s position as a trusted travel insurance provider in the region.

A Workplace Where People Thrive

Beyond customer-facing achievements, AXA Philippines also earned recognition for how it treats its people. In 2025, the company was certified as a Great Place to Work® for the fifth year in a row.

Even more notable was its leap in the Philippine Daily Inquirer and Statista’s Best Employers in the Philippines ranking. AXA Philippines jumped from rank 203 to rank 26 among 300 companies, a significant improvement that reflects strong employee engagement and satisfaction.

For AXA, this progress supports a simple belief. When employees are cared for and empowered, they are better equipped to care for customers.

Insurance is built on trust. For many Filipinos, choosing an insurance provider means choosing a long-term partner for protection, travel, health, and financial security. AXA Philippines’ strong showing in 2025 sends a clear message that the company is investing in innovation, integrity, and people.

As AXA closes the year, its leadership remains focused on enabling customers to feel protected, supported, and confident. These awards serve as markers of progress, but more importantly, they reflect how AXA continues to act for human progress by protecting what truly matters.

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Shell Rimula Puts the Spotlight on Filipino Road Heroes Through Bida Ang Biyahe Ko Campaign

Shell Rimula Puts the Spotlight on Filipino Road Heroes Through Bida Ang Biyahe Ko Campaign

 

Behind every delivery that arrives on time and every store shelf that stays stocked are Filipino truck drivers and mechanics who keep the country moving, often without recognition. In 2025, Shell Rimula made it a point to change that narrative through its nationwide “Bida Ang Biyahe Ko!” campaign, an initiative that celebrated, trained, and supported the very people powering the Philippine transport and logistics sector every day.

Running from earlier this year until October, the program traveled across major transport hubs in Davao, Cebu, La Union, Caloocan, and Laguna, engaging around 250 truck drivers and mechanics. More than just a roadshow, the campaign created safe spaces for learning, recognition, and well-deserved appreciation.

Why Truck Drivers and Mechanics Matter More Than Ever

The Philippine logistics landscape has evolved rapidly in recent years. With e-commerce becoming part of everyday life, delivery volumes have increased and turnaround times have tightened. Light commercial vehicles are constantly on the road, navigating urban traffic, provincial highways, and long-haul routes.

At the center of this system are truck drivers and mechanics. Drivers ensure goods reach their destinations safely, while mechanics keep vehicles reliable despite heavy loads and demanding conditions. Yet their work often goes unnoticed, even as expectations continue to rise.

Shell Rimula’s “Bida Ang Biyahe Ko!” campaign was designed to recognize these everyday heroes while equipping them with the knowledge and tools they need to stay safe, skilled, and confident on the road.

What “Bida Ang Biyahe Ko!” Brought to the Road

The program combined education, skills-building, and wellness in a way that felt practical and relevant to participants’ daily realities.

Across its provincial stops, drivers and mechanics took part in:

• Skills challenges that tested technical know-how
• Learning sessions focused on vehicle maintenance and safety
• Discussions on physical and mental road readiness
• Activities centered on understanding road signs and defensive driving

These sessions highlighted how proper vehicle care and responsible driving directly reduce accidents and downtime. Participants who completed Stages 1 and 2 of the program also qualified for TESDA NC I certification, giving them credentials that support long-term professional growth.

For many drivers, this certification represented more than a piece of paper. It was recognition of their expertise and a step toward greater job security.

Supporting Modern Engines and Modern Driving Conditions

As part of the campaign, Shell Rimula also introduced drivers to its Light Duty Oils LD5, formulated for the demands of modern light commercial vehicles. Urban driving often involves stop and start traffic, varying loads, and extended hours on the road, conditions that can accelerate engine wear.

LD5 is designed with Dynamic Protection Plus Technology to help protect engines from wear, oil oxidation, and deposit build-up. For drivers, this translates to smoother performance, fewer engine issues, and greater peace of mind during long and unpredictable journeys.

By connecting product education with real-world driving challenges, Shell Rimula reinforced the idea that proper lubrication is not just about performance, but also about safety and reliability.

Road Safety as a Shared Responsibility

A key message throughout the campaign was that road safety does not rest on drivers alone. It is a shared responsibility involving proper training, vehicle maintenance, and awareness.

