SOCIAL MEDIA

Naturland Brings EU Organic Food Campaign to the Philippines

Monday, September 29, 2025

 

Why Organic Matters for Filipinos Today

Filipinos are becoming more mindful of what they eat. A PwC 2025 Voice of the Consumer Report shows that 67% of Filipinos consider nutrition a top factor in food purchases, while 99% want to adopt healthier, mindful eating habits according to a study by Food Industry Asia. Yet, despite growing demand, access to organic food remains limited.

That’s why Naturland e.V., one of the world’s largest organic farming associations, has officially launched the “European Organic: Nurturing Every Juan” campaign in the Philippines. The three-year initiative, supported by the European Union, aims to make organic food more accessible while educating consumers on its benefits for health, sustainability, and food security.

A Delicious Start: Organic Dining at Grace Park

The campaign kicked off on EU Organic Day (September 24, 2025) with a curated lunch at Grace Park Dining, a restaurant known for championing organic food under the legacy of chef Margarita Fores. Every dish featured EU-certified organic ingredients, offering guests a taste of how quality, care, and sustainability come together on the plate.

What Makes EU Organic Different?

During the event, experts explained what sets EU organic standards apart:
  • No GMOs (genetically modified organisms)
  • Minimal synthetic fertilizers and pesticides
  • 100% organic animal feed
  • Farming methods that protect soil and plant health

Food that meets these standards earns the EU organic logo, a trusted seal that guarantees transparency, quality, and sustainability.

As Tom van der Meulen, Managing Director of Control Union Philippines, explained: “When customers see the EU organic logo or the Naturland seal, they know these products were independently verified to meet strict standards. It’s proof of care, quality, and transparency.”

Organic as a Promise of Integrity

For Marco Schlüter, Naturland’s Managing Director for Strategy and International Affairs, organic is more than a label. “Organic is not just a label—it’s a promise of integrity, transparency, and sustainability. By choosing organic, we work with nature, not against it.”

He emphasized that Naturland goes even further than EU standards by integrating fair employment practices, social benefits, and human rights protections across its farmer and producer networks.

Making Organic Part of Everyday Life

Over the next three years, the campaign will roll out:
  • Consumer education programs to explain the value of organic food.
  • Partnerships with trade commissions and B2B stakeholders to make organic products more accessible.
  • Local collaborations to encourage adoption of EU-certified organic goods in Philippine markets.

Schlüter concluded: “Our mission is to make organic accessible to every Juan. By empowering Filipino consumers and businesses, we can build a healthier, more sustainable food system together.”

Organic food isn’t just a lifestyle trend—it’s a movement toward healthier families, stronger communities, and a more sustainable planet. With Naturland’s “Nurturing Every Juan” campaign, Filipinos now have more opportunities to make informed choices that benefit both people and the environment.

Follow the European Organic for Every Juan Facebook page to learn more about events, tips, and updates on organic living in the Philippines.
Read More
di

Boomi Appoints Keyur Ajmera as CIO to Drive AI Growth


A Strategic Appointment for Boomi’s Next Growth Chapter

Boomi™, a leader in AI-driven automation, has named Keyur Ajmera as its new Chief Information Officer (CIO). In his role, Ajmera will lead Boomi’s global IT strategy, enterprise systems, cybersecurity, and digital operations, ensuring the company is equipped to scale rapidly while embracing its ambitious agentic transformation journey.

Reporting to Val Rainey, President of Global Operations and CFO, Ajmera’s appointment underscores Boomi’s commitment to strengthening its IT foundation and accelerating innovation at scale.

A Veteran Leader with Global Experience

Ajmera brings over 20 years of enterprise IT leadership across industries and geographies. Most recently, he served as SVP of Technology Operations and Innovation at Towne Park, and before that, he made his mark as the first CIO of iCIMS, where he spearheaded major digital transformation initiatives.

His career also spans leadership roles at AppDynamics (a Cisco company), PwC, INTTRA, and Deutsche Bank. With expertise in AI adoption, data analytics, cybersecurity, product lifecycle management, and M&A integration, Ajmera is widely recognized for driving both cultural and technical transformations in global organizations.