Bryan M. Landicho, a TESDA Assessor, emphasized the importance of regular vehicle care, noting that periodic maintenance knowledge plays a vital role in keeping drivers safe throughout their livelihood. Meanwhile, LTO-accredited lecturer and road safety instructor Ariel Del Rosario reminded participants that safe and defensive driving protects not just drivers, but everyone on the road.

These conversations resonated deeply with attendees, many of whom face daily risks as part of their work.

Putting Driver Wellness Front and Center

Beyond skills and safety, Shell Rimula also addressed an often-overlooked issue in the transport sector: driver wellness.

Long hours behind the wheel can take a toll on eyesight and overall health. To help address this, the program offered free eye checkups and prescription glasses to participants. This simple but impactful support helped reduce risks related to visual strain and impaired vision, especially during long-haul drives.

By integrating wellness into the campaign, Shell showed that supporting drivers goes beyond engines and vehicles. It also means caring for the people behind the wheel.

Built on Strong Partnerships

“Bida Ang Biyahe Ko!” was made possible through collaborations with Bike Night Asia, TESDA, and the Land Transportation Office. These partnerships helped ensure that the program delivered credible training, relevant certifications, and meaningful safety education.

Looking ahead, Shell plans to expand the initiative to more provinces in 2026, including Cagayan de Oro, Bacolod, and Pampanga. This continued rollout signals a long-term commitment to uplifting the transport community nationwide.

According to Shell Rimula Brand Manager Meng Manapul Peret, the campaign reflects Shell’s pride in supporting drivers, mechanics, and partners who keep Philippine roads moving. Through continuous skills development, recognition, and dependable product solutions, Shell aims to empower Filipino motorists for the long run.

For a country that relies heavily on road transport, investing in drivers and mechanics means investing in economic resilience. Programs like “Bida Ang Biyahe Ko!” help professionalize the transport sector, promote safer roads, and acknowledge the dignity of work done behind the scenes.

At its core, the campaign is a reminder that every journey matters, and so do the people who make those journeys possible.

To learn more about Shell Rimula products and future initiatives, drivers and motorists can follow Shell Pilipinas Corporation through its official platforms.

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Alcantara Group at 70: Legacy, Leadership, and Lasting Impact

Alcantara Group at 70: Legacy, Leadership, and Lasting Impact

Seventy years is a rare milestone in Philippine business, one that speaks not only of commercial success, but of resilience, values-driven leadership, and a deep commitment to nation-building. In December 2025, the Alcantara Group marked this defining moment with a milestone celebration that honored its origins, recognized the people who shaped its journey, and reaffirmed its vision for the future.

Held at Dusit Thani Residence Davao under the theme “Seventy Years Strong: Forward Together,” the anniversary gathering brought together leaders across generations, long-serving employees, partners, and community stakeholders. More than a commemorative event, it was a reflection of how a company that began as a modest Davao-based enterprise in the mid-1950s evolved into one of the Philippines’ most diversified Filipino-owned conglomerates while remaining anchored to its founding principles.

From Davao Roots to National Impact

The Alcantara Group traces its beginnings to Conrado Alcantara and Sons, Inc. (CASI), founded by the late Conrado Alcantara in Davao. At a time when Mindanao was still emerging as an economic frontier, the founder saw opportunity not just in enterprise, but in service believing that business growth should go hand in hand with community development.

This foresight would become a defining trait of the Group. Over the decades, the Alcantara family steadily expanded operations, guided by a long-term perspective rather than short-term gains. The anniversary exhibit showcased this evolution, chronicling the Group’s transformation from a regional business into a diversified organization with strategic investments across critical industries.

Leadership Across Generations

A key theme of the 70th anniversary was continuity particularly the seamless passing of leadership across generations. The presence of second and third generation leaders standing side by side symbolized not only succession, but shared responsibility.

The second generation played a pivotal role in scaling the business and expanding its footprint nationwide. Under their stewardship, the Alcantara Group strengthened its presence in sectors that are fundamental to national development:

• Energy, through the Alsons Power Unit, supporting reliable power generation
• Aquaculture and agriculture, through the Alsons Agribusiness Unit, contributing to food security and rural livelihoods
• Real estate development, through Alsons Development and Investment Corporation (Alsons Dev), shaping master-planned communities

These expansions were not pursued in isolation. Each business unit reflected a strategic understanding of the Philippines’ long-term needs energy security, sustainable food production, and responsible urban development.

The Role of People in a 70-Year Journey

While milestones often focus on leadership, the Alcantara Group’s celebration placed equal emphasis on the collective effort behind its growth. Stories shared during the program highlighted how employees, partners, and host communities have been integral to the Group’s resilience.

This emphasis on shared values on unity, service, and stewardship has allowed the organization to remain relevant across decades of economic shifts, political changes, and industry disruptions. The Group’s ability to adapt without losing its core identity has been one of its greatest strengths.

Chairman Nicasio I. Alcantara underscored this in his remarks, noting that strategy alone does not sustain a company for seven decades. Rather, it is the consistent commitment to uplifting people and communities that has kept the Group strong.

Davao as the Symbolic Homecoming

Holding the anniversary in Davao was a deliberate choice. As the birthplace of the Alcantara Group, the city represents both history and continuity. The curated exhibit welcomed guests with a visual narrative of the Group’s journey honoring founders, celebrating milestones, and recognizing the leaders who carried the mission forward.

The event transformed the celebration into a homecoming of sorts, reminding attendees that while the Group’s impact is national, its identity remains deeply rooted in Mindanao.

Entering the Third Generation with Renewed Purpose

As the Alcantara Group moves into its next chapter, the transition to third-generation leadership signals both continuity and renewal. Younger leaders are stepping into more prominent roles, bringing fresh perspectives while remaining grounded in the principles that shaped the company.

Among these leaders is Miguel Rene A. Dominguez, President and CEO of Alsons Dev, who emphasized the responsibility of sustaining what has been built while adapting to the needs of future generations. For the Group’s real estate arm, this means creating developments that are not only commercially viable, but socially and environmentally responsible.

Alsons Dev’s work reflects the founder’s early vision for Mindanao one that prioritizes thoughtful planning, long-term value creation, and community integration. As urbanization accelerates across the Philippines, this approach positions the Group to play a meaningful role in shaping livable, resilient communities.

Why the Alcantara Group’s Story Matters Today

In an era where businesses are increasingly evaluated on their social and environmental impact, the Alcantara Group’s 70-year journey offers important lessons. Longevity, in this case, is not the result of aggressive expansion alone, but of deliberate choices guided by integrity, patience, and a deep sense of responsibility.

The Group’s diversified portfolio demonstrates how Filipino-owned enterprises can scale while remaining mission-driven. Its sustained presence in critical sectors highlights the role of private enterprise in national development particularly when aligned with community needs.

For Filipino consumers and stakeholders, the Alcantara Group’s legacy reinforces the value of supporting companies that invest not just in profits, but in people and progress.

Looking Ahead: Forward Together

As the celebration’s theme suggests, the Alcantara Group’s future is built on collective momentum. With seven decades of experience as its foundation, the organization is focused on expanding its businesses responsibly, advancing industries that matter, and creating opportunities that endure.

Guided by the same principles that shaped its early years and inspired by the generations who carried its purpose forward the Alcantara Group enters its next chapter with clarity and determination. Its story is not simply about longevity, but about relevance: staying true to its mission while evolving with the times.

Seventy years on, the Alcantara Group stands as a testament to what Filipino enterprise can achieve when leadership, legacy, and long-term vision come together.

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Hanabishi Named Top Small Appliance Brand at Lazada Awards 2025

Hanabishi Named Top Small Appliance Brand at Lazada Awards 2025

Tuesday, December 16, 2025

In today’s increasingly digital-first shopping landscape, earning consumer trust online is no small feat especially in the highly competitive home appliances category. That is why Hanabishi Appliances’ recent recognition at the Lazada Awards 2025 stands out as a significant milestone, not only for the brand but also for Filipino consumers who rely on affordable, reliable appliances for everyday living.

At the prestigious Lazada Awards 2025, Hanabishi was named among the Top 3 nominees for Best Small Appliances in LazMall, placing it in Lazada’s Winning Circle for one of the platform’s most competitive categories. The annual awards ceremony, held at the Rizal Ballroom of Makati Shangri-La, celebrates the best-performing and most-loved brands on Lazada—those that consistently deliver value, quality, and customer satisfaction at scale.

Why the Lazada Awards Matter in Philippine E-Commerce

Lazada has become one of the Philippines’ leading e-commerce platforms, particularly for home essentials and appliances. With millions of active users nationwide, the platform serves as a barometer of consumer trust and purchasing behavior. Recognition at the Lazada Awards is not based on branding alone, it reflects actual performance metrics such as customer reviews, sales consistency, fulfillment reliability, and overall shopper satisfaction.