Boomi CEO Steve Lucas highlighted why Ajmera’s appointment is a strategic milestone. “Keyur is a forward-thinking and versatile leader with deep expertise in scaling technology organizations. His appointment is another milestone in Boomi’s growth trajectory as we continue to expand globally and accelerate operations for AI. With his leadership, Boomi will further strengthen its IT and security foundation, harness data to unlock value, and deliver on our vision of agentic transformation.”

For his part, Ajmera expressed excitement about joining Boomi at such a pivotal moment. “As AI reshapes industries, success depends on connected, trusted data. Boomi is uniquely positioned to help enterprises simplify complexity and unlock new value through agentic AI. I look forward to strengthening Boomi’s IT foundation so we can scale confidently and showcase the transformative power of our platform.”

Why This Appointment Matters for AI-Driven Enterprises

Ajmera’s appointment comes at a time when enterprises worldwide are doubling down on AI adoption and digital transformation. With his extensive track record, Boomi is positioning itself to:
  • Scale global operations with a resilient IT backbone.
  • Strengthen cybersecurity as enterprises face evolving digital threats.
  • Accelerate agentic AI adoption, helping organizations simplify complexity and harness connected data.

As Boomi continues its global expansion, the appointment of Keyur Ajmera signals a clear focus on operational excellence, innovation, and AI-powered transformation. For enterprises navigating complexity, this move highlights Boomi’s commitment to delivering secure, scalable, and intelligent solutions.

Businesses aiming to leverage AI and automation at scale should keep an eye on Boomi’s evolving leadership and technology strategies.

Read More
di

Mars Philippines Champions Pet Adoption at Run Fur Life


Why Pet Adoption Matters More Than Ever

Pets are more than companions—they’re lifelines. From easing stress to providing unconditional love, animals transform the way people live and feel. That’s why Mars Philippines, the pet care company behind beloved brands like PEDIGREE®, ROYAL CANIN®, WHISKAS®, and CESAR®, is stepping up its mission to tackle pet homelessness through the second annual Mars Global Adoption Weekend (GAW).

This year’s initiative has expanded to more than 20 countries worldwide, spotlighting how adopting a shelter pet doesn’t just change an animal’s life—it transforms the owner’s as well. In the Philippines, the movement kicked off with a heartwarming partnership with the Animal Kingdom Foundation (AKF) at the 10th anniversary of Run Fur Life in Manila.

Celebrating 10 Years of “Run Fur Life” with a Purpose


More than 1,000 participants—both human and canine—joined the 2025 Run Fur Life, celebrating the bond between pets and their humans. At the heart of the event was BB the dog, a three-legged rescue and AKF’s adoption advocate, who served as the mascot for the campaign.

BB’s story proves a powerful point: shelter dogs, despite difficult pasts, can thrive and bring joy in their forever homes. This message aligns with global findings from the 2025 Mars & CALM PAWS Survey, which revealed that 83% of pet parents say their pets have improved their mental wellbeing.

Beyond the Event: Mars’ Commitment to Shelter Pets

Mars Philippines has been supporting the local pet community for more than 30 years through partnerships with NGOs, vets, and advocacy groups. This year, the company is going further with its #TwoLivesChanged campaign, donating 30,000 daily pet meals to shelters.

From October 2025, every purchase of PEDIGREE® and WHISKAS® through Mars’ official stores on Shopee, Lazada, and TikTok will contribute to shelter donations—making it easy for pet lovers to be part of the cause.

“Adopting a shelter pet changes two lives. It’s not only the pet’s life that is transformed, but the human’s as well,” shared Deng Osite, Sales Director of Mars Petcare Philippines.

Partnerships that Make Adoption Possible

For AKF, celebrating a decade of Run Fur Life alongside Mars is proof of progress. “Together, we’ve built initiatives such as WeR4HappyTails.com, which connects families with adoptable cats and dogs from partner shelters,” said Atty. Heidi Marquez-Caguioa, Program Director of AKF.

This adoption portal not only promotes responsible pet ownership but also makes it easier for aspiring pet parents to find their perfect match.

Changing Mindsets, One Adoption at a Time

Pet adoption in the Philippines remains in the low single digits, but the impact is profound. Each adoption represents two lives changed—an animal’s and a human’s. With 49% of Gen Z dog owners and 42% of young cat owners in the Philippines saying their pets are the most important part of their lives, the next generation is already shaping a future where pets are family.