For small appliances, competition is especially intense. Filipino households increasingly rely on e-commerce to purchase rice cookers, electric kettles, induction cookers, fans, and other essentials. Brands that rise to the top must balance affordability, durability, and after-sales reliability—qualities that Filipino consumers prioritize when shopping online.

Hanabishi’s inclusion among Lazada’s top three brands in this category signals strong consumer confidence, particularly within LazMall, Lazada’s curated space for trusted and verified brands.

A Reflection of Customer Trust

According to Hanabishi’s Vice President for Marketing and Finance, Cherish Ong-Chua, the recognition is rooted in customer satisfaction and long-term trust.

She emphasized that the award reflects how consumers continue to respond positively to Hanabishi products, an affirmation that the brand’s focus on reliability and value resonates with Filipino households. More than a trophy, the nomination serves as validation that Hanabishi is meeting real, everyday needs in Filipino homes.

This customer-centric approach has become increasingly important in e-commerce, where reviews and ratings can make or break a brand. Filipino shoppers are known to be discerning, often reading multiple reviews before making a purchase. Hanabishi’s consistent performance in this environment highlights its credibility and staying power.

A Homegrown Brand with a Long-Term Vision

Founded in 1986, Hanabishi has spent nearly four decades building its reputation as one of the Philippines’ most trusted appliance brands. Unlike newer digital-first labels, Hanabishi’s strength lies in its deep understanding of Filipino households—how families cook, clean, and manage daily routines.

Over the years, the brand has expanded its product portfolio to include a wide range of small appliances designed for practical use, space efficiency, and long-term durability. This combination of local insight and consistent quality has allowed Hanabishi to transition successfully from traditional retail to e-commerce without losing customer trust.

Its strong performance on LazMall demonstrates how legacy brands can adapt to digital platforms while maintaining relevance in a rapidly evolving retail environment.

Innovation That Serves Everyday Filipino Life

Beyond recognition, Hanabishi’s Lazada Awards nomination underscores the role of innovation in meeting modern household needs. Today’s Filipino consumers are looking for appliances that are not just affordable, but also energy-efficient, easy to use, and built to last—especially as electricity costs and living expenses continue to rise.

Hanabishi’s ongoing product development reflects these priorities. From compact appliances suited for condominiums and small kitchens to reliable units designed for daily family use, the brand continues to evolve with changing lifestyles. This practical innovation is a key reason why it remains competitive in online marketplaces crowded with international and emerging brands.

As Ong-Chua noted, industry recognition serves as motivation for the company to keep improving—reinforcing its commitment to delivering products that genuinely support everyday Filipino living.

What This Means for Filipino Consumers

For shoppers, Hanabishi’s Top 3 nomination offers an added layer of assurance when purchasing appliances online. Awards like these help consumers cut through the noise of countless product listings by highlighting brands with proven track records.

Buying from LazMall already provides guarantees such as authenticity and reliable fulfillment. When combined with industry recognition from Lazada itself, consumers gain greater confidence that they are investing in appliances backed by performance, service, and customer satisfaction.

For budget-conscious Filipino families, this matters. Appliances are long-term purchases, and choosing a trusted brand can help avoid costly replacements or repairs down the line.

If you are considering upgrading or purchasing small appliances online, here are a few insights drawn from Hanabishi’s Lazada Awards recognition:

Look beyond price. Awards and platform recognition often reflect consistent quality and customer satisfaction—not just promotions.

Check brand longevity. Established local brands like Hanabishi have a deeper understanding of Filipino household needs.

Use LazMall as a benchmark. Verified stores reduce risks related to authenticity and after-sales support.

Read customer feedback. Strong performance in awards usually aligns with positive buyer experiences.

These factors can help ensure that your purchase delivers long-term value, not just short-term savings.

A Milestone, Not a Finish Line

Hanabishi’s recognition at the Lazada Awards 2025 is not merely a celebratory moment, it is a signal of where the brand stands in the current retail landscape. As e-commerce continues to reshape how Filipinos shop for home essentials, brands that combine trust, adaptability, and customer-first thinking will continue to thrive.

For Hanabishi, being named among Lazada’s best reinforces its role as a dependable partner in everyday Filipino living both online and offline. And for consumers, it offers reassurance that trusted local brands can compete, innovate, and excel on national e-commerce platforms.

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