Through Global Adoption Weekend, Mars and AKF are challenging perceptions about shelter pets, proving that adoption is not just an option—it’s the better choice.

Adopting a shelter pet is more than an act of kindness—it’s a life-changing decision for both sides. With Mars Philippines and AKF leading the charge, every Filipino has the chance to open their home and heart to a new companion.

Ready to change two lives? Explore adoption opportunities or support shelters through Mars’ official stores online.

Read More
di

Tackling Hiring Fraud in the Philippine Job Market


The Philippine job market is booming with optimism. A Jobstreet Hiring, Compensation, and Benefits Report 2025 revealed that 44% of hirers and HR professionals expect stronger recruitment activity in the second half of 2025 compared to 2024. This surge signals growth opportunities for businesses and more career options for Filipinos.

But with rapid hiring comes risk. As recruitment speeds up, screening can sometimes fall short—opening the door for fraudulent applications that can harm businesses in the long run.

The Hidden Costs of Hiring Fraud

Fraudulent applications are not uncommon. According to a global study by the Association of Certified Fraud Examiners (ACFE), organizations lose around 5% of annual revenue to fraud. In a fast-moving labor market like the Philippines, even small lapses in applicant screening can translate into big financial and operational setbacks.

“While the job market in the Philippines continues to thrive, so does the risk of encountering fraudulent applications,” explained Ivy Ramirez, VP for Service and Industrials (S&I) at CIBI. She added that falsified credentials can disrupt productivity, erode trust, and tarnish company reputations.

Why Fraudulent Applications Are Rising

Today’s hiring risks stem from several factors:
  • Economic pressures leading jobseekers to overstate qualifications.
  • Increased competition among applicants.
  • Accessible online tools that make falsification easier.

From fabricated diplomas to exaggerated work experience, these practices don’t just harm businesses—they also disadvantage honest applicants competing in the same pool.

Building Stronger Hiring Safeguards

Traditional interviews and background checks are no longer enough, especially when hiring at scale. Employers need robust verification systems to ensure candidates genuinely possess the skills and integrity they claim.

This benefits not just businesses but also honest candidates who deserve a fair and transparent hiring process. As Pia Arellano, president and CEO of CIBI, put it: “Growth is important, but it must go hand in hand with integrity. By embedding proactive verification into hiring, businesses protect themselves, their people, and ultimately the strength of the country’s labor market.”

How CIBI Protects the Workforce

As the Philippines’ leading credit and information bureau, CIBI Information Inc. provides comprehensive background verification services to help businesses avoid hiring fraud. Their solutions include:
  • Employment history validation
  • Identity verification
  • Education and certification checks

Through CIBI Workforce Solutions, companies can base their hiring decisions on verified data—reducing risks, protecting investments, and building a stronger, more transparent workforce.

The Philippines’ growing job market presents exciting opportunities for both employers and workers. But to make the most of this momentum, companies must prioritize integrity in hiring. By adopting verification solutions like those from CIBI, businesses can safeguard their operations, ensure fairness for jobseekers, and strengthen the country’s labor market for the future.

If your business is gearing up to expand its workforce, consider how verification systems can protect not just your company, but also the integrity of the Philippine hiring landscape.

Read More
di

C&E ALS Showcases Future of Learning at MIBF 2025

 

The Manila International Book Fair (MIBF) isn’t just about books anymore—it’s about reimagining the way Filipinos learn. At MIBF 2025, C&E Adaptive Learning Solutions (C&E ALS) wowed visitors with its “C&E ALS University” exhibit, a vibrant showcase that fused tradition with cutting-edge technology to demonstrate what the future of learning could look like in the Philippines.

A Booth That Felt Like a Real Campus

Dubbed the “Campus of the Future,” the booth at SMX Convention Center stood out immediately. Its curved walls symbolized adaptability, while green design accents reflected the energy of campus life. Walking through its sleek archways felt less like entering an exhibition space and more like stepping into tomorrow’s classrooms and libraries.

As COO John Emyl G. Eugenio explained, the goal wasn’t just to build a booth but to create an experience: “We wanted educators, students, and partners to see firsthand how books, digital platforms, AI, and hands-on learning tools can work together to shape the future of education.”

Bridging Tradition and Technology

Inside, visitors explored the full ecosystem of solutions C&E ALS offers:
  • Print and Digital Content from C&E Publishing and global partners like McGraw Hill, Elsevier, Sage, Pearson, Cengage, and Wiley.
  • Learning Management Systems like Canvas, exclusively distributed by C&E ALS in the Philippines.
  • STEAM and Makerspace Kits designed to spark creativity among learners.
  • AI-powered platforms that help teachers streamline courses and personalize lessons.
  • Collaborations with tech leaders such as Samsung and Britannica.

This setup showed how innovation doesn’t replace tradition—it complements it, creating classrooms that are more adaptive and inclusive.

Interactive Learning in Action

Far from being a static display, the booth became a hub of activity and discovery. Teachers tested AI lesson-planning tools, librarians learned about new resource management systems, and students got hands-on with STEAM kits. Visitors also joined the Course Card Passport Challenge, exploring each zone and earning instant prizes.

The energy felt less like a trade fair and more like a living, breathing campus.

Spotlight on Generative AI


One of the highlights was a seminar on Generative AI in Education led by Engr. Ericson Dimaunahan of Mapúa University. Held on September 11, 2025, the session drew educators eager to explore how AI can boost efficiency, improve teaching quality, and personalize student learning.

C&E ALS representative Ronald Laovinia emphasized that education must lead, not just follow, technology: “Our task as decision makers is not just to keep pace, but to set direction.”

The talk sparked excitement among teachers ready to integrate AI into their classrooms, reinforcing C&E ALS’s role as both an innovator and a thought leader.

Thousands Engaged at MIBF 2025

Throughout the five-day fair, thousands of visitors—from parents and students to educators and policymakers—flocked to the booth. Eugenio noted, “Seeing so many educators and students actively engage with our solutions tells us we are on the right path.”

This engagement underscored C&E ALS’s mission to make education in the Philippines more adaptive, inclusive, and future-ready.

Beyond the Fair: What’s Next?

While the “Campus of the Future” was a show-stopper at MIBF 2025, C&E ALS stressed that this is only the beginning. The company continues to build its ecosystem of solutions, expanding access to both traditional and tech-driven educational tools nationwide.

As Eugenio summed it up: “At MIBF 2025, we showed how education is both about shaping the future and honoring tradition. Now, we continue that mission long after the fair.”

The showcase at MIBF 2025 proves that Philippine education is on the cusp of transformation. With C&E ALS leading the way, blending books, digital platforms, AI, and STEAM learning, the future of learning in the country is brighter than ever.

If you’re an educator, parent, or student curious about future-ready education, keep an eye on C&E ALS and its expanding initiatives.
Read More
di
·

AIA Philippines CEO Wins Executive Champion Award

Saturday, September 27, 2025


A Milestone for Leadership in the Insurance Industry

The Philippines has another reason to celebrate on the global stage—Melita Teo, CEO of AIA Philippines, has been recognized as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards in Singapore. This award honors leaders who go beyond business performance, championing the growth of insurance advisers while driving industry innovation and impact.

Leading with Purpose and People First

For Teo, who stepped into leadership in 2024, the honor is not just personal but collective. She shared that the award reflects the dedication and passion of One AIA, the entire workforce behind the company’s success.

“Every success we achieve at AIA comes from the heart, dedication, and lasting relationships our teams build in the communities they serve,” Teo said. “This recognition is proof of our shared purpose to empower more Filipinos to live Healthier, Longer, Better Lives.”

Transforming Distribution and Driving Innovation

Under Teo’s leadership, AIA Philippines has undergone a bold transformation:
  • Reshaping its distribution strategy to ensure sustainable growth
  • Positioning BPI AIA as a leader in bancassurance
  • Launching digital transformation programs, such as AI-powered training, upgraded sales platforms, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect

These initiatives empower AIA’s Life Planners and Bank Sales Executives with better tools, efficiency, and productivity.

Social Impact Beyond Business

Teo’s leadership also goes beyond numbers. Among her initiatives are:
  • AIA Healthiest Schools, launched in 2024, which has already reached 7,200+ students and educators nationwide
  • AIA Net Zero, reinforcing the company’s sustainability commitment
  • Championing employee engagement, which earned AIA Philippines certifications as a Great Place to Work®, Best Place to Work, and multiple honors at the 2025 HR Asia Awards

These recognitions prove that AIA’s purpose-driven approach is resonating not only with customers but also with employees and communities.

Recognition on the Regional Stage

The Asia Trusted Life Agents & Advisers Awards, now in its 10th year, continues to spotlight industry leaders who raise the bar in insurance. With Teo’s recognition, AIA Philippines strengthens its role as a trusted partner for Filipino families, combining innovation, purpose, and care to serve nearly 2 million policyholders and insured members.

Looking ahead, Teo pledged to keep investing in technology, training, and wellness programs so AIA Life Planners can continue making a meaningful difference in the lives of Filipinos.

This recognition is not just a win for AIA Philippines but also a proud moment for the country, showcasing how Filipino leadership is shaping the insurance industry across Asia. For Filipinos looking for a partner in long-term financial security and wellness, AIA Philippines proves that it leads with both innovation and heart.

Learn more about AIA Philippines’ mission and solutions by visiting AIA Philippines
Read More
di

Breaking Taboos: TRUST Launches New Campaign in the Philippines


A Fresh Chapter for a Trusted Brand in Sexual Health

For more than 30 years, TRUST, the commercial brand of DKT Health, Inc., has been a household name for affordable, reliable sexual health products in the Philippines. But this 2025, the brand is taking things to a whole new level. On September 25, 2025, TRUST unveiled its new identity and mass media campaign during a vibrant launch event at Monarch Manila, signaling a bold shift toward inclusivity, empowerment, and progressive conversations about sexual and reproductive health.

TRUST’s Reimagined Vision: More Than Just a Brand

The event kicked off with a heartfelt message from Denise R. van Dijk, President and CEO of DKT Health, Inc., who reflected on TRUST’s long journey. She emphasized that the new direction is more than a visual upgrade—it’s a deeper commitment to normalizing sexual health conversations and respecting every choice.

“For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further,” van Dijk shared.

Breaking Taboos with “Ang Normal Mo, Normal ‘Yan!”

At the core of TRUST’s repositioning is the campaign “Ang Normal Mo, Normal ‘Yan!”—a message that encourages Filipinos to embrace their choices without shame. Whether it’s pursuing intimacy, choosing parenthood on your own terms, or navigating non-traditional relationships, the campaign challenges taboos and empowers individuals to speak freely.

To spread this message, TRUST rolled out billboards, print ads, train ads, TV and radio commercials, and digital content now available across YouTube and social media.

A Celebration of Creativity and Inclusivity

The launch wasn’t just about new visuals—it was also a celebration of inclusivity. Maxie Andreison, winner of Drag Race Philippines Season 3 and TRUST’s brand ambassador, gave a dynamic performance of her song “Halika Na Lika Na,” which also serves as the anthem of the brand’s newest commercial. The night wrapped up with a celebratory toast and photo opportunity with executives, partners, and guests.

TRUST as a Social Enterprise

More than being a commercial brand, TRUST highlighted its identity as a social enterprise. During a fireside chat, Gil Cadiz, Director of Marketing at DKT Health, Inc., explained how every purchase of TRUST products goes beyond personal protection—funding free reproductive health products and services for underserved Filipino communities.

“Our goal is to bring light to these sexual and reproductive discussions and make them part of everyday life,” Cadiz said. “With TRUST as a social enterprise, we go beyond being a commercial brand and extend resources to those who need them most.”

Guests were also invited to take part in an interactive photowall, writing down what sexual and reproductive health choices they believe society should normalize—turning the campaign’s message into a shared call to action.

A Movement for Every Filipino

Closing the event, TRUST reaffirmed its mission to provide access, education, and protection for all. The brand invites Filipinos to join in breaking the silence, embracing diversity, and making conversations on sexual and reproductive health a normal part of life.

Learn more about TRUST’s advocacy, product guides, and nearby clinics at TRUST.ph. Stay updated by following TRUST on Facebook.
Read More
di
Subscribe to: Comments (Atom)
